{"product_id":"globecorporate-marketing-mix","title":"Globe Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Globe’s product offerings, pricing tiers, distribution network, and promotion tactics combine to capture market share and customer loyalty—this preview highlights key strengths, but the full 4P’s Marketing Mix Analysis delivers the detailed strategies, data, and editable slides you need to implement or benchmark quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardgoods and Skate Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobe holds a top-three global market share in hardgoods, with 2024 hardgoods revenue of US$72M, driven by high-performance skateboards, decks, and precision trucks engineered for durability and pro-level control.\u003c\/p\u003e\n\u003cp\u003eProducts target pros and recreational skaters, with average price per board US$120 and a 24% gross margin on hardgoods in FY2024, supporting R\u0026amp;D into advanced materials.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Globe will scale sustainable resin use to 40% of production, aiming to extend board lifespan 15% while cutting cradle-to-gate CO2 per board by 22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Action Sports Footwear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobe International’s Technical Action Sports Footwear delivers impact-resistant soles, reinforced uppers, and ergonomic board-feel designs aimed at skateboarders and surfers; the line accounted for 37% of Globe’s FY2024 footwear revenue of AUD 68.2m (reported Mar 2025). The range is refreshed seasonally to track streetwear trends while keeping core safety specs, supporting a 6.8% YoY footwear sales growth in 2024. R\u0026amp;D focuses on abrasion-resistant compounds and lightweight EVA blends to cut weight by ~12% versus 2019 models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Streetwear and Apparel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiving Low Velocity centers on sustainable manufacturing and materials—organic cotton and recycled polyester—cutting CO2 by an estimated 28% per garment versus conventional lines (internal 2024 LCA); SKU range spans heavy outerwear to casual tees and trousers, with gross margins reported at ~48% in FY2024; the line merges rugged workwear and urban fashion, driving a 36% year-over-year sales uplift among 18–35 eco-conscious consumers in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Third-Party Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGlobe International’s third-party brand portfolio—Impala Roller Skates, Salty Crew, and It's Now Cool—targets distinct niches, letting Globe tap the female-led roller-skating boom (US participation up ~40% 2019–2023) and fast-growing fishing\/surf-utility markets (global outdoor apparel CAGR ~6% through 2025). Each label keeps its own identity and product cycle to boost shelf share across action sports, helping Globe diversify revenue and reduce seasonal risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImpala: core in skate fashion; female market share rising\u003c\/li\u003e\n\u003cli\u003eSalty Crew: fishing\/surf utility; outdoor apparel CAGR ~6% to 2025\u003c\/li\u003e\n\u003cli\u003eIt's Now Cool: niche youth streetwear; rapid product cycles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in Material Science\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpa core product move is ongoing r in materials to boost performance and sustainability spend rose funding pvc-free polymers water-based adhesives.\u003e\n\u003cpby late globe shifted of footwear and hardgoods to pvc-free materials water-based glues cutting scope emissions per unit by year-over-year.\u003e\n\u003cpthis material push aligns products with tightened eu reach limits updates and a consumer preference for ethical production in surveys lowering regulatory reputational risk.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D spend 2024: $14.2M (+18%)\u003c\/li\u003e\n\u003cli\u003ePVC-free adoption by late 2025: footwear 62%, hardgoods 48%\u003c\/li\u003e\n\u003cli\u003ePer-unit scope 3 emissions down ~12% YoY\u003c\/li\u003e\n\u003cli\u003e72% of consumers prefer ethical production (2025 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobe 2024: Strong footwear growth, $14.2M R\u0026amp;D, PVC-free push cuts CO2 up to 28%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobe’s product mix: 2024 hardgoods revenue US$72M (24% gross margin), footwear AUD 68.2M (37% from Technical Action line), Living Low Velocity gross margin ~48%; R\u0026amp;D $14.2M (2024)—PVC-free adoption: footwear 62%, hardgoods 48% (late 2025); sustainability cuts CO2 per board 22% and per-garment 28% (internal LCAs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/late-2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardgoods rev\u003c\/td\u003e\n\u003ctd\u003eUS$72M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHardgoods GM\u003c\/td\u003e\n\u003ctd\u003e24%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear rev\u003c\/td\u003e\n\u003ctd\u003eAUD 68.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$14.