{"product_id":"grantierra-marketing-mix","title":"Gran Tierra Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGran Tierra Energy’s 4P’s reveal a focused product portfolio of upstream oil \u0026amp; gas assets, value-driven pricing aligned with commodity cycles, strategic regional distribution and partnerships, and targeted promotion emphasizing sustainability and investor relations—insights that point to competitive positioning and growth levers.\u003c\/p\u003e\n\u003cp\u003eWant the full, editable 4P’s Marketing Mix Analysis with real-world data, slide-ready visuals, and actionable recommendations? Purchase the complete report to save time and apply a proven framework to strategy, benchmarking, or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Oil Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGran Tierra Energy produces light, medium, and heavy crude grades to meet refinery specs, with 2025 focus on boosting light oil from Colombian blocks to access premium Brent-linked pricing; light crude accounted for about 62% of 2024 production (≈28,500 bbl\/d of 46,000 bbl\/d total).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGran Tierra Energy captures and processes natural gas as a secondary product from its oil operations, using roughly 60–70% on-site for power generation to cut fuel costs and Scope 1 emissions; in 2024 field gas use saved an estimated $6.4m in fuel expense. \u003c\/p\u003e\n\u003cp\u003eSurplus gas—about 15–25 MMcf\/d in 2024—was sold into local Colombian markets, adding roughly $12–18m revenue and boosting regional energy security while diversifying cash flow. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCertified Reserve Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGran Tierra Energy’s certified proved and probable (2P) reserves — 2024 reported 163.5 million barrels of oil equivalent (mmboe) as of Dec 31, 2024 — are the product backbone, signaling future production and cash flow. The company uses advanced 3D seismic imaging and horizontal drilling to replace ~110% of produced barrels in 2023–24, funding field extensions and new discoveries. Those reserves attract institutional capital and underpin long-term value and business continuity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnhanced Oil Recovery Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGran Tierra Energy applies waterflooding and polymer injection at mature fields like Acordionero to boost recovery, raising estimated recovery factors from ~25% primary to 35–45% with EOR interventions through 2025.\u003c\/p\u003e\n\u003cp\u003eThese EOR services are a service-oriented product capability that optimizes reservoir pressure and flow, improving per-well EUR (estimated ultimate recovery) and lowering operating cost per barrel; Acordionero production rose ~12% year-over-year after polymer startup in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eWaterflood + polymer = 35–45% recovery\u003c\/li\u003e\n\u003cli\u003eAcordionero production +12% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eLower OPEX per barrel, higher EUR per well\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Carbon Intensity Barrels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGran Tierra Energy now markets Low Carbon Intensity Barrels by cutting emissions per barrel via gas-to-power projects and reforestation; management reported a 15% reduction in Scope 1 emissions intensity in 2024 versus 2019, targeting net reductions of 30% by 2030.\u003c\/p\u003e\n\u003cp\u003eThese measures lower operational CO2e per boe, support ESG fund inclusion, and helped secure $150m of green-linked financing in 2025 tied to emission KPIs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% lower Scope 1 intensity since 2019\u003c\/li\u003e\n\u003cli\u003e30% emissions cut target by 2030\u003c\/li\u003e\n\u003cli\u003egas-to-power + reforestation mix\u003c\/li\u003e\n\u003cli\u003e$150m green-linked loan in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGran Tierra: Light-oil growth, strong 2P base, gas savings \u0026amp; $150M green loan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGran Tierra’s product mix is ~62% light crude (≈28,500 bbl\/d of 46,000 bbl\/d in 2024) with growing light-oil focus for Brent-linked premiums; 2P reserves 163.5 mmboe (Dec 31, 2024) back production. Field gas (~15–25 MMcf\/d in 2024) supplies 60–70% on-site power (saved ~$6.4m) with surplus sales ~$12–18m. EOR (waterflood+polymer) raised Acordionero output +12% YoY and recovery to 35–45%; 15% Scope 1 intensity cut since 2019; $150m green loan in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e46,000 bbl\/d (total); 28,500 bbl\/d light\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2P Reserves\u003c\/td\u003e\n\u003ctd\u003e163.5 mmboe (Dec 31, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eField gas\u003c\/td\u003e\n\u003ctd\u003e15–25 MMcf\/d; $12–18m sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site gas use\u003c\/td\u003e\n\u003ctd\u003e60–70%; $6.4m saved\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEOR recovery\u003c\/td\u003e\n\u003ctd\u003e35–45%; Acordionero +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmissions\u003c\/td\u003e\n\u003ctd\u003e15% Scope 1 cut since 2019; 30% target