{"product_id":"fibk-marketing-mix","title":"First Interstate Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore First Interstate Bank’s 4P’s—how its product suite, pricing tiers, branch and digital distribution, and promotion mix combine to build customer trust and market reach; the full, editable Marketing Mix Analysis reveals actionable tactics, benchmarking data, and presentation-ready slides to save you hours and power strategy, coursework, or client work—get instant access to the complete report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Commercial Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank offers term loans, lines of credit, and tailored real estate financing serving Western US businesses, supporting growth and efficiency through 2025; commercial loans outstanding reached $12.4 billion at year-end 2024. The bank’s treasury management tools—cash sweep, ACH, and receivables financing—help clients reduce float and improve liquidity; customers reported average daily float reduction of 18% in 2024. First Interstate targets middle-market firms with lending spreads typically 250–350 bps over SOFR, and CLO-style underwriting has kept 90+ day delinquencies under 0.8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Consumer Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank offers diversified consumer deposit accounts—checking, savings, and money market—targeted to life stages from students to retirees, with tiered APYs up to 0.60% on savings and 0.75% on select money market tiers as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eAccounts combine flexible withdrawal limits, FDIC insurance, and overdraft protection; average household deposit balance at the bank was $37,200 in 2024, showing broad retail uptake.\u003c\/p\u003e\n\u003cp\u003eStrong digital integration—mobile check deposit, real‑time alerts, and aggregated view—drives engagement: 68% of retail customers used mobile banking monthly in 2024, supporting the bank’s community‑bank modernization push.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Wealth Management and Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWealth management at First Interstate Bank covers investment management, estate planning, and fiduciary services for high-net-worth and institutional clients, with $18.2 billion in client assets under administration as of Q3 2025.\u003c\/p\u003e\n\u003cp\u003eExpert advisors build personalized financial roadmaps focused on wealth preservation and growth, targeting 6–8% nominal annual return scenarios for balanced portfolios.\u003c\/p\u003e\n\u003cp\u003eThese services are a core strategic pillar to deepen relationships beyond transactions, contributing roughly 14% of fee income in fiscal 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Home Equity Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe mortgage division offers fixed-rate, adjustable-rate, FHA and VA loans, closing roughly $3.2 billion in originations in 2024 across First Interstate Bank’s 14-state footprint, while keeping turn times near industry-best 25 days through streamlined processing and local underwriting.\u003c\/p\u003e\n\u003cp\u003eThese products support community development—First Interstate reported $1.1 billion in CRA-qualified lending in 2024—and help clients reach homeownership with tailored terms and down-payment guidance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 originations: $3.2B\u003c\/li\u003e\n\u003cli\u003eAverage close time: ~25 days\u003c\/li\u003e\n\u003cli\u003eCRA lending: $1.1B in 2024\u003c\/li\u003e\n\u003cli\u003eProducts: fixed, ARM, FHA, VA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Treasury and Cash Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Interstate Bank’s Advanced Treasury and Cash Management offers ACH, remote deposit capture, and fraud tools such as positive pay, backed by a 2025 tech upgrade that cut payment processing times 30% and reduced fraud losses 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eTargeted at mid-to-large enterprises, the service supports multi-entity cash pooling and real-time reporting, handling client daily volumes exceeding $2.1 billion across corporate accounts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eACH and RTP support\u003c\/li\u003e\n\u003cli\u003eRemote deposit capture\u003c\/li\u003e\n\u003cli\u003ePositive pay fraud controls\u003c\/li\u003e\n\u003cli\u003e30% faster processing (2025)\u003c\/li\u003e\n\u003cli\u003e$2.1B daily client volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified banking engine: $12.4B loans, $18.2B wealth, $2.1B treasury daily\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate’s product suite blends commercial lending ($12.4B outstanding in 2024), mortgages ($3.2B originations in 2024; 25‑day close), consumer deposits (avg balance $37,200 in 2024; savings APY up to 0.60% as of Dec 2025), wealth AUA $18.2B (Q3 2025), and treasury services handling $2.1B daily; fee income from wealth ~14% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$12.