{"product_id":"fcx-marketing-mix","title":"Freeport-McMoRan Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Freeport-McMoRan’s product portfolio, cost-driven pricing, global distribution network, and targeted stakeholder communications combine to sustain its market leadership in mining and metals—this preview only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research, apply real-world data, and build strategic plans or client deliverables. Purchase the complete report for ready-to-use insights and templates tailored to business and academic needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Copper Cathodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRefined copper cathodes are Freeport-McMoRan’s flagship product, supplying ~1.8 million tonnes of refined copper in 2025 and meeting the high-conductivity needs of EV manufacturers and grid-scale renewables.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 Freeport solidified its role as a leading supplier of high-grade cathodes used in battery and cable production, supporting global electrification and energy transition projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGold Bullion and Concentrates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGold from Grasberg is a major byproduct for Freeport-McMoRan, contributing roughly $1.1 billion in revenue in 2024 (about 6–8% of total sales) and acting as a hedge when copper slid 25% in 2023; production is processed into concentrates with ~150 koz gold output in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMolybdenum Specialty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreeport-McMoRan ranks among the world’s top molybdenum producers, supplying ~80% of global technical-grade moly inputs used to boost steel strength and make chemical catalysts; moly sales contributed roughly $230 million to 2024 revenues from specialty products. The product targets energy, aerospace, and automotive firms where heat resistance and fatigue life matter, and output is concentrated in North American specialized mines—giving OEMs stable supply chains for high-tech industrial uses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmelting and Refining Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpwith the full integration of manyar smelter in indonesia by late freeport expands downstream smelting and refining converting copper concentrates into finished cathode blister capturing higher margins internally reported consolidated sales billion pounds internal reduces export concentrate volumes while boosting refined metal supply to global markets.\u003e\n\u003cpthese services let the company meet indonesia domestic processing rules and refining obligations supply refined copper byproducts to asia europe improving realized metal prices by an estimated vs. concentrate sales lowering freight treatment charge exposure.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eManyar online late 2025; downstream processing added\u003c\/li\u003e\u003cli\u003e2024 copper sales 3.1B lb; refined output to rise\u003c\/li\u003e\u003cli\u003eEstimated 5–8% higher realized price vs concentrate\u003c\/li\u003e\u003cli\u003eMeets Indonesian DPR rules; stronger global refined supply\u003c\/li\u003e\n\u003c\/pthese\u003e\u003c\/pwith\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCobalt and Silver Byproducts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFreeport-McMoRan recovers silver and cobalt as byproducts during copper and molybdenum refining, with 2024 sales of byproduct metals contributing roughly $1.1 billion to gross revenue, up 12% year-over-year due to higher cobalt demand for batteries.\u003c\/p\u003e\n\u003cp\u003eThese secondary metals feed battery tech and specialty electronics supply chains, boosting per-ton ore value and improving mine-level margins across global operations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 byproduct revenue ~$1.1B\u003c\/li\u003e\n\u003cli\u003eCobalt demand driven by EV batteries\u003c\/li\u003e\n\u003cli\u003eImproves ore economics, raises margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManyar smelter drives 1.8Mt refined copper, 5–8% premium and stronger Asia\/Europe supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreeport’s core product is refined copper cathodes (~1.8 Mt in 2025), supported by 2024 copper sales of 3.1B lb; gold (≈150 koz in 2024, ~$1.1B revenue) and byproduct metals (~$1.1B in 2024) add margin; Manyar smelter online late 2025 boosts internal refining, improving realized prices ~5–8% vs concentrates and strengthening supply to Asia\/Europe.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefined copper\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~1.8 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopper sales\u003c\/td\u003e\n\u003ctd\u003e3.1B lb\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGold output\u003c\/td\u003e\n\u003ctd\u003e~150 koz\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eByproduct rev\u003c\/td\u003e\n\u003ctd\u003e~$1.1B\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice uplift\u003c\/td\u003e\n\u003ctd\u003e5–8%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Freeport‑McMoRan’s Product, Price, Place, and Promotion strategies, grounded in real operational practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Freeport‑McMoRan’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing dynamics, placement channels, and promotional priorities for quick strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrasberg Minerals District\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGrasberg Minerals District in Papua, Indonesia, hosts one of the world’s largest copper-gold deposits and remains Freeport-McMoRan’s production cornerstone, delivering ~800,000 net Cu eq. tonnes of annual copper capacity and ~1.2 Moz of annual gold equivalent production potential after full underground block-cave conversion completed in 2024; it also functions as the primary hub for Asian distribution and on-site smelting, handling ~60% of the company’s regional concentrate flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorth American Mining Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFreeport-McMoRan’s North American operations center on large open-pit mines in Arizona and New Mexico, notably Morenci and Bagdad, producing ~900,000 metric tons of copper in 2024 and significant molybdenum byproduct; sites span thousands of hectares and supply the US industrial heartland.