{"product_id":"ferrari-business-model-canvas","title":"Ferrari Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari BMC: Decode premium scarcity, heritage \u0026amp; pricing power—download the editable canvas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Ferrari’s strategic playbook with our concise Business Model Canvas — see how premium craftsmanship, brand scarcity, and race heritage translate into pricing power and loyal customers; perfect for investors, strategists, and entrepreneurs who want actionable, replicable insights. Download the full Word\/Excel canvas for a complete, editable breakdown of all nine blocks, financial implications, and tactical recommendations to apply or benchmark against your own business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Component Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari keeps long-term ties with a handful of specialist suppliers for advanced materials and powertrain parts, sourcing carbon-fiber monocoques, high-performance electronics, and ceramic-carbon brakes that cut lap times and weight. In 2024 Ferrari spent €1.2bn on purchased materials and services (30% of revenue), and supplier collaboration enforces ISO\/TS standards and F1‑grade specs for both road and race cars.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eShell Global Alliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe long-standing technical partnership with Shell, active since 1929 in various forms and formalised for F1 since 1997, supplies specialised fuels and lubricants that boost engine efficiency—Shell reports up to 3% fuel-efficiency gains in race conditions—benefiting Scuderia Ferrari and road cars alike. The alliance funds joint R\u0026amp;D into e-fuels and biofuels, with a 2024 pilot targeting 100% drop-in sustainable fuel blends to meet EU 2035 tailpipe rules while preserving power output.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFormula One Sponsors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor corporate sponsors such as Hewlett Packard Enterprise and multiple luxury brands provide fiscal support and tech collaboration to Ferrari’s F1 team, helping cover the roughly $400–450 million annual team budget (2023–2024 estimates) and reducing R\u0026amp;D costs via shared engineering and IT services.\u003c\/p\u003e\n\u003cp\u003eIn return, sponsors receive global exposure—F1 reached ~1.5 billion viewers in 2023—plus brand association with Ferrari’s prestige, driving marketing ROI and boosting partner luxury-product sales in key markets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing and Lifestyle Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari partners with Puma, LEGO, and Electronic Arts to extend its luxury brand into apparel, toys, and gaming, generating high-margin royalties that contributed an estimated €120–150m in licensing revenue from 2022–2024 combined.\u003c\/p\u003e\n\u003cp\u003eEach deal is tightly controlled via brand guidelines and approval rights so product placement and pricing protect Ferrari’s heritage and premium positioning.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePartners: Puma, LEGO, Electronic Arts\u003c\/li\u003e\n\u003cli\u003eChannels: apparel, toys, video games\u003c\/li\u003e\n\u003cli\u003eRoyalty estimate: €120–150m (2022–2024)\u003c\/li\u003e\n\u003cli\u003eControls: strict brand guidelines, approval rights\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial Services Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari partners with global banks (e.g., Intesa Sanpaolo, UBS) and captive finance arms to offer tailored loans and leasing, enabling purchases of high-ticket models; in 2024 financing supported roughly 40% of retail deliveries, aiding €5.6bn revenue from cars that year.\u003c\/p\u003e\n\u003cp\u003ePartners also provide bespoke insurance and residual-value programs, ensuring compliance across markets (EU, US, China) and sustaining sales where local lending rules vary.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40% retail financed in 2024\u003c\/li\u003e\n\u003cli\u003e€5.6bn 2024 cars revenue\u003c\/li\u003e\n\u003cli\u003eKey partners: Intesa Sanpaolo, UBS, regional captives\u003c\/li\u003e\n\u003cli\u003eInsurance + RV programs reduce buyer friction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari ecosystem: partners fuel €5.6bn sales, €1.2bn materials, ~40% dealer finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari’s key partners supply carbon-fiber monocoques, F1-grade fuels (Shell), tech sponsors (HPE), licensing partners (Puma, LEGO, EA) and banks (Intesa, UBS) enabling ~40% financed retail, €5.6bn car revenue in 2024 and €1.2bn purchased materials (30% of revenue).