{"product_id":"fdtsgs-marketing-mix","title":"Fangda Carbon New Material Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFangda Carbon New Material blends advanced product engineering, value-driven pricing, targeted distribution, and industry-focused promotions to secure leadership in specialty carbon markets; this concise preview highlights strategic touchpoints and competitive advantages—get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to unlock detailed tactics, data, and templates for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Power Graphite Electrodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Fangda Carbon New Material’s High-Power Graphite Electrodes remain its flagship, supplying ultra-high power (UHP) rods for electric arc furnace (EAF) steelmaking; UHP share reached ~72% of sales in fiscal 2024 and drove 38% YoY revenue growth in H1 2025. \u003c\/p\u003e\n\u003cp\u003eThe UHP variants deliver superior conductivity and thermal shock resistance, lowering electrode consumption by ~12% per ton of steel versus standard grades, cutting operators’ energy costs by ~8%. \u003c\/p\u003e\n\u003cp\u003eThe product line is critical to the global shift to scrap-based green steel: EAF capacity rose to 42% of global steel output in 2024, and Fangda’s UHP volume grew 21% in 2025 as mills retrofit for lower-carbon production. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Isostatic Graphite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSpecialized isostatic graphite serves semiconductor and solar PV makers, markets that grew ~6–8% CAGR to 2025 (semis ~$600B, solar ~$220B), and Fangda reported a 2024 graphite revenue rise of ~12% year-over-year tied to these segments.\u003c\/p\u003e\n\u003cp\u003eIts fine-grain structure and \u0026gt;200 MPa strength make it critical for crucibles and heaters, reducing defect rates by an estimated 15–25% in fab processes.\u003c\/p\u003e\n\u003cp\u003eFangda is raising purity toward 99.99%+ to meet next-gen component specs, targeting a 10% premium price realization versus standard graphite by 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarbon Blocks and Cathodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFangda Carbon New Material’s carbon blocks and cathodes, aimed at aluminum smelting and blast furnace use, deliver high durability and chemical resistance, supporting plants that consume ~45% of global carbon anode demand; in 2025 Fangda reported 18% revenue growth in refractory products, partly from these lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Carbon Fiber Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cptargeting aerospace automotive and high-end sporting goods fangda carbon new material advanced fiber delivers superior strength-to-weight ratios targets lightweighting demand in evs.\u003e\n\u003cpby end-2025 fangda expanded specialized carbon fiber capacity by aiming to supply\u003e4,000 tonnes\/year to EV and aerospace programs, lifting segment ASPs ~18% vs commodity lines.\n\u003cp\u003eThis push shifts revenue mix toward high-value specialty materials, where margins exceed standard fiber by ~6 percentage points and support long-term growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget sectors: aerospace, EV automotive, high-end sporting goods\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/ptargeting\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Energy Anode Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfangda carbon new material energy anode materials target lithium-ion battery makers with carbon-based anodes optimized for high discharge capacity mah targets in and\u003e2,000-cycle life, aligning R\u0026amp;D spend of ~RMB 120M in 2024 to scale pilot lines and capture EV\/ESS demand growth (EV battery anode market CAGR ~8% 2023–2028). The line bridges legacy carbon production and renewables, supporting Fangda's FY2024 revenue mix shift toward advanced materials.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProduct: carbon-based anodes for Li-ion\u003c\/li\u003e\n\u003cli\u003ePerformance targets: ≥360 mAh\/g, \u0026gt;2,000 cycles\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D: ~RMB 120M in 2024\u003c\/li\u003e\n\u003cli\u003eMarket: anode market CAGR ~8% (2023–2028)\u003c\/li\u003e\n\u003cli\u003eStrategic role: bridge to renewable energy value chain\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfangda\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFangda ramps UHP electrodes, expands carbon fiber \u0026amp; anode R\u0026amp;D for next‑gen energy metals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFangda’s product portfolio centers on UHP graphite electrodes (~72% sales FY2024; +38% revenue H1 2025), isostatic graphite for semiconductors\/solar (2024 revenue +12%), advanced carbon fiber (capacity +25% to \u0026gt;4,000 tpa; ASPs +18%), carbon anodes (R\u0026amp;D RMB120M; target ≥360 mAh\/g, \u0026gt;2,000 cycles). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUHP electrodes\u003c\/td\u003e\n\u003ctd\u003eShare\/rev growth\u003c\/td\u003e\n\u003ctd\u003e72%\/+38% H1 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIsostatic graphite\u003c\/td\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e+12% 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarbon fiber\u003c\/td\u003e\n\u003ctd\u003eCapacity\/ASP\u003c\/td\u003e\n\u003ctd\u003e+25%\/\u0026gt;4,000 tpa\/+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnodes\u003c\/td\u003e\n\u003ctd\u003eR\u0026amp;D\/perf target\u003c\/td\u003e\n\u003ctd\u003eRMB120M\/≥360 mAh\/g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fangda Carbon New Material’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Fangda Carbon New Material’s 4P marketing mix in a concise, leadership-ready snapshot that highlights product, price, place, and promotion strategies as practical levers to resolve market penetration and positioning challenges.