{"product_id":"firsthorizon-bcg-matrix","title":"First Horizon Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThis glimpse into First Horizon's BCG Matrix highlights key product positioning, but the full report unlocks a comprehensive strategic roadmap. Understand exactly which products are your Stars, Cash Cows, Dogs, and Question Marks to make informed decisions about resource allocation and future growth.\u003c\/p\u003e\n\u003cp\u003eDon't stop at the overview; invest in the complete First Horizon BCG Matrix to gain actionable insights and data-driven recommendations. This detailed analysis will empower you to optimize your portfolio and drive sustainable success in today's competitive landscape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Banking in High-Growth Southeastern Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's commercial banking arm is strategically situated to benefit from the booming Southeastern U.S. economy. This region's rapid population influx and expanding economic base present a fertile ground for commercial lending opportunities. \u003c\/p\u003e\n\u003cp\u003eData from the Sixth District, encompassing much of the Southeast, showed loan growth that not only held steady in late 2024 but consistently outperformed national trends. This resilience underscores the vibrant commercial lending landscape First Horizon operates within. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management Services for High-Net-Worth Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's wealth and trust management services are designed for high-net-worth individuals and institutions, a segment known for its profitability and increasing need for advanced financial guidance.  While precise market share figures for this specific service are not publicly available, the company's robust suite of offerings and dedication to client relationships highlight its strategic focus on this high-margin sector.\u003c\/p\u003e\n\u003cp\u003eThis segment is poised for growth, especially as regional wealth continues to accumulate, making it a key area for First Horizon's future revenue generation. For instance, the U.S. wealth management industry saw significant inflows in 2023, with many firms reporting substantial growth in assets under management for their affluent client segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Technology Investments and Digital Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon is strategically allocating $100 million across three years for technology and digital upgrades. These investments are designed to significantly enhance customer experience and streamline operations, crucial for capturing new clients and staying ahead in the dynamic financial sector.\u003c\/p\u003e\n\u003cp\u003eThis robust investment in digital capabilities, particularly in a market experiencing substantial growth in digital banking services, positions these areas as strong contenders for future leadership within the industry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e'DeliverExcellence Retail' Initiative\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe 'DeliverExcellence Retail' initiative, launched in early 2024, has been a key driver for First Horizon's retail banking operations. This program is designed to elevate both the client and associate experience, directly impacting customer acquisition and retention efforts.\u003c\/p\u003e\n\u003cp\u003eEarly results from 'DeliverExcellence Retail' are promising, with a notable 5-point increase in client satisfaction scores observed. Furthermore, the initiative has successfully generated a significant volume of teller referrals, indicating enhanced engagement and service quality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient Satisfaction:\u003c\/strong\u003e A 5-point increase observed since the initiative's inception in early 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReferral Generation:\u003c\/strong\u003e Significant increase in teller-driven customer referrals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Focus:\u003c\/strong\u003e Enhancing client and associate experience to drive acquisition and retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Potential:\u003c\/strong\u003e Positioned to capture increased market share in the growing regional consumer banking sector.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFixed Income Business Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Horizon's fixed income operations have demonstrated robust performance, largely driven by market volatility. This segment is anticipated to sustain its strong trajectory, mirroring the success seen in 2024.\u003c\/p\u003e\n\u003cp\u003eAs a key component of their capital markets division, the fixed income business navigates a dynamic landscape. Success here hinges on specialized knowledge and swift adaptation to market shifts, directly impacting revenue generation.\u003c\/p\u003e\n\u003cp\u003eThe segment's capacity to flourish amidst fluctuating market conditions underscores a solid market standing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong 2024 Performance:\u003c\/strong\u003e First Horizon's fixed income business capitalized on market volatility, achieving significant gains.