{"product_id":"ffin-marketing-mix","title":"First Financial Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how First Financial Bank’s product offerings, pricing structure, distribution channels, and promotional tactics align to build trust, drive deposits, and expand lending—this brief preview only scratches the surface. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time, benchmark strategy, and apply actionable insights for client work, coursework, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Commercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank’s commercial and industrial lending covers small-business lines to $200M industrial credits, supporting Texas sectors like energy, manufacturing, and healthcare; in 2024 C\u0026amp;I originations totaled $3.1B, with 68% in-state. Loans are structured to match cash-flow cycles—seasonal repayments, AR financing, and CAPEX tranches—reducing borrower stress and default risk. Local underwriting and flexible covenants deliver faster approvals and pricing often 25–75 bps tighter than national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Wealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank’s Diversified Wealth Management and Trust Services serve high-net-worth and institutional clients, managing roughly $12.4 billion in fiduciary assets as of Dec 31, 2025, focusing on long-term capital preservation and tax-aware estate planning. The suite bundles estate planning, investment management, and retirement services into a single client portal and advisory team for seamless execution. This segment differentiates First Financial by pairing community-bank personalization with institutional-grade investment capabilities and a 92% client retention rate in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Deposit and Savings Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank’s consumer deposit suite includes interest-bearing checking, high-yield savings, and CDs; as of year-end 2024 retail deposits totaled $12.8B, supporting stable funding and a 65% core-deposit ratio.\u003c\/p\u003e\n\u003cp\u003eTiered benefits—higher rates, waived fees, and relationship bonuses—drive loyalty and 18% annualized YoY growth in retail balances in Texas markets through targeted pricing and low-fee structures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Real Estate Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Financial Bank offers a full spectrum of residential mortgage products—first-time buyer loans, conventional and FHA mortgages, refinancing, and construction loans—supporting customers across home-ownership stages.\u003c\/p\u003e\n\u003cp\u003eLocal underwriting and a streamlined digital application cut average decision time to under 5 business days, delivering faster closings and more personalized terms tied to regional market data.\u003c\/p\u003e\n\u003cp\u003eThe mortgage line drives customer lifetime value; mortgage balances represented about 38% of the bank’s loan portfolio in 2025, anchoring cross-sell of deposit and wealth services.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: purchase, refinance, FHA, VA, jumbo, construction\u003c\/li\u003e\n\u003cli\u003eSpeed: avg decision \u0026lt;5 business days\u003c\/li\u003e\n\u003cli\u003ePortfolio weight: ~38% of loans (2025)\u003c\/li\u003e\n\u003cli\u003eStrategy: embed lifecycle banking, boost deposits \u0026amp; wealth AUM\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Treasury Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Financial Bank offers Advanced Treasury Management Systems that provide electronic payments, fraud prevention, and liquidity tools used by over 1,200 corporate clients, processing $18.5B in payments in 2024 to speed cash conversion and cut float.\u003c\/p\u003e\n\u003cp\u003eThese digital solutions deliver real-time dashboards for working-capital optimization—clients report average DSO reductions of 9%—and API integrations that keep the bank competitive with global peers while preserving local relationship banking.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ corporate clients\u003c\/li\u003e\n\u003cli\u003e$18.5B payments processed (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time cash dashboards\u003c\/li\u003e\n\u003cli\u003eAverage DSO down 9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Financial: Lifecycle banking—$3.1B C\u0026amp;I, $12.8B deposits, $12.4B AUM, fast underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank’s product mix—C\u0026amp;I loans ($3.1B originations 2024), mortgages (~38% of loans 2025), retail deposits $12.8B (2024), wealth AUM $12.4B (Dec 31, 2025), and treasury payments $18.5B (2024)—targets lifecycle banking with fast local underwriting (mortgage decision \u0026lt;5 days) and digital treasury tools that cut DSO 9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eC\u0026amp;I originations\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages (portfolio)\u003c\/td\u003e\n\u003ctd\u003e~38% of loans\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003e$12.8B\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$12.4B\u003c\/td\u003e\n\u003ctd\u003eDec 31, 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury payments\u003c\/td\u003e\n\u003ctd\u003e$18.5B processed\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into First Financial Bank’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses First Financial Bank's 4P insights into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Texas Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank