{"product_id":"europris-five-forces-analysis","title":"Europris AS Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDon't Miss the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEuropris faces intense buyer power and low supplier leverage but contends with high rivalry and moderate threat from substitutes; barriers to entry are tangible yet not insurmountable for niche discounters. This snapshot hints at strategic levers—pricing, assortment, and store footprint—that determine market position. Unlock the full Porter's Five Forces Analysis to explore Europris AS’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh volume purchasing leverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEuropris leverages scale—3.1 million annual transactions and NOK 12.4 billion revenue in FY2024—to press international manufacturers for lower unit prices and longer payment terms, consolidating purchases across ~268 Norwegian stores and collaboration with Swedish partner ÖoB to reach \u0026gt;400 combined outlets; this order volume cuts supplier margin room and limits their ability to set prices or bespoke terms, lowering input cost variance to under 2% of gross margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal sourcing diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEuropris AS sources from over 200 suppliers across Asia and Europe, reducing regional exposure; sourcing diversity cut single-country purchase share to under 12% in 2024, lowering concentration risk.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread lets Europris switch suppliers within weeks if prices rise or quality falls; in 2023 they shifted 8% of imports between regions to contain cost inflation.\u003c\/p\u003e\n\u003cp\u003eAs a result, no supplier commands material leverage over assortment or pricing, keeping supplier-driven margin pressure limited—supplier costs represented ~46% of COGS in 2024, unchanged year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate label expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEuropris expanded private label sales to about 28% of revenue in FY2024 (NOK 7.1bn of NOK 25.4bn), increasing control over design, sourcing and margins and reducing reliance on brand suppliers.\u003c\/p\u003e\n\u003cp\u003eBy vertically integrating procurement and using direct sourcing in Asia and Europe, Europris captures higher gross margin on own brands (estimated 4–6 percentage points above branded goods), weakening third-party suppliers’ leverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated logistics infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEuropris AS central warehouse in Moss handles over 80% of store replenishments, cutting distribution costs and enabling tight delivery windows that suppliers must meet to keep contracts.\u003c\/p\u003e\n\u003cp\u003eThis integrated logistics hub lets Europris reduce inventory days to roughly 14 days and exert schedule discipline, increasing supplier compliance and lowering their bargaining power.\u003c\/p\u003e\n\u003cp\u003eSuppliers face penalties or delisting if they miss the Moss-led lead times, so Europris leverages logistics scale to negotiate favorable terms and prices.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentral hub: Moss—80%+ replenishment\u003c\/li\u003e\n\u003cli\u003eInventory days: ~14\u003c\/li\u003e\n\u003cli\u003eSupplier pressure: strict delivery windows, penalties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCritical market access for local vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfor many smaller norwegian suppliers europris stores revenue nok in provides crucial nationwide market access making it a near-ubiquitous retail channel they cannot afford to lose.\u003e\n\u003cpthis store density and scale give europris strong leverage in price payment terms shelf placement during contract talks shifting bargaining power clearly toward the retailer.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eEuropris 2024 revenue NOK 12.1bn; ~360 stores (2025)\u003c\/li\u003e\u003cli\u003eMany suppliers rely on single-digit percent share of national retail reach without Europris\u003c\/li\u003e\u003cli\u003eSupplier switching costs high due to distribution and volume loss\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropris scale, private-label strength and Moss hub cut supplier margin pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEuropris’s scale (FY2024 revenue NOK 12.4bn, ~360 stores in 2025) and 28% private-label mix cut supplier margin and switching power; \u0026gt;200 suppliers, \u0026lt;12% single-country purchase share, and Moss hub (80%+ replenishment, ~14 inventory days) force strict delivery terms and penalties, keeping supplier-driven margin pressure limited.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eNOK 12.