{"product_id":"genpt-marketing-mix","title":"Genuine Parts Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore Genuine Parts’ product depth, pricing architecture, distribution footprint, and promotion tactics to see how each 4P drives aftermarket leadership—download the full, editable 4Ps Marketing Mix Analysis for data-backed insights, ready-made slides, and practical takeaways to use in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNAPA Automotive Parts Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGPC’s NAPA portfolio lists over 500,000 unique SKUs, covering braking systems, batteries, filters, and engine parts for ICE and hybrid vehicles, supporting ~48,000 global SKUs sold daily across 2025 retail and B2B channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMotion Industrial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough its industrial parts group genuine companys motion solutions supplies bearings power transmission and hydraulic tools that serve food beverage mining energy sectors reported sales of billion in fy2024. these high-durability components target uptime reduction with products claiming average mtbf improvements peer case studies. the brand supports rapid service via north american branches same-day fulfillment orders cutting repair lead times. this positioning drives recurring b2b revenue higher aftermarket margins for gpc.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle EV Specialized Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGenuine Parts Company (GPC) expanded EV components by late 2025, adding thermal management systems, high-voltage cables, and advanced sensors, which now represent about 8% of product revenue (roughly $450 million of FY2025 sales).\u003c\/p\u003e\n\u003cp\u003eThese parts support software-defined vehicles and lower maintenance costs; fleet electrification trends (EVs ~12% of US light-vehicle fleet by 2025) boost addressable market and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Exclusive Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGenuine Parts Company (GPC) uses private-label and exclusive brands to offer quality at lower prices, targeting price-sensitive customers while protecting margins; private-label contributed an estimated 18% of parts revenue in 2024, lifting gross margin by ~120 basis points versus third-party lines.\u003c\/p\u003e\n\u003cp\u003eExclusive lines—NAPA Solutions included—let GPC set manufacturing specs and deliver specialized repair kits that reduce shop labor time by up to 15% in field tests, strengthening value for professional technicians.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label ≈18% of parts revenue (2024)\u003c\/li\u003e\n\u003cli\u003eMargin uplift ≈120 bps vs third-party\u003c\/li\u003e\n\u003cli\u003eNAPA Solutions kits cut shop time ~15%\u003c\/li\u003e\n\u003cli\u003eExclusive control = consistent quality + higher ASPs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Professional Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGenuine Parts Company (GPC) sells services like NAPA Autotech training and diagnostic software subscriptions that complement parts sales and raised aftermarket service revenue to about 29% of U.S. sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThese services keep repair shops current on EV and ADAS systems; NAPA Autotech delivered over 120,000 training hours in 2024, reducing technician rework by ~18% in partner shops.\u003c\/p\u003e\n\u003cp\u003eBundled offerings create ecosystem lock-in: commercial accounts buying parts plus training\/software show 25–40% higher retention and 12% higher AOV in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ training hours in 2024\u003c\/li\u003e\n\u003cli\u003e29% of U.S. sales from aftersales services (2024)\u003c\/li\u003e\n\u003cli\u003e25–40% higher commercial retention\u003c\/li\u003e\n\u003cli\u003e12% higher average order value (AOV)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGPC: 500k SKUs, $1.9B industrial sales, $450M EV parts, private-label \u0026amp; aftersales growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGPC’s product mix: 500k SKUs; ~48k SKUs sold daily; FY2024 industrial sales $1.9B; EV parts ~8% of product revenue (~$450M FY2025); private-label ≈18% revenue (2024) adding ~120 bps margin; NAPA Autotech: 120k+ training hours (2024), aftersales 29% of US sales.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e500,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily SKUs sold\u003c\/td\u003e\n\u003ctd\u003e48,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV parts FY2025\u003c\/td\u003e\n\u003ctd\u003e$450M (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftersales US (2024)\u003c\/td\u003e\n\u003ctd\u003e29%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining hours (2024)\u003c\/td\u003e\n\u003ctd\u003e120,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Genuine Parts’ Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Genuine Parts' 4Ps in a concise, presentation-ready format to quickly align leadership and non-marketing stakeholders on product, pricing, placement, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenuine Parts Company (GPC) operates over 10,000 locations across North America, Europe, and Asia-Pacific, supporting $17.5 billion in parts sales in FY2024 and ensuring near-term availability for time-sensitive automotive and industrial repairs.