{"product_id":"gbinternational-marketing-mix","title":"Goodbaby International Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGoodbaby International’s 4P profile highlights innovative, safety-focused product design, value-tiered pricing across global markets, an omnichannel distribution network blending OEM, retail and e‑commerce, and targeted family-centric promotions that build trust and loyalty—this preview only scratches the surface. Get the full, editable 4Ps Marketing Mix Analysis with data, strategic insights, and presentation-ready slides to save hours and apply instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-brand Portfolio Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodbaby International uses a multi-brand portfolio led by Cybex, gb, and Evenflo to span segments from luxury\/fashion to value families; in 2024 the group reported RMB 9.3 billion revenue, with Cybex and Evenflo driving ~58% of global baby-gear sales by value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and R\u0026amp;D Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodbaby International spends roughly 4.2% of 2024 revenue (about RMB 320 million) on R\u0026amp;D to embed advanced safety tech and ergonomic design across its portfolio.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Goodbaby led the sector with smart car seats using integrated sensors and connectivity and ultra-light strollers weighing under 4.5 kg, driving a 6% global market share in premium segments.\u003c\/p\u003e\n\u003cp\u003eThese products come from a global R\u0026amp;D network of seven centers; all models meet or exceed UN R129 and ASTM safety standards, supporting a 12% year-on-year reduction in field recalls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Child Safety Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodbaby’s product range centers on safety-critical items—infant car seats, boosters, and all-terrain strollers—driving 2024 revenue where juvenile products accounted for ~78% of HKD 4.1 billion sales, reflecting strong premium positioning.\u003c\/p\u003e\n\u003cp\u003eHome-based offerings—high chairs, cribs, safety gates—complement mobility lines, with \u0026gt;1,200 SKUs and channel-ready certifications (i-Size, ASTM) across 60 markets in 2024.\u003c\/p\u003e\n\u003cp\u003eThis end-to-end category coverage makes Goodbaby a one-stop choice for parents, supporting repeat purchase rates above 35% in key European and North American segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-friendly and Sustainable Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoodbaby expanded recycled fabrics and low-emission manufacturing across lines in 2025, with green collections up 18% of apparel and 12% of stroller sales by Q3, targeting eco-conscious millennial and Gen Z parents.\u003c\/p\u003e\n\u003cp\u003eThese variants meet the same safety and durability standards as traditional models; lifecycle tests show equivalent wear resistance and a 22% lower carbon footprint per unit versus legacy production.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2025: green collections = 18% apparel, 12% strollers\u003c\/li\u003e\n\u003cli\u003e22% lower CO2 per unit vs legacy\u003c\/li\u003e\n\u003cli\u003eTargets millennial\/Gen Z parents\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLifestyle and Fashion Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCybex pairs juvenile gear with high fashion via recurring designer and celeb collaborations, turning strollers and carriers into limited-edition status pieces that boost premium demand.\u003c\/p\u003e\n\u003cp\u003eThese drops lift average selling price: Cybex reported a 2024 ASP premium of ~28% vs core lines and Goodbaby’s 2024 fashion-led segments grew double digits, widening margins and differentiating versus function-only rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDesigner drops = status positioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodbaby 2024: RMB9.3bn revenue, premium lift, R\u0026amp;D-led smart \u0026amp; lighter juvenile wins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodbaby’s multi-brand product mix (Cybex, gb, Evenflo) drove RMB 9.3bn revenue in 2024; juvenile products were ~78% of HKD 4.1bn sales, with premium segments at 6% global share and Cybex ASP +28% vs core.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D = 4.2% revenue (~RMB 320m) across 7 centers; UN R129\/ASTM compliance, 12% fewer recalls, smart car seats and \u0026lt;4.5kg strollers led innovation.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2024)\u003c\/td\u003e\n\u003ctd\u003eRMB 9.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e4.2% (~RMB 320m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJuvenile share\u003c\/td\u003e\n\u003ctd\u003e~78% of HKD 4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium market share\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen collections (2025)\u003c\/td\u003e\n\u003ctd\u003eApparel 18%, Strollers 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 per unit\u003c\/td\u003e\n\u003ctd\u003e-22% vs legacy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Goodbaby International Holdings’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of the brand’s market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Goodbaby International Holdings’ 4P marketing insights into a concise, leadership-ready summary that clarifies product, price, place, and promotion strategies as practical pain-relievers for rapid decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Omnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoodbaby’s global omnichannel distribution blends 3,200+ brick-and-mortar outlets and e‑commerce across Americas, EMEA, and APAC, with 2024 revenue split ~38% offline \/ 62% online; products sell via specialty baby stores, department stores, and mass retailers like Walmart and Carrefour, keeping SKU fill rates above 95% and supporting a 12% YoY online sales growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Goodbaby International Holdings expanded direct-to-consumer channels, launching brand web stores and mobile apps that lifted DTC sales to about 18% of group revenue (≈HKD 1.2bn), improving gross margins by ~4 percentage points versus wholesale.