{"product_id":"frasers-bcg-matrix","title":"Frasers Group Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFrasers Group sits at a crossroads of high-growth sports and lifestyle brands and legacy retail assets, creating a mixed BCG profile where select brands act as Stars while older department formats risk becoming Dogs; understanding these dynamics is crucial for capital allocation and divestment choices. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and ready-to-use Word and Excel files that translate this preview into actionable strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlannels Luxury Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Flannels is Frasers Group’s star: it commands a high share in the growing UK luxury multi-brand retail market, with sales up ~18% FY2024–25 to ~£420m and like-for-like growth of 12%.\u003c\/p\u003e\n\u003cp\u003eFlannels is expanding flagship stores in regional UK cities to replace lost department-store capacity and targets younger affluent shoppers; nine new stores opened 2023–25, adding ~120,000 sq ft.\u003c\/p\u003e\n\u003cp\u003eThe Group reinvests heavy capital—capital expenditure on Flannels ~£140m 2024–25—and boosts digital luxury platforms to defend share versus international players like Farfetch and MatchesFashion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers Plus Financial Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Plus Financial Services, Frasers Group’s proprietary consumer credit and loyalty ecosystem, has become a Stars BCG asset after rapidly scaling across all retail banners and accounting for about 22% of internal transaction volume by end-2025, lifting average basket value ~14% and repeat-purchase rate 18% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Sport Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Group has pushed into Central and Northern Europe—notably the Netherlands and Denmark—using acquisitions plus organic growth to scale its sporting-goods arm, targeting faster CAGR markets (est. 4–6% vs UK ~1–2% in 2024). \u003c\/p\u003e\n\u003cp\u003eManagement is investing heavily in marketing and logistics—capex and ad spend rose ~30% YoY in 2024—to win share from local incumbents and build national distribution hubs. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers Department Store Format\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe reimagined Frasers department store replaces House of Fraser sites and sits in Frasers Group’s high-growth lifestyle destination segment, targeting premium shoppers and driving experience-led retail.\u003c\/p\u003e\n\u003cp\u003eThese stores combine beauty, fashion and leisure, achieving strong local market share—Frasers Group reported 2024 retail sales growth of 12% in flagship formats and an LFL (like-for-like) uplift of 8.5% in premium malls.\u003c\/p\u003e\n\u003cp\u003eFit-outs demand heavy capex—estimated £20–35m per flagship—yet management views them as core to long-term premiumization and margin expansion.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePosition: high-growth lifestyle destination\u003c\/li\u003e\n\u003cli\u003eOffer: beauty, fashion, leisure\u003c\/li\u003e\n\u003cli\u003eMarket share: high in local catchments\u003c\/li\u003e\n\u003cli\u003eCapex: ~£20–35m per flagship\u003c\/li\u003e\n\u003cli\u003eStrategic role: premiumization, margin uplift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and App-First Retail\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFrasers Group’s integrated e-commerce platforms are Stars, driven by a shift to app-first experiences with AI-powered personalization; app transactions rose ~48% YoY in 2024, pushing online sporting and fashion sales to ~£1.1bn (FY 2024) and growing faster than store sales.\u003c\/p\u003e\n\u003cp\u003eThese Stars require ongoing tech investment—Frasers spent ~£85m on digital platforms in 2024—to maintain conversion gains and capture more online wallet share.\u003c\/p\u003e\n\u003cp\u003eOnline exclusives plus click-and-collect lift footfall and AOV (average order value), with click-and-collect orders making up ~32% of digital sales in 2024, keeping these units market-leading.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eApp transactions +48% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eOnline sporting \u0026amp; fashion sales ~£1.1bn (FY 2024)\u003c\/li\u003e\n\u003cli\u003eDigital investment ~£85m (2024)\u003c\/li\u003e\n\u003cli\u003eClick-and-collect = 32% of digital sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlannels \u0026amp; Frasers Plus shine: £420m Flannels, £1.1bn online, app +48% \u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlannels, Frasers Plus and app-first e‑commerce are Stars: Flannels sales ~£420m (FY2024–25, +18%), capex ~£140m; Frasers Plus ~22% transaction volume, basket +14%; app transactions +48% (2024), online sales ~£1.1bn; flagship fit-outs £20–35m each.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlannels\u003c\/td\u003e\n\u003ctd\u003e£420m; capex £140m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrasers Plus\u003c\/td\u003e\n\u003ctd\u003e22% volume; +14% AOV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce\u003c\/td\u003e\n\u003ctd\u003e£1.1bn; +48% app\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Frasers Group: strategic actions for Stars, Cash Cows, Question Marks, and Dogs with investment and divestment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Frasers Group BCG Matrix placing each business unit in a quadrant for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSports Direct UK Core\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSports Direct UK Core remains Frasers Group’s primary liquidity engine, holding an estimated 25–30% share of the mature UK discount sporting goods market and generating roughly £1.2–1.4bn EBITDA annually (FY2024 pro forma).