{"product_id":"federatedhermes-marketing-mix","title":"Federated Hermes Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Federated Hermes aligns product offerings, pricing structures, distribution channels, and promotional tactics to serve institutional and retail investors—this concise preview highlights strategic strengths and gaps, but the full 4Ps Marketing Mix Analysis delivers granular, editable insights and real-world data to power presentations, benchmarking, and strategic planning; get the complete report to save research time and apply a ready-made framework for competitive advantage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Investment Strategies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederated Hermes offers active and passive strategies across global equity and fixed-income markets, managing about $630 billion AUM as of Dec 31, 2025, split roughly 55% institutional and 45% retail.\u003c\/p\u003e\n\u003cp\u003eProducts target specific risk-return profiles with core, core-plus, and unconstrained bonds plus global, US, and emerging market equity sleeves aimed at long-term capital growth.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the lineup added 12 thematic and sector funds—ESG technology, climate infrastructure, healthcare innovation—representing $9.8 billion in new flows that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiquidity Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederated Hermes manages over $300 billion in liquidity and cash products as of Dec 31, 2025, solidifying its market-leading position in money market funds and short-duration strategies.\u003c\/p\u003e\n\u003cp\u003eThese high-quality liquidity solutions give corporate treasurers and institutions stable yield with same-day access to capital, meeting strict cash-flow and regulatory needs.\u003c\/p\u003e\n\u003cp\u003eThe firm has rolled out digital cash-management tools—API connectivity, real-time balances, and automated sweeps—used by 60% of its institutional clients to streamline treasury operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Markets and Alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederated Hermes Private Markets and Alternatives offers private equity, real estate, and private credit to meet demand for non-correlated assets, managing roughly $18.2 billion in alternatives as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eThese strategies let investors diversify away from public markets while targeting premium net returns—private credit aiming for 6–10% yield and core real estate targeting 7–9% IRR in recent vintages.\u003c\/p\u003e\n\u003cp\u003eThe firm uses global sourcing and specialist teams to access infrastructure and private debt deals across North America and Europe, where over 60% of deal flow came in 2024, supporting sophisticated portfolio construction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStewardship and ESG Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstewardship and esg integration at federated hermes hinges on the eos engagement platform delivering active stewardship that boosts long-term investment value lets clients align portfolios with environmental social governance goals via company dialogue by late eos-driven strategies helped win sustainability-focused sovereign wealth funds contributing to a year-over-year inflow into mandates overseeing roughly in stewardship-engaged aum.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEOS platform: active engagement tool driving long-term value\u003c\/li\u003e\n\u003cli\u003eClient alignment: ESG goals via company dialogue\u003c\/li\u003e\n\u003cli\u003eLate‑2025 impact: attracted sovereign wealth funds\u003c\/li\u003e\n\u003cli\u003eNumbers: ~12% YoY ESG inflows; ~$120bn stewardship-engaged AUM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstewardship\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFund Administration and Custody Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederated Hermes provides fund administration, custody, and transfer-agent services that support operational integrity for its $615 billion in assets under management (AUM) as of Q4 2025, reducing reconciliation errors and settlement times.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration improves quality control and efficiency across the product lifecycle, cutting back-office processing cost per fund and improving investor NAV accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports $615B AUM (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eCustody + admin + transfer-agent\u003c\/li\u003e\n\u003cli\u003eReduces settlement\/reconciliation errors\u003c\/li\u003e\n\u003cli\u003eImproves NAV accuracy and efficiency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederated Hermes: $630B AUM, $9.8B ESG flows \u0026amp; $120B EOS-engaged AUM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederated Hermes offers diversified active\/passive equity and fixed‑income funds, $630B AUM (Dec 31, 2025), plus $300B liquidity products and $18.2B alternatives; 12 new thematic ESG funds added in 2025 drove $9.8B flows, while EOS stewardship covers ~$120B engaged AUM and helped lift ESG inflows 12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal AUM (Dec 31, 2025)\u003c\/td\u003e\n\u003ctd\u003e$630B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquidity Products\u003c\/td\u003e\n\u003ctd\u003e$300B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAlternatives (2024)\u003c\/td\u003e\n\u003ctd\u003e$18.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 ESG Fund Flows\u003c\/td\u003e\n\u003ctd\u003e$9.