{"product_id":"greatwestlifeco-business-model-canvas","title":"Great-West Lifeco Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreat-West Lifeco: Download the concise Business Model Canvas playbook\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Great-West Lifeco’s business model—this concise Business Model Canvas exposes how the insurer creates value, diversifies revenue across wealth management and protection products, and leverages partnerships to scale; download the complete Word\/Excel canvas for a section-by-section playbook ideal for investors, advisors, and strategists seeking actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Financial Advisor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndependent financial advisor networks are a primary distribution force for Canada Life and Great-West Lifeco subsidiaries, accounting for roughly 35% of Canadian retail life and wealth sales in 2024; they let Lifeco scale reach without a large salaried sales force.\u003c\/p\u003e\n\u003cp\u003eGreat-West sustains these partnerships with market-competitive commission tiers (often 50–120 bps on assets under management) and advisor tools—CRM, product training, and digital quoting—reducing acquisition cost per client by an estimated 18% vs. internal channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Reinsurance Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCollaborations with global reinsurers let Great-West Lifeco manage risk and boost capital efficiency; in 2024 reinsurance recoverables supported roughly CAD 3.1 billion of statutory capital, helping maintain MCCSR-like solvency metrics across jurisdictions. These partnerships underwrite large life and health blocks, preserving solvency ratios—Great-West reported a regulatory capital buffer near 180% in 2024—and provide a safety net for long-term stability in international markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking and Institutional Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco partners with major banks and institutions to cross-sell insurance and retirement products, including white-label deals and platform integrations that embed Lifeco offerings into bank channels; these alliances helped drive 2024 third-party channel sales of CAD 3.2 billion, about 18% of consolidated premiums. By leveraging partner trust and distribution, Lifeco captures more of a customer’s financial wallet—partner-sourced assets under administration reached CAD 48 billion at year-end 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCollaborations with fintechs and tech providers let Great-West Lifeco roll out digital wealth tools and automated claims processing faster; in 2024 the company reported a 12% rise in digital policy interactions after platform upgrades across Canada and the US.\u003c\/p\u003e\n\u003cp\u003eThese partnerships strengthen its digital infrastructure and customer interfaces, supporting margin efficiency and competitiveness as 68% of retail clients prefer mobile\/online channels in 2024 surveys.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% rise in digital policy interactions (2024)\u003c\/li\u003e\n\u003cli\u003e68% of retail clients prefer mobile\/online channels (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: wealth management, claims automation, customer UX\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Plan Sponsors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreat-West Lifeco partners with large employers to deliver group benefits and retirement plans, tapping employers as gatekeepers to over 2.5 million plan members across Canada and the U.S.; group deposits and premium flows comprised roughly 48% of 2024 consolidated revenue (CAD). Strong HR and consultant relationships drive retention—group renewal rates exceed 92% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2.5M+ plan members (2024)\u003c\/li\u003e\n\u003cli\u003e48% of 2024 revenue from group lines\u003c\/li\u003e\n\u003cli\u003e92%+ group renewal rate (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian life: advisors 35%, bancassurance CAD3.2B, digital up 12%—68% prefer online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndependent advisors drive ~35% of Canadian retail sales (2024); bancassurance and institutional partners contributed CAD 3.2B (18% of premiums) and CAD 48B AUA; reinsurers supported ~CAD 3.1B of statutory capital; group benefits reach 2.5M+ members and 48% of 2024 revenue; digital upgrades lifted policy interactions 12% with 68% preferring online.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisor channel share\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance sales\u003c\/td\u003e\n\u003ctd\u003eCAD 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner AUA\u003c\/td\u003e\n\u003ctd\u003eCAD 48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReins. capital support\u003c\/td\u003e\n\u003ctd\u003eCAD 3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup members\u003c\/td\u003e\n\u003ctd\u003e2.5M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue share\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interaction rise\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline preference\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Great-West Lifeco mapping its nine blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned to its insurance, retirement, and asset-management operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Great-West Lifeco’s insurance and wealth-management model with editable cells to quickly pinpoint revenue drivers, cost centers, and distribution channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderwriting and Risk Assessment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eUnderwriting and risk assessment price policies to balance profitability and coverage; in 2024 Great-West Lifeco reported CAD 12.1 billion of insurance premiums and used actuarial models to reserve against mortality, morbidity, and longevity shifts—reserve coverage ratio was roughly 105% at YE 2024. The firm combines actuarial science with machine learning on claims and demographic datasets to tighten pricing, reduce loss ratios (targeting \u0026lt;60%) and sustain solvency. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eManaging multi-billion dollar portfolios for retail and institutional clients is central, led by Empower (which managed about $1.1 trillion in assets under administration as of Dec 31, 2024), and includes strategic asset allocation, fund selection, and continuous market monitoring to maximize returns. The aim: deliver top-quartile investment performance that matches client risk profiles and long-term goals through active and passive strategies and ongoing rebalancing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreat-West Lifeco must continuously update life, health, and retirement products to match shifting consumer needs and rules; in 2024 the company reported CAD 16.2 billion of individual and group insurance premiums, underscoring scale for product refreshes. Offering flexible investment choices and integrated health services—eg, digital wellness tied to group benefits—keeps the shelf competitive across Canada, the US and Europe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClaims Management and Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEfficient claims processing preserves customer trust and reduces leakage; Great-West Lifeco reported a 12% improvement in claim cycle times in 2024 after automation, cutting admin costs by an estimated CAD 45M.\u003c\/p\u003e\n\u003cp\u003eActivities include strict verification, compassionate service during claims, and workflow automation to boost beneficiary satisfaction and lower error rates by ~18%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% faster cycle times (2024)\u003c\/li\u003e\n\u003cli\u003eCAD 45M estimated admin savings\u003c\/li\u003e\n\u003cli\u003e18% fewer errors post-automation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Compliance and Governance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating across Canada, the US and Europe, Great-West Lifeco monitors changing solvency and reporting rules—holding CET1-equivalent capital and meeting OSFI, NAIC and Solvency II-linked standards—to keep risk-based capital ratios above regulatory minima (e.g., consolidated capital adequacy comfortably exceeding 150% of required levels in 2024).\u003c\/p\u003e\n\u003cp\u003eThis governance work prevents fines, limits litigation exposure and preserves the group’s market reputation as a stable insurer with roughly CAD 1,200 billion in assets under administration (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMultijurisdictional monitoring: OSFI, NAIC, Solvency II\u003c\/li\u003e\n\u003cli\u003eMaintain capital buffers: \u0026gt;150% of required ratios (2024)\u003c\/li\u003e\n\u003cli\u003eReporting cadence: quarterly\/annual statutory and IFRS filings\u003c\/li\u003e\n\u003cli\u003eRisk control: legal, operational, market, liquidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust risk underwriting, CAD 28.3B premiums, USD 1.1T AUA—150%+ capital buffer\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnderwrite, price and reserve insurance risk (CAD 12.1B premiums; reserve coverage ~105% YE2024); manage AUA\/AUM (Empower ~USD 1.1T AUA, group AUA ~CAD 1,200B 2024) with active\/passive strategies; product refresh and digital health integration (CAD 16.2B individual\/group premiums 2024); automate claims (12% faster, CAD 45M saved, 18% fewer errors); maintain \u0026gt;150% capital buffers (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance premiums\u003c\/td\u003e\n\u003ctd\u003eCAD 12.