{"product_id":"fmgl-marketing-mix","title":"Fortescue Metals Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFortescue Metals Group leverages a focused product offering, competitive pricing aligned with commodity cycles, strategic port-to-market distribution, and targeted stakeholder communications to maintain its leadership in iron ore; the preview outlines key tactics and outcomes.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with detailed product segmentation, pricing architecture, channel maps, and promotional playbooks tailored for advisors, analysts, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Grade Hematite and Magnetite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortescue sells a spectrum of iron ores—from flagship hematite blends to 67% Fe+ magnetite concentrate from the Iron Bridge project—supporting seaborne sales volumes of ~175 Mt in FY2024 and targeting higher-value premium sales into 2025. This high-grade magnetite lets steelmakers cut blast-furnace carbon intensity by ~10–20% per tonne when blended, matching demand for low-emission feedstock. Offering multiple Fe grades preserved Fortescue’s top-3 seaborne position and helped average realised iron ore prices stay ~15–25% above benchmark fines in H1 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Hydrogen and Ammonia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough its fortescue future industries energy arm produces green hydrogen and ammonia for heavy industry shipping targeting gw of electrolyser capacity by pilot exports from revenues began appearing in fy2025 results contributing an estimated us to group revenue. these products anchor shift mining into renewables form the basis a nascent zero-carbon global commodity market end-2025.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZero-Emission Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortescue develops battery-electric and hydrogen fuel-cell power systems for heavy haulage and industry, deploying them in its fleet first—over 50 pilot vehicles in 2024—to prove economics before external sales.\u003c\/p\u003e \u003cp\u003eThis product line supports Fortescue’s vertical integration into green tech, targeting a potential addressable market of ~US$30bn in mining transport by 2030 per industry estimates, and aligns with its 2030 net-zero operational goal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Iron and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFortescue is scaling green iron production using renewables and green hydrogen to cut Scope 1–3 emissions; target is 1.5 Mtpa green iron by 2030, lowering CO2e per tonne vs blast-furnace routes by ~90%.\u003c\/p\u003e\n\u003cp\u003eThe product sells to steelmakers wanting low-carbon feedstock without building new plants; Fortescue also offers technical advisory to integrate sponge iron into existing EAF and BF workflows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget 1.5 Mtpa by 2030\u003c\/li\u003e\n\u003cli\u003e~90% CO2e reduction per tonne vs BF steel\u003c\/li\u003e\n\u003cli\u003eCustomers: steelmakers avoiding capex on primary processing\u003c\/li\u003e\n\u003cli\u003eServices: integration, testing, supply-chain advisory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfortescue metals group develops and manages large-scale solar wind geothermal assets that supply stable low-cost renewable power to its mines external industrial hubs targeting gw of firmed renewables by cutting scope emissions vs levels\u003e\n\u003cpthese infrastructure products secure reliable green power for other green-commodity production supporting lower operating costs savings of vs diesel improving project irrs by percentage points.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget 10 GW firmed renewables by 2030\u003c\/li\u003e\n\u003cli\u003eScope 1–2 emissions cut 60% vs 2020 by 2035\u003c\/li\u003e\n\u003cli\u003eEstimated energy cost saving ~US$25–30\/MWh vs diesel\u003c\/li\u003e\n\u003cli\u003eImproves project IRR by 3–5 percentage points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pfortescue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortescue: 175Mt seaborne ore, premium pricing \u0026amp; rapid ramp to 15GW green H2 by 2030\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortescue sells diversified iron ores (hematite, 67%+ magnetite) with ~175 Mt seaborne sales FY2024 and premium pricing +15–25% H1 2025; green H2 products: green hydrogen\/ammonia (FY2025 rev est US$350–500m), 15 GW electrolyser target by 2030; green iron 1.5 Mtpa by 2030 (~90% CO2e cut); 10 GW firmed renewables by 2030, saving ~US$25–30\/MWh.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeaborne sales FY2024\u003c\/td\u003e\n\u003ctd\u003e~175 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMagnetite grade\u003c\/td\u003e\n\u003ctd\u003e67%+ Fe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2 target\u003c\/td\u003e\n\u003ctd\u003e15 GW by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen iron target\u003c\/td\u003e\n\u003ctd\u003e1.5 Mtpa by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2 revenue FY2025\u003c\/td\u003e\n\u003ctd\u003eUS$350–500m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables target\u003c\/td\u003e\n\u003ctd\u003e10 GW firmed by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e reduction\u003c\/td\u003e\n\u003ctd\u003e~90% vs BF (green iron)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fortescue Metals Group’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of FMG’s market positioning, real-world practices, and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Fortescue Metals Group's 4P marketing mix into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional focus to speed decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Pilbara Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Integrated Pilbara logistics network centers Fortescue Metals Group’s Pilbara mines and private heavy-haul railway, moving \u0026gt;180 million tonnes of iron ore in FY2024 (ended June 30, 2024) to coastal export terminals.