{"product_id":"experianplc-five-forces-analysis","title":"Experian Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExperian operates in a data-rich, regulation-heavy market where high switching costs and strong buyer expectations limit new entrants but amplify rivalry among incumbents; supplier power is moderate due to diverse data sources while substitutes (free\/alternative data) present a growing threat.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface — unlock the full Porter's Five Forces Analysis to explore Experian’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Providers and Financial Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBanks, utilities, and retail lenders supply the raw credit files that power Experian’s core products; in 2024 US consumer credit data from banks represented roughly 65% of bureau inputs. These providers depend on Experian for risk models and receivables, yet they keep leverage as data owners and can demand pricing or restrict feeds. A loss or cutback in agreements would quickly degrade report accuracy and could hit revenue—Experian reported 2024 global revenue of $6.3B, so even a mid-single-digit data disruption matters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure and Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs Experian shifts more operations to cloud providers like Amazon Web Services and Microsoft Azure, its reliance grows—AWS and Azure held ~65% of global cloud IaaS\/PaaS market in 2024, boosting their bargaining power. The specialized infrastructure and estimated multi-million-dollar costs to migrate or reverse a move raise switching barriers. Experian must negotiate volume discounts, commit to multi-year contracts, and use multi-cloud strategies to control costs and preserve uptime.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Governmental Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGovernment agencies supply essential public-record data—tax liens, bankruptcy filings—that Experian (EXPN: publicly traded) cannot source elsewhere; in 2024 public-record-derived revenue represented about 18% of U.S. consumer-data services, per industry filings.\u003c\/p\u003e\n\u003cp\u003eThese agencies set access rules and fees, giving them near-absolute bargaining power; a 2023 DOJ\/state initiative raising court-record fees by 12–25% would raise Experian’s data costs directly.\u003c\/p\u003e\n\u003cp\u003ePolicy shifts—like increased privacy controls or open-data mandates—can force Experian to alter products quickly; in 2022-24 regulatory changes cut similar vendors’ public-record inventories by ~8% annually, reducing related product revenue and upsell potential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Human Capital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe demand for data scientists, cybersecurity experts, and AI developers gives suppliers of specialized human capital strong leverage over Experian, raising hiring costs and turnover risk; US median data scientist pay was about $122,000 in 2024 and cybersecurity roles saw 15% wage growth year-over-year. Experian must pay top-tier total compensation and invest in retention to protect analytics and data repositories.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh wages: median $122,000 (data scientists, 2024)\u003c\/li\u003e\n\u003cli\u003eCybersecurity pay up 15% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eMust invest in retention: salaries, benefits, training\u003c\/li\u003e\n\u003cli\u003eTalent shortages raise operational and security risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird Party Data Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperian supplements its databases with niche third-party aggregators for marketing and fraud prevention; in 2024 roughly 8–12% of revenue-linked datasets came from partners, raising supplier leverage when datasets are unique.\u003c\/p\u003e\n\u003cp\u003eIf a supplier holds non-replicable data, they can demand higher fees or exclusivity, so Experian keeps a diverse partner mix to limit single-supplier risk and price pressure.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: replacing a unique feed can cost $5–20m in one-time integration and 6–18 months of lost data quality if internal builds are required.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e8–12% revenue-linked partner data (2024)\u003c\/li\u003e\n\u003cli\u003e$5–20m estimated replacement cost per unique feed\u003c\/li\u003e\n\u003cli\u003e6–18 months integration\/time-to-quality risk\u003c\/li\u003e\n\u003cli\u003eDiverse partner mix reduces single-supplier leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier power spikes: banks, cloud \u0026amp; data feeds lock in costs and time to replace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold strong leverage: banks provided ~65% of US credit inputs (2024), cloud vendors (AWS\/Azure ~65% IaaS\/PaaS share, 2024) raise switching costs, public-record feeds drove ~18% of US consumer-data revenue (2024), and niche partners supplied 8–12% of revenue-linked datasets (2024); replacing unique feeds costs $5–20m and 6–18 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSupplier\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\u003c\/td\u003e\n\u003ctd\u003e65% credit inputs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\u003c\/td\u003e\n\u003ctd\u003eAWS\/Azure ~65% market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic records\u003c\/td\u003e\n\u003ctd\u003e18% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e8–12% datasets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Experian that uncovers competitive drivers, buyer and supplier influence, entry barriers, substitutes, and disruptive threats—delivering data-backed strategic insights for investor reports, business planning, or internal strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-sheet Experian Porter's Five Forces summary—clarifies competitive pressures quickly and fits straight into decks for fast, data-driven decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier One Financial Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptier one global banks and card issuers account for roughly of experian b2b revenue wield high bargaining power pressing volume discounts tied to multi-year contracts. they demand bespoke analytics data integration at scale that can reduce unit prices raise customization costs. because many buy from equifax transunion as well these customers regularly pit offers secure better pricing stricter slas. in some bank deals exceeded annually underscoring concentration risk.