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinued Momentum:\u003c\/strong\u003e Projections indicate a sustained strong performance for the fixed income segment, building on 2024's success.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapital Markets Synergy:\u003c\/strong\u003e This segment is integral to First Horizon's capital markets offerings, benefiting from cross-divisional strengths.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Responsiveness:\u003c\/strong\u003e Expertise and agility in a dynamic market are critical for revenue growth in fixed income operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking \u0026amp; Wealth: First Horizon's Stellar Performance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's commercial banking and wealth management services are positioned as Stars within the BCG Matrix. The commercial banking arm benefits from the robust economic growth in the Southeastern U.S., a region that saw loan growth outperforming national trends in late 2024. Similarly, wealth and trust management is a high-growth area, as evidenced by the U.S. wealth management industry's significant inflows in 2023, particularly within affluent client segments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eBusiness Unit\u003c\/th\u003e\n\u003cth\u003eMarket Growth\u003c\/th\u003e\n\u003cth\u003eRelative Market Share\u003c\/th\u003e\n\u003cth\u003eBCG Classification\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial Banking (Southeast)\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003eStrong (Outperforming national trends)\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth \u0026amp; Trust Management\u003c\/td\u003e\n\u003ctd\u003eHigh (Growing affluent segment)\u003c\/td\u003e\n\u003ctd\u003eStrong (Focus on high-margin sector)\u003c\/td\u003e\n\u003ctd\u003eStar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eFirst Horizon's BCG Matrix offers a strategic overview of its business units, classifying them as Stars, Cash Cows, Question Marks, or Dogs.\u003c\/p\u003e\n\u003cp\u003eThis analysis guides investment decisions, highlighting which units to grow, maintain, or divest for optimal portfolio performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eVisualize your business portfolio to identify underperforming units and reallocate resources effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Consumer Banking Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's established consumer banking operations, featuring checking and savings accounts, are a cornerstone in its mature Southeastern U.S. markets. These services are a reliable source of deposits and revenue, benefiting from a loyal customer base.  In 2023, First Horizon reported total deposits of $73.6 billion, showcasing the significant scale of these foundational operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage Banking Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's mortgage banking segment acts as a significant cash cow, generating substantial revenue and cash flow from origination, servicing, and sales, despite its sensitivity to interest rate fluctuations.\u003c\/p\u003e\n\u003cp\u003eThis segment benefits from an established infrastructure and client base, allowing it to produce considerable cash without needing significant new market development. For instance, in Q1 2024, First Horizon reported mortgage banking revenue of $103 million, showcasing its consistent contribution.\u003c\/p\u003e\n\u003cp\u003eThe company's diversified loan portfolio, which includes loans to mortgage companies, further strengthens this segment by providing a buffer against stresses on pre-provision net revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Expense Management and Strong Net Interest Margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's efficient expense management and a robust net interest margin (NIM) position it favorably within the BCG matrix.  In Q1 2025, the company reported a strong NIM of 3.42%, demonstrating its ability to effectively price its loans and manage its funding costs.\u003c\/p\u003e\n\u003cp\u003eThis operational efficiency, coupled with a consistent focus on controlling expenditures, directly fuels high profit margins and substantial cash generation from its core banking operations. The ongoing efforts to streamline costs are anticipated to create positive operating leverage, further enhancing its cash-generating capabilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDisciplined Credit Performance and Underwriting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Horizon's disciplined approach to credit and underwriting has been a significant driver of its stable cash flows. In 2024, the bank reported a loan portfolio stressed loss rate that was notably lower than the industry average, a testament to its rigorous risk assessment processes.\u003c\/p\u003e\n\u003cp\u003eThis strong credit quality translates directly into reduced potential losses and lower provisions for credit losses. For instance, in the first quarter of 2024, First Horizon's provision for credit losses as a percentage of average loans stood at 0.32%, below the average of several comparable regional banks.