\u003c\/p\u003e\n\u003cp\u003ePrivately owned rails and ports cut third-party costs and boost turnaround, supporting FY2024 revenue of US$8.3bn and giving proximity to China, Japan and South Korea—Asia accounted for ~85% of exports—an explicit strategic edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHerb Elliott Port Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHerb Elliott Port Facilities at Port Hedland handle Fortescue Metals Group’s high-capacity iron ore exports, moving roughly 170 Mtpa through Port Hedland berths as of 2025, making it the company’s primary exit to global markets. The terminals are configured for large-scale capesize bulk carriers, reducing vessel turnaround to under 36 hours on average and cutting demurrage costs. Strategic control of these berths lets Fortescue manage the supply-chain tail with tighter scheduling and lower per-tonne logistics spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Green Energy Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortescue has built green energy hubs in Australia, Africa and South America, targeting wind, solar and geothermal sites to back green hydrogen projects; by end-2025 these hubs add ~3.2 GW of renewable capacity under development, per company filings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSingapore and Shanghai Marketing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfortescue runs major marketing and sales hubs in singapore shanghai to manage commercial talks market analysis customer service for asian steel buyers supporting annual iron ore asia quicker contract responses amid volatile seaborne prices.\u003e\n\u003cplocal teams enable rapid reactions to demand shifts and regulatory changes cutting sales-cycle time by an estimated improving on-time deliveries asian customers in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingapore hub: regional negotiations, risk management\u003c\/li\u003e\n\u003cli\u003eShanghai hub: customer relations, market intel\u003c\/li\u003e\n\u003cli\u003e2024 Asia sales ≈ $1.1bn; on-time delivery ~92%\u003c\/li\u003e\n\u003cli\u003eSales-cycle reduction ~20% from local presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/plocal\u003e\u003c\/pfortescue\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Monitoring Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFortescue uses advanced digital distribution and monitoring platforms to track shipments and energy flows in real time, reducing logistics delays by about 12% and cutting inventory days from 22 to 19 in 2024.\u003c\/p\u003e\n\u003cp\u003eThese systems show customers carbon intensity and material origin—supporting Scope 3 reporting and helping meet export buyers’ 2030 decarbonization targets; recorded CO2e traceability coverage rose to 68% of shipments in 2025.\u003c\/p\u003e\n\u003cp\u003eIntegrated digital tools optimize routing and loading, lowering empty-leg voyages and fuel use so freight emissions fell ~9% year-over-year while maintaining on-time delivery above 94%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: 94% on-time delivery\u003c\/li\u003e\n\u003cli\u003eInventory days: 22→19 (2024)\u003c\/li\u003e\n\u003cli\u003eTraceable CO2e coverage: 68% (2025)\u003c\/li\u003e\n\u003cli\u003eLogistics emissions reduction: ~9% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortescue moves \u0026gt;180Mt, US$8.3bn revenue; 94% on-time, 19-day inventory, 68% CO2e traceable\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortescue’s Pilbara-integrated rails and Port Hedland berths moved \u0026gt;180 Mt in FY2024, cutting logistics cost per tonne and boosting FY2024 revenue to US$8.3bn; Asia took ~85% of exports (~$1.1bn sales). Digital tracking raised on-time delivery to ~94%, cut inventory days 22→19 (2024), and CO2e traceability to 68% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 throughput\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;180 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003eUS$8.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia share\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia sales 2024\u003c\/td\u003e\n\u003ctd\u003e~$1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery (2024)\u003c\/td\u003e\n\u003ctd\u003e~94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory days\u003c\/td\u003e\n\u003ctd\u003e22→19 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2e traceability (2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFortescue Metals Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Fortescue Metals Group 4P’s Marketing Mix analysis you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no mockups or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750805647737,"sku":"fmgl-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fmgl-marketing-mix.png?v=1772226438","url":"https:\/\/growthsharematrix.com\/products\/fmgl-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}