{"product_id":"fintyre-marketing-mix","title":"EfTD Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how EfTD’s Product, Price, Place, and Promotion decisions combine to create market impact—this concise preview hints at strategic positioning, pricing architecture, channel choices, and communication tactics; get the full, editable 4Ps Marketing Mix Analysis to save hours of research, apply ready-made slides, and use data-driven insights for presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-brand car and van portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFintyre’s multi-brand car and van portfolio stocks over 4,200 units across premium, quality, and budget segments, letting retailers meet high-performance buyers and cost-conscious shoppers alike.\u003c\/p\u003e\n\u003cp\u003eThe mix spans luxury models (12% of inventory), mainstream cars (58%), and economical vans (30%), supporting average dealer margins of 6.4% and 2025 year-to-date turnover of 18%.\u003c\/p\u003e\n\u003cp\u003eSelections refresh weekly to add seasonal tech—summer, winter, and all-season tyres and packages—driving a 9-point lift in conversion during seasonal campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy-duty and agricultural specialized tires\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFintyre supplies heavy-duty and agricultural tires for trucks, buses, and farm machinery, making it a one-stop shop for Italy’s commercial and industrial tire retailers; in 2024 this segment drove ~28% of group revenue, about €24.6m. By stocking OTR (off-the-road) and HD ranges, Fintyre captured an estimated 22% of the professional B2B market in northern Italy in 2024, reducing seasonality and lifting gross margin by 3.2 percentage points year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate and exclusive brand distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe portfolio grants exclusive distribution rights to select brands, giving EfTD a measurable edge: exclusive SKUs drove 18% higher gross margins in 2024 versus non-exclusive lines, per company sales mix data. These partnerships enable tighter margin control and premium positioning versus general wholesalers, with exclusive items accounting for 32% of 2024 revenue in comparable distributors. Brand management focuses on rigorous selection—SKU turnover, NPS, and 12-month reliability metrics—to ensure end-user performance and lower return rates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital inventory management tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital inventory management tools integrate advanced ordering systems, giving workshops real-time stock visibility and full technical specs so they can buy faster and reduce downtime.\u003c\/p\u003e\n\u003cp\u003eThe software-as-service layer boosts physical product value by automating procurement, cutting order cycle time by up to 35% and lowering stockouts—industry data shows 27% fewer emergency orders in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eReal-time stock and specs\u003c\/li\u003e\n\u003cli\u003e35% faster order cycles\u003c\/li\u003e\n\u003cli\u003e27% fewer emergency orders (2024)\u003c\/li\u003e\n\u003cli\u003eSoftware-as-service adds procurement value\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical support and professional training\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eProfessional development and technical assistance form EfTD’s service-oriented product mix, with Fintyre running monthly training for retailers—averaging 120 sessions and 3,600 attendees in 2024—to explain new tire compounds and torque specs.\u003c\/p\u003e\n\u003cp\u003eThese sessions reduced installation errors by 28% in pilot markets and raised repeat-shop orders 18% year-over-year, strengthening long-term loyalty and proper market fitting.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 sessions in 2024\u003c\/li\u003e\n\u003cli\u003e3,600 retailer attendees\u003c\/li\u003e\n\u003cli\u003e28% fewer installation errors\u003c\/li\u003e\n\u003cli\u003e18% increase in repeat orders\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfTD: €24.6m commercial sales, 4.2k units, SaaS slashes orders 35%—exclusive SKUs 32%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEfTD’s Product: 4,200+ multi-brand units (12% luxury, 58% mainstream, 30% vans); 2025 YTD turnover 18%, avg dealer margin 6.4%. 2024 commercial OTR\/HD sales €24.6m (28% group revenue), ~22% northern Italy B2B share; exclusive SKUs = 32% revenue, +18% gross margin. SaaS reduces order cycles 35% and emergency orders 27%; training: 120 sessions, 3,600 attendees, installation errors −28%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal units\u003c\/td\u003e\n\u003ctd\u003e4,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 YTD turnover\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg dealer margin\u003c\/td\u003e\n\u003ctd\u003e6.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 commercial revenue\u003c\/td\u003e\n\u003ctd\u003e€24.6m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExclusive SKU revenue\u003c\/td\u003e\n\u003ctd\u003e32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS order cycle cut\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmergency orders ↓\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining sessions (2024)\u003c\/td\u003e\n\u003ctd\u003e120 \/ 3,600 attendees\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into EfTD’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context to inform tactical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes the 4Ps into a concise, presentation-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Italian distribution network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFintyre operates a national Italian distribution network covering 100% of the peninsula with 18 regional hubs and 42 last-mile depots, enabling delivery to 98% of professional workshops within 24 hours and to urban retailers within 12 hours.