{"product_id":"gohealth-business-model-canvas","title":"GoHealth Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoHealth Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind GoHealth’s business model—this concise Business Model Canvas reveals how it acquires and retains customers, monetizes services, and leverages partnerships to scale in a regulated market; perfect for investors, consultants, and founders seeking a ready-to-use, downloadable tool to benchmark strategy and drive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Insurance Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoHealth maintains deep integrations with 50+ national and regional carriers, giving access to over 300 Medicare Advantage and Part D plan SKUs; real-time feeds supply benefits, premiums, and network status to power comparisons and quotes. By end-2025, carrier partnerships added HIPAA-compliant data-sharing that cut enrollment errors by ~22% and lifted 12-month retention by 6 percentage points, supporting $1.1B in 2024 premium placements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLead Generation Affiliates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoHealth works with hundreds of digital marketing affiliates and lead aggregators that use SEO, SEM, and social media to send high-intent traffic—about 60% of its Q3 2024 leads—to the marketplace, targeting Medicare-eligible and plan-switch consumers. Effective partner management keeps a steady pipeline year-round, supporting GoHealth’s reported 2024 annual revenue of $850M and sustaining enrollment growth rates near 15% YoY.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoHealth partners closely with the Centers for Medicare and Medicaid Services (CMS) and state insurance departments to ensure telephonic and digital sales comply with federal guidelines; in 2024 CMS audits and state exams led to a 0.4% industry penalty rate, underlining enforcement intensity. Maintaining transparent regulator relationships preserves licenses and avoids fines—GoHealth reported regulatory-related costs of roughly $18M in 2023 tied to compliance and remediation. These bodies set the rules for GoHealth’s tech and call-center operations, shaping platform design and agent workflows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGoHealth depends on cloud providers and software vendors to host its Encompass platform and process petabytes of enrollment and claims data, scaling to thousands of instances to absorb ~3x traffic spikes during the Annual Enrollment Period (AEP).\u003c\/p\u003e\n\u003cp\u003eAlliances with AI\/ML firms improve plan-matching accuracy—recent models cut false matches by ~18% and lifted conversion rates, boosting AEP revenue per user by an estimated $14 in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud scale: thousands of instances, ~3x AEP traffic spike\u003c\/li\u003e\n\u003cli\u003eData: petabytes of enrollment\/claims storage\u003c\/li\u003e\n\u003cli\u003eAI impact: −18% false matches\u003c\/li\u003e\n\u003cli\u003eRevenue boost: +$14 AEP revenue per user (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Banking Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRelationships with banks and specialty lenders provide credit lines and receivables financing that cover GoHealth’s high customer acquisition cost—recently ~\\$450 CAC per Medicare enrollment in 2024—bridging the 30–90 day gap between enrollment and carrier commission payouts.\u003c\/p\u003e\n\u003cp\u003eStrategic investors and banking partners supply liquidity, treasury services, and governance; GoHealth’s debt facilities and equity backers helped maintain positive operating cash flow in parts of 2024 despite seasonality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~$450 CAC per Medicare enrollee (2024)\u003c\/li\u003e\n\u003cli\u003e30–90 day payout lag from carriers\u003c\/li\u003e\n\u003cli\u003eReceivables financing and credit lines\u003c\/li\u003e\n\u003cli\u003eInvestor oversight for fiscal stability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoHealth: $1.1B placements, $850M revenue, 50+ carriers, 60% affiliate leads\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoHealth’s key partners include 50+ carriers (300+ MA\/PD SKUs) with HIPAA data feeds, 100s of digital affiliates (60% of Q3 2024 leads), cloud\/AI vendors handling petabytes and ~3x AEP spikes, banks\/lenders financing ~$450 CAC per enrollee amid 30–90 day commission lag, and regulators (CMS) shaping compliance; 2024 placements ~$1.1B, revenue $850M, retention +6ppt post–2025 data-sharing.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers \/ SKUs\u003c\/td\u003e\n\u003ctd\u003e50+ \/ 300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQ3 2024 leads from affiliates\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 premium placements\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAC (2024)\u003c\/td\u003e\n\u003ctd\u003e$450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnrollment retention lift\u003c\/td\u003e\n\u003ctd\u003e+6 ppt (post-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA ready-to-use Business Model Canvas for GoHealth detailing customer segments, channels, value propositions, revenue streams, key partners, activities, resources, cost structure, and metrics, reflecting its real-world insurance marketplace operations and growth strategy for investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of GoHealth’s business model as a pain-point reliever, condensing customer acquisition, broker partnerships, and tech-enabled enrollment into a single editable canvas for quick strategy alignment and team collaboration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous investment in the Encompass platform drives agent and consumer UX; GoHealth reported platform R\u0026amp;D of $89M in 2024 to cut enrollment time by 22% and lift conversion rates toward the 6.5% industry-adjusted target.