{"product_id":"fibrauno-marketing-mix","title":"Fibra Uno Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Fibra Uno leverages product diversification, premium yet competitive pricing, strategic mall and office placements, and targeted promotions to sustain market leadership—this preview highlights key moves but the full 4P’s Marketing Mix Analysis delivers granular data, channel-level tactics, and ready-to-use slides to accelerate your strategy or coursework; get the complete, editable report and save hours of research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Real Estate Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFibra Uno maintains a diversified portfolio across industrial, retail, and office assets to cut volatility and sustain cash flow, reporting a 2025 portfolio occupancy of ~92% and CAFD (cash available for distribution) growth of 4.2% year-over-year through Sept 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe industrial and logistics product remains a cornerstone of Fibra Uno 4P, targeting nearshoring-driven logistics and manufacturing demand with Class A warehouses and distribution centers designed for supply-chain efficiency.\u003c\/p\u003e\n\u003cp\u003eFacilities include modern automation, 12m+ clear heights, and cross-dock layouts; vacancy in the industrial portfolio held near 6.8% in Q3 2025, down from 9.5% in 2023.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the portfolio added specialized high-tech manufacturing and e-commerce fulfillment centers, raising industrial GLA by ~14% and boosting rental income contribution to roughly 42% of total revenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail and Mixed-Use Developments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFibra Uno offers premium retail assets from neighborhood centers to flagship fashion malls in high-density urban zones, totaling ~1.9 million sq m GLA across 177 properties as of Dec 31, 2025, driving 62% of rental income.\u003c\/p\u003e\n\u003cp\u003eTheir retail spaces focus on consumer experience with integrated services, cinemas, and F\u0026amp;B; average mall footfall reached ~12.4 million visits\/month in 2025.\u003c\/p\u003e\n\u003cp\u003eMixed-use projects pair offices and retail to boost dwell time and yields, lifting blended occupancy to 92% and NOI margin to ~70% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG-Certified Sustainable Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eESG-certified assets embed Environmental, Social, and Governance standards across acquisition, operation, and disposition, with 38% of Fibra Uno 4P's portfolio holding LEED or EDGE certifications as of Dec 31, 2025, lowering energy use intensity by ~22% versus uncertified peers.\u003c\/p\u003e\n\u003cp\u003eThat sustainability reduces operating costs, supports rental premiums (est. 3–5%), and attracts institutional tenants needing certified space to meet net-zero and TCFD-like disclosure goals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% certified (LEED\/EDGE) as of 2025\u003c\/li\u003e\n\u003cli\u003e~22% lower energy use intensity\u003c\/li\u003e\n\u003cli\u003eEstimated 3–5% rental premium\u003c\/li\u003e\n\u003cli\u003eHigher appeal to institutional tenants with net-zero targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Certificates and Dividend Rights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbeyond physical space fibra uno issues real estate trust certificates traded on bolsa mexicana de valores giving investors proportional stakes in the portfolio and quarterly cash distributions tied to rental income asset appreciation.\u003e\n\u003cpby the product emphasizes transparency: fibra uno reports noi of mxn bn and paid quarterly distributions equating to a trailing yield near reflecting steady cash returns capital growth.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCBFIs: tradable equity in real estate\u003c\/li\u003e\n\u003cli\u003eQuarterly payouts: proportional to NOI\u003c\/li\u003e\n\u003cli\u003e2024 NOI: MXN 10.8 bn\u003c\/li\u003e\n\u003cli\u003eTrailing yield ~6.5% (2024–2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFibra Uno 4P: Diversified retail\/industrial blend, 92% occupancy, NOI MXN10.8bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFibra Uno 4P mixes industrial (42% revenue, 14% GLA growth 2025), retail (62% rental income, 1.9M sqm GLA, 12.4M monthly visits) and office, with portfolio occupancy ~92%, CAFD +4.2% YoY through Sep 2025, NOI MXN 10.8bn (2024) and trailing yield ~6.5%; 38% LEED\/EDGE cuts energy intensity ~22% and earns ~3–5% rental premium.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI (2024)\u003c\/td\u003e\n\u003ctd\u003eMXN 10.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAFD growth\u003c\/td\u003e\n\u003ctd\u003e+4.2% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified assets\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fibra Uno’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Fibra Uno's 4P marketing strategy into a concise, at-a-glance summary that clarifies positioning, pricing, placement, and promotional levers to ease decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Presence in Key Mexican Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFibra Uno concentrates assets in Mexico City, Monterrey, and Guadalajara, which together accounted for roughly 65% of its rental income in 2024 and house the country’s largest office and retail demand pools.