{"product_id":"fortisinc-marketing-mix","title":"Fortis (Canada) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Fortis (Canada) leverages reliable product offerings, regulated pricing structures, strategic distribution across utilities networks, and targeted communications to maintain customer trust and market stability—download the full 4P's Marketing Mix Analysis for an editable, data-driven report that saves research time and powers presentations, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Electricity Transmission and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis operates regulated electricity transmission and distribution as its core service, serving ~3.3 million customers across North America via 58,000 km of transmission and distribution lines (2024), generating stable regulated earnings—~62% of 2024 consolidated revenue (CAD 6.1bn). The utility prioritizes grid reliability and resiliency to support rising peak load (forecast +1.8%\/yr to 2030) and meets strict safety\/performance rules from provincial and state utility commissions, enabling long-term predictable cash flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution and Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis, via FortisBC, operates about 120,000 km of natural gas pipelines serving ~1.2 million customers and supplying residential heating and industrial processes across British Columbia.\u003c\/p\u003e\n\u003cp\u003eIts product covers physical delivery plus management of storage and peaking facilities that maintained ~30 PJ seasonal capacity to secure supply during harsh winters.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Fortis expanded renewable natural gas to ~3.5% of gas volumes, cutting portfolio carbon intensity and offering lower-emission fuel choices to customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation and Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis’s product mix now includes expanding hydro, solar, and wind assets—about 1,200 MW of renewable capacity added or contracted by end-2025, up ~25% since 2020—targeting replacement of retired coal units.\u003c\/p\u003e\n\u003cp\u003eThe company plans C$2.5–3.0 billion in generation decarbonization investments through 2026 to align with Canada’s 2050 net-zero goals and stakeholder ESG preferences.\u003c\/p\u003e\n\u003cp\u003eOperational focus keeps grid balance via firm hydro and gas peakers while integrating ~40% variable renewables at select regional systems to maintain reliability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFortis expands beyond utility roles by installing, operating, and maintaining public and residential EV fast-charging stations across its Canadian and U.S. territories, supporting the shift to low-carbon transport.\u003c\/p\u003e\n\u003cp\u003eThis positions Fortis as a green-economy enabler and new revenue source—EV charging demand in North America grew ~60% in 2024, and Fortis reported capital investments aimed at EV infrastructure in its 2024 filings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: public + residential fast chargers\u003c\/li\u003e\n\u003cli\u003eServices: install, maintain, operate\u003c\/li\u003e\n\u003cli\u003eMarket: North American EV charging up ~60% in 2024\u003c\/li\u003e\n\u003cli\u003eStrategy: capture new revenue, support decarbonization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficiency and Demand Response Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFortis offers smart-thermostat rebates, home energy audits, and industrial demand-side management to cut customer bills and peak load; in 2024 these programs saved an estimated 120 GWh and deferred ~CAD 150m in generation capital spending across its Canadian utilities.\u003c\/p\u003e\n\u003cp\u003eThey boost satisfaction and lower churn by ~4% (2023 customer surveys) while peak reduction incentives achieve 10–18% load drops during critical hours, aligning customer savings with utility CAPEX deferral.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 savings: ~120 GWh\u003c\/li\u003e\n\u003cli\u003eCAPEX deferred: ~CAD 150m\u003c\/li\u003e\n\u003cli\u003ePeak reduction: 10–18%\u003c\/li\u003e\n\u003cli\u003eCustomer churn cut: ~4%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortis: CAD6.1B utility with 62% regulated revenue, 1.2GW renewables \u0026amp; C$2.5–3B decarb capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis sells regulated electricity and gas delivery plus generation, storage, EV charging, DSM and RNG offerings, producing CAD 6.1bn revenue in 2024 with ~62% regulated distribution income and ~1,200 MW renewables by end-2025; C$2.5–3.0bn decarbonization capex planned to 2026, ~120 GWh DSM savings in 2024, ~3.5% RNG mix, and ~3.3m electricity + 1.2m gas customers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eCAD 6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegulated share\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (elec\/gas)\u003c\/td\u003e\n\u003ctd\u003e3.3m \/ 1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable capacity (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,200 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRNG share\u003c\/td\u003e\n\u003ctd\u003e~3.