{"product_id":"goeasy-marketing-mix","title":"goeasy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how goeasy leverages its product offerings, competitive pricing, accessible distribution, and targeted promotions to capture its market. This glimpse into their strategy is just the beginning.\u003c\/p\u003e\n\u003cp\u003eUnlock the complete goeasy 4Ps Marketing Mix Analysis, offering a comprehensive breakdown of their strategic decisions. Gain actionable insights and a ready-to-use framework for your own business planning or academic research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Financial Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy, primarily through its easyfinancial arm, provides a broad spectrum of financial solutions designed for consumers often overlooked by traditional lenders. This includes unsecured and secured installment loans, covering personal loans, home equity options, and auto financing.\u003c\/p\u003e\n\u003cp\u003eThese offerings are crucial for individuals seeking credit access who might not meet the stringent criteria of major banks. By offering these products, goeasy aims to help customers manage immediate financial needs and foster long-term financial health, potentially leading to credit score improvement.\u003c\/p\u003e\n\u003cp\u003eIn 2023, goeasy's loan portfolio demonstrated robust growth, with total loans receivable reaching $2.4 billion, up from $1.9 billion in 2022, underscoring the demand for their diverse financial products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLease-to-Own Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe easyhome division offers lease-to-own for furniture, appliances, and electronics, providing a flexible payment path for customers. This product directly addresses a segment seeking accessible ways to acquire household essentials, ultimately leading to ownership. \u003c\/p\u003e\n\u003cp\u003egoeasy's lease-to-own model, particularly through easyhome, saw significant growth. For the first quarter of 2024, goeasy reported a 10.5% increase in revenue for its leasing segment, reaching $493.7 million, underscoring the product's market appeal and financial contribution. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoint-of-Sale Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy, primarily through its LendCare brand, excels in point-of-sale (POS) financing, integrating seamlessly into the customer journey across numerous merchant locations. This strategy places financing directly at the moment of purchase decision, making it incredibly convenient for consumers.  In 2024, LendCare reported significant growth in its POS financing volume, reflecting strong consumer adoption and merchant partner expansion.\u003c\/p\u003e\n\u003cp\u003eThe reach of goeasy's POS financing is extensive, covering key consumer spending areas such as retail, powersports, automotive, home improvement, and healthcare. This broad application allows goeasy to capture a diverse customer base and tap into various economic cycles.  By Q3 2024, LendCare’s merchant network had grown by over 15% year-over-year, indicating robust demand for its financing solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCredit Rebuilding Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003egoeasy's product strategy is deeply rooted in empowering customers to rebuild their credit. This focus is evident in their accessible loan products designed for non-prime Canadians. Their commitment extends beyond simply providing funds; it's about fostering financial rehabilitation.\u003c\/p\u003e\n\u003cp\u003eA significant outcome of this approach is the transformation of their borrowers' financial standing. goeasy reports that a substantial portion of their customers, around 60%, successfully graduate to prime credit status within a three-year period. This statistic highlights the tangible impact of their credit rebuilding initiatives.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCredit Rebuilding:\u003c\/strong\u003e goeasy offers financial products specifically designed to help non-prime Canadians improve their creditworthiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraduation Rate:\u003c\/strong\u003e Approximately 60% of goeasy borrowers achieve prime credit status within three years of utilizing their services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponsible Repayment:\u003c\/strong\u003e The product design encourages and supports responsible repayment habits, a cornerstone of credit improvement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinancial Empowerment:\u003c\/strong\u003e By providing accessible solutions, goeasy aims to empower individuals to take control of their financial future and build a stronger credit profile.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel  Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003egoeasy excels in omni-channel access, ensuring customers can engage with its services through multiple touchpoints. This strategy blends a robust physical presence with a strong digital footprint, catering to diverse customer preferences and increasing accessibility.\u003c\/p\u003e\n\u003cp\u003eThe company boasts an extensive network of over 400 retail locations spread across Canada, offering a convenient option for in-person transactions and support. This physical accessibility is complemented by sophisticated online and mobile platforms.\u003c\/p\u003e\n\u003cp\u003eThese digital channels provide customers with the flexibility to apply for loans and manage leasing services at their convenience. For instance, as of Q1 2024, goeasy reported continued growth in digital engagement, with a significant portion of new customer acquisition originating from online channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive Physical Network:\u003c\/strong\u003e Over 400 retail locations across Canada.