\u003c\/p\u003e\n\u003cp\u003eProximity to I-10\/I-40 corridors and Class I rail links cuts logistics costs, supporting ~30% of US domestic copper mine output in 2024 and steadying supply to manufacturers and export terminals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSouth American Production Sites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreeport-McMoRan operates major assets in Peru and Chile, notably the Cerro Verde copper mine in Peru which produced ~640,000 metric tons of cathode-equivalent copper in 2024, anchoring its South American footprint.\u003c\/p\u003e\n\u003cp\u003eThese sites give geographic balance to Freeport’s portfolio, contributing roughly 18% of consolidated copper output in 2024 and reducing concentration risk versus North American assets.\u003c\/p\u003e\n\u003cp\u003eProximity to Pacific deep-water ports like Matarani (Peru) and Mejillones (Chile) enables efficient exports; average vessel turnaround cut shipping lead times by ~12% in 2023–24, speeding concentrate flows to smelters in Asia and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManyar Smelter and Refinery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanyar smelter and refinery operational in is a key downstream node for freeport-mcmoran indonesia enabling domestic processing of concentrates to meet regulations while cutting logistics costs by an estimated versus export refinement routes.\u003e\u003cpit produces high-purity copper cathodes for regional hubs with initial capacity tonnes and projected contribution to freeport refined output in improving margin capture supply-chain control.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOperational 2025; capacity ~200,000 tpy\u003c\/li\u003e\n\u003cli\u003eReduces logistics costs 15–20%\u003c\/li\u003e\n\u003cli\u003eSupports compliance with Indonesian processing rules (2017)\u003c\/li\u003e\n\u003cli\u003eSupplies regional industrial hubs; +10–12% refined output\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pit\u003e\u003c\/pmanyar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Logistics and Port Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFreeport-McMoRan uses a mix of proprietary and third-party ports across the Americas, Asia, and Europe to ship concentrates and refined copper, moly, and gold, moving ~8–10 million dmt (dry metric tons) of concentrate equivalent annually in 2024.\u003c\/p\u003e\n\u003cp\u003eCareful scheduling and long-term vessel contracts cut demurrage and kept logistics costs near 6–8% of C1 cash cost in 2024, helping limit earnings volatility from global shipping disruptions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal network: proprietary + third-party ports in 3 regions\u003c\/li\u003e\n\u003cli\u003eVolume: ~8–10 million dmt\/year (2024)\u003c\/li\u003e\n\u003cli\u003eCosts: logistics ≈6–8% of C1 cash cost (2024)\u003c\/li\u003e\n\u003cli\u003eMitigation: long-term contracts, scheduling to reduce demurrage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreeport hubs (Grasberg, US, Cerro Verde) drive 2.34Mt Cu eq, slashing logistics costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFreeport’s place strategy centers on Grasberg (Papua) and large US copper hubs (Morenci, Bagdad) plus Cerro Verde (Peru), supplying ~2.34 Mt Cu eq. production capacity in 2024–25 and ~8–10 Mt dmt concentrate flows; ports and Manyar smelter (200 ktpy, online 2025) cut logistics 12–20% and kept logistics ≈6–8% of C1 cash cost in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eNode\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrasberg\u003c\/td\u003e\n\u003ctd\u003e~800 kt Cu eq \/ 1.2 Moz Au\u003c\/td\u003e\n\u003ctd\u003eAsia hub, on-site smelt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS mines\u003c\/td\u003e\n\u003ctd\u003e~900 kt Cu (2024)\u003c\/td\u003e\n\u003ctd\u003eUS supply security\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCerro Verde\u003c\/td\u003e\n\u003ctd\u003e~640 kt Cu (2024)\u003c\/td\u003e\n\u003ctd\u003eSouth America anchor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManyar\u003c\/td\u003e\n\u003ctd\u003e200 ktpy (2025)\u003c\/td\u003e\n\u003ctd\u003e-15–20% logistics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\u003c\/td\u003e\n\u003ctd\u003e8–10 Mt dmt\/year\u003c\/td\u003e\n\u003ctd\u003eCosts ≈6–8% C1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFreeport-McMoRan 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Freeport-McMoRan 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis is the same ready-made, editable document you'll download immediately after checkout, complete and ready to use.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact final version of the analysis—fully comprehensive and professional, not a sample or teaser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750472331641,"sku":"fcx-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fcx-marketing-mix.png?v=1772225142","url":"https:\/\/growthsharematrix.com\/products\/fcx-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}