{"product_id":"gohealth-five-forces-analysis","title":"GoHealth Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGoHealth faces intense buyer scrutiny, moderate supplier leverage, and evolving substitute threats from traditional brokers and insurtech entrants, while regulatory shifts and acquisition dynamics shape competitive rivalry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major Health Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Medicare marketplace supply is concentrated: three national carriers—UnitedHealth Group, CVS Health (Aetna), and Humana—accounted for roughly 55% of Medicare Advantage enrollments in 2024, and they supply the core plans GoHealth sells.\u003c\/p\u003e\n\u003cp\u003eBecause these carriers supply GoHealth’s essential inventory, a 10–20% pullback in carrier participation could cut platform revenue by a similar magnitude within a year.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 GoHealth’s reliance on a few giants remains a critical vulnerability for third-party distributors that do not issue their own plans, limiting pricing power and margin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eControl Over Commission Structures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cphealth insurance carriers set commission rates for intermediaries like gohealth and retain leverage to protect their margins even though market norms partially constrain them. if carrier operating costs rise they can cut marketplace incentives cigna unitedhealth group reduced broker commissions in parts of by some lines showing precedent. a cms report noted broker-mediated enrollments account individual sales concentrating supplier influence. lowered directly compress revenue per enrollment margin.\u003e\n\u003c\/phealth\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Integration and Data Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoHealth relies on carriers for real-time APIs delivering plan details, network maps, and enrollment status; carriers with robust interfaces control data quality and can slow or speed GoHealth’s quote accuracy. In 2025, 5 major carriers provided ~68% of U.S. individual market feeds, so losing one could cut visible plan options by ~15–25%, hurting conversions and revenue per lead. This tech dependence gives suppliers clear leverage over platform efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Exclusivity and Plan Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCarriers can create exclusive plan features or sell competitively priced plans only on their sites, shrinking GoHealth’s assortment and weakening its consumer value—Aetna and UnitedHealthcare held ~36% of US individual\/ACA market share in 2023, so their withholding matters.\u003c\/p\u003e\n\u003cp\u003eIf top suppliers withhold flagship products, GoHealth loses conversion and ARPU; exclusive-channel sales raise supplier leverage and limit marketplace negotiating power.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: if two carriers (36% share) withhold top plans, GoHealth’s accessible market could drop by ~1\/3, reducing lead conversion and lifetime value proportionally.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMajor carriers’ 36% share (2023) boosts supplier leverage\u003c\/li\u003e\n\u003cli\u003eExclusive plans cut GoHealth’s accessible product set by ~33%\u003c\/li\u003e\n\u003cli\u003eWithholding lowers conversion, ARPU, and marketplace pricing power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulatory scrutiny from CMS and state regulators forces carriers to demand strict compliance from marketing partners; in 2024 CMS issued multiple guidance updates tightening agent communications and audit expectations.\u003c\/p\u003e\n\u003cp\u003eCarriers run rigorous compliance audits on GoHealth, effectively setting operational procedures and increasing supplier leverage; carriers reported a 20–30% rise in vendor audit frequency in 2023–24.\u003c\/p\u003e\n\u003cp\u003eTo retain carrier relationships, GoHealth invested an estimated $40–60 million in compliance tech and personnel in 2024, raising fixed costs and reducing operational flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCarrier audits up 20–30% (2023–24)\u003c\/li\u003e\n\u003cli\u003eGoHealth compliance spend ~$40–60M (2024)\u003c\/li\u003e\n\u003cli\u003eCMS tightened agent communication guidance (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrier concentration threatens GoHealth: commission cuts, API limits risk 10–33% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is high: three carriers held ~55% of Medicare Advantage enrollments in 2024 and five carriers supplied ~68% of individual market feeds in 2025, letting them cut commissions (5–10% moves seen in 2024) or limit APIs, which can lower GoHealth revenue by ~10–33% if major plans are withheld; GoHealth spent ~$40–60M on compliance in 2024 to retain access.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop 3 MA carrier share (2024)\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMajor carriers feeding market (2025)\u003c\/td\u003e\n\u003ctd\u003e5 carriers, ~68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommission cuts observed (2024)\u003c\/td\u003e\n\u003ctd\u003e5–10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoHealth compliance spend (2024)\u003c\/td\u003e\n\u003ctd\u003e$40–60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotential revenue hit if 2 carriers withhold\u003c\/td\u003e\n\u003ctd\u003e~10–33%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eUncovers key drivers of competition, customer influence, and market entry risks tailored to GoHealth, highlighting disruptive substitutes, supplier\/buyer power, and strategic barriers that shape its pricing, profitability, and growth prospects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-sheet Porter's Five Forces for GoHealth—instantly spot competitive pressures and regulatory risks to streamline strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Beneficiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual Medicare recipients can switch platforms or enroll directly with insurers during annual enrollment (Oct 15–Dec 7), so GoHealth faces high churn risk as no financial penalties exist for switching.