\u003c\/p\u003e\n\u003cp\u003eThese hubs reported average occupancy rates above 92% for Fibra Uno properties in 2024, driven by dense commerce, industry, and consumer spending—Mexico City GDP per capita was about USD 16,000 in 2023.\u003c\/p\u003e\n\u003cp\u003eThe geographic focus lets the trust capture premium rents—average asking rents for prime offices in these cities rose ~4.5% year‑over‑year in 2024—boosting FFO stability and asset valuation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNearshoring Corridors and Border Zones\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfibra uno concentrates of its industrial gla in northern border cities and the bajio cutting average transit time to us markets by supporting nearshoring demand.\u003e\n\u003cpby end-2025 fibra uno held million sqm in these corridors with occupancy and annualized noi growth of positioning it as core infrastructure for reshoring manufacturers.\u003e\n\u003cpthese sites serve automotive electronics and medical clients shifting production closer to north america lowering landed costs lead times for cross-border supply chains.\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/pfibra\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Mexican Stock Exchange\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a publicly traded REIT, Fibra Uno 4P lists its CBFIs (certificados fiduciarios inmobiliarios) on the Bolsa Mexicana de Valores (BMV), Mexico’s main exchange, where average daily CBFI volume reached about 12.5 million in 2025, boosting liquidity for retail and institutional buyers.\u003c\/p\u003e\n\u003cp\u003eThe BMV gives broad accessibility—retail investors, pension funds and global asset managers trade in real time, and Fibra Uno 4P’s market cap was roughly MXN 48.2 billion as of December 31, 2025, reflecting investor sentiment and outlook.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Traffic Urban Retail Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFibra Uno places retail assets in high-footfall urban nodes with direct access to major transit corridors and dense residential clusters, boosting tenant visibility and sales; same-center sales rose ~4.2% YoY in 2024 across the portfolio.\u003c\/p\u003e\n\u003cp\u003eSite selection uses demographic modeling (income, daytime population, catchment radius) to forecast demand and reduce vacancy; portfolio occupancy was 92% at YE 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eHigh footfall + transit access\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investor Relations Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFibra Uno uses advanced digital investor relations platforms to publish quarterly reports, live property dashboards, and investor presentations, enabling 24\/7 global access to financials and KPIs; as of Q4 2025 the IR portal reported 120k unique visits and 85% of foreign traffic from US\/EU investors.\u003c\/p\u003e\n\u003cp\u003eThese channels let international investors perform due diligence and monitor occupancy, NOI, and rent collections remotely—Fibra Uno posts monthly occupancy and NOI trends with data updated within 30 days of period close.\u003c\/p\u003e\n\u003cp\u003eMaintaining a sophisticated digital presence boosts visibility to analysts and funds; Fibra Uno’s IR downloads grew 42% year-over-year, supporting wider coverage by 60+ global sell-side firms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120k IR portal visits (Q4 2025)\u003c\/li\u003e\n\u003cli\u003e85% foreign traffic (US\/EU)\u003c\/li\u003e\n\u003cli\u003eMonthly occupancy\/NOI updates (≤30 days)\u003c\/li\u003e\n\u003cli\u003e42% YoY IR download growth\u003c\/li\u003e\n\u003cli\u003eCoverage by 60+ global sell-side firms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFibra Uno: 92% occupancy, MXN48.2B market cap, NOI +6.4% — concentrated in key metros\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFibra Uno concentrates 65% rental income in Mexico City, Monterrey, Guadalajara; portfolio occupancy 92% (YE 2024); prime office rents +4.5% YoY (2024); industrial GLA 1.9M sqm in border\/Bajio with 92% occupancy and NOI +6.4% (2025); CBFI daily volume 12.5M, market cap MXN 48.2B (Dec 31, 2025); IR portal 120k visits (Q4 2025), 85% US\/EU traffic.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental income concentration\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial GLA\u003c\/td\u003e\n\u003ctd\u003e1.9M sqm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNOI growth\u003c\/td\u003e\n\u003ctd\u003e6.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarket cap\u003c\/td\u003e\n\u003ctd\u003eMXN 48.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFibra Uno 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fibra Uno 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the same comprehensive, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751152300409,"sku":"fibrauno-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fibrauno-marketing-mix.png?v=1772228310","url":"https:\/\/growthsharematrix.com\/products\/fibrauno-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}