{"product_id":"ge-marketing-mix","title":"General Electric Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGeneral Electric’s 4P’s blend industrial-grade product innovation, value-based and segment-tailored pricing, global multi-channel distribution, and targeted B2B\/B2C promotion to sustain market leadership and drive durable growth—this preview highlights core tactics and outcomes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Propulsion Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGE Aerospace designs and manufactures jet engines for narrow- and wide-body aircraft, notably the GE9X (certified 2020) and the GEnx, targeting airlines seeking lower fuel burn; GE reported aerospace revenue of $33.6B in 2024, driven by aftermarket and commercial engine sales. Through CFM International (50\/50 JV with Safran), GE produces the LEAP engine—over 35,000 LEAP orders and ~17,000 deliveries by end-2024—now the primary powerplant for single-aisle fleets. These engines cut fuel use and CO2 emissions by up to ~20% versus prior-gen models, helping airlines meet ICAO and EU ETS compliance. Product strategy focuses on continuous tech upgrades, long-term service agreements, and digital engine monitoring to boost lifecycle value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDefense and Military Engines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGE Aerospace supplies F414 and F110 fighter and bomber engines plus rotorcraft propulsion to US and allied forces, capturing about 30% of the global military engine market in 2024 and generating roughly $6.2 billion in defense-related revenue that year.\u003c\/p\u003e\n\u003cp\u003eThe F414 and F110 power platforms like the F\/A-18 and F-16, delivering thrust-to-weight ratios and reliability crucial for combat; aftermarket services and long-term sustainment contracts raised defense segment margins to ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eGE is developing adaptive cycle engines (ACE) to boost range and power for next-gen fighters; ACE testing advanced through 2024 with U.S. DoD programs funding ~$1.1 billion in ACE-related R\u0026amp;D since 2018, targeting fleet integration in the late 2020s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMaintenance Repair and Overhaul Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGE Aviation’s Maintenance, Repair and Overhaul (MRO) services deliver a full aftermarket suite—routine inspections, parts replacement, and complete engine overhauls at global centers—to keep over 70,000 in-service engines airworthy and efficient.\u003c\/p\u003e\n\u003cp\u003eIn 2024 GE reported MRO-related services drove roughly $9.8 billion of services revenue, securing recurring cashflow and extending engine life by up to 25% through technical upgrades and OEM parts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Aviation Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGE Aerospace’s Digital Aviation Solutions combine software and analytics to cut airline costs and boost safety by using real-time engine and flight data to predict maintenance and optimize fuel use across fleets.\u003c\/p\u003e\n\u003cp\u003eIn 2024 GE reported digital and services revenue of about $13.5B for the aerospace segment, with predictive maintenance reducing unscheduled removals by up to 20% and fuel burn improvements around 1–2% fleetwide in case studies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time engine data feeds\u003c\/li\u003e\n\u003cli\u003ePredictive maintenance: −20% unscheduled removals\u003c\/li\u003e\n\u003cli\u003eFuel efficiency: +1–2% fleetwide\u003c\/li\u003e\n\u003cli\u003e2024 aerospace services revenue ≈ $13.5B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation Sustainable Technologies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpge has invested over in hybrid-electric and hydrogen programs like rise targeting entry into service the late to cut lifecycle co2 up versus today engines.\u003e\n\u003cpthese products aim for carbon-neutral operations using hydrogen combustion and hybrid-electric propulsion positioning ge aviation to capture an estimated addressable market in sustainable aircraft by\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInvestment: $1.2B+ (through 2025)\u003c\/li\u003e\n\u003cli\u003eTargets: CO2 reduction up to 50% lifecycle\u003c\/li\u003e\n\u003cli\u003eTimeline: late 2020s–2030s entry\u003c\/li\u003e\n\u003cli\u003eMarket: $70B addressable by 2035\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pge\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGE Aerospace: $33.6B in 2024—LEAP 35k+ orders, $13.5B services, $1.2B+ green R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGE Aerospace sells fuel-efficient engines (GE9X, GEnx, LEAP), defense platforms (F414\/F110), MRO and digital services, and green-propulsion tech; 2024 aerospace revenue $33.6B, services\/digital $13.5B, defense ~$6.2B, MRO ~$9.8B; LEAP \u0026gt;35,000 orders\/~17,000 deliveries by end-2024; R\u0026amp;D on ACE\/hydrogen $1.2B+ (through 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/through 2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal aerospace rev\u003c\/td\u003e\n\u003ctd\u003e$33.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices \u0026amp; digital\u003c\/td\u003e\n\u003ctd\u003e$13.