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e$3.2B originations (2024); 25 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$37,200 avg balance (2024); 0.60% APY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$18.2B AUA (Q3 2025); 14% fee income\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e$2.1B daily volume; 30% faster (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into First Interstate Bank’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses First Interstate Bank’s 4Ps into a concise, leadership-ready snapshot that simplifies product, price, place, and promotion decisions for faster alignment and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Multi-State Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank maintains a physical network of over 300 branches across Montana, Wyoming, Idaho, Oregon, and Washington, underpinning its community-bank identity and supporting $26.5 billion in assets reported in 2024. The face-to-face service model builds trust and long-term loyalty, with branch-driven deposit balances making up a significant share of its $22.1 billion in total deposits (2024). Strategic branch placement targets urban centers and rural towns, improving accessibility and customer retention across the Western U.S. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank’s integrated digital and mobile platforms provide 24\/7 access to branch-equivalent services; in 2024 digital transactions grew 18% y\/y to 62% of total transactions, per company filings. Customers can open accounts, move funds, and use encrypted chat and video with support inside the app, which reports a 4.7 App Store rating and 98% uptime SLAs. This omnichannel setup keeps First Interstate competitive with fintechs while preserving in-branch advisory services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hub Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy 2025 First Interstate Bank’s regional hub model keeps decision-making local, with 12 hubs across the Mountain West and Pacific Northwest reducing loan approval time by about 18% versus a centralized model; hubs serve as centers of excellence for commercial lending and wealth management, managing roughly $24B in commercial loans and $6.2B in wealth assets regionally; this decentralization improves agility to local GDP shifts and competitive moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machine Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Interstate Bank operates about 700 ATMs and over 200 ITMs across its Western U.S. footprint, giving customers 24\/7 cash access and routine services without a teller visit.\u003c\/p\u003e\n\u003cp\u003eITMs offer live-video sessions with bankers during extended hours, handling deposits, withdrawals, and account help—reducing branch visits by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis hybrid placement mixes digital reach with human service, improving convenience while cutting transaction costs and supporting branch rationalization.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e≈700 ATMs, 200+ ITMs (2025)\u003c\/li\u003e\n\u003cli\u003e24\/7 basic services\u003c\/li\u003e\n\u003cli\u003eLive-video bankers via ITMs\u003c\/li\u003e\n\u003cli\u003e12% fewer branch transactions (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRelationship-Driven Client Advisory Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Interstate Bank operates relationship-driven client advisory centers that complement branches by offering dedicated, high-touch consulting for commercial and wealth clients; as of 2025 the bank reports ~120 advisory meetings monthly per center, driving 18% higher AUM (assets under management) conversion versus branch referrals.\u003c\/p\u003e\n\u003cp\u003eThese centers prioritize privacy and deep strategic planning over foot traffic, supporting complex transactions and multi-year planning; average client engagement lasts 42 months, and WA revenue per client is 28% above branch-served peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated centers: high-touch consulting, not walk-ins\u003c\/li\u003e\n\u003cli\u003e120 advisory meetings\/center\/month (2025)\u003c\/li\u003e\n\u003cli\u003e18% higher AUM conversion vs branches\u003c\/li\u003e\n\u003cli\u003eAverage engagement 42 months; 28% higher revenue\/client\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Interstate: Omni‑channel network boosts digital transactions, speeds loans, lifts AUM +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate’s place mixes 300+ branches, ~700 ATMs and 200+ ITMs, 12 regional hubs, and advisory centers with a strong digital app (62% transactions digital, 4.7 rating) to drive accessibility, cut loan approval times ~18%, reduce branch visits 12%, and lift AUM conversion 18% (2024–2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e≈700 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eITMs\u003c\/td\u003e\n\u003ctd\u003e200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx share\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan approval time\u003c\/td\u003e\n\u003ctd\u003e-18% vs central (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch visit drop\u003c\/td\u003e\n\u003ctd\u003e-12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM conversion\u003c\/td\u003e\n\u003ctd\u003e+18% (advisory vs branch)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eFirst Interstate Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full First Interstate Bank 4P's Marketing Mix document you’ll receive instantly after purchase—no samples or mockups, just the ready-made, editable analysis prepared for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750120534393,"sku":"fibk-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fibk-marketing-mix.png?v=1772222408","url":"https:\/\/growthsharematrix.com\/products\/fibk-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}