\u003c\/p\u003e\n\u003cp\u003eThe direct impact of this prudent risk management is more stable and predictable earnings from its loan portfolios. This enhanced reliability of earnings from its core lending activities solidifies its position as a Cash Cow within the BCG Matrix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eLower Stressed Loss Rate:\u003c\/strong\u003e First Horizon's loan portfolio exhibited a stressed loss rate below peer averages in 2024, indicating superior credit quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Provisions:\u003c\/strong\u003e Strong underwriting practices lead to lower provisions for credit losses, improving net interest income.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStable Cash Flows:\u003c\/strong\u003e The predictable earnings from high-quality loans contribute significantly to the bank's consistent cash generation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Earnings Reliability:\u003c\/strong\u003e Prudent risk management bolsters the dependability of income derived from its lending operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsistent Shareholder Returns via Repurchases and Dividends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Horizon demonstrates a strong commitment to shareholder returns, actively deploying capital through both share repurchases and dividends. This consistent capital allocation signals robust cash generation that exceeds the company's reinvestment requirements, a hallmark of a healthy Cash Cow.\u003c\/p\u003e\n\u003cp\u003eThe company's proactive approach to capital returns is further underscored by recent actions. Notably, First Horizon secured approval for a substantial $1 billion in repurchase authority in late 2024. This was followed by the repurchase of approximately $360 million in shares during the first quarter of 2025, reflecting significant free cash flow and a clear dedication to enhancing shareholder value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsistent Capital Allocation:\u003c\/strong\u003e First Horizon regularly returns capital to shareholders via dividends and share buybacks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Free Cash Flow:\u003c\/strong\u003e The company's ability to repurchase shares indicates healthy cash generation beyond operational needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShareholder Value Focus:\u003c\/strong\u003e Approved $1 billion in repurchase authority in late 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQ1 2025 Repurchases:\u003c\/strong\u003e Executed $360 million in share repurchases in the first quarter of 2025.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash Cows: Stable Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Horizon's established consumer banking operations, particularly in its core Southeastern markets, serve as significant cash cows. These operations reliably generate substantial deposits and revenue, supported by a loyal customer base. By the end of 2023, the bank had amassed $73.6 billion in total deposits, underscoring the scale and stability of these foundational business lines.\u003c\/p\u003e\n\u003cp\u003eThe mortgage banking segment is another key cash cow, consistently producing strong revenue and cash flow from origination and servicing activities. Despite interest rate sensitivity, this segment leverages an established infrastructure and client relationships to generate significant cash without requiring extensive new market investment. In the first quarter of 2024 alone, mortgage banking revenue reached $103 million, highlighting its ongoing contribution.\u003c\/p\u003e\n\u003cp\u003eFirst Horizon's disciplined credit management and efficient operations, including a robust net interest margin (NIM), further solidify its cash cow status. A strong NIM of 3.42% was reported in Q1 2025, demonstrating effective pricing and funding cost management. This operational efficiency, combined with prudent risk assessment, leads to stable, predictable earnings and substantial cash generation from its core lending activities.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003eKey Cash Cow Segments\u003c\/td\u003e\n\u003ctd\u003e2023 Deposits\u003c\/td\u003e\n\u003ctd\u003eQ1 2024 Mortgage Revenue\u003c\/td\u003e\n\u003ctd\u003eQ1 2025 NIM\u003c\/td\u003e\n\u003ctd\u003eShareholder Returns (Q1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer Banking\u003c\/td\u003e\n\u003ctd\u003e$73.6 billion\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage Banking\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003e$103 million\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore Lending Operations\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003ctd\u003e3.42%\u003c\/td\u003e\n\u003ctd\u003e$360 million (share repurchases)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eFirst Horizon BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe First Horizon BCG Matrix preview you're examining is the identical, fully formatted document you will receive immediately after your purchase. This means you're seeing the complete, analysis-ready report, free from any watermarks or demo content, ensuring you get exactly what you need for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610988593529,"sku":"firsthorizon-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firsthorizon-bcg-matrix.png?v=1754749552","url":"https:\/\/growthsharematrix.com\/products\/firsthorizon-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}