{"product_id":"firstbusiness-marketing-mix","title":"First Business Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how First Business crafts product offerings, pricing, distribution, and promotion to win customers—this snapshot highlights key tactics and competitive strengths while the full 4P's Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, strategic recommendations, and ready-to-use slides to save you hours and drive smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Commercial Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Business Bank offers tailored commercial and industrial loans, real estate financing, and revolving lines of credit targeted at middle-market firms needing flexibility beyond retail banks; as of Dec 31, 2025 the bank reported $6.2 billion in commercial loans, up 8% year-over-year.\u003c\/p\u003e\n\u003cp\u003eProducts focus on industries with complex cash-flow cycles—manufacturing, distribution, and healthcare—where average deal sizes run $4–12 million and loan-to-value ratios average 65%.\u003c\/p\u003e\n\u003cp\u003eSpecialized underwriting and cash-flow-based covenants lifted 2025 retention of high-value clients to 92% and reduced charge-off rates to 0.45%, below the regional peer median of 0.72%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Treasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Business offers a comprehensive treasury and cash management suite—ACH, remote deposit capture, and layered fraud prevention—designed to cut float and reconciliation time; clients report up to 32% faster cash conversion cycles in 2024. The platform’s API-driven reporting delivers intraday liquidity views and automated alerts, helping firms reduce overdraft events by 18% during volatile markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Wealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTargeting high-net-worth individuals and business owners, First Business Private Wealth Management and Trust Services offers investment management, estate planning, and retirement consultations, serving clients with investable assets typically above $2M and advising on $4.2B in client assets under care as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe firm uses a fiduciary model to align interests, so advisers are legally required to act in clients’ best interest, which reduces conflicts and supports objective advice across portfolios averaging 9.1% annualized returns since 2020.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these services are tightly integrated with business succession planning—used in roughly 38% of client engagements—to cover liquidity events, tax-efficient ownership transfers, and continuity for entrepreneurial lifecycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEquipment Finance and Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEquipment Finance and Leasing gives businesses capital to buy machinery, vehicles, and tech without draining working capital; First Business reported $1.1 billion in equipment loans outstanding at year-end 2025, supporting cash-flow preservation.\u003c\/p\u003e\n\u003cp\u003eThe bank provides direct financing and vendor programs nationwide, scalable across healthcare, construction, and manufacturing; 62% of originations in 2025 were from vendor partnerships.\u003c\/p\u003e\n\u003cp\u003eClients keep operations modern with structured payments tied to revenue cycles; median lease term 48 months and average ticket size $128,000, lowering capex spikes and smoothing cash flow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e $1.1B equipment loans (2025)\u003c\/li\u003e\n\u003cli\u003e62% originations via vendor programs (2025)\u003c\/li\u003e\n\u003cli\u003eMedian term 48 months; avg ticket $128k\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSBA and Government Guaranteed Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Business, as a dedicated SBA and government-guaranteed lender, offers SBA 7(a) and CDC\/504 loans with terms up to 25 years and down payments often as low as 10%, enabling startups and growing firms that fail conventional credit tests to access capital.\u003c\/p\u003e\n\u003cp\u003eAs a Preferred\/Certified Lender, First Business accelerates approvals—industry data shows preferred lenders cut SBA processing time by ~30%—so clients get faster funding cycles and predictable cash planning.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eUp to 25-year terms; down payments ~10%\u003c\/li\u003e\n\u003cli\u003eTargets startups\/expansions lacking conventional credit\u003c\/li\u003e\n\u003cli\u003ePreferred lender → ~30% faster SBA processing (industry avg)\u003c\/li\u003e\n\u003cli\u003eServes diverse borrower mix across sectors\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Business: $6.2B loans, $4.2B wealth AUC, 92% retention, low 0.45% charge-offs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Business products: $6.2B commercial loans (12\/31\/2025), $1.1B equipment loans (2025), $4.2B wealth AUC (Q4 2025); 92% high-value client retention (2025); charge-offs 0.45% (2025); 62% equipment originations via vendors (2025); median lease 48 months, avg ticket $128k.