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Presence:\u003c\/strong\u003e Comprehensive online and mobile platforms for loan and leasing services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Convenience:\u003c\/strong\u003e Offers flexibility for customers to access services anytime, anywhere.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrowth in Digital Engagement:\u003c\/strong\u003e Significant portion of new customers acquired through online channels in early 2024.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Strategy: Accessible Finance \u0026amp; Credit Empowerment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy's product strategy centers on providing accessible financial solutions, primarily through installment loans and lease-to-own services, targeting consumers often underserved by traditional banks. The company's offerings are designed to facilitate credit rebuilding, with a notable success rate in improving customer creditworthiness. This focus on financial empowerment is a core differentiator, aiming to transform borrowers' financial standing.\u003c\/p\u003e\n\u003cp\u003eThe company's diverse product suite includes personal loans, home equity loans, and auto financing under the easyfinancial brand, alongside lease-to-own options for furniture and appliances via easyhome. Additionally, LendCare provides point-of-sale financing across various retail sectors, integrating financing directly into the purchasing process.\u003c\/p\u003e\n\u003cp\u003egoeasy's commitment to customer financial health is underscored by its success in helping borrowers improve their credit. By Q3 2024, goeasy reported that approximately 60% of its customers achieve prime credit status within three years, a testament to the effectiveness of its product design and customer support in fostering responsible financial behavior.\u003c\/p\u003e\n\u003cp\u003eThe company's product portfolio is designed to meet a wide range of consumer needs, from immediate credit access to acquiring household essentials. This broad appeal is reflected in goeasy's financial performance, with total loans receivable reaching $2.4 billion in 2023, indicating strong market demand for its diverse financial products.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eProduct Segment\u003c\/th\u003e\n\u003cth\u003eKey Offering\u003c\/th\u003e\n\u003cth\u003e2023 Performance\/Data\u003c\/th\u003e\n\u003cth\u003e2024 Outlook\/Data\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eeasyfinancial\u003c\/td\u003e\n\u003ctd\u003eUnsecured \u0026amp; Secured Installment Loans\u003c\/td\u003e\n\u003ctd\u003eTotal Loans Receivable: $2.4 billion (up from $1.9 billion in 2022)\u003c\/td\u003e\n\u003ctd\u003eContinued loan portfolio growth expected, driven by demand for accessible credit.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeasyhome\u003c\/td\u003e\n\u003ctd\u003eLease-to-Own (Furniture, Appliances, Electronics)\u003c\/td\u003e\n\u003ctd\u003eSignificant growth in leasing segment revenue.\u003c\/td\u003e\n\u003ctd\u003eQ1 2024 leasing revenue increased 10.5% year-over-year.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLendCare\u003c\/td\u003e\n\u003ctd\u003ePoint-of-Sale (POS) Financing\u003c\/td\u003e\n\u003ctd\u003eExtensive reach across retail, powersports, auto, home improvement, healthcare.\u003c\/td\u003e\n\u003ctd\u003eQ3 2024 merchant network grew over 15% year-over-year; strong consumer adoption.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCredit Rebuilding Initiative\u003c\/td\u003e\n\u003ctd\u003eAccessible Loans for Non-Prime Canadians\u003c\/td\u003e\n\u003ctd\u003e~60% of borrowers achieve prime credit within 3 years.\u003c\/td\u003e\n\u003ctd\u003eOngoing focus on financial rehabilitation and credit score improvement for customers.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis analysis delves into goeasy's Product, Price, Place, and Promotion strategies, offering a comprehensive understanding of their marketing positioning.\u003c\/p\u003e\n\u003cp\u003eIt's designed for professionals seeking a grounded, data-driven overview of goeasy's marketing approach, perfect for strategic planning and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003egoeasy's 4P's Marketing Mix Analysis acts as a pain point reliever by providing a clear, actionable framework to address customer acquisition and retention challenges.\u003c\/p\u003e\n\u003cp\u003eThis analysis simplifies complex marketing strategies, offering a tangible solution to overcome obstacles in reaching and satisfying target audiences.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy boasts an impressive physical presence with over 400 easyfinancial and easyhome store locations strategically positioned across Canada. This vast retail network is a cornerstone of their marketing strategy, facilitating direct engagement with customers seeking accessible financial solutions and lease-to-own services. \u003c\/p\u003e\n\u003cp\u003eThe extensive footprint ensures goeasy is readily available to a broad customer base, particularly those who may not qualify for traditional prime lending. In 2023, goeasy continued to expand its reach, demonstrating a commitment to physical accessibility as a key differentiator in the non-prime lending and consumer goods sectors. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Online and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003egoeasy's robust online and mobile platforms are a critical component of its marketing strategy. These digital channels allow customers to easily apply for loans or explore lease-to-own products, offering unparalleled convenience. This digital presence is vital for reaching a broader customer base across Canada, complementing their physical store footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Merchant Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy's strategic merchant partnerships are a cornerstone of its marketing mix, particularly for its point-of-sale financing through LendCare.  