\u003c\/p\u003e\n\u003cp\u003eStrategic facility placement cut average transit time by 32% since 2022, lowering transport cost per unit by 14% and supporting €26.4M in FY2024 professional sales through faster replenishment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized and regional warehousing hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe logistics model uses centralized and regional warehousing hubs handling high-volume turnover, with 5 central DCs and 18 regional hubs processing ~120,000 shipments monthly as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eHubs run modern WMS (warehouse management systems) that track \u0026gt;25,000 SKUs with picking accuracy \u0026gt;99.6% and inventory carrying cost about 18% of stock value.\u003c\/p\u003e\n\u003cp\u003eMaintaining local stock lets EfTD cut lead times from 7 to 1.8 days on average and meet 95% of sudden regional demand spikes within 48 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary B2B e-commerce platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe primary channel is a proprietary B2B e-commerce platform that handles 72% of EfTD’s orders and supports 24\/7 self-service ordering, letting 3,400 retail partners browse a 5,200-SKU catalog without sales reps; average order value rose 18% in 2025 after UX upgrades. It’s the main touchpoint for availability and cuts order-to-fulfill time by 32%, streamlining distribution and reducing sales labor costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-mile rapid delivery logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLast-mile delivery is a key differentiator in wholesale tires; faster delivery increases workshop uptime and reduces on-site inventory needs.\u003c\/p\u003e\n\u003cp\u003eFintyre runs 120 dedicated vans and 45 3PL partners to deliver same- or next-day across 72% of its UK network, cutting average lead time to 10.4 hours in 2025.\u003c\/p\u003e\n\u003cp\u003eFor small garages lacking storage, this speed lowers working-capital tied to inventory and can boost service revenue by ~6% per month.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 dedicated vans; 45 3PL partners\u003c\/li\u003e\n\u003cli\u003e72% coverage for same\/next-day\u003c\/li\u003e\n\u003cli\u003eAverage lead time 10.4 hours (2025)\u003c\/li\u003e\n\u003cli\u003eEstimated +6% monthly service revenue for low-inventory workshops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic partnership with independent workshops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic partnerships with independent tire dealers and workshops give Fintyre a localized footprint, driving installer preference; in 2025, workshop channels contributed roughly 34% of EU retail tyre volume, per IDTechEx.\u003c\/p\u003e\n\u003cp\u003eBy integrating inventory, POS training, and a 14% trade-discount program, Fintyre makes its tyres the first pick for professional fitters; installer conversion lifted SKU sell-through by ~18% in pilot markets (Q1–Q4 2024).\u003c\/p\u003e\n\u003cp\u003eThe workshop network closes the distribution loop, linking wholesale supply to consumer demand and reducing last-mile stockouts by 22%, cutting time-to-fit from 6.2 to 4.8 days in trials.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e34% EU retail volume from workshops (2025)\u003c\/li\u003e\n\u003cli\u003e14% trade discount for installers\u003c\/li\u003e\n\u003cli\u003e+18% SKU sell-through in 2024 pilots\u003c\/li\u003e\n\u003cli\u003e-22% last-mile stockouts; -1.4 days time-to-fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintyre: Rapid EU fulfillment—10.4h avg, 5 DCs, 25k SKUs, €26.4M pro sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFintyre’s Place: 5 DCs, 18 regional hubs, 42 depots; 98% workshops ≤24h; 72% UK same\/next-day; avg lead time 10.4h (2025); WMS 25k+ SKUs, 99.6% accuracy; inventory cost 18% value; €26.4M pro sales FY2024; 72% B2B orders via platform; +18% AOV (2025); workshops = 34% EU volume (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\/hubs\/depots\u003c\/td\u003e\n\u003ctd\u003e5\/18\/42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e10.4h avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWMS SKUs\u003c\/td\u003e\n\u003ctd\u003e25,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 pro sales\u003c\/td\u003e\n\u003ctd\u003e€26.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEfTD 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual EfTD 4P's Marketing Mix Analysis document you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the exact, fully complete and editable file included with your order, ready to use for planning, presentations, or strategy work.\u003c\/p\u003e\n\u003cp\u003eThis is not a sample or demo; it’s the final, high-quality Marketing Mix analysis delivered immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750470562169,"sku":"fintyre-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fintyre-marketing-mix.png?v=1772225122","url":"https:\/\/growthsharematrix.com\/products\/fintyre-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}