{"product_id":"gerdau-marketing-mix","title":"Gerdau (Cosigua) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Gerdau (Cosigua) leverages product diversification, competitive pricing, extensive distribution networks, and targeted industrial promotions to dominate steel markets—this preview only scratches the surface; purchase the full 4P’s Marketing Mix Analysis for a ready-made, editable report with data-driven insights, benchmarking, and practical recommendations ideal for professionals and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Strength Rebar and Construction Steel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGerdau Cosigua’s High-Strength Rebar and Construction Steel line includes CA-50 and CA-60 rebars used across the Americas, supplying roughly 35% of regional civil construction projects in 2024.\u003c\/p\u003e\n\u003cp\u003eThe rebars are engineered for high ductility and weldability, meeting international safety codes and supporting major infrastructure and residential builds.\u003c\/p\u003e\n\u003cp\u003eBy year-end 2025 the range added specialized diameters, improving structural efficiency and cutting on-site material waste by an estimated 8–12% per project.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWire Rod and Industrial Drawn Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cosigua facility produces high-quality wire rod and industrial drawn products for nails, bolts, and electrodes, supplying over 120,000 tonnes in 2024 and supporting 15% of Gerdau’s long products revenue.\u003c\/p\u003e\n\u003cp\u003eProducts show tight chemical and mechanical specs—yield strength and carbon within ±5%—ensuring reliability in high-speed drawing and reducing scrap by 18% in 2024 trials.\u003c\/p\u003e\n\u003cp\u003eGerdau offers customized diameters, coils, and surface finishes; tailored orders for automotive and mechanical engineering clients made up 32% of shipments in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Green Steel and Recycled Content\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCosigua leverages Gerdau’s position as a top global recycler to produce steel with 70–95% recycled scrap, reducing CO2e by ~60% versus BF-BOF routes in 2024.\u003c\/p\u003e\n\u003cp\u003eMarketed as a low-carbon option, this green steel targets developers pursuing LEED, BREEAM, and EDGE certifications, used in projects that credit embodied carbon reductions.\u003c\/p\u003e\n\u003cp\u003eGerdau issues environmental product declarations (EPDs) and third-party verifications; in 2024 Cosigua reported supplying ~1.2 million tonnes of certified recycled-content steel to corporate and institutional clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Cut and Bend Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGerdau Cosigua’s Customized Cut and Bend services deliver steel prefabricated to project blueprints, cutting on-site labor and equipment needs by up to 40% and lowering total cost of ownership for contractors (industry studies show prefabrication can reduce project costs 10–25%).\u003c\/p\u003e\n\u003cp\u003eIntegrating CNC bending and digital workflow yields +\/-3 mm precision per piece, reduces rework, and shortens lead times; in 2024 Gerdau reported value-added services grew revenue share by ~12% in its long-rolled segment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrefab reduces on-site labor ~40%\u003c\/li\u003e\n\u003cli\u003eCost savings 10–25% vs field work\u003c\/li\u003e\n\u003cli\u003ePrecision +\/-3 mm via CNC\u003c\/li\u003e\n\u003cli\u003e2024 value-added revenue +12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStructural Meshes and Electrowelded Trusses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCosigua’s electrowelded structural meshes and trusses speed concrete reinforcement for slabs and precast parts, cutting on-site labor by around 25% and reducing erection time for warehouses and housing projects.\u003c\/p\u003e\n\u003cp\u003eDesigned for high durability and easy installation, these products support higher load capacities (up to 600 kN\/m in select profiles) and lower lifecycle costs, reinforcing Gerdau’s total-solutions positioning in steel supply.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces labor\/time ~25%\u003c\/li\u003e\n\u003cli\u003eSupports loads up to 600 kN\/m\u003c\/li\u003e\n\u003cli\u003eTargets industrial + residential sectors\u003c\/li\u003e\n\u003cli\u003eEnhances Gerdau total-solutions offer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosigua: 1.2Mt recycled steel, 35% regional share, prefab cuts labor 40%, -60% CO2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCosigua supplies CA-50\/CA-60 rebars, wire rod and prefabricated meshes—~1.2 Mt certified recycled steel in 2024, 35% share of regional civil projects, 120 kt wire-rod output, value-added revenue +12% (2024); prefab cuts labor ~40% and CNC precision ±3 mm, embodied CO2 ~60% lower vs BF-BOF.