By collaborating with over 10,000 merchants across Canada, goeasy ensures its financing solutions are integrated directly into the customer's buying journey.\u003c\/p\u003e\n\u003cp\u003eThese extensive collaborations span key sectors such as automotive, retail, and home improvement. This broad reach means customers can access goeasy's financing options seamlessly at the point of purchase, making it convenient and accessible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel Distribution Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003egoeasy's omni-channel distribution model seamlessly blends its physical store network, robust online presence, and strategic merchant partnerships. This integrated approach ensures customers can interact with goeasy's offerings across various touchpoints, from browsing online to completing transactions in-store or through partner channels, enhancing overall convenience and accessibility.\u003c\/p\u003e\n\u003cp\u003eThis strategy is designed to capture sales opportunities wherever the customer chooses to engage. By offering a consistent and convenient experience across all channels, goeasy aims to boost customer loyalty and maximize its market reach. For instance, in the first quarter of 2024, goeasy reported a 12.7% increase in total revenue, driven in part by the effectiveness of its multi-channel engagement strategies.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhysical Stores:\u003c\/strong\u003e Over 400 locations across Canada provide a tangible point of service and product access.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline Platform:\u003c\/strong\u003e A user-friendly website and mobile app facilitate browsing, applications, and account management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMerchant Partnerships:\u003c\/strong\u003e Collaborations with retailers extend reach and offer goeasy's financing solutions at the point of sale.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Convenience:\u003c\/strong\u003e Options like buy online, pick up in-store (BOPIS) and flexible payment solutions cater to diverse customer preferences.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Reach Across Canada\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003egoeasy's geographic reach is a cornerstone of its market strategy, enabling widespread accessibility to its financial services. Headquartered in Mississauga, Ontario, the company operates an extensive network of branches strategically positioned throughout Canada, ensuring its offerings are within reach for a broad demographic. This extensive footprint is crucial for serving the non-prime consumer segment, often overlooked by conventional lenders.\u003c\/p\u003e\n\u003cp\u003eAs of early 2024, goeasy had over 400 retail locations across all Canadian provinces and territories. This physical presence is complemented by a robust digital platform, allowing customers to access services conveniently from anywhere in the country. By maintaining this dual approach, goeasy effectively penetrates diverse markets, from major urban centers to more remote communities.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtensive Network:\u003c\/strong\u003e Over 400 retail locations as of early 2024, covering all Canadian provinces and territories.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeadquarters:\u003c\/strong\u003e Mississauga, Ontario, serving as the central hub for operations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAccessibility:\u003c\/strong\u003e Ensures non-prime lending and leasing services are available to a significant portion of the Canadian population.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Penetration:\u003c\/strong\u003e Reaches both urban and rural areas, addressing underserved financial needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlocking Access: 400+ Stores, Digital Platforms, and Merchant Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003egoeasy's physical presence is defined by its extensive network of over 400 easyfinancial and easyhome stores across Canada as of early 2024. This broad geographic reach, with locations in all provinces and territories, is vital for serving the non-prime market. Their headquarters in Mississauga, Ontario, orchestrates this widespread accessibility. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eDescription\u003c\/th\u003e\n\u003cth\u003eReach\/Scale\u003c\/th\u003e\n\u003cth\u003eKey Benefit\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhysical Stores\u003c\/td\u003e\n\u003ctd\u003eeasyfinancial and easyhome locations\u003c\/td\u003e\n\u003ctd\u003eOver 400 stores across Canada (early 2024)\u003c\/td\u003e\n\u003ctd\u003eDirect customer interaction, tangible service point\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline Platform\u003c\/td\u003e\n\u003ctd\u003eWebsite and mobile app\u003c\/td\u003e\n\u003ctd\u003eNational accessibility\u003c\/td\u003e\n\u003ctd\u003eConvenience, broad customer reach\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMerchant Partnerships\u003c\/td\u003e\n\u003ctd\u003ePoint-of-sale financing via LendCare\u003c\/td\u003e\n\u003ctd\u003eOver 10,000 merchants\u003c\/td\u003e\n\u003ctd\u003eIntegrated financing at purchase point\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003egoeasy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive goeasy 4P's Marketing Mix Analysis covers Product, Price, Place, and Promotion in detail. You're viewing the exact version of the analysis you'll receive—fully complete, ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55612413837689,"sku":"goeasy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/goeasy-marketing-mix.png?v=1754771578","url":"https:\/\/growthsharematrix.com\/products\/goeasy-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}