{"product_id":"foodcity-bcg-matrix","title":"K-VA-T Food Stores Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eK-VA-T Food Stores sits at an interesting crossroads between steady regional market share and selective high-growth opportunities—some banners act as Cash Cows funding expansion while smaller concepts resemble Question Marks that need investment to scale. Our concise preview hints at resource allocation challenges and strategic levers like private-label growth and omnichannel integration. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGas n' Go Fuel Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGas n' Go Fuel Centers, integrated into K-VA-T Food Stores, are a star segment with rapid expansion and roughly 25% market share across the Appalachian corridor as of 2025, driving $120M in annual fuel and convenience sales and a 12% YoY revenue growth.\u003c\/p\u003e\n\u003cp\u003eRising consumer demand for one-stop shopping boosts foot traffic—fuel centers lift in-store grocery sales by ~8% per location—and account for 18% of company EBITDA in 2025.\u003c\/p\u003e\n\u003cp\u003eOngoing capex of $15M since 2023 for state-of-the-art pumps, EV chargers, and loyalty integration (K-VA-T Rewards tied to fuel discounts) sustains high growth and market dominance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood City Pharmacy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Food City Pharmacy division sits in the BCG Matrix as a Star—high market growth and strong share—driven by US population aged 65+ rising 16% since 2010 to 56.1M in 2024 and regional prescription volume growth ~5% annually. By capturing roughly 30–35% of prescriptions in core Appalachian markets, pharmacies drive recurring weekly store visits and $1.2B+ in annual retail pharmacy sales (2024 est.). K-VA-T invests ~$50M yearly in clinical services and digital health (telepharmacy, refill apps) to sustain growth and expand margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurbside Pickup and GoCart Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCurbside Pickup and GoCart Delivery sit as Stars: e-commerce grocery sales grew 18% in 2024 (U.S.), and Food City scaled GoCart to ~12% of sales in 2024, up from 6% in 2022, needing ongoing capex for apps, fulfillment tech, and ~$9–12 million annual labor\/ops spend to match national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStarbucks In-Store Franchises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Starbucks in-store franchises in Food City place K-VA-T in the Stars quadrant: premium coffee sales grew ~8–10% annually in 2024, and these kiosks capture ~25–30% share of grab-and-go purchases, driving higher basket size and store traffic.\u003c\/p\u003e\n\u003cp\u003eThey need sizable capital (typical unit build-outs $100k–$200k) and trained staff, but average unit weekly sales often exceed $9,000, aligning K-VA-T with national premium standards and rapid category growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory growth 8–10% (2024)\u003c\/li\u003e\n\u003cli\u003eGrab-and-go share 25–30%\u003c\/li\u003e\n\u003cli\u003eUnit build cost $100k–$200k\u003c\/li\u003e\n\u003cli\u003eAvg weekly sales ~$9,000\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Food To-Go and Deli Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFresh Food To-Go and Deli Expansion is a Star: prepared foods grew ~9.8% CAGR 2019–2024 in US retail prepared-meal sales, and Food City captured an estimated 18–22% local quick-meal share after deli\/bakery upgrades in 2023–2024.\u003c\/p\u003e\n\u003cp\u003eContinued capex for kitchen upgrades and menu R\u0026amp;D—targeting a 5–7% same-store sales lift—is required to defend against fast-casual entrants and sustain gross-margin improvements.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrepared foods market CAGR 2019–2024: ~9.8%\u003c\/li\u003e\n\u003cli\u003eFood City local quick-meal share: est. 18–22% (2024)\u003c\/li\u003e\n\u003cli\u003eTarget SSS lift from investment: 5–7%\u003c\/li\u003e\n\u003cli\u003eFocus: kitchen capex, menu innovation, speed of service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail growth engine: $1.2B pharmacy \u0026amp; expanding fuel, food, e-comm investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Gas n' Go (25% share, $120M sales, 12% YoY), Pharmacy (30–35% prescriptions, $1.2B sales), GoCart (12% sales), Starbucks kiosks (avg weekly $9k), Fresh To-Go (18–22% quick-meal share); capex: $15M fuel, $50M pharmacy, $9–12M e-comm, $100–200k\/unit coffee, kitchen upgrades to drive 5–7% SSS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas n' Go\u003c\/td\u003e\n\u003ctd\u003e$120M, 12% YoY\u003c\/td\u003e\n\u003ctd\u003e25% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy\u003c\/td\u003e\n\u003ctd\u003e$1.2B\u003c\/td\u003e\n\u003ctd\u003e30–35% Rx share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoCart\u003c\/td\u003e\n\u003ctd\u003e12% sales\u003c\/td\u003e\n\u003ctd\u003e$9–12M ops\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStarbucks\u003c\/td\u003e\n\u003ctd\u003e~$9k weekly\u003c\/td\u003e\n\u003ctd\u003e$100–200k\/unit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh To-Go\u003c\/td\u003e\n\u003ctd\u003e18–22% quick-meal\u003c\/td\u003e\n\u003ctd\u003e5–7% SSS target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix of K-VA-T: strategic placement of stores, private-label, and services with investment, hold, or divest guidance per quadrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing each K-VA-T unit in a quadrant for swift portfolio decisions and prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Grocery Core Staples\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe sale of dry goods, dairy, and household essentials generates steady cash flow for K-VA-T Food Stores, accounting for roughly 60–65% of in-store sales and supporting about $2.1–$2.3 billion in annual revenue in 2024. With dominant market share across Southwest Virginia and Eastern Tennessee—store footprint ~200 locations—these staples need minimal incremental marketing spend. High SKU velocity and a 5–7% gross margin uplift from supply-chain scale make this the company’s most reliable financial engine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFood City Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFood City private labels like Food Club and Paws deliver higher margins—often 10–15 percentage points above national brands—while holding roughly 25–35% market share among price-conscious shoppers in K-VA-T’s core Appalachian markets as of 2025, fitting the BCG cash cow profile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeat and Seafood Departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Meat and Seafood departments, anchored by Food City’s full-service meat counter, retain high market share driven by a reputation for quality; Food City reported grocery gross margin of ~23.5% in FY2024, with meat and seafood typically 5–8 percentage points higher. The traditional butchery market is mature but stable—U.S. fresh meat retail sales were ~$98.6B in 2024—providing consistent, high-margin cash flow. Investment focuses on maintenance and process efficiency: K-VA-T disclosed ~$45M store upkeep and remodel spend in 2024, not expansion. This segment funds other initiatives while requiring limited capex growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eK-VA-T Food Stores’ regional distribution network underpins its high market share in Appalachia and the Southeast, serving 300+ stores across 5 states and handling ~85% of store deliveries internally as of FY2024.\u003c\/p\u003e\n\u003cp\u003eOwning the supply chain cut outsourced logistics spend by an estimated $12–16 million in 2024, boosting store-level margins and turning distribution into a cash cow with predictable ROI.\u003c\/p\u003e\n\u003cp\u003eInfrastructure is mature and capital-light but needs routine maintenance—annual distribution capex was $9.4M in 2024—delivering steady indirect value via lower unit costs and faster replenishment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e300+ stores; 5-state reach; 85% internal deliveries (FY2024)\u003c\/li\u003e\n\u003cli\u003e$12–16M annual logistics cost savings (2024 est.)\u003c\/li\u003e\n\u003cli\u003e$9.4M distribution capex in 2024\u003c\/li\u003e\n\u003cli\u003eImproves margins, inventory turns, and service levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Rural Store Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMany Food City stores in rural Appalachia act as near-monopolies, often facing little direct competition; several sites report average annual sales of $4–6M and EBITDA margins near 8–12% in 2024, reflecting steady cash generation despite flat same-store sales.\u003c\/p\u003e\n\u003cp\u003eThese locations have low customer acquisition costs—community loyalty and location stickiness—and their stable free cash flow funded K-VA-T’s 2024 dividend program and helped service roughly $800M of corporate debt at year-end.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnnual sales per rural store: $4–6M (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA margins: 8–12% (2024)\u003c\/li\u003e\n\u003cli\u003eLow CAC: community-driven, near-zero marketing spend\u003c\/li\u003e\n\u003cli\u003eUses of cash: dividends and servicing ~$800M debt (YE 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eK-VA-T: Staple-led $2.1–$2.3B revenue, 300+ stores, $12–16M logistics savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eK-VA-T cash cows: dry goods\/dairy\/essentials = 60–65% sales; $2.1–$2.3B revenue (2024); Food Club private labels +10–15ppt margin lift; meat\/seafood gross margin ~28–31%; 300+ stores, 5 states, 85% internal deliveries; $12–16M logistics savings; $9.4M distribution capex (2024); rural stores $4–6M sales, 8–12% EBITDA; funds dividends and services ~$800M debt.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue from staples\u003c\/td\u003e\n\u003ctd\u003e$2.1–$2.3B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores \/ reach\u003c\/td\u003e\n\u003ctd\u003e300+ \/ 5 states\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e$12–16M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDist. capex\u003c\/td\u003e\n\u003ctd\u003e$9.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Transparency, Always\u003c\/span\u003e\u003cbr\u003eK-VA-T Food Stores BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact K-VA-T Food Stores BCG Matrix you'll receive after purchase—no watermarks, no placeholder content, just a fully formatted, ready-to-use strategic report tailored for portfolio analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748017451385,"sku":"foodcity-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/foodcity-bcg-matrix.png?v=1772203866","url":"https:\/\/growthsharematrix.com\/products\/foodcity-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}