{"product_id":"galp-marketing-mix","title":"Galp Energia Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGalp Energia leverages a diversified product portfolio, strategic pricing, extensive distribution across retail and B2B channels, and targeted promotions to strengthen market share in energy and renewables—discover concise insights and tactical takeaways in this preview.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Energy and Renewables Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Galp increased renewables capacity to about 2.1 GW from 0.6 GW in 2021, driven by a 4.8 GW pipeline of solar and wind projects in Iberia and Brazil and €1.2bn capex allocated for 2023–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Petroleum Products and Advanced Biofuels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGalp sells gasoline, diesel and jet fuel blended increasingly with HVO and renewable drop-in fuels; in 2024 Galp blended ~5–7% renewables by energy in road fuels and aims for 10% by 2026, lowering CO2 intensity per MJ by ~8% vs 2020.\u003c\/p\u003e\n\u003cp\u003eProducts are refined mainly at the Sines hub, upgraded in 2022–24 to boost throughput to ~8.5 Mtpa and cut refinery emissions ~20% via energy efficiency and hydrogen integration.\u003c\/p\u003e\n\u003cp\u003eSpecialized lubricants and bitumen remain core, with 2024 lubricant sales ≈€120m and bitumen volumes steady at ~300 kt, supporting industrial and construction demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Natural Gas and LNG Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGalp Energia delivers integrated natural gas and LNG solutions across the Atlantic basin, serving households, commercial clients, and heavy industry with ~7.2 bcm sold in 2024 and ~€600m gross margin from gas activities in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe LNG arm uses global sourcing—long‑term contracts plus spot purchases—to secure Iberian supply, supporting regas capacity of 12.5 mtpa and 90% import reliability in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Galp targets value‑chain optimization—flexible portfolio, trading, and storage—to position gas as a bridge fuel, cutting CO2 intensity per MWh by ongoing efficiency gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnder the Galp Electric brand, Galp Energia operates 850+ ultra-fast chargers across Iberia and Brazil, integrated into retail stations and public sites to serve long-distance and urban drivers.\u003c\/p\u003e\n\u003cp\u003eThe product includes smart home and corporate chargers with load management, backed by a digital app for contactless payment, live status, and energy billing; 2024 app transactions grew 78% YoY to 2.1 million.\u003c\/p\u003e\n\u003cp\u003eThis charging service supports Galp’s mobility push—capex of €120m allocated 2023–2025—and targets EV share gains as new car EV registrations hit 22% in Portugal 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e850+ ultra-fast chargers (Iberia\/Brazil)\u003c\/li\u003e\n\u003cli\u003eSmart residential and corporate hardware\u003c\/li\u003e\n\u003cli\u003e2.1M app transactions in 2024 (+78% YoY)\u003c\/li\u003e\n\u003cli\u003e€120m capex 2023–2025 for network expansion\u003c\/li\u003e\n\u003cli\u003eAligned with 22% EV share in Portugal 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNon-Fuel Retail and Convenience Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpgalp energia converted forecourts into multi-service hubs with convenience stores cafes and parcel points increasing non-fuel sales to of retail revenues in cutting fuel-margin reliance.\u003e\n\u003cpstores sell fresh food laundry and branded premium goods via partners local chains lifting average basket value by boosting daily commuter footfall.\u003e\n\u003cpthis diversification raised retail ebitda margin to in and supports resilient revenue per site versus volatile fuel volumes.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e27% of retail revenues from non-fuel (2024)\u003c\/li\u003e\n\u003cli\u003e~18% higher basket value with food\/brand mix\u003c\/li\u003e\n\u003cli\u003eRetail EBITDA ~9% (2024)\u003c\/li\u003e\n\u003cli\u003eParcel + laundry = higher daily repeat visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pstores\u003e\u003c\/pgalp\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalp 2025: 2.1GW renewables, 8.5Mt refinery, 7.2bcm gas, 850+ chargers, 27% non‑fuel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGalp’s product mix in 2025 spans 2.1 GW renewables, ~8.5 Mtpa refined throughput at Sines, ~7.2 bcm gas sales, 850+ ultra‑fast chargers, and 27% retail non‑fuel revenue; 2024 figures: €120m EV capex, ~€120m lubricant sales, retail EBITDA ~9%, gas gross margin ~€600m.