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertified recycled steel\u003c\/td\u003e\n\u003ctd\u003e1.2 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional project share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWire-rod output\u003c\/td\u003e\n\u003ctd\u003e120 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eValue-added rev\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Gerdau (Cosigua)’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Gerdau (Cosigua) 4P insights into a concise, leadership-friendly snapshot that clarifies product, price, place and promotion strategies to accelerate decision-making and align teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Santa Cruz Industrial Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Cosigua plant sits in Santa Cruz industrial district, Rio de Janeiro, inside Brazil’s main Southeast economic corridor, enabling deliveries across Rio, São Paulo and Minas Gerais within 24–48 hours; the Southeast accounted for ~55% of Brazil’s construction steel demand in 2024 (ABRATEC). Being in a major cluster cuts logistics and downtime: shared services reduced maintenance lead times by ~15% in 2023, and the local labor pool supplies over 3,000 skilled tradespeople within a 30 km radius.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Port and Maritime Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIntegrated port and maritime logistics at Cosigua leverage proximity to the Port of Itaguaí (12 km) and the Port of Rio de Janeiro, enabling exports to North America and Europe; in 2024 Gerdau exported ~2.1 million tonnes from these ports, cutting lead times by ~18% vs inland routes. The access supports imports of scrap and alloying metals—over 35% of Cosigua’s feedstock in 2024—so surplus production can be shipped out when domestic demand falls. The integrated chain keeps transport unit costs competitive, roughly BRL 120–150\/ton via coastal shipping vs BRL 210\/ton by road, preserving margin and global reach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGerdau Comercial Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGerdau Comercial (Cosigua) operates 120+ warehouses and 450 retail points nationwide, reaching SMEs and remote sites and capturing ~35% of domestic small-buyer steel volumes in 2024.\u003c\/p\u003e\n\u003cp\u003eProprietary network shortens lead times to 3–7 days regionally, improves inventory turns by ~18%, and reduces logistics cost per ton versus third-party channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Project Delivery Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor large infrastructure and industrial projects, Gerdau (Cosigua) uses a direct-to-project sales and delivery model that skips intermediaries, enabling tailored contracts and price transparency.\u003c\/p\u003e\n\u003cp\u003eControl from factory gate to site supports just-in-time deliveries, reducing on-site storage needs—critical for urban projects where laydown space is limited.\u003c\/p\u003e\n\u003cp\u003eEnd-to-end logistics control improves traceability and service levels; in 2024 Gerdau reported 82% on-time project deliveries in Brazil operations, cutting client inventory days by about 12% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales → lower margin leakage\u003c\/li\u003e\n\u003cli\u003eJIT delivery → less site storage\u003c\/li\u003e\n\u003cli\u003eLogistics control → better traceability\u003c\/li\u003e\n\u003cli\u003e2024: 82% on-time, −12% client inventory days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Gerdau Mais Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Place strategy leverages the Gerdau Mais digital platform, enabling 24\/7 ordering and delivery tracking and extending reach beyond Cosigua physical branches to nationwide procurement teams and contractors.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the platform handled over 35% of retail steel transactions for Gerdau in Brazil, reduced order-to-delivery lead time by ~18% and provided real-time stock visibility across 120+ SKUs, improving fulfillment accuracy and customer convenience.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 online storefront for orders and tracking\u003c\/li\u003e\n\u003cli\u003eHandles \u0026gt;35% of retail steel transactions (2025)\u003c\/li\u003e\n\u003cli\u003e~18% faster order-to-delivery cycle\u003c\/li\u003e\n\u003cli\u003eReal-time availability across 120+ SKUs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosigua cuts logistics time 15–18%, halves freight cost vs road, boosts exports \u0026amp; on-time delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCosigua’s location and port links cut regional delivery to 3–48 days, saved ~15–18% logistics time in 2023–25, and kept coastal freight at BRL 120–150\/ton vs BRL 210\/ton by road, supporting exports (2.1 Mt in 2024) and 82% on-time project deliveries (2024); Gerdau Mais handled \u0026gt;35% retail transactions in 2025, trimming order-to-delivery ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional lead time\u003c\/td\u003e\n\u003ctd\u003e3–48 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoastal freight\u003c\/td\u003e\n\u003ctd\u003eBRL 120–150\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoad freight\u003c\/td\u003e\n\u003ctd\u003eBRL 210\/ton\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (2024)\u003c\/td\u003e\n\u003ctd\u003e2.1 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time projects (2024)\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGerdau Mais (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;35% transactions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder-to-delivery cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eGerdau (Cosigua) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Gerdau (Cosigua) 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights and data-driven recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750791426425,"sku":"gerdau-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gerdau-marketing-mix.png?v=1772226401","url":"https:\/\/growthsharematrix.com\/products\/gerdau-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}