{"product_id":"experian-marketing-mix","title":"Experian Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Experian’s product offerings, pricing architecture, distribution channels, and promotion tactics combine to secure market leadership—this snapshot highlights strategic strengths and opportunities.\u003c\/p\u003e\n\u003cp\u003eWant the full picture? Purchase the complete 4P’s Marketing Mix Analysis for an editable, presentation-ready report packed with data, examples, and actionable insights to streamline your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Credit Risk Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExperian leverages 1.5 trillion anonymized consumer and commercial data points to power predictive scoring models that improve lender accuracy by ~18% versus legacy scores, helping evaluate borrower creditworthiness with high precision.\u003c\/p\u003e\n\u003cp\u003eThese analytics combine traditional credit bureau files with alternative data—utility payments, rent, and telco records—giving lenders a more complete risk view used by 3,200 financial institutions worldwide.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, Experian automated these models with AI and ML, cutting decision latency to under 200 ms for real-time underwriting and reducing default misclassification by ~12% in pilot deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFraud and Identity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExperian’s Fraud and Identity Solutions, including CrossCore, combine behavioral biometrics and machine learning to flag anomalies and block account takeovers; in 2024 Experian reported identity fraud prevention helped clients avoid an estimated $1.2 billion in losses globally. These suites score and stop suspicious flows in real time, reducing false positives—clients report up to 35% fewer manual reviews. This service is critical for high-risk digital sectors where a single breach can cut customer trust and revenue sharply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecisioning Software Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExperian’s PowerCurve decisioning platforms automate complex credit and customer decisions, processing millions of real-time decisions daily—Experian reported 2024 decisioning revenues up ~9% year-over-year to support 45+ global lenders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTargeted Marketing and Data Insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBusinesses use Experian’s demographic and psychographic data to target high-value prospects more precisely, lifting campaign conversion rates—clients report up to 18% higher response versus generic lists in 2024.\u003c\/p\u003e\n\u003cp\u003eTools segment audiences and personalize messaging to boost lifetime value and retention; Experian’s models claimed a 12% average increase in customer LTV for tested clients in 2023–24.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Experian provides advanced privacy-compliant data sets aligned with global regulations (GDPR, CCPA\/CPRA, and evolving APAC rules), supporting consented profiling and reduced compliance risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% higher campaign response (2024)\u003c\/li\u003e\n\u003cli\u003e12% lift in customer LTV (2023–24)\u003c\/li\u003e\n\u003cli\u003ePrivacy-compliant datasets (GDPR, CCPA\/CPRA)\u003c\/li\u003e\n\u003cli\u003eAudience segmentation + personalization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG and Alternative Data Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperian now offers ESG (environmental, social, governance) insights to help firms comply with sustainability reporting and meet investor and regulator expectations; in 2024 ESG-related queries grew 38% year-over-year across its corporate clients.\u003c\/p\u003e\n\u003cp\u003eThey fuse BNPL and utility-payment data into credit models, expanding scored populations by about 12 million records and lifting approval rates for thin-file consumers by ~9% while keeping default rates stable.\u003c\/p\u003e\n\u003cp\u003eThis mix helps firms access underserved markets and manage risk with broader, alternative data points—improving credit inclusion and portfolio performance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eESG services: +38% queries in 2024\u003c\/li\u003e\n\u003cli\u003eAdded ~12M BNPL\/utility records\u003c\/li\u003e\n\u003cli\u003eThin-file approvals +9%\u003c\/li\u003e\n\u003cli\u003eDefault rates unchanged\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperian: 1.5T Data + AI = +18% Accuracy, \u0026lt;$200ms Decisions, $1.2B Fraud Saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExperian products blend 1.5T anonymized records, alternative data (BNPL, utilities), AI\/ML decisioning and identity tools to boost lender accuracy ~18%, lift campaign response 18%, increase customer LTV 12%, add ~12M thin-file records, and cut decision latency \u0026lt;200 ms; 2024 identity prevention saved clients ~$1.2B.