\u003c\/p\u003e\n\u003cp\u003eGrowth has plateaued as market saturation limits same-store sales; like-for-like sales rose only ~1% in H1 FY2025, so expansion requires low incremental marketing spend.\u003c\/p\u003e\n\u003cp\u003eHigh sales volume yields strong free cash flow—around £650–750m in FY2024—which Frasers diverts to acquire Question Marks and to scale Stars such as the premium department store chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Brand Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFrasers Group’s wholesale and brand-licensing division—covering Everlast, Lonsdale, Slazenger—generated roughly £120m in revenue in FY2024, delivering mid-30s percent gross margins and low capex needs, fitting the BCG Cash Cow profile.\u003c\/p\u003e\n\u003cp\u003eThese heritage brands sell in mature sportswear and equipment markets with annual growth near 1–2% (UK, 2023–24), so volume upside is limited but cash generation is steady.\u003c\/p\u003e\n\u003cp\u003eLow working-capital and minimal marketing capex keep ROI high; proceeds funded group-level investments and helped cover £50–70m of corporate overheads in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProperty and Real Estate Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers Group’s Property and Real Estate arm, built via freehold retail-park and shopping-centre buys, holds a leading share in UK specialist retail real estate and produced £220m rental income in FY2024, delivering stable cash flow and 6–8% annual asset appreciation in mature markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJack Wills and Urban Lifestyle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing integration, Jack Wills sits as a Cash Cow in Frasers Group’s mid-market fashion segment, with steady UK market share of roughly 6–8% in the British heritage lifestyle niche and estimated annual adjusted EBITDA margin around 12% as of FY2024, while sector growth remains low (UK apparel growth ~1% YoY 2024).\u003c\/p\u003e\n\u003cp\u003eManagement focuses on margin recovery and cost efficiency over expansion: store base trimmed to ~90 UK stores by end-2024, inventory turns improved to ~4.5x, and annual revenue stable near £85–95m, generating predictable free cash flow for group reinvestment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~6–8%\u003c\/li\u003e\n\u003cli\u003eEBITDA margin ~12% (FY2024)\u003c\/li\u003e\n\u003cli\u003eRevenue ~£85–95m\u003c\/li\u003e\n\u003cli\u003eStores ~90 (end-2024)\u003c\/li\u003e\n\u003cli\u003eInventory turns ~4.5x\u003c\/li\u003e\n\u003cli\u003eUK apparel market growth ~1% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvans Cycles Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEvans Cycles, part of Frasers Group, is a cash cow: UK cycling sales are mature after the 2020–22 boom, with Retail Economics noting UK bike market growth slowed to ~2% in 2024, while Evans mixes product sales with \u0026gt;40% margin repair\/service lines, producing stable cash flow and high operating leverage.\u003c\/p\u003e\n\u003cp\u003eIts long-standing brand and 70+ UK stores (Frasers FY2024) let Evans keep costs low; reported like-for-like revenue at Evans-owned channels rose mid-single digits in 2024, funding group reinvestment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket growth ~2% (2024)\u003c\/li\u003e\n\u003cli\u003eRepair\/services margin \u0026gt;40%\u003c\/li\u003e\n\u003cli\u003e70+ UK stores (FY2024)\u003c\/li\u003e\n\u003cli\u003eMid-single-digit LFL revenue rise (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrasers' cash engines deliver £650–750m FCF in FY24 despite flat market growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFrasers’ Cash Cows—Sports Direct UK, wholesale brands, property, Jack Wills, Evans Cycles—generated ~£1.2–1.4bn EBITDA and ~£650–750m free cash flow in FY2024, funded acquisitions and group costs; margins and cash yields remain high while market growth is muted (1–2%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eEBITDA\/CF\u003c\/th\u003e\n\u003cth\u003eKey metrics (FY2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSports Direct\u003c\/td\u003e\n\u003ctd\u003e£1.2–1.4bn\/£650–750m\u003c\/td\u003e\n\u003ctd\u003e25–30% mkt share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e—\/—\u003c\/td\u003e\n\u003ctd\u003e£120m rev, 35% gross\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty\u003c\/td\u003e\n\u003ctd\u003e—\/£220m rent\u003c\/td\u003e\n\u003ctd\u003e6–8% appreciation\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJack Wills\u003c\/td\u003e\n\u003ctd\u003e—\/—\u003c\/td\u003e\n\u003ctd\u003e£85–95m rev, 12% EBITDA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvans\u003c\/td\u003e\n\u003ctd\u003e—\/—\u003c\/td\u003e\n\u003ctd\u003e70+ stores, \u0026gt;40% service margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eFrasers Group BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final Frasers Group BCG Matrix you'll receive after purchase — no watermarks or demo content, just a fully formatted, ready-to-use strategic report built for clarity and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748048712057,"sku":"frasers-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/frasers-bcg-matrix.png?v=1772204200","url":"https:\/\/growthsharematrix.com\/products\/frasers-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}