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSM savings (2024)\u003c\/td\u003e\n\u003ctd\u003e~120 GWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecarb capex to 2026\u003c\/td\u003e\n\u003ctd\u003eC$2.5–3.0bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Fortis (Canada)’s Product, Price, Place, and Promotion strategies—grounded in real practices, regulatory context, and competitor benchmarks to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Fortis (Canada) 4P insights into a concise, leadership-ready snapshot that’s easy to present, customize, and use as a one-pager for meetings, decks, or cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWestern Canadian Utility Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis, via FortisBC and FortisAlberta, dominates Western Canada energy, serving over 1.1 million customers across BC and Alberta as of 2025 and supplying natural gas and electricity from cities to remote communities.\u003c\/p\u003e\n\u003cp\u003eLocalized grids and gas networks — over 60,000 km of distribution lines combined — let Fortis capture regional GDP sectors like LNG, mining, and oilfield services, contributing to about 18% of consolidated Canadian regulated earnings in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEastern Canadian and Maritime Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFortis (Canada) holds dominant positions in the Atlantic provinces via subsidiaries like Newfoundland Power and Maritime Electric (PEI), serving ~360,000 customers combined and generating regulated annual revenues around CAD 1.1 billion (2024). These utilities operate under exclusive franchise agreements, securing captive customer bases and predictable rate-regulated cash flows. Geographic isolation raises logistics costs and requires resilient local infrastructure to endure frequent maritime storms and ice, increasing capex for hardening and outage response.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnited States Regulated Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa substantial portion of fortis footprint is in the united states via itc holdings largest independent electricity transmission company giving exposure to midcontinent and southeast where american society civil engineers estimated that grid investment needs exceed trillion through this drives predictable capital-reinvestment cycles rate-base growth. tucson electric power arizona anchors a sun belt position population grew from load growth long-term demand. reported us segments contributed about consolidated assets roughly regulated earnings concentrating regulatory opportunities these regions.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaribbean Utility Investments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpfortis owns regulated electric utilities in the cayman islands turks and caicos belize serving customers combined adding about cad assets as of which diversifies geographic risk revenue streams.\u003e\n\u003cpthese island operations demand hurricane-resilient infrastructure and integrated resource planning fortis has invested in resilience upgrades since targets further hardening after storm losses.\u003e\n\u003cpregulatory diversity offers higher returns and different risk profiles versus canada with tariff frameworks fuel mixes varying by territory improving portfolio stability through international exposure.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120,000 customers combined\u003c\/li\u003e\n\u003cli\u003eCAD 1.8B regulated assets (2024)\u003c\/li\u003e\n\u003cli\u003e~CAD 150M resilience investments since 2019\u003c\/li\u003e\n\u003cli\u003eHigher regulatory\/tariff variability than North America\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pregulatory\u003e\u003c\/pthese\u003e\u003c\/pfortis\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFortis (Canada) uses digital customer service platforms—web portals and mobile apps—to let customers manage accounts, track usage, and get outage alerts in real time, cutting visits to physical service centers.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Fortis reported 42% of customer interactions handled digitally and a 15% drop in call-center volume, improving operational efficiency and lowering service costs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% digital interactions (2024)\u003c\/li\u003e\n\u003cli\u003e15% reduction in call-center volume\u003c\/li\u003e\n\u003cli\u003eReal-time outage alerts and usage monitoring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFortis: 1.58M Customers, CAD1.8B Island Assets, 45% US Asset Share, 42% Digital Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFortis’s Place spans Canada, US, Caribbean: ~1.46M North American customers (BC\/AB ~1.1M; Atlantic ~360k), ~120k island customers; CAD 1.8B regulated island assets (2024); US assets ~45% of consolidated assets; digital channels handled 42% of interactions (2024), cutting call volume 15%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNorth American customers\u003c\/td\u003e\n\u003ctd\u003e~1.46M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIsland customers\u003c\/td\u003e\n\u003ctd\u003e~120k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIsland regulated assets (2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS share of assets\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interactions (2024)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFortis (Canada) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Fortis (Canada) 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; this is the full, finished, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750134198649,"sku":"fortisinc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fortisinc-marketing-mix.png?v=1772222465","url":"https:\/\/growthsharematrix.com\/products\/fortisinc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}