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eData points\u003c\/td\u003e\n\u003ctd\u003e1.5 trillion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLender accuracy\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecision latency\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;200 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIdentity fraud savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCampaign response (2024)\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer LTV (2023–24)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdded thin-file records\u003c\/td\u003e\n\u003ctd\u003e~12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Experian’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Experian's 4P marketing analysis into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion priorities to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital SaaS Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMost of Experian’s business services are delivered via cloud SaaS platforms, giving global access and rapid scalability; as of FY2024 Experian reported 60%+ of revenue from digital products and cloud-delivered solutions, supporting clients in 95+ countries.\u003c\/p\u003e\n\u003cp\u003eCloud delivery gives clients real-time data and analytics anywhere with a secure connection; Experian’s platforms process billions of transactions daily—its decisioning services handled ~2.5 billion queries in 2024.\u003c\/p\u003e\n\u003cp\u003eSaaS enables seamless updates and integrations with customers’ systems and workflows, lowering deployment time to weeks and cutting total cost of ownership versus on-premise by an estimated 20–30% in typical deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Enterprise Sales Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFor large corporate clients and financial institutions, Experian deploys direct enterprise sales teams that deliver personalized service and architect complex solutions; in 2024 Experian reported corporate and commercial revenue of £1.02bn, highlighting scale. These teams engage C-suite stakeholders to tailor data packages and software integrations to risk, fraud, and customer-growth goals. The high-touch model supports long-term contracts with global banks, insurers, and retailers, where average contract value often exceeds six figures. This approach helps sustain recurring revenue and reduces churn for major accounts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI Integration and Developer Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExperian exposes credit and fraud services via robust REST and GraphQL APIs, letting firms embed checks directly into apps for real-time decisions; fintechs and e-commerce firms report 40–60 ms median API latency in 2024 for key endpoints. By 2025 the developer portal hosts 12,000+ registered apps and 1,200+ SDKs, driving 28% year-over-year revenue growth from API-derived products. This headless distribution shortened onboarding by 35% for partners, boosting activation and reducing fraud losses by an estimated 18% for integrated clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partner Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExperian distributes services via strategic partners—technology consultants, software vendors, and industry associations—who bundle Experian data into broader solutions, boosting reach; in 2024 partner-led revenue comprised about 28% of Experian plc’s £5.4bn revenue (≈£1.5bn).\u003c\/p\u003e\n\u003cp\u003eThis indirect channel lets Experian access niche and SMB segments cost-effectively, shortening sales cycles and raising penetration in markets where direct sales are inefficient.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartner-led revenue ≈28% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003e2024 total revenue £5.4bn (Experian plc)\u003c\/li\u003e\n\u003cli\u003eBundles extend reach into SMBs and vertical niches\u003c\/li\u003e\n\u003cli\u003eReduces CAC and shortens sales cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operations and Local Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExperian runs regional headquarters in North America, the UK, Brazil, and Asia-Pacific, enabling product adaptation to local laws, languages, and business customs.\u003c\/p\u003e\n\u003cp\u003eLocalized data centers support compliance with data residency rules; in 2024 Experian reported serving 100+ countries and investing over $200m in global data infrastructure.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional HQs: NA, UK, Brazil, APAC\u003c\/li\u003e\n\u003cli\u003eCoverage: 100+ countries (2024)\u003c\/li\u003e\n\u003cli\u003eData infra spend: $200m+ (2024)\u003c\/li\u003e\n\u003cli\u003eBenefit: regulatory, language, cultural fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperian: £5.4bn SaaS leader — 60%+ cloud, ~2.5bn API calls, £1.5bn partner revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExperian delivers SaaS and API-first solutions globally (95–100+ countries), with 60%+ digital\/cloud revenue in FY2024 and total revenue £5.4bn; APIs handled ~2.5bn queries in 2024, 40–60 ms median latency, partner-led revenue ≈28% (~£1.5bn), data infra spend $200m+ (2024), corporate\/commercial revenue £1.02bn.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£5.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/cloud%\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI queries\u003c\/td\u003e\n\u003ctd\u003e~2.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner rev\u003c\/td\u003e\n\u003ctd\u003e≈£1.5bn (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra spend\u003c\/td\u003e\n\u003ctd\u003e$200m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eExperian 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Experian 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750369407353,"sku":"experian-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/experian-marketing-mix.png?v=1772224491","url":"https:\/\/growthsharematrix.com\/products\/experian-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}