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Export Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFangda Carbon New Material ships to over 60 countries across Europe, the Americas, and Southeast Asia, using China’s major ports (Qingdao, Shanghai, Tianjin) for bulk graphite electrode exports; in 2024 export revenue made up about 54% of total sales (RMB 6.8 billion of RMB 12.6 billion). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Industrial Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFangda Carbon New Material (Fangda Carbon) keeps a dominant China footprint, locating plants near metallurgical and energy hubs in Hebei, Shanxi and Jiangsu, cutting transport costs by ~18% and shortening lead times by 22% for domestic steel and aluminum clients. By 2025, regional warehouses are optimized for JIT delivery across 12 high-demand industrial zones, supporting annual sales of ~RMB 5.6 billion in industrial carbon products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Manufacturer Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA significant portion of Fangda Carbon New Material sales are via direct contracts with large industrial clients and state-owned firms, accounting for about 58% of 2024 revenue (RMB 3.2 billion of RMB 5.5 billion). This channel builds long-term technical partnerships and enables customized carbon products matched to specific furnace specs, reducing intermediary margins and cutting COGS by roughly 6–8%. Direct feedback cycles shortened product development time by ~20% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFangda Carbon New Material uses technical distributors with deep specialty-graphite and carbon-fiber expertise to serve niche semiconductor and aerospace buyers, ensuring product specs match strict industry tolerances.\u003c\/p\u003e\n\u003cp\u003eThese partners offer local technical consulting and on-site support; in 2024 Fangda reported 28% of specialty sales routed through distributors, shortening lead times by 18% for key accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDistributors: technical, localized support\u003c\/li\u003e\n\u003cli\u003eSectors: semiconductor, aerospace\u003c\/li\u003e\n\u003cli\u003e2024: 28% specialty sales via partners\u003c\/li\u003e\n\u003cli\u003eLead-time reduction: 18% for key accounts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Supply Chain Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Fangda Carbon New Material upgraded digital supply chain systems to enable real-time shipment tracking from factory to foundry, reducing transit damage of brittle graphite by 35% and cutting lead times 14% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe company deployed dedicated rail and road transport with vibration-controlled containers and insured cargo worth RMB 1.2 billion, preserving on-time delivery above 96% and protecting market share in the carbon sector.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking live since 2025\u003c\/li\u003e\n\u003cli\u003eTransit damage down 35%\u003c\/li\u003e\n\u003cli\u003eLead time down 14%\u003c\/li\u003e\n\u003cli\u003eOn-time delivery \u0026gt;96%\u003c\/li\u003e\n\u003cli\u003eInsured cargo RMB 1.2 billion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFangda Carbon: 54% exports, RMB6.8B; JIT lifts RMB5.6B domestic, \u0026gt;96% on‑time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFangda Carbon ships to 60+ countries; 2024 exports = RMB 6.8B (54% of RMB 12.6B). Plants in Hebei\/Shanxi\/Jiangsu cut transport costs ~18% and lead times 22%; 2025 JIT warehouses support ~RMB 5.6B domestic sales. Direct contracts = 58% of 2024 revenue; distributors handled 28% of specialty sales. 2025 tracking cut transit damage 35%, lead times 14%, on-time \u0026gt;96% (insured RMB 1.2B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports\u003c\/td\u003e\n\u003ctd\u003eRMB 6.8B (54%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic sales (JIT)\u003c\/td\u003e\n\u003ctd\u003eRMB 5.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect contracts\u003c\/td\u003e\n\u003ctd\u003e58% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor share\u003c\/td\u003e\n\u003ctd\u003e28% specialty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit damage\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFangda Carbon New Material 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fangda Carbon New Material 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. This is the same ready-made, editable analysis you'll download immediately after checkout, fully complete and ready to use. You’re viewing the exact version of the report provided to customers, not a sample or demo. Buy with confidence—the file displayed is the final, high-quality deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750104838521,"sku":"fdtsgs-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fdtsgs-marketing-mix.png?v=1772222131","url":"https:\/\/growthsharematrix.com\/products\/fdtsgs-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}