\u003c\/p\u003e\n\u003cp\u003eCMS reported ~63.4 million Medicare beneficiaries in 2024; even a 1% monthly churn among that cohort equals ~634k users, so GoHealth must constantly improve UX and value to retain them.\u003c\/p\u003e\n\u003cp\u003eThis low switching cost gives customers strong bargaining power, forcing GoHealth to invest in conversion, retention, and differentiated services to prevent platform abandonment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Information Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital comparison tools (e.g., Medicare.gov, HealthSherpa) let 85% of US seniors compare premiums, benefits, and 5-star ratings instantly, so by 2025 customers can verify if GoHealth offers the best plan in their zip code in minutes; this high transparency capped GoHealth’s pricing power and requires objective, data-backed value—last-year metric: 62% of Medicare Advantage shoppers used comparison sites before buying, so influence without clear savings or ratings is limited.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Government Subsidies and CMS Rules\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpwhile individual buyers use choice the federal government acts as a collective buyer by setting subsidy rules and plan designs in million americans received aca subsidies on exchanges so policy shifts can reroute large demand pools overnight.\u003e\n\u003cpa move toward more standardized plans such as cms rule changes in promoting uniform plan templates reduces consumers need for intermediaries like gohealth cutting potential referral revenue streams.\u003e\n\u003cpgohealth must pivot to policy-driven product offerings and tech-enabled guidance if cms simplifies choices further marketplace conversion rates could fall forcing margin acquisition-cost adjustments.\u003e\n\u003c\/pgohealth\u003e\u003c\/pa\u003e\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Personalized Consultation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eConsumers now expect high-touch, personalized consultation, forcing GoHealth to staff licensed agents; in 2024, 62% of insurance shoppers rated agent quality as a top-three factor in purchase decisions.\u003c\/p\u003e\n\u003cp\u003eIf agent advice falls short, buyers shift to local brokers or direct carrier channels quickly, increasing churn risk and acquisition costs for GoHealth.\u003c\/p\u003e\n\u003cp\u003eThis dynamic lets customers dictate GoHealth’s human-capital spend—agent salaries, training, and compliance—adding pressure on margins; median U.S. health insurance agent pay rose 7% in 2023 to about $67,000.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of shoppers value agent quality (2024)\u003c\/li\u003e\n\u003cli\u003eMedian agent pay ~$67,000 (2023)\u003c\/li\u003e\n\u003cli\u003ePoor advice → higher churn, channel shift\u003c\/li\u003e\n\u003cli\u003eCustomers force higher HR investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of Online Reviews and Brand Trust\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn the digital age, reviews and social media sway lead flow; a 2024 BrightLocal survey found 87% of consumers read online reviews, so negative virality can cut GoHealth conversion rates and raise CAC (customer acquisition cost).\u003c\/p\u003e\n\u003cp\u003eA single high-profile complaint can dent brand trust; insurers report churn rises 5–12% after reputation hits, threatening GoHealth's long-term equity and marketplace referrals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e87% of consumers read reviews (BrightLocal, 2024)\u003c\/li\u003e\n\u003cli\u003eReputation events can raise churn 5–12%\u003c\/li\u003e\n\u003cli\u003eHigher CAC follows falling conversion rates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh churn risk: 1% monthly = ~634k Medicare exits as 85% use comparison tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold high bargaining power: low switching costs and high transparency (85% of seniors use comparison tools in 2025) drive churn risk and cap pricing, forcing GoHealth to invest in UX, licensed agents, and policy-aligned offerings; a 1% monthly churn of 63.4M Medicare beneficiaries equals ~634k users.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedicare beneficiaries (2024)\u003c\/td\u003e\n\u003ctd\u003e63.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated 1% monthly churn\u003c\/td\u003e\n\u003ctd\u003e~634k users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeniors using comparison tools (2025)\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShoppers valuing agent quality (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGoHealth Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact GoHealth Porter's Five Forces analysis you'll receive immediately after purchase—no placeholders or mockups, fully formatted and ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747269587321,"sku":"gohealth-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/gohealth-five-forces-analysis.png?v=1772196922","url":"https:\/\/growthsharematrix.com\/products\/gohealth-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}