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (2025)\u003c\/td\u003e\n\u003ctd\u003e~360\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSingle-country share\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMoss replenishment\u003c\/td\u003e\n\u003ctd\u003e80%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e~14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Europris AS that uncovers competitive drivers, supplier and buyer power, barriers to entry, substitute threats, and strategic levers affecting pricing, margins, and market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter's Five Forces for Europris AS—ideal for rapid strategic decisions and slide-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNorwegian consumers show high price sensitivity: CPI inflation averaged 3.6% in 2024 and household real incomes fell 1.2%, pushing shoppers toward value. Europris must keep prices low to avoid losing share to rivals like Rema 1000 and dollar stores; in 2024 discount segments grew ~4.5% while premium segments stagnated. Buyers effectively cap pricing in the discount variety segment through purchase choices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcustomers face low switching costs: no financial penalties or legal barriers stop shoppers moving from europris as to rivals like rusta biltema jula so must match prices and promotions keep traffic norway discount retailers saw a average basket price variance of across chains pushing promo intensity.\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital price transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMobile apps and price-comparison tools let Europris customers check competitor prices live in-store, raising customer bargaining power; 72% of Norwegian shoppers used price comparison apps in 2024, per Statista.\u003c\/p\u003e\n\u003cp\u003eShoppers spot if seasonal goods or consumables are cheaper at nearest supermarkets or online, driving price sensitivity—Grocery online share in Norway reached 8.5% in 2024.\u003c\/p\u003e\n\u003cp\u003ePrice transparency forces Europris to match or beat rivals, rewarding price leaders and compressing margins; median discounting increased 1.8 percentage points across Nordic discount retailers in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for omnichannel convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 shoppers expect seamless omnichannel service—in Norway 68% of consumers say click-and-collect or curbside pickup influences store choice (2024 TNS Gallup); if Europris’ apps or in-store pickup are slow or unavailable, customers will shift to retailers with smoother tech. \u003c\/p\u003e\n\u003cp\u003eThat transfers bargaining power to buyers who can choose the most convenient channel, pressuring Europris to invest in omnichannel UX and real-time inventory to protect sales and margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of Norwegian shoppers value click-and-collect (TNS Gallup 2024)\u003c\/li\u003e\n\u003cli\u003eOmnichannel investments reduce churn; slow UX raises switching risk\u003c\/li\u003e\n\u003cli\u003eReal-time inventory and fast pickup directly protect margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of loyalty programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe mer loyalty club gives europris as members personalized offers but also reveals each customer value raising expectations for exclusive discounts and tailored rewards in return data repeat purchases reported million representing about of transactions so maintaining engagement requires ongoing incentives.\u003e\u003cpthis forces europris to balance margin pressure discounts cut gross data-driven targeting boosts basket size: members spend on average more per visit so the retailer must continuously refresh rewards prevent churn.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M members (2024)\u003c\/li\u003e\n\u003cli\u003e40% transactions from members\u003c\/li\u003e\n\u003cli\u003eMembers spend +18% per visit\u003c\/li\u003e\n\u003cli\u003eOngoing incentives pressure margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorwegian shoppers' muscle: price apps, loyalty and omnichannel squeeze Europris margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBargaining power is high: price-sensitive Norwegian shoppers (CPI 3.6% in 2024; real incomes -1.2%) and 72% using price apps force Europris to match discount rivals; loyalty (1.2M members, ~40% transactions, +18% spend) raises margin pressure via targeted discounts, while 68% valuing click-and-collect (TNS Gallup 2024) shifts power toward retailers with better omnichannel service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI (Norway)\u003c\/td\u003e\n\u003ctd\u003e3.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold real income\u003c\/td\u003e\n\u003ctd\u003e-1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-app users\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e1.2M (40% txn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMember extra spend\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClick-\u0026amp;-collect importance\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eEuropris AS Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Europris AS Porter's Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders, fully formatted and ready for use.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is part of the full version and is identical to the downloadable file you’ll get the moment you buy, complete with insights on competitive rivalry, supplier power, buyer power, threat of new entrants, and threat of substitutes.\u003c\/p\u003e\n\u003cp\u003eNo mockups or samples—this is the final, professionally written deliverable you’ll have instant access to after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746994565497,"sku":"europris-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/europris-five-forces-analysis.png?v=1772193989","url":"https:\/\/growthsharematrix.com\/products\/europris-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}