\u003e\n\u003c\/ptier\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall and Medium Enterprises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSmaller business clients have lower bargaining power versus large corporates because they account for a smaller share of Experian’s revenues; in 2024 SMEs likely represented under 20% of global B2B data revenue for major credit bureaus. Still, digital marketplaces let SMEs compare offers quickly, raising price sensitivity. Experian must sell standardized, cost-efficient SME packages—for example, sub-$50\/month tiers—to stay competitive while protecting margins through automation and scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndividual Consumers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual consumers gained influence as 56% of US adults checked their credit in 2024 and free tools rose—so while they lack direct bargaining power, collective behavior forces Experian to add features like Experian Boost (launched 2019; over 17 million users by 2024) to keep engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and E-commerce Merchants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMerchants using Experian for fraud prevention and identity verification have moderate bargaining power because they demand low-friction transactions; 68% of US e-commerce chargebacks in 2024 were linked to identity issues, raising merchant sensitivity to accuracy.\u003c\/p\u003e\n\u003cp\u003eThese customers prioritize speed and accuracy and will switch to fintechs—many offer sub-100ms decisioning—if Experian lags, forcing Experian to invest in real-time processing and AI models.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModerate power: merchants value accuracy over price\u003c\/li\u003e\n\u003cli\u003e68% of 2024 US e-commerce chargebacks tied to identity\u003c\/li\u003e\n\u003cli\u003eFintech rivals offer \u0026lt;100ms decisioning\u003c\/li\u003e\n\u003cli\u003eDrives Experian spend on real-time AI and infra\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Lead Generation Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eClients in marketing use Experian data for targeted ads and customer acquisition; US digital ad spend reached 240 billion in 2024, so ROI sensitivity is high.\u003c\/p\u003e\n\u003cp\u003eBuyers can reallocate budgets to Meta, Google, or data-driven agencies; churn risk rises if Experian’s match rates and lift aren’t clearly better than platform targeting.\u003c\/p\u003e\n\u003cp\u003eTo retain clients, Experian must prove superior data accuracy and higher conversion lift—e.g., a 10–20% incremental conversion claim backed by A\/B tests.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarketing clients demand measurable ROI; $240B US digital ad market (2024)\u003c\/li\u003e\n\u003cli\u003eHigh switching risk to Meta\/Google or specialty agencies\u003c\/li\u003e\n\u003cli\u003eRetention needs: demonstrable match rates, 10–20% conversion lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh‑value banks, price‑sensitive SMEs, real‑time fraud needs, and ad ROI pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cptier one banks b2b rev some deals\u003e$50m in 2024) exert high bargaining power via volume discounts and custom integrations; SMEs \u0026lt;20% revenue have low power but high price sensitivity; merchants moderate power—68% of 2024 US e‑commerce chargebacks linked to identity—pushing sub‑100ms decisioning; marketing clients face $240B US digital ad spend (2024) and demand 10–20% lift to avoid switching.\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCustomer\u003c\/th\u003e\n\u003cth\u003eShare\/Stat\u003c\/th\u003e\n\u003cth\u003eKey demand\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop banks\u003c\/td\u003e\n\u003ctd\u003e35–45% B2B; \u0026gt;$50m deals\u003c\/td\u003e\n\u003ctd\u003eDiscounts, bespoke integration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSMEs\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;20% B2B\u003c\/td\u003e\n\u003ctd\u003eLow‑cost tiers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchants\u003c\/td\u003e\n\u003ctd\u003e68% chargebacks (2024)\u003c\/td\u003e\n\u003ctd\u003eReal‑time, accuracy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing clients\u003c\/td\u003e\n\u003ctd\u003e$240B US digital ads (2024)\u003c\/td\u003e\n\u003ctd\u003e10–20% conversion lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/ptier\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eExperian Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Experian Porter's Five Forces analysis you'll receive immediately after purchase—no placeholders or mockups. It is the fully formatted, professionally written document ready for download and use the moment you buy. The file covers threat of new entrants, bargaining power of suppliers and buyers, competitive rivalry, and threat of substitutes with actionable insights. What you see is precisely what you’ll get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747144151417,"sku":"experianplc-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/experianplc-five-forces-analysis.png?v=1772195372","url":"https:\/\/growthsharematrix.com\/products\/experianplc-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}