{"product_id":"ferrari-marketing-mix","title":"Ferrari Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ferrari’s product innovation, premium pricing, exclusive distribution, and high-impact promotions create a luxury performance brand—download the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that saves hours of research and delivers actionable insights for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Supercars and Hypercars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari’s high-performance supercars and hypercars, led by the 296 GTB and SF90 Stradale, anchor its product mix and reinforce premium positioning; by end-2025 Ferrari reported around 12,600 cars delivered in 2024 with a rich mix skewed toward high-margin models. These mid- and front-engine cars combine hybrid powertrains—SF90’s 1,000+ hp system—and advanced aerodynamics to deliver track-level lap times while remaining road legal. The product line drives strong average selling prices (ASP) above 250,000 euros and boosts group EBIT margin near 20% in 2024, underlining profitability from limited production and bespoke customization. Design focuses on visceral driver engagement, lightweight construction, and race-derived tech to sustain brand exclusivity and long-term residual values.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Purosangue and Luxury Versatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Purosangue marks Ferrari’s first four-door, four-seat V12 model, expanding the lineup in 2022 and preserving racing DNA via a 715 hp powertrain and sub-3.5s 0–100 km\/h claim; it targets ultra-high-net-worth buyers needing utility with prestige, helping Ferrari report a 6% revenue mix from high-end SUVs and GTs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectrification and Sustainable Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Ferrari has fully integrated electrification into its roadmap and launched its first fully electric model, supporting a target to have 60% of sales electrified by 2030; hybrids now account for ~30% of lineup and reduced CO2 per vehicle by ~25% vs 2019. The strategy preserves driving emotion via bespoke electric soundscapes and instant torque tuning while ensuring compliance with EU and China emissions rules and sustaining premium pricing and 40–50% gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIcona and Limited Edition Series\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Icona line and ultra-limited models like the Daytona SP3 sit at Ferrari’s product summit, blending 1950s–60s styling cues with carbon-fiber monocoques and hybrid tech; Daytona SP3 was priced around €2.25M and limited to 599 units, underscoring rarity.\u003c\/p\u003e\n\u003cp\u003eTargeted at top clients, these cars are sold as both tech showcases and blue-chip collectibles—recent auction examples see 15–30% premiums over original price within 3 years, boosting brand resale halo.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtremely low volumes: tens to hundreds of units\u003c\/li\u003e\n\u003cli\u003eHigh price points: ~€2M+ (Daytona SP3 ≈ €2.25M)\u003c\/li\u003e\n\u003cli\u003eTech: carbon fiber, hybrid systems, bespoke engineering\u003c\/li\u003e\n\u003cli\u003eValue: 15–30% auction premiums short-term\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Licensing and Lifestyle Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFerrari extends its product reach beyond cars via a premium licensing program—luxury apparel, watches, and accessories—partnering with firms like Puma, Richard Mille, and Hublot to keep product quality and exclusivity aligned with its cars.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Ferrari’s Brand Licensing and Lifestyle segment contributed roughly 7–9% of total merchandise revenue, helping the company engage non-owners and reinforce the Prancing Horse lifestyle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLicensing partners: Puma, Hublot, Richard Mille\u003c\/li\u003e\n\u003cli\u003e2024 merch revenue share: ~7–9%\u003c\/li\u003e\n\u003cli\u003eGoal: broaden audience, reinforce brand ecosystem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari: Low‑volume, €250k+ supercars — 12.6k deliveries, 40–50% gross, ~20% EBIT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari’s product portfolio centers on low-volume, high-ASP supercars\/hypercars (ASP \u0026gt; €250k; 2024 deliveries ~12,600), hybrids ~30% of lineup, gross margins 40–50%, EBIT ~20% (2024). Purosangue adds utility (V12), Icona\/Daytona SP3 reinforce scarcity (Daytona ≈ €2.25M, 599 units). Lifestyle\/licensing ~7–9% merch revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 deliveries\u003c\/td\u003e\n\u003ctd\u003e~12,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eASP\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;€250,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrids\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e40–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBIT\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensing rev\u003c\/td\u003e\n\u003ctd\u003e7–9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ferrari’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing-positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Ferrari's 4Ps into a concise, executive-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExclusive Global Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFerrari sells through a highly selective network of about 180 authorized dealers worldwide, keeping distribution intentionally limited to protect brand exclusivity.