{"product_id":"generac-marketing-mix","title":"Generac Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGenerac’s 4P’s reveal a product portfolio focused on reliability, tiered pricing for residential and commercial segments, extensive dealer and e-commerce distribution, and targeted promotions around reliability and emergency preparedness—get the full, editable Marketing Mix Analysis to see data-backed insights and ready-to-use slides for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Standby Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenerac’s Guardian home standby generators keep its market lead by auto-switching to backup on outages; models run on liquid propane or natural gas and pair with automatic transfer switches for seamless home integration. By late 2025, Guardian units added 35% better noise reduction and cloud-enabled self-diagnostics, cutting average field service calls 22% and supporting Generac’s 2024 residential revenue share of roughly 48% in North America.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean Energy and Storage Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe PWRcell battery platform anchors Generac’s clean energy segment, offering modular solar‑ready storage that homeowners use to lower peak demand charges and run critical loads during outages; Generac reported PWRcell revenue growth of ~34% in 2024, rising contribution to total clean energy sales to 22% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Power Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenerac’s Commercial and Industrial Power Solutions supply diesel, natural gas, and bi-fuel generators for mission-critical sites—data centers, hospitals, and factories—supporting customers where uptime is vital; in 2024 Generac’s commercial segment reported $1.2 billion revenue, up 9% year-over-year. Natural gas engines now represent a growing share of industrial sales, cutting CO2 by ~20% versus diesel and enabling multi-day runtimes on pipeline gas. Recent contracts include a 2025 data-center deployment of 10 MW of gas gensets for a hyperscaler, demonstrating demand for lower-emission, long-run solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Home and Energy Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing its 2021 acquisition of ecobee and later smart-tech buys, Generac by end-2025 sells intelligent thermostats and sensors that enable room-level control and peak-shaving schedules, supporting grid services that reduced homeowner energy spend by up to 12% in pilot programs.\u003c\/p\u003e\n\u003cp\u003eDevices feed real-time telemetry into Mobile Link (Generac’s app), giving homeowners hourly usage, outage alerts, and firmware updates; Generac reported 1.2 million connected devices and 18% year-on-year Mobile Link subscriber growth in 2025.\u003c\/p\u003e\n\u003cp\u003eThese tools anchor Generac’s connected-energy push—integrating storage, PV, and backup gensets—to optimize efficiency, raise average revenue per user (ARPU) via subscription services, and target utility demand-response contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M connected devices (2025)\u003c\/li\u003e\n\u003cli\u003eMobile Link users +18% YoY (2025)\u003c\/li\u003e\n\u003cli\u003ePilot energy savings ≈12%\u003c\/li\u003e\n\u003cli\u003eARPU uplift via subscriptions and grid services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortable Generators and Power Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGenerac’s portable line serves camping, tailgating, job sites, and emergency backup, with inverter models delivering quiet operation and \u0026lt;0.5% THD\u0026gt; clean power for sensitive electronics; portable genset sales helped Generac reach 2024 revenue of $4.3B, with home standby and portable units driving a 12% CAGR since 2020.\u003c\/p\u003e\n\u003cp\u003eGenerac also makes pro-grade pressure washers and chore equipment using its small-engine expertise, supporting aftermarket parts sales that represented about 18% of 2024 segment revenue and improving gross margins by ~250 bps year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInverter generators: quiet, \u0026lt;0.5% THD\u0026gt;\u003c\/li\u003e\n\u003cli\u003eUse cases: camping, jobs, backups\u003c\/li\u003e\n\u003cli\u003e2024 revenue impact: part of $4.3B total\u003c\/li\u003e\n\u003cli\u003eSales CAGR 2020–2024: ~12%\u003c\/li\u003e\n\u003cli\u003eAftermarket\/parts: ~18% of segment revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerac: Dominant generators, booming PWRcell growth, 1.2M connected devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenerac’s product lineup spans Guardian standby generators (auto-transfer, LP\/natural gas, 35% quieter by 2025; 48% residential NA revenue share 2024), PWRcell batteries (34% revenue growth 2024; 22% clean-energy share), commercial gensets ($1.2B 2024), 1.2M connected devices (2025) and portable\/inverter units (part of $4.3B 2024; 12% CAGR 2020–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGuardian\u003c\/td\u003e\n\u003ctd\u003e48% res rev (2024), 35% noise ↓ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePWRcell\u003c\/td\u003e\n\u003ctd\u003e34% rev growth (2024), 22% clean share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003e$1.2B rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnected\u003c\/td\u003e\n\u003ctd\u003e1.2M devices (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Generac’s Product, Price, Place, and Promotion strategies, rooted in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Generac's 4P marketing insights into a concise, leadership-friendly snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Independent Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenerac sells residential standby generators primarily through a network of over 8,000 independent dealers across North America, which handled roughly 70% of residential unit sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese dealers provide point-of-sale, certified installation, and scheduled maintenance programs—services that reduce warranty costs and extend product life, improving lifetime customer value.