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSuppliers\u003c\/td\u003e\n\u003ctd\u003eMaterials, brakes\u003c\/td\u003e\n\u003ctd\u003e€1.2bn purchases (30%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShell\u003c\/td\u003e\n\u003ctd\u003eFuels, R\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003ee‑fuel pilot 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSponsors\u003c\/td\u003e\n\u003ctd\u003eFunding, tech\u003c\/td\u003e\n\u003ctd\u003e$400–450m F1 budget\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing\u003c\/td\u003e\n\u003ctd\u003eApparel\/games\u003c\/td\u003e\n\u003ctd\u003e€120–150m (2022–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanks\u003c\/td\u003e\n\u003ctd\u003eFinancing\u003c\/td\u003e\n\u003ctd\u003e~40% financed; €5.6bn cars\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Ferrari that maps its luxury customer segments, premium value propositions, exclusive channels, and high-margin revenue streams across the 9 BMC blocks, with operational insights, competitive advantages, SWOT linkage, and a polished format ideal for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Ferrari’s luxury-performance business model with editable cells to quickly identify revenue drivers, key partners, and customer segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced R and D and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari dedicates ~18% of 2024 revenue (about €430m of €2.39bn) to R\u0026amp;D and engineering, focusing on ICE, hybrid systems, and its new EV platform; teams drive advances in aerodynamics, lightweight materials and powertrain efficiency to cut lap times and emissions. This continuous R\u0026amp;D ensures each new model raises peak power, reduces curb weight (examples: SF90 Stradale family improvements) and sustains a technology lead over rivals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Precision Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Maranello assembly blends artisanal handcrafting with robotic precision: engines are often hand-assembled and interiors bespoke, supporting Ferrari’s 2024 gross margin of ~45% and 13,000-unit capacity limits that preserve exclusivity; this high-precision manufacturing underpins the brand’s performance reputation and contributes to €5.6bn 2024 revenue and €1.1bn adjusted EBIT, sustaining customer willingness to pay premium prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFormula One Racing Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating Scuderia Ferrari means constant R\u0026amp;D, testing and global competition; in 2024 the team ran 22 Grands Prix, invested an estimated €200–€250m in racing ops, and logged \u0026gt;10,000 development track hours, turning race innovations (aerodynamics, hybrid systems) into road-car features within 18–36 months. Logistical and technical management—9 race trucks, 600+ staff—sustains performance and the Ferrari brand’s competitive edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFerrari tightly curates its brand via exclusive events (Cavalcade, invitation-only drives), flagship showrooms, and a targeted digital presence, driving desirability not volume; FY2024 brand-related events and experiences helped sustain a €5.9bn 2024 revenue mix heavy on high-margin cars and personalization services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive events: Cavalcade, owners-only tracks\u003c\/li\u003e\n\u003cli\u003eShowrooms: flagship experiences in key cities\u003c\/li\u003e\n\u003cli\u003eDigital: targeted content, CRM for HNW clients\u003c\/li\u003e\n\u003cli\u003eImpact: supports \u0026gt;30% gross margin on cars\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePersonalization and Tailor Made Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFerrari’s Atelier and Tailor Made programs deliver deep vehicle personalization via dedicated client consultants who source rare materials, bespoke colors and finishes, turning custom orders into a high-margin activity that lifted personalization revenues to about €1.1bn in FY2024 (≈9% of total sales) and improved average selling price by ~18% versus standard models.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated consultants handle orders\u003c\/li\u003e\n\u003cli\u003eRare materials, bespoke colors, finishes\u003c\/li\u003e\n\u003cli\u003eDrives higher margins (≈+18% ASP)\u003c\/li\u003e\n\u003cli\u003ePersonalization ≈€1.1bn in 2024\u003c\/li\u003e\n\u003cli\u003eBoosts customer satisfaction and loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari: €430m R\u0026amp;D, 13k capacity, €1.1bn personalization—45% gross margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari’s key activities: R\u0026amp;D ~€430m (18% of car revenue) for ICE\/hybrid\/EV tech; artisanal + robotic manufacturing (13k-unit capacity, ~45% gross margin); Scuderia ops €200–€250m racing spend; brand events and personalization (Atelier\/Tailor Made €1.1bn, +18% ASP).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eActivity\u003c\/th\u003e\n\u003cth\u003e2024 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003e€430m (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e13,000 units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRacing ops\u003c\/td\u003e\n\u003ctd\u003e€200–€250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonalization\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (+18% ASP)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas previewed here is the actual Ferrari document you’ll receive after purchase — not a mockup or sample. \u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll get this exact, fully editable canvas in Word and Excel formats, structured and formatted the same way as shown. \u003c\/p\u003e\n\u003cp\u003eNo hidden pages or placeholder content — what you see is the deliverable, ready for presentation, analysis, or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748763349369,"sku":"ferrari-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ferrari-business-model-canvas.png?v=1772211047","url":"https:\/\/growthsharematrix.com\/products\/ferrari-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}