{"product_id":"evergrande-marketing-mix","title":"China Evergrande Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eChina Evergrande Group's marketing mix is a complex interplay of ambitious product diversification, aggressive pricing tactics, expansive distribution networks, and high-impact promotional campaigns. Understanding these elements is crucial for grasping their market dominance and the strategies that fueled their growth.\u003c\/p\u003e\n\u003cp\u003eGo beyond the basics—get access to an in-depth, ready-made Marketing Mix Analysis covering Product, Price, Place, and Promotion strategies for China Evergrande Group. Ideal for business professionals, students, and consultants looking for strategic insights into one of the world's largest property developers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Communities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChina Evergrande Group's Residential Communities segment is central to its identity, with a strong emphasis on developing large-scale, integrated living environments across China. These projects go beyond mere housing, incorporating a wide array of amenities and services to foster complete communities.\u003c\/p\u003e\n\u003cp\u003eThe company's portfolio showcases a commitment to innovative design and robust construction quality, aiming to offer residents a high standard of living. For instance, by the end of 2023, Evergrande had a substantial pipeline of residential projects, though specific completion numbers for the year were impacted by the company's ongoing financial challenges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvergrande's property management segment, Evergrande Property Services Group, offers comprehensive community living, asset management, and community operations primarily within China. This division plays a crucial role in the company's diversified business model.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Evergrande Property Services Group reported operating revenue of approximately RMB12,756.7 million. This figure highlights the substantial contribution of its property management services to the group's overall financial performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eChina Evergrande Group's property investment segment focuses on acquiring and managing a vast portfolio of residential and commercial real estate. This strategic approach aims to generate long-term value through asset appreciation and consistent rental income.  As of late 2023, Evergrande's property development pipeline, a key component of its investment strategy, encompassed projects across numerous Chinese cities, though the exact current valuation of its investment property holdings is subject to ongoing market fluctuations and restructuring efforts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Energy Vehicles (NEVs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEvergrande's foray into New Energy Vehicles (NEVs) through its subsidiary, China Evergrande New Energy Vehicle Group, represents a strategic diversification into the burgeoning sustainable transportation sector. This initiative is designed to capitalize on China's significant demand for electric vehicles, aligning with national environmental goals.  The company's ambition is to establish a strong presence in the EV market, contributing to the broader shift towards greener mobility solutions.\u003c\/p\u003e\n\u003cp\u003eDespite facing significant headwinds, including demands for subsidy repayments and prolonged delays in financial disclosures as of early 2024, the NEV segment remains an integral component of Evergrande's multifaceted product diversification strategy. This segment, while facing operational and financial scrutiny, continues to be positioned as a future growth driver.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Electric vehicles (EVs) designed to meet growing consumer demand for sustainable transportation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrice:\u003c\/strong\u003e Pricing strategies are likely influenced by competitive EV market dynamics and government incentives, though specific pricing for Evergrande's NEVs has faced uncertainty.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlace:\u003c\/strong\u003e Distribution aims to leverage China's extensive automotive market, with potential for both online and offline sales channels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotion:\u003c\/strong\u003e Marketing efforts would focus on the environmental benefits and technological advancements of their NEV offerings, though promotional activities have been overshadowed by financial challenges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTourism and Leisure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEvergrande's product strategy in tourism and leisure encompasses ambitious, large-scale developments like Ocean Flower Island in Hainan. This project, intended as a major international tourist destination, showcases the company's diversification beyond real estate.\u003c\/p\u003e\n\u003cp\u003eThe group also operates entertainment venues, including theme park brands such as Hengda Children of the World and Hengda Water World. These ventures are designed to capture a share of the growing domestic and international tourism market, offering families and individuals entertainment options.\u003c\/p\u003e\n\u003cp\u003eThese tourism and leisure projects serve to diversify Evergrande's revenue streams, reducing reliance on its core property development business. By catering to the leisure and entertainment needs of consumers, the company aimed to create additional avenues for growth and profitability.\u003c\/p\u003e\n\u003cp\u003eWhile specific financial performance data for these segments in late 2024 or early 2025 is not readily available due to the company's ongoing restructuring, Ocean Flower Island faced significant challenges, including regulatory scrutiny and project delays, impacting its operational viability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeyond Homes: A Company's Diverse Product Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvergrande's product strategy extends beyond residential properties to include electric vehicles (EVs) and tourism\/leisure ventures. The NEV segment aims to tap into China's growing demand for sustainable transport, while tourism projects like Ocean Flower Island target the leisure market. These diversified products represent an effort to broaden revenue streams and explore new growth avenues.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct Segment\u003c\/th\u003e\n\u003cth\u003eKey Offerings\u003c\/th\u003e\n\u003cth\u003eStatus\/Notes (as of early 2025)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential Communities\u003c\/td\u003e\n\u003ctd\u003eLarge-scale, integrated living environments with amenities.\u003c\/td\u003e\n\u003ctd\u003eSignificant pipeline, but completion impacted by financial challenges.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Energy Vehicles (NEVs)\u003c\/td\u003e\n\u003ctd\u003eElectric vehicles for sustainable transportation.\u003c\/td\u003e\n\u003ctd\u003eAmbition to establish presence; facing operational and financial scrutiny.