\u003c\/p\u003e\n\u003cp\u003eDevelopers add machine learning to tailor plan recommendations—models trained on 2.4M member records in 2024—while maintaining PCI\/HIPAA-grade security and 99.95% uptime to protect conversions into active policyholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Marketing and Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGoHealth runs data-driven omnichannel campaigns across TV, direct mail, and digital to recruit Medicare beneficiaries, spending about $180–200 million on marketing in 2024 and targeting a sub-$300 cost per acquisition through behavioral segmentation and ROI modeling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgent Training and Licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoHealth trains and licenses a large agent force—over 2,500 licensed agents as of 2025—through role-specific curricula that cover plan nuances and sales compliance; ongoing education cuts compliance violations and keeps CMS (Centers for Medicare \u0026amp; Medicaid Services) rule adherence up-to-date. High-quality training boosts conversion rates (GoHealth reported median agent close rates near 18% in 2024) and raises NPS by improving senior customer satisfaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoHealth analyzes millions of consumer and plan records to refine sales funnels and boost member lifetime value; in 2024 their analytics reportedly helped lift retention by ~4–6 percentage points and increased conversions in key markets by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eBusiness intelligence tracks KPIs—retention, plan performance, agent productivity—and uses insights to reallocate resources and target market expansion, informing decisions that can shift marketing spend by tens of millions annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAnalyzes millions of records to improve LTV\u003c\/li\u003e\n\u003cli\u003eRetention up ~4–6% (2024)\u003c\/li\u003e\n\u003cli\u003eConversion gain ~12% YoY in key markets\u003c\/li\u003e\n\u003cli\u003eKPI focus: retention, plan performance, agent productivity\u003c\/li\u003e\n\u003cli\u003eData-driven reallocation can move marketing spend by tens of millions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnrollment and Post-Sale Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGoHealth handles enrollment with multi-step data entry and carrier verification so applications clear underwriting; in 2024 their platform processed millions of enrollments with estimated acceptance rates above 90% for major carriers.\u003c\/p\u003e\n\u003cp\u003ePost-sale, GoHealth offers member support for benefits explanation and claims navigation, boosting renewal commissions (renewal retention improvements of several percentage points) and long-term loyalty.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcesses multi-step carrier verification; ~90%+ acceptance\u003c\/li\u003e\n\u003cli\u003ePost-sale support reduces churn, raises renewals\u003c\/li\u003e\n\u003cli\u003eDrives lifetime commission revenue and brand loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-driven R\u0026amp;D \u0026amp; omnichannel marketing: 12% YoY conversions, 4–6pp retention lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: platform R\u0026amp;D ($89M in 2024) and ML personalization (2.4M member records) to cut enroll time 22% and lift conversions; omnichannel marketing ($180–200M 2024) targeting sub-$300 CPA; agent training (2,500+ agents in 2025) and BI improving retention ~4–6% and conversions ~12% YoY; enrollment processing ~90%+ carrier acceptance and post-sale support boosting renewals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$89M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e$180–200M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eML records\u003c\/td\u003e\n\u003ctd\u003e2.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnroll acceptance\u003c\/td\u003e\n\u003ctd\u003e~90%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention lift\u003c\/td\u003e\n\u003ctd\u003e4–6pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion gain\u003c\/td\u003e\n\u003ctd\u003e~12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you’re previewing is the actual GoHealth Business Model Canvas—not a mockup or sample—and it reflects the exact file you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll instantly get this same professional, fully editable document, formatted and structured exactly as shown for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749653361017,"sku":"gohealth-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gohealth-business-model-canvas.png?v=1772216444","url":"https:\/\/growthsharematrix.com\/products\/gohealth-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}