\u003c\/p\u003e\n\u003cp\u003eIts distribution centers serve as regional hubs that replenish local stores and branches multiple times weekly, cutting average lead times to 24–48 hours in core markets and reducing stockouts below 2%.\u003c\/p\u003e\n\u003cp\u003eThis dense footprint lowers logistics costs per order, supports a just-in-time style replenishment, and helped GPC sustain a 2024 gross margin of about 26%, driven partly by improved inventory turns. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-Channel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGenuine Parts Company links physical inventory across 2,800+ branches with advanced e-commerce for B2B and B2C, letting NAPA PROLink users and consumers view real-time stock, schedule same-day delivery or curbside pickup, cutting average order-to-fulfillment time by ~30% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Positioning for Motion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMotion Industries, a Genuine Parts Company (GPC) business unit, places 600+ specialized branches near major industrial clusters—reducing average parts delivery time to under 4 hours in 2024 for 65% of emergency orders—and cuts line-downtime costs for clients by an estimated $12,000 per hour saved. These branches double as technical centers offering on-site consultations and custom engineering, driving 18% of 2024 branch revenue from value-added services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA core component of GPC’s distribution strategy is a robust last-mile fleet making multiple daily deliveries to commercial accounts; in 2024 GPC reported ~1.2 million commercial delivery stops per month, cutting average shop inventory needs by ~25%.\u003c\/p\u003e\n\u003cp\u003eThis service is a clear competitive edge: repair shops use GPC deliveries instead of holding extra parts, reducing working capital and downtime; GPC cites same-day fill rates above 95% for key SKUs.\u003c\/p\u003e\n\u003cp\u003eEfficiency comes from advanced routing software and automated warehouse management systems; GPC’s logistics automation reduced local delivery costs ~8% and improved on-time delivery to ~98% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2M commercial stops\/month (2024)\u003c\/li\u003e\n\u003cli\u003e~25% shop inventory reduction\u003c\/li\u003e\n\u003cli\u003e95%+ same-day fill rate for key SKUs\u003c\/li\u003e\n\u003cli\u003e98% on-time deliveries; ~8% lower local delivery cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGenuine Parts Company (GPC) expanded into Europe via the 2017 Alliance Automotive Group (AAG) acquisition and into Australasia through GPC Asia Pacific, producing ~25% of 2024 revenue from non‑US markets (≈$5.6B of $22.4B).\u003c\/p\u003e\n\u003cp\u003eThis global footprint diversifies revenue and cut cost via supplier scale, with international EBIT margin ~7.8% vs US 8.9% in FY2024.\u003c\/p\u003e\n\u003cp\u003eGPC tailors distribution to local regs and channels, keeping leading share across multiple markets while integrating 1,200+ European service points.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2017 AAG buy; 2024 non‑US ≈25%\u003c\/li\u003e\n\u003cli\u003e2024 revenue $22.4B; non‑US ~$5.6B\u003c\/li\u003e\n\u003cli\u003eIntl EBIT margin 7.8% vs US 8.9%\u003c\/li\u003e\n\u003cli\u003e1,200+ European service points\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGPC: $17.5B parts, 95%+ same‑day fill, 98% on‑time, 25% revenue abroad\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGPC’s 10,000+ locations and 600+ Motion branches gave 2024 parts sales $17.5B, 95%+ same-day fill for key SKUs, ~1.2M commercial stops\/month, 24–48h lead times in core markets, \u0026lt;2% stockouts, 98% on‑time delivery, and 25% revenue from non‑US (~$5.6B of $22.4B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts sales\u003c\/td\u003e\n\u003ctd\u003e$17.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e$22.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑US rev\u003c\/td\u003e\n\u003ctd\u003e$5.6B (25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame‑day fill\u003c\/td\u003e\n\u003ctd\u003e95%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGenuine Parts 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Genuine Parts 4P’s Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups, just the complete, ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749948109177,"sku":"genpt-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/genpt-marketing-mix.png?v=1772220754","url":"https:\/\/growthsharematrix.com\/products\/genpt-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}