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTourism \u0026amp; Leisure\u003c\/td\u003e\n\u003ctd\u003eLarge-scale developments (e.g., Ocean Flower Island), theme parks.\u003c\/td\u003e\n\u003ctd\u003eAimed to diversify revenue; Ocean Flower Island faced regulatory scrutiny and delays.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis explores China Evergrande Group's marketing mix, detailing its diverse product portfolio, competitive pricing strategies, extensive distribution network, and aggressive promotional activities to understand its market positioning and strategic implications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis condenses China Evergrande Group's 4Ps marketing mix into a high-level view, highlighting how missteps in Product, Price, Place, and Promotion contributed to its financial distress, serving as a crucial pain point reliever for understanding the core issues.\u003c\/p\u003e\n\u003cp\u003eDesigned to be easily digestible for leadership, this 4Ps breakdown offers a rapid, at-a-glance understanding of Evergrande's strategic failures, acting as a pain point reliever by clearly identifying the marketing elements that exacerbated its crisis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvergrande's extensive national presence is a cornerstone of its marketing strategy. By 2021, the company had a footprint in over 280 cities across mainland China, including all major metropolitan hubs like Beijing, Shanghai, Guangzhou, and Shenzhen. This vast network allowed them to tap into diverse customer segments across different city tiers, from first-tier metropolises to developing urban centers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Project-Based Sales Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvergrande’s primary distribution for its residential properties is through direct sales, utilizing on-site sales centers located within its massive community developments. These centers serve as crucial touchpoints, offering prospective buyers a tangible experience of model homes and the project's overall amenities. This direct engagement strategy is designed to foster immediate connection and drive sales conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Platforms and Digital Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvergrande leverages its official website and popular Chinese social media platforms like WeChat and Weibo to broadcast marketing and sales information. These digital touchpoints are crucial for engaging potential buyers, offering detailed project specifications, development progress, and enabling initial customer inquiries.  As of late 2023, Evergrande's digital engagement strategy aimed to reach millions of users across these platforms, reflecting the growing importance of online channels in China's real estate market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Collaborations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDespite its severe financial distress, China Evergrande Group has a history of leveraging strategic partnerships to drive growth. In its current phase, liquidators are actively exploring potential buyers for various assets, notably including its electric vehicle (EV) division, known as Hengchi. This indicates a continued strategic focus on finding partners to salvage and potentially revive key business segments.\u003c\/p\u003e\n\u003cp\u003eThe property management segment, Evergrande Property Services, has been actively pursuing collaborations to broaden its reach. For instance, it engages in community group buying initiatives. These efforts aim to create new sales channels and expand the service offerings beyond traditional property management, fostering deeper engagement with residents and potentially generating new revenue streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsset Sales Discussions:\u003c\/strong\u003e Liquidators are in advanced discussions with potential buyers for Evergrande's assets, with a particular emphasis on the New Energy Vehicle (NEV) business.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProperty Services Expansion:\u003c\/strong\u003e Evergrande Property Services is utilizing community group buying and similar initiatives to diversify and expand its sales channels for related services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHistorical Partnership Strategy:\u003c\/strong\u003e The company has a track record of forming strategic alliances, a strategy that continues to be explored by its administrators in the current restructuring efforts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty Management Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEvergrande Property Services Group leverages its expansive network to manage a significant real estate footprint. As of December 31, 2024, the company oversaw a gross floor area of approximately 579 million square meters. This vast scale facilitates widespread accessibility of its property management services to a broad resident base.\u003c\/p\u003e\n\u003cp\u003eThe strategy for this extensive network centers on deep regional cultivation and a honeycomb-style expansion model. This approach allows for concentrated service delivery within specific geographic areas before broadening out, ensuring efficient operations and strong local presence.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGross Floor Area Under Management:\u003c\/strong\u003e 579 million square meters (as of December 31, 2024).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpansion Strategy:\u003c\/strong\u003e Regional deep cultivation and honeycomb-style expansion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObjective:\u003c\/strong\u003e To ensure broad accessibility and efficient delivery of property management services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive National Presence and Evolving Service Strategies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvergrande's extensive national presence is a cornerstone of its marketing strategy, reaching over 280 cities by 2021. This widespread distribution network, primarily through direct sales at on-site centers, allows for tangible customer experiences. Digital platforms like WeChat and Weibo are crucial for engagement, reaching millions as of late 2023.\u003c\/p\u003e\n\u003cp\u003eThe company's property management arm, Evergrande Property Services, managed 579 million square meters as of December 31, 2024, utilizing a deep regional cultivation and honeycomb expansion model for efficient service delivery. Current efforts focus on asset sales, particularly the NEV division, and expanding property services through initiatives like community group buying.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eChina Evergrande Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It details China Evergrande Group's marketing mix, covering Product, Price, Place, and Promotion strategies. This comprehensive analysis is ready for your immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612207956345,"sku":"evergrande-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/evergrande-marketing-mix.png?v=1754768423","url":"https:\/\/growthsharematrix.com\/products\/evergrande-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}