by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen financing\u003c\/td\u003e\n\u003ctd\u003e$150m green-linked loan (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Gran Tierra Energy’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear marketing-positioning breakdown grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Gran Tierra Energy's 4P marketing mix into a concise, leadership-ready snapshot that highlights product positioning, pricing strategy, place distribution, and promotional levers to accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePutumayo Basin Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePutumayo Basin Hub is Gran Tierra Energy’s primary exploration-production center in southern Colombia, where the company holds ~1.2 million net acres and produced about 25,000 boe\/d in 2024, supporting centralized logistics and cost-efficient field operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMiddle Magdalena Valley Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Middle Magdalena Valley assets supply about 12,000 barrels per day to Gran Tierra Energy’s portfolio (2024 company filings), using existing pipeline and trucking links to nearby refineries in Barrancabermeja and Cartagena, cutting transport costs by an estimated 15–20% versus remote fields. Proximity to industrial centers lowers time-to-market and reduces heavy-oil handling premiums, improving netbacks by roughly USD 3–6 per barrel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcuadorian Oriente Basin Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGran Tierra Energy expanded into Ecuadorian Oriente Basin to diversify geography and target new growth; by end-2025 these assets added ~35,000 net acres and ~12,000 boe\/d of production capacity to its South American portfolio.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePipeline and Trucking Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGran Tierra Energy uses major pipelines—notably the Ocensa Transportadora Atlántica (OTA) and Oleoducto Central del Perú (OCP) systems—plus dedicated trucking fleets to move crude to export terminals, blending low-cost pipeline capacity with trucking flexibility.\u003c\/p\u003e\n\u003cp\u003eThis multi-modal setup keeps exports flowing during pipeline maintenance or regional disruptions; in 2024 Gran Tierra reported midstream uptime above 92% and trucked volumes covering roughly 8–12% of shipments when pipelines constrained.\u003c\/p\u003e\n\u003cp\u003eStrong midstream management keeps delivery schedules steady to global buyers, protecting revenue: delayed liftings in 2023 cost regional producers up to $5–8\/boe in deferred sales; efficient logistics trims that risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOTA\/OCP pipelines plus trucking\u003c\/li\u003e\n\u003cli\u003e2024 midstream uptime ~92%\u003c\/li\u003e\n\u003cli\u003eTrucked volumes ~8–12% during constraints\u003c\/li\u003e\n\u003cli\u003eDelays can cost $5–8 per barrel of oil equivalent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Export Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGran Tierra ships crude from deep-water terminals in Tumaco and Esmeraldas, loading onto tankers for export to North America, Europe, and Asia; in 2024 exports via these ports accounted for roughly 85% of its sales volume (about 40 kbpd of lifted barrels).\u003c\/p\u003e\n\u003cp\u003eThese ports are the last physical node before international trade, reducing inland logistics cost and enabling FOB\/CIF contract flexibility; access to deep-water berths supports VLCC\/Suezmax-sized cargoes and wider buyer reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~40,000 barrels\/day exported via Colombia\/Ecuador in 2024\u003c\/li\u003e\n\u003cli\u003e~85% of company sales volume routed through coastal terminals\u003c\/li\u003e\n\u003cli\u003eDeep-water access enables larger tankers and lower per-barrel shipping cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGran Tierra’s Putumayo–Oriente hub boosts exports, cuts transport costs, +$3–$6\/boe netback\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePutumayo hub (~1.2M net acres) and Middle Magdalena (~12 kbpd) plus Ecuador Oriente (~12 kbpd add by end-2025) form Gran Tierra’s logistics backbone; 2024 midstream uptime ~92% with 8–12% trucked volumes during constraints, ~40 kbpd exported via Tumaco\/Esmeraldas (~85% sales). Efficient pipeline\/truck mix cuts transport costs ~15–20% and improves netbacks by USD 3–6\/boe.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePutumayo acres\u003c\/td\u003e\n\u003ctd\u003e~1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (kbpd)\u003c\/td\u003e\n\u003ctd\u003e~40\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMidstream uptime\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrucked share\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eGran Tierra Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Gran Tierra Energy 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no samples or mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750059192697,"sku":"grantierra-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grantierra-marketing-mix.png?v=1772221701","url":"https:\/\/growthsharematrix.com\/products\/grantierra-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}