{"product_id":"everest-marketing-mix","title":"Everest Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Everest aligns product offerings, pricing, distribution, and promotion to win market share—this concise preview highlights key tactics and outcomes; get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format for actionable insights, benchmarking, and faster strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficient Windows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverests Energy Efficient Windows—available in uPVC, aluminium, and timber—are engineered to exceed UK Part L energy standards as of late 2025, cutting U-values to 0.8 W\/m2K or lower.\u003c\/p\u003e\n\u003cp\u003eDouble- and triple-glazing options reduce heat loss and can cut household space‑heating emissions by up to 25% versus 2019-average windows, per UK BEIS methodology.\u003c\/p\u003e\n\u003cp\u003eEach unit is bespoke to site plans, delivering thermal insulation and up to 10 dB noise reduction, with average retrofit payback of 6–9 years on energy savings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure Entrance and Patio Doors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest's Secure Entrance and Patio Doors include high-security composite entrance doors, bi-folds, and sliding patio systems designed for safety and modern aesthetics, with the UK composite door market growing 4.2% in 2024 to £520m. They use multi-point locking systems and toughened laminated glass meeting PAS 24 and Secured by Design standards, with tested resistance up to 3.5 kN in accredited labs. Customers pick from 30+ colors, multiple woodgrains, and hardware finishes; average SKU margin improved 2.1% in FY2024 after premiumization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Conservatories and Orangeries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest designs and installs bespoke conservatories and orangeries that bridge indoor comfort and outdoor living, using climate-controlled glass and insulated roofing for year-round use; the UK conservatory market grew 3.8% in 2024 to £420m, with premium bespoke builds averaging £28,500 per project. Each job is managed from planning and design through construction to ensure architectural harmony, cutting rework rates to under 2% in 2024. Installation lead times average 8–12 weeks, and Everest reports a 92% customer satisfaction score for bespoke projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Flat Roofing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpeverest advanced flat roofing solutions deliver grp fiberglass and epdm rubber systems rated for year service life marketed as maintenance-free weather-resistant cutting average leak claims by versus felt roofs data\u003e\n\u003cpthese roofs pair high-performance pir insulation to lower u-values w improving extension energy use by and qualifying for eco4-style retrofit incentives.\u003e\n\u003cpinstallations include year written guarantees covering leaks and structural degradation boosting homeowner retention.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25–50 yr service life\u003c\/li\u003e\n\u003cli\u003e~72% fewer leak claims\u003c\/li\u003e\n\u003cli\u003eU-value 0.15 W\/m2K\u003c\/li\u003e\n\u003cli\u003e~18% energy improvement\u003c\/li\u003e\n\u003cli\u003e20–30 yr guarantees\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pinstallations\u003e\u003c\/pthese\u003e\u003c\/peverest\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Installation and Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEverest bundles certified fitter installation as a core product feature, ensuring high-performance units meet designed structural integrity, airtightness, and energy ratings; certified installations reduced warranty claims by 28% in 2024 across similar UK retrofit programs. The service package includes a typical 5-year guarantee covering materials and workmanship, improving lifetime value and supporting average project margins of ~22% for installers. This reduces customer churn and helps justify price premiums of 8–12% versus DIY options.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCertified fitters included\u003c\/li\u003e\n\u003cli\u003e5-year materials + workmanship guarantee\u003c\/li\u003e\n\u003cli\u003e28% fewer warranty claims (2024 data)\u003c\/li\u003e\n\u003cli\u003e~22% installer project margin\u003c\/li\u003e\n\u003cli\u003e8–12% price premium vs DIY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverest: High‑performance windows, doors \u0026amp; roofs—top CSAT, durable tech, rising margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest’s product range—uPVC, aluminium, timber windows, secure composite doors, bespoke conservatories, and GRP\/EPDM flat roofs—meets\/exceeds UK standards, with U-values down to 0.15–0.8 W\/m2K, 25–50 yr roof life, 6–9 yr window payback, 92% bespoke CSAT, and FY2024 SKU margin +2.1%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWindows\u003c\/td\u003e\n\u003ctd\u003eU-value \/ payback\u003c\/td\u003e\n\u003ctd\u003e0.8 W\/m2K \/ 6–9 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDoors\u003c\/td\u003e\n\u003ctd\u003eMarket \/ margin\u003c\/td\u003e\n\u003ctd\u003e£520m market \/ +2.1% SKU margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConservatories\u003c\/td\u003e\n\u003ctd\u003eAvg project \/ CSAT\u003c\/td\u003e\n\u003ctd\u003e£28,500 \/ 92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlat roofs\u003c\/td\u003e\n\u003ctd\u003eU-value \/ life\u003c\/td\u003e\n\u003ctd\u003e0.15 W\/m2K \/ 25–50 yrs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstallation\u003c\/td\u003e\n\u003ctd\u003eGuarantee \/ claims\u003c\/td\u003e\n\u003ctd\u003e5 yr guarantee \/ −28% claims\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Everest’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Everest's 4P marketing insights into a concise, presentation-ready snapshot that speeds decision-making and clarifies tactical priorities for leadership and cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational UK Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpeverest maintains a national uk service network of over regional consultants and certified installers covering postcode areas to deliver localized urban rural customers.\u003e\n\u003cpregional hubs in manchester birmingham glasgow and exeter cut average logistics times by help meet of project deadlines within agreed windows.\u003e\n\u003cpthis spread supports residential reach into remote areas where competitor coverage drops below boosting everest uk revenue share to an estimated in\u003e\n\u003c\/pthis\u003e\u003c\/pregional\u003e\u003c\/peverest\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Consultation and Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest has optimized its online presence with virtual design consultations and digital quote requests, driving a 28% increase in lead conversion in 2024 and cutting average sales cycle by 22 days versus 2022.\u003c\/p\u003e\n\u003cp\u003eThese platforms let homeowners compare product options and get expert advice remotely, avoiding initial site visits and supporting 64% of customers who prefer online-first research as of a 2025 industry survey.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Home Visits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest uses direct-to-consumer home visits where trained consultants perform on-site measurements and technical assessments, increasing conversion rates: field sales in 2024 drove a 28% higher close rate versus remote quotes, per company data. Face-to-face visits reveal site constraints and allow tailored solutions, reducing post-installation change orders by 40% and boosting average order value to $4,200 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Showrooms and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEverest's nationwide showrooms let buyers try full-scale windows, doors, and conservatory sections; 42 centers in 2025 drove 28% of qualified leads and a 15% higher close rate versus online-only inquiries.\u003c\/p\u003e\n\u003cp\u003eThese centers let customers confirm material feel and build quality before purchase, reducing post-sale complaints by 18% year-over-year and raising average order value by £640 in 2024.\u003c\/p\u003e\n\u003cp\u003eAs omnichannel touchpoints, showrooms support the high-involvement research phase: 62% of visitors research online first, then book an in-store visit, shortening decision time by 22 days.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42 centers (2025)\u003c\/li\u003e\n\u003cli\u003e28% of qualified leads\u003c\/li\u003e\n\u003cli\u003e15% higher close rate\u003c\/li\u003e\n\u003cli\u003e18% fewer complaints\u003c\/li\u003e\n\u003cli\u003e£640 higher AOV (2024)\u003c\/li\u003e\n\u003cli\u003eDecision time cut 22 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEverest manages an integrated logistics system that ships custom-manufactured components from three UK factories to installation sites within 48–72 hours, cutting lead times by 35% year-over-year (2025 vs 2024).\u003c\/p\u003e\n\u003cp\u003eBy owning key transport and climate-controlled warehousing, Everest reduced damage returns to 0.4% of shipments in 2025, supporting premium service levels and a 92% on-time installation rate.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48–72h delivery window\u003c\/li\u003e\n\u003cli\u003e35% YoY lead-time cut (2025)\u003c\/li\u003e\n\u003cli\u003e0.4% damage returns (2025)\u003c\/li\u003e\n\u003cli\u003e92% on-time installations\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverest Place: 95% UK coverage, 35% faster lead times, 92% on-time installs, 18% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest’s omnichannel Place mixes 42 UK showrooms, 120+ regional consultants, 300 installers, three factories and owned logistics to cover 95% of postcodes, cut lead times 35% (48–72h), hit 92% on-time installs, reduce returns to 0.4%, and raise 2025 UK revenue share to ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShowrooms\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003e95% postcodes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead-time cut\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time installs\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturns\u003c\/td\u003e\n\u003ctd\u003e0.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK rev share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eEverest 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Everest 4P's Marketing Mix analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751016870265,"sku":"everest-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/everest-marketing-mix.png?v=1772227120","url":"https:\/\/growthsharematrix.com\/products\/everest-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}