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense rev\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMRO rev\u003c\/td\u003e\n\u003ctd\u003e$9.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEAP orders\/deliveries\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;35,000 \/ ~17,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen R\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$1.2B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into General Electric’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses GE’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for rapid decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Aircraft Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGE Aerospace embeds engines into new Boeing and Airbus models via collaborative engineering and multi-year supply deals, securing launch-operator status; in 2024 GE won ~30% of new narrowbody engine slots and supplied engines for programs carrying ~1,200 new deliveries, ensuring a multi-year production pipeline and predictable aftermarket revenue (GE Aerospace revenue was $27.6B in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Network of MRO Facilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGE operates over 50 MRO (maintenance, repair, overhaul) centers and 120+ service sites near major aviation hubs across Asia, Europe, and North America, enabling same-day dispatch in 70% of cases and reducing AOG (aircraft on ground) time by an average 24%. This localized footprint supports service contracts covering 2,000+ commercial and military engines, contributing roughly $6.5 billion in services revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Defense Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGE supplies military products via direct contracts with the US Department of Defense and foreign governments, using government-to-government sales and FMS (Foreign Military Sales) channels; defense revenue was about $6.2 billion in 2024 across GE Aerospace and GE Vernova, underscoring scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpge uses cloud platforms to deliver digital solutions and software updates airline engines globally enabling remote access performance analytics predictive maintenance tools.\u003e\n\u003cpusing iot sensors ge aviation reports engines with predix-based monitoring show up to lower unscheduled maintenance and saved airlines an estimated billion in operational costs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud delivery: global, real-time updates\u003c\/li\u003e\n\u003cli\u003eAccess: analytics and predictive tools anywhere\u003c\/li\u003e\n\u003cli\u003eIoT monitoring: remote engine health, actionable alerts\u003c\/li\u003e\n\u003cli\u003eImpact: ~10% fewer unscheduled events; $1.2B saved (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pusing\u003e\u003c\/pge\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Joint Venture Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGE uses joint ventures like CFM International (50\/50 with Safran) to share development and distribution costs; CFM held about 40% of the global narrow-body engine market through 2024 with \u0026gt;40,000 LEAP engines ordered or in service by end-2024.\u003c\/p\u003e\n\u003cp\u003eThese partnerships let GE access local markets and tech niches—Safran’s Europe ties and CFM’s supply chain reduced unit cost per engine and sped certification timelines.\u003c\/p\u003e\n\u003cp\u003eCollaborative JV model widened GE’s global footprint and reinforced its competitive position in narrow-body engines, contributing materially to GE Aerospace’s 2024 revenue of $34.5B.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCFM: ~40% market share (narrow-body) by 2024\u003c\/li\u003e\n\u003cli\u003eLEAP fleet: \u0026gt;40,000 units ordered\/in service (end-2024)\u003c\/li\u003e\n\u003cli\u003eGE Aerospace revenue: $34.5B in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGE Aerospace: $34.5B revenue, 1,200 deliveries, LEAP \u0026gt;40k—CFM ~40% narrowbody share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGE places engines and services via OEM launch deals, 50+ MROs, 120+ sites, JVs (CFM) and cloud\/IoT delivery, securing multi-year production and aftermarket streams; 2024: GE Aerospace revenue $34.5B, engines in ~1,200 new deliveries, services ~$6.5B, defense ~$6.2B, CFM ~40% narrowbody share, LEAP \u0026gt;40,000 units.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGE Aerospace rev\u003c\/td\u003e\n\u003ctd\u003e$34.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices rev\u003c\/td\u003e\n\u003ctd\u003e$6.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense rev\u003c\/td\u003e\n\u003ctd\u003e$6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew deliveries\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCFM share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLEAP units\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;40,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGeneral Electric 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual General Electric 4P's Marketing Mix Analysis you’ll receive immediately after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750029963641,"sku":"ge-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ge-marketing-mix.png?v=1772221482","url":"https:\/\/growthsharematrix.com\/products\/ge-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}