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEOS‑engaged AUM\u003c\/td\u003e\n\u003ctd\u003e$120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG Inflow Growth (YoY)\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Federated Hermes’ Product, Price, Place, and Promotion strategies, using actual practices and competitive context to ground analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Federated Hermes' 4P marketing insights into a concise, leadership-ready snapshot that eases decision-making and accelerates alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Intermediary Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederated Hermes distributes mutual funds and ETFs via over 2,500 global intermediaries—including major banks and independent broker-dealers—so retail investors can buy through their trusted advisors.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the firm reports a 28% rise in intermediary-sourced AUM, driven by multi-channel distribution across wirehouses, RIAs, and platform marketplaces.\u003c\/p\u003e\n\u003cp\u003ePartnerships were strengthened with APIs and single-sign-on links to 120 intermediary platforms, cutting trade settlement friction and raising intermediary retention by 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Sales Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederated Hermes maintains a dedicated direct sales force targeting large institutional clients—pension funds, sovereign wealth funds, and endowments—managing over $300 billion in institutional AUM as of 2025. These professionals deliver high-touch service and customized solutions, running bespoke mandates often exceeding $100 million and tailored to liability, ESG, and risk budgets. This channel secures long-term mandates, with institutional retention rates above 85% and multi-year mandates averaging 7+ years, building deep relationships with sophisticated global allocators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Geographic Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith primary hubs in Pittsburgh and London, Federated Hermes operates across North America, Europe and APAC, serving clients from 45+ global offices and managing about $633 billion in AUM as of Dec 31, 2025; this footprint helps navigate local regulations and tax regimes effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfederated hermes uses advanced digital portals and partnerships with third-party fintech platforms to broaden distribution giving investors advisors real-time fund data performance metrics transaction capabilities.\u003e\n\u003cpin the firm boosted digital infrastructure spending to support mobile and web experiences reporting a increase in account openings year-over-year access live nav trading functions.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time NAV and performance feeds\u003c\/li\u003e\n\u003cli\u003e35% YoY rise in digital account openings (2025)\u003c\/li\u003e\n\u003cli\u003eThird-party fintech integrations expand retail reach\u003c\/li\u003e\n\u003cli\u003eMobile\/web platforms enable on-demand transactions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/pfederated\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Ventures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFederated Hermes uses joint ventures and strategic partnerships in emerging or tightly regulated markets to expand distribution and local trust; by 2025 these alliances helped grow AUM exposure in Asia Pacific by about 12%, aiding market entry without full M\u0026amp;A costs.\u003c\/p\u003e\n\u003cp\u003eThese collaborations let Federated Hermes tap regional brand recognition and distribution networks, scaling stewardship and ESG services across 25+ jurisdictions and boosting ESG-related net inflows by an estimated $1.1bn in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% AUM exposure growth in Asia Pacific (by 2025)\u003c\/li\u003e\n\u003cli\u003e25+ jurisdictions served via partnerships\u003c\/li\u003e\n\u003cli\u003e$1.1bn ESG net inflows in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederated Hermes: $633B AUM, 35% digital growth, API reach to 120 platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederated Hermes distributes $633B AUM (Dec 31, 2025) via 2,500+ intermediaries, 45+ offices, and direct institutional sales ($300B inst. AUM); digital channels drove 35% YoY account openings in 2025 and 24\/7 NAV access; partnerships\/API links to 120 platforms raised intermediary retention 14% and grew APAC AUM exposure 12% by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025 \/ 2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal AUM\u003c\/td\u003e\n\u003ctd\u003e$633B (Dec 31, 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional AUM\u003c\/td\u003e\n\u003ctd\u003e$300B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntermediaries\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital account growth\u003c\/td\u003e\n\u003ctd\u003e35% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI platforms\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC AUM growth\u003c\/td\u003e\n\u003ctd\u003e12% (by 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFederated Hermes 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Federated Hermes 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750232994169,"sku":"federatedhermes-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/federatedhermes-marketing-mix.png?v=1772223365","url":"https:\/\/growthsharematrix.com\/products\/federatedhermes-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}