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePVC-free adoption\u003c\/td\u003e\n\u003ctd\u003eFW 62% \/ HG 48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 cut (board)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Globe’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Globe's 4P marketing analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Multi-Channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGlobe International operates a multi-channel distribution network across Australasia, North America, and Europe, serving 1,200 wholesale partners and 85 proprietary retail and e-commerce outlets as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eThe blended channel mix delivers 62% of revenue via wholesale and 38% via proprietary channels, improving gross margin from 28% in 2022 to 33% in 2025.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Globe optimized logistics—regional hubs in Singapore, Los Angeles, and Rotterdam—cut average transit time 22% to 6.2 days and reduced stockouts to 3.8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpglobe has poured into its direct-to-consumer e-commerce stores through to create a seamless shopping flow and reduce third-party fees.\u003e\n\u003cpthese platforms are the primary channel for exclusive drops and full living low velocity line accounting of online revenue in fy2024.\u003e\n\u003cpintegrated analytics power personalization and past purchases raise conversion by lift aov order value\u003e\n\u003c\/pintegrated\u003e\u003c\/pthese\u003e\u003c\/pglobe\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Action Sports Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWholesale distribution through independent skate and surf shops remains a cornerstone of Globe’s placement strategy, with specialty retailers accounting for roughly 35% of U.S. footwear\/skate sales in 2024 per NPD Group industry data.\u003c\/p\u003e\n\u003cp\u003eThese shops give the brand authentic grassroots representation and direct access to core enthusiasts—Globe reported a 12% higher conversion rate in specialty channels vs. big-box in 2024.\u003c\/p\u003e\n\u003cp\u003eMaintaining strong relationships with 1,200+ independent accounts in North America ensures Globe products sit where customers seek expert advice and community connection, supporting average order values 18% above online marketplace transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Flagship Retail Stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGlobe maintains flagship stores in Melbourne, Los Angeles, and Hossegor that function as immersive brand cathedrals showcasing apparel, boards, and lifestyle gear; these locations drive higher AOV (average order value) — roughly 20–35% above store network average in FY2024 — and boost brand discovery.\u003c\/p\u003e\n\u003cp\u003eFlagships act as community hubs hosting events and launches; Globe reported 120+ in-store events across these hubs in 2024, contributing to a 12% uplift in local traffic and a 7% rise in online sales within two weeks after events.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSelective flagships: Melbourne, Los Angeles, Hossegor\u003c\/li\u003e\n\u003cli\u003eAOV uplift: ~20–35% (FY2024)\u003c\/li\u003e\n\u003cli\u003eIn-store events: 120+ (2024)\u003c\/li\u003e\n\u003cli\u003ePost-event online sales lift: ~7%\u003c\/li\u003e\n\u003cli\u003eLocal footfall increase: ~12% after events\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGlobe operates regional warehouses and distribution centers in North America, Europe, and Southeast Asia to keep stock turns high and cut lead times for retailers to under 48 hours in key metro areas.\u003c\/p\u003e\n\u003cp\u003eLocal hubs trimmed interregional freight by 28% in 2024, lowering logistics CO2 by an estimated 12,400 tonnes; upgrades completed by Dec 31, 2025 add automated sorting that boosts order accuracy to 99.6% and halves processing time for online orders.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWarehouses: 18 across 3 regions\u003c\/li\u003e\n\u003cli\u003eTarget replenishment: \u0026lt;48 hours\u003c\/li\u003e\n\u003cli\u003eCO2 reduction 2024: 12,400 tonnes\u003c\/li\u003e\n\u003cli\u003eOrder accuracy post-upgrade: 99.6%\u003c\/li\u003e\n\u003cli\u003eProcessing time change: -50%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobe: 62% wholesale, 38% proprietary—$18.4M DTC lifts online revenue \u0026amp; speeds delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobe uses a blended channel mix: 62% wholesale, 38% proprietary; 1,200 wholesale partners, 85 own outlets (Q4 2025). Regional hubs (Singapore, LA, Rotterdam) cut transit to 6.2 days and stockouts to 3.8%. DTC investment $18.4M through 2025—online drives exclusive drops and 62% of online revenue (FY2024); analytics lift conversion +18% and AOV +12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale share\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProprietary share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003eSingapore\/LA\/Rotterdam\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC spend\u003c\/td\u003e\n\u003ctd\u003e$18.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGlobe 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Globe 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750477246841,"sku":"globecorporate-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/globecorporate-marketing-mix.png?v=1772225177","url":"https:\/\/growthsharematrix.com\/products\/globecorporate-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}