\u003c\/p\u003e\n\u003cp\u003eLocal dealer presence creates a competitive moat by delivering rapid service and regional expertise; Generac reported dealer-installed units have 25% lower service call rates year one.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor National Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenerac powers major national retail partnerships with Home Depot and Lowe's, where its generators occupy prominent endcaps and dedicated bays, driving over 25% of retail channel revenue in 2024 (Generac 2024 Form 10-K reported retail distribution growth).\u003c\/p\u003e\n\u003cp\u003eThese big-box channels boost visibility for portable and standby systems via in-store demos and PRO installation programs, shortening purchase cycles and increasing average ticket by roughly 18% versus third-party installers.\u003c\/p\u003e\n\u003cp\u003eRetail financing, weekend availability, and national logistics let Generac capture DIY buyers and customers seeking quick install options, supporting durable sales during storm seasons and pushing same-store retail sales growth in peak Q3 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Electrical Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenerac leverages a strong wholesale channel—selling through major electrical distributors like Graybar and Rexel—to reach contractors and builders who specify transfer switches and backup systems for new builds and renovations.\u003c\/p\u003e\n\u003cp\u003eThis B2B placement drove roughly 42% of Generac’s residential\/light-commercial sales in FY2024, supporting $3.9 billion company revenue and steady volume in 2024–2025 projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGenerac’s direct-to-consumer digital platform lets customers research products, locate local installers, and buy portable units online; mobile traffic accounted for ~62% of site visits in 2024, per company web analytics.\u003c\/p\u003e\n\u003cp\u003eThe site offers extensive educational content—how-to guides, sizing tools, and video demos—driving a 28% higher conversion rate for users who consume content first.\u003c\/p\u003e\n\u003cp\u003eThe platform funnels qualified homeowner leads to Generac’s dealer network, generating roughly 120,000 installer referrals and $85M in dealer-attributed sales in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMobile = 62% site visits (2024)\u003c\/li\u003e\n\u003cli\u003eContent users convert 28% better\u003c\/li\u003e\n\u003cli\u003e120,000 installer referrals (2024)\u003c\/li\u003e\n\u003cli\u003e$85M dealer-attributed sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Industrial Sales and Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGenerac’s Global Industrial Sales and Service uses a direct sales force plus specialized distributors to manage complex specs for commercial and industrial customers, covering long sales cycles for infrastructure and data centers.\u003c\/p\u003e\n\u003cp\u003eInternational reach includes subsidiaries and partners in Europe and Latin America; commercial\/industrial accounted for about 18% of 2024 revenue (~$840M of $4.7B total), supporting large projects with dedicated engineering teams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + specialist distributors\u003c\/li\u003e\n\u003cli\u003eEurope \u0026amp; Latin America subsidiaries\/partners\u003c\/li\u003e\n\u003cli\u003eHandles long sales cycles, technical specs\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 revenue ≈ $840M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerac's omnichannel reach: 8K+ dealers, big-box, DTC mobile surge, $840M industrial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenerac’s place strategy mixes 8,000+ dealers (70% of residential units, 2024), big-box retail (Home Depot\/Lowe’s ~25% retail channel revenue 2024), wholesale distributors (Graybar\/Rexel) and DTC digital leads (62% mobile, 120,000 installer referrals, $85M dealer sales 2024), plus direct industrial sales (18% of 2024 revenue ≈ $840M).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024 value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndependent dealers\u003c\/td\u003e\n\u003ctd\u003eShare of residential units\u003c\/td\u003e\n\u003ctd\u003e70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig-box retail\u003c\/td\u003e\n\u003ctd\u003eShare of retail revenue\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\/DTC\u003c\/td\u003e\n\u003ctd\u003eMobile visits \/ referrals \/ dealer sales\u003c\/td\u003e\n\u003ctd\u003e62% \/ 120,000 \/ $85M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial\/direct\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e18% (~$840M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGenerac 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Generac 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it’s the full, editable, and ready-to-use document covering Product, Price, Place, and Promotion tailored to Generac’s market position.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132410233,"sku":"generac-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/generac-marketing-mix.png?v=1772228067","url":"https:\/\/growthsharematrix.com\/products\/generac-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}