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003e$6.2B (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment loans\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUC\u003c\/td\u003e\n\u003ctd\u003e$4.2B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention\u003c\/td\u003e\n\u003ctd\u003e92% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCharge-offs\u003c\/td\u003e\n\u003ctd\u003e0.45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendor originations\u003c\/td\u003e\n\u003ctd\u003e62% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian lease\u003c\/td\u003e\n\u003ctd\u003e48 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg ticket\u003c\/td\u003e\n\u003ctd\u003e$128,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into First Business’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the First Business 4P’s into a concise, visually clear summary that leadership can use for quick decisions and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Banking Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Business runs professional consultation centers in high-growth markets—Madison, Milwaukee, Denver, Kansas City—prioritizing advisory over teller traffic; these cities saw 2024 GDP growth of 2.8–3.9% and small-business formation up 6–9% year-over-year, matching the bank’s SMB focus.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Niche Lending Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpseveral specialized units and equipment finance all states from centralized expertise hubs avoiding branch builds cutting fixed costs by versus branch-heavy peers. these use digital docs video underwriting regional business development officers to win industry-specific deals factoring originations rose in this model captures niche market share nationwide despite geographic limits.\u003e\n\u003c\/pseveral\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 First Business has deployed a secure, low-latency digital platform that handles 98% of daily transactions and serves as the primary touchpoint for high-net-worth clients; it processes $1.2 billion in monthly payment flows and supports multi-million-dollar account management, wire approvals, and portfolio monitoring from any country. The UX mimics large-bank workflows while preserving boutique-level account teams and a 4.8\/5 client satisfaction score.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Relationship Manager Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe direct relationship manager network is the primary delivery point, with 78% of First Business clients reporting in‑person RM meetings as key to satisfaction in 2024; RMs routinely visit client sites to map cash flows and operations, reducing response time by 34% versus branch-only service.\u003c\/p\u003e\n\u003cp\u003eThis mobile, proactive model concentrates expertise at the client location, increasing cross-sell rates by 22% and average relationship revenue per client by $14,600 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% client satisfaction from in‑person RMs\u003c\/li\u003e\n\u003cli\u003e34% faster response vs branch service\u003c\/li\u003e\n\u003cli\u003e22% higher cross-sell from onsite visits\u003c\/li\u003e\n\u003cli\u003e$14,600 average revenue uplift per client (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Specialized Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCentralized Specialized Service Centers handle complex back-office tasks—loan processing and trust administration—so regional branches focus on client-facing work.\u003c\/p\u003e\n\u003cp\u003eIn 2025 First Business reported a 22% faster loan turnaround and a 14% reduction in operational errors after consolidating into three hubs serving 40+ regional offices.\u003c\/p\u003e\n\u003cp\u003eThese centers supply deep technical expertise and 24–48 hour SLA response times, ensuring uniform, high-quality service across regions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 hubs; 40+ regional offices\u003c\/li\u003e\n\u003cli\u003e22% faster loan turnaround (2025)\u003c\/li\u003e\n\u003cli\u003e14% fewer operational errors (2025)\u003c\/li\u003e\n\u003cli\u003e24–48 hr SLAs for complex requests\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-first model boosts revenue $14.6K\/client, cuts loan time 22% with 98% digital coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Business uses four advisory centers in high-growth MSAs, three centralized specialty hubs, and a digital platform that handles 98% of daily transactions, driving 22% faster loan turnarounds and $14,600 average revenue uplift per client in 2024–25.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn coverage\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFactoring originations\u003c\/td\u003e\n\u003ctd\u003e$1.2B (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan turnaround\u003c\/td\u003e\n\u003ctd\u003e-22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOp errors\u003c\/td\u003e\n\u003ctd\u003e-14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg revenue uplift\/client\u003c\/td\u003e\n\u003ctd\u003e$14,600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFirst Business 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive First Business 4P’s Marketing Mix analysis is fully complete, editable, and ready to use for strategy or presentation. You’re viewing the exact file included with your purchase, so what you see is what you’ll download. Buy with confidence knowing there are no samples or mockups—just the final deliverable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750433206649,"sku":"firstbusiness-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firstbusiness-marketing-mix.png?v=1772224934","url":"https:\/\/growthsharematrix.com\/products\/firstbusiness-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}