\u003c\/p\u003e\n\u003cp\u003eThe shift captures first-party data—over 6 million registered users by 2025—enabling personalized offers and lifecycle marketing that raised repeat-purchase rates from 22% to 31%. \u003c\/p\u003e\n\u003cp\u003eDTC also supports exclusive SKUs and limited drops, accounting for ~12% of DTC volume, and reduces reliance on third-party retailers, lowering channel fees and increasing long-term customer LTV. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-party Online Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodbaby keeps a dominant presence on Amazon, Tmall and JD.com, with e-commerce sales accounting for about 48% of group revenue in 2024 (HK$3.2bn of HK$6.7bn), extending reach across North America, China and Europe.\u003c\/p\u003e\n\u003cp\u003eThese partnerships scale operations in high-growth markets—China and Southeast Asia grew 22% YoY in 2024—while using platform logistics (Amazon FBA, Tmall Cainiao, JD Logistics) to secure sub-7-day delivery in key cities.\u003c\/p\u003e\n\u003cp\u003eGoodbaby optimizes storefronts with high-res images, 360° product videos and SEO-rich listings, boosting conversion; third-party platform conversion rates reportedly rose to ~4.5% in 2024 from 3.2% in 2022.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Boutique Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor premium labels like Cybex, Goodbaby partners with high-end specialty boutiques and luxury department stores to create experiential showrooms where parents can touch products and get advice from trained staff.\u003c\/p\u003e\n\u003cp\u003eThis selective distribution boosts premium positioning and trust; in 2024 Cybex contributed about 18% of Goodbaby’s retail revenue, and specialty channel sell-through rates exceeded 65% in key European markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSelective luxury placement\u003c\/li\u003e\n\u003cli\u003eIn-store experience + trained staff\u003c\/li\u003e\n\u003cli\u003eReinforces premium positioning\u003c\/li\u003e\n\u003cli\u003e2024: Cybex ≈18% of retail revenue; \u0026gt;65% sell-through\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Global Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoodbaby runs a vertically integrated supply chain with major manufacturing concentrated in China and regional assembly hubs in Europe and North America, enabling scale and cost control; in 2024 about 72% of production value came from China-based plants.\u003c\/p\u003e\n\u003cp\u003eThis setup cuts lead times and boosts responsiveness—Goodbaby reports average global lead time of ~28 days in 2024—and supports fill rates above 95% across key markets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% production value China (2024)\u003c\/li\u003e\n\u003cli\u003eRegional hubs: Europe, North America\u003c\/li\u003e\n\u003cli\u003eAvg lead time ~28 days (2024)\u003c\/li\u003e\n\u003cli\u003eFill rate \u0026gt;95% in key markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoodbaby: Omnichannel leader—62% online, DTC rising to 18%, 6M+ users, 95%+ fill\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoodbaby’s omnichannel Place mixes 3,200+ stores and e‑commerce (2024 revenue ~38% offline\/62% online), DTC rising to ~18% of revenue by end‑2025 (≈HKD1.2bn), 6M+ registered users, 95%+ SKU fill rates, avg lead time ~28 days, 72% production value in China (2024), Cybex ≈18% retail revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffline\/Online split\u003c\/td\u003e\n\u003ctd\u003e38% \/ 62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC share\u003c\/td\u003e\n\u003ctd\u003e≈18% (end‑2025, HKD1.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegistered users\u003c\/td\u003e\n\u003ctd\u003e6M+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU fill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg lead time\u003c\/td\u003e\n\u003ctd\u003e~28 days (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina production value\u003c\/td\u003e\n\u003ctd\u003e72% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCybex retail share\u003c\/td\u003e\n\u003ctd\u003e≈18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eGoodbaby International Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Goodbaby International Holdings 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, and ready-to-use document covering Product, Price, Place, and Promotion tailored to Goodbaby’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751109439865,"sku":"gbinternational-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gbinternational-marketing-mix.png?v=1772227800","url":"https:\/\/growthsharematrix.com\/products\/gbinternational-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}