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables capacity\u003c\/td\u003e\n\u003ctd\u003e2.1 GW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRefinery throughput\u003c\/td\u003e\n\u003ctd\u003e~8.5 Mtpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas sold\u003c\/td\u003e\n\u003ctd\u003e7.2 bcm (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e850+ (Iberia\/Brazil)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑fuel retail\u003c\/td\u003e\n\u003ctd\u003e27% rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Galp Energia’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Galp Energia’s 4P insights into a concise, at-a-glance summary that eases leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Iberian Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGalp operates over 1,300 service stations across Portugal and Spain, with 2025 company data showing ~60% in urban hubs and ~40% on major motorways to maximize visibility and accessibility.\u003c\/p\u003e\n\u003cp\u003eStations account for roughly 85% of Galp’s retail fuel volumes and generated €2.1 billion in convenience and retail sales in 2024, remaining the primary channel for downstream revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Upstream Exploration and Production Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGalp Energia holds material upstream assets in high-margin offshore plays, notably Brazil pre-salt (participating in Blocks BM-S-8 and BM-S-24) and the Orange Basin, Namibia, with 2024 output contribution ~28% of group production and proved \u0026amp; probable reserves ~550 million boe (2025 company estimate). These fields supply feedstock for refining and LNG exports, underpinning projected free cash flow of €1.1–1.3bn in 2025. Strategic JV partnerships with majors (including Petrobras and Shell) spread capital cost and operational risk, enabling scalable development across regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution and Mundo Galp App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Mundo Galp app acts as a virtual storefront where 1.2 million users managed contracts and paid bills in 2024, bypassing physical stations and linking brand to smartphone; it delivers the bulk of personalized offers—over 65% of targeted promos in 2024—and aggregates electricity, gas, and EV charging into one UX, driving a 14% uplift in digital ARPU (average revenue per user) year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and B2B Wholesale Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGalp distributes bulk fuels via 3,200 km of pipelines, 12 maritime terminals and 1.4 million m³ storage capacity, serving industrial clients with contracts worth over €1.1bn in 2024.\u003c\/p\u003e\n\u003cp\u003eThe wholesale strategy targets manufacturing, shipping and aviation, supplying ~65% of commercial volumes and prioritizing on-time delivery and safety certifications (ISO 45001, ISO 9001).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,200 km pipelines\u003c\/li\u003e\n\u003cli\u003e12 maritime terminals\u003c\/li\u003e\n\u003cli\u003e1.4M m³ storage\u003c\/li\u003e\n\u003cli\u003e€1.1bn 2024 wholesale revenue\u003c\/li\u003e\n\u003cli\u003e~65% commercial volume share\u003c\/li\u003e\n\u003cli\u003eISO 45001, ISO 9001 certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Grid Integration and Corporate PPAs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGalp Energia feeds over 1.2 TWh\/year of renewable electricity into the Portugal and Spain grids from its solar and wind portfolio, and signs long-term corporate Power Purchase Agreements (PPAs) to sell output directly to large customers.\u003c\/p\u003e\n\u003cp\u003ePPAs accounted for about €110 million in contracted revenue at end-2025, giving Galp predictable cash flows and 10–15 year price visibility while monetizing capacity factors near 30% for solar and 35% for wind.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2 TWh\/year renewables output\u003c\/li\u003e\n\u003cli\u003e€110M contracted PPA revenue (end-2025)\u003c\/li\u003e\n\u003cli\u003e10–15 year PPA tenors\u003c\/li\u003e\n\u003cli\u003eSolar CF ~30%, Wind CF ~35%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGalp: €3.2bn fuel \u0026amp; wholesale revenue, 1.3k stations, 1.2M app users, 1.2 TWh renewables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGalp channels sales via 1,300+ stations (60% urban), Mundo Galp app (1.2M users, +14% digital ARPU) and bulk networks (3,200 km pipelines, 12 terminals, 1.4M m³ storage). Stations drove €2.1bn retail sales (2024); wholesale ~€1.1bn (2024). Renewables: 1.2 TWh\/year, €110M PPAs (end-2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\u003c\/td\u003e\n\u003ctd\u003e1,300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail sales 2024\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale revenue 2024\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipelines\u003c\/td\u003e\n\u003ctd\u003e3,200 km\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003e1.4M m³\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e1.2 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePPAs\u003c\/td\u003e\n\u003ctd\u003e€110M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGalp Energia 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Galp Energia 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, ready-to-use document ready for immediate application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750743323001,"sku":"galp-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/galp-marketing-mix.png?v=1772226101","url":"https:\/\/growthsharematrix.com\/products\/galp-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}