\u003c\/p\u003e\n\u003cp\u003eDealers focus on personalized service and tailored client experiences, helping sustain Ferrari’s average global retail price premiums and strong resale values; retail margins and order deposits contributed to Ferrari’s 2024 net revenues of €5.2bn.\u003c\/p\u003e\n\u003cp\u003eLocations concentrate in luxury and financial hubs—London, New York, Dubai, Hong Kong—serving high-net-worth clients and supporting regional order backlogs and bespoke commissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaranello Headquarters and Atelier Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Maranello factory remains Ferrari’s core production site and distribution hub, accounting for over 70% of manufacturing capacity in 2025 and supporting global logistics from Emilia-Romagna.\u003c\/p\u003e\n\u003cp\u003eThrough the Atelier and Tailor Made programs, roughly 4,500 customers visited Maranello in 2024 to customize cars in a dedicated studio, up 12% year-on-year.\u003c\/p\u003e\n\u003cp\u003eDirect-to-factory personalization raises average order value by about 18% and boosts retention—clients who visit show a 23% higher likelihood of repeat purchase within five years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Configuration and Omnichannel Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Ferrari has refined its digital configuration tools, with immersive 3D visualization used by over 60% of prospective buyers in 2024 according to company reports, accelerating lead quality and average order value by ~8%. The platform functions as the primary entry point while final purchase remains dealer-led, keeping showrooms central to delivery and aftercare. This omnichannel mix keeps Ferrari accessible to wealthy, tech-savvy customers—global digital touchpoints rose 45% from 2022–25—while preserving brand heritage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury Flagship Stores and Brand Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFerrari operates luxury flagship stores in cities like Milan, Tokyo, and Shanghai to showcase lifestyle collections and heritage; these stores drove merchandise revenue of about EUR 115m in FY2024, roughly 5% of group revenue.\u003c\/p\u003e\n\u003cp\u003eThey rarely sell cars, instead creating immersive brand environments highlighting racing history and craftsmanship, boosting brand consideration and engagement in growth markets.\u003c\/p\u003e\n\u003cp\u003eThese centers also host events and VIP programs, supporting dealer sales where car-buying populations expand; store footfall and event conversion lift local lead generation by double digits.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~EUR 115m merchandise revenue FY2024\u003c\/li\u003e\n\u003cli\u003eFlagships: Milan, Tokyo, Shanghai\u003c\/li\u003e\n\u003cli\u003eNo regular car sales—brand experience focus\u003c\/li\u003e\n\u003cli\u003eEvents\/VIP programs increase leads by 10%+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Expansion in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFerrari is expanding selectively in emerging markets, focusing on Asia-Pacific and parts of the Middle East where HNW (high-net-worth) households grew 6.3% in 2024 to 8.9 million in APAC (Capgemini 2024); Ferrari opened 5 new showrooms\/service centers in APAC and MENA in 2024 to match demand.\u003c\/p\u003e\n\u003cp\u003eThis controlled roll-out preserves scarcity and supports resale values; Ferrari limited dealer growth to under 4% globally in 2024, avoiding market saturation while capturing incremental wealth.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eTarget regions: APAC, MENA\u003c\/li\u003e\n\u003cli\u003eHNW growth APAC 2024: +6.3% to 8.9M\u003c\/li\u003e\n\u003cli\u003eNew showrooms\/service centers 2024: 5\u003c\/li\u003e\n\u003cli\u003eDealer growth cap 2024: \u0026lt;4%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFerrari: Exclusive network, Maranello-led production \u0026amp; rising AOV from Atelier, digital, merch\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFerrari sells via ~180 selective dealers and 3 flagships, Maranello handles \u0026gt;70% production (2025) and Atelier visits (4,500 in 2024) lift AOV +18%; digital configurator used by 60% of buyers (2024) and boosts AOV ~8%; merchandise €115m FY2024; dealer growth \u0026lt;4% (2024) with 5 new APAC\/MENA centers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuthorized dealers\u003c\/td\u003e\n\u003ctd\u003e~180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaranello capacity\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;70% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAtelier visits 2024\u003c\/td\u003e\n\u003ctd\u003e4,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchandise revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e€115m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eFerrari 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Ferrari 4P's Marketing Mix analysis you’ll receive upon purchase—complete, editable, and ready to use with no placeholders or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749936509305,"sku":"ferrari-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ferrari-marketing-mix.png?v=1772220543","url":"https:\/\/growthsharematrix.com\/products\/ferrari-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}