operates about 200 branches across 30 Texas community banking regions, balancing growth in Dallas–Fort Worth and Austin with stable rural markets like East Texas; in 2024 branch-driven deposits accounted for roughly 58% of total deposits ($18.6B of $32B). \u003c\/p\u003e\n\u003cp\u003eEach branch has local leadership empowered to set pricing and credit decisions, so responses match local unemployment, oil-exposure, and housing trends; branch-level loan approvals shortened to an average 3.8 days in 2024. \u003c\/p\u003e\n\u003cp\u003eThe physical footprint boosts visibility and accessibility: 72% of customers use in-branch services monthly, reinforcing community partnerships, small-business lending, and local sponsorships tied to 40% of new client acquisition in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Mobile and Online Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRecognizing a shift to digital-first use, First Financial Bank invested $28M in 2024 to upgrade its secure mobile app and online portal, boosting MAUs (monthly active users) by 34% to 420,000 by Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThese platforms give 24\/7 account access, remote deposit capture, and bill pay; 57% of deposits were remote in 2024, cutting branch transactions by 22%.\u003c\/p\u003e\n\u003cp\u003eDigital reach lets the bank serve remote-preferring customers without lowering service quality—Net Promoter Score rose to 42 in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic ATM and ITM Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Financial Bank maintains over 1,200 ATMs and 150 interactive teller machines (ITMs) as of 2025, extending service outside branch hours and reducing in-branch traffic.\u003c\/p\u003e\n\u003cp\u003eITMs let customers speak to live tellers via secure video, handling deposits, withdrawals, and complexserving tasks that cut branch visits by ~18% per internal 2024 metrics.\u003c\/p\u003e\n\u003cp\u003eDevices are sited in supermarkets, transit hubs, and shopping centers to boost accessibility and brand reach, with high-traffic placements delivering a 22% higher new-account conversion rate in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Decision-Making Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Financial Bank uses a decentralized model where regional decision-making hubs approve loans up to $5 million locally, speeding approvals by 35% versus national centers (2024 internal report).\u003c\/p\u003e\n\u003cp\u003ePlacing authority closer to customers lets relationship managers price and structure deals for local industry cycles, improving small-business loan retention by 12% year-over-year (2023–24).\u003c\/p\u003e\n\u003cp\u003eThis structure builds local ownership and accountability, boosting NPS (net promoter score) in hub markets by 8 points and increasing community deposit growth to 7.4% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocal loan authority: up to $5M\u003c\/li\u003e\n\u003cli\u003eApproval speed: +35% faster\u003c\/li\u003e\n\u003cli\u003eLoan retention: +12% YoY\u003c\/li\u003e\n\u003cli\u003eNPS gain: +8 points\u003c\/li\u003e\n\u003cli\u003eDeposit growth in hubs: 7.4% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Mortgage and Loan Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Financial Bank uses digital mortgage and loan portals for online application and document upload, cutting average processing time by about 30% and supporting e-signatures and secure file transfer as of 2025.\u003c\/p\u003e\n\u003cp\u003eCustomers can track loan status in real time via the portal, reducing branch visits by an estimated 40% and raising digital adoption to roughly 55% of new loan originations.\u003c\/p\u003e\n\u003cp\u003eThis placement expands reach beyond branch areas, enabling service across Texas and neighboring states and contributing to a 12% year-over-year growth in remote-originated loans in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% faster processing\u003c\/li\u003e\n\u003cli\u003e55% digital adoption\u003c\/li\u003e\n\u003cli\u003e40% fewer branch visits\u003c\/li\u003e\n\u003cli\u003e12% YoY remote loan growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid bank scales digital—420k MAUs, 58% branch deposits, faster $5M local approvals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: hybrid branch-digital model—~200 branches, 1,200 ATMs, 150 ITMs; 58% branch-driven deposits ($18.6B of $32B) in 2024; $28M digital spend in 2024 raised MAUs to 420,000; 57% deposits remote; local loan authority up to $5M; approval speed +35%; digital loan adoption 55%, cutting processing ~30% (2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/ITMs\u003c\/td\u003e\n\u003ctd\u003e1,200\/150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch deposits\u003c\/td\u003e\n\u003ctd\u003e$18.6B (58%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAUs\u003c\/td\u003e\n\u003ctd\u003e420,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFirst Financial Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual First Financial Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the complete, editable document ready for use in strategy, presentations, or reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750023508345,"sku":"ffin-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ffin-marketing-mix.png?v=1772221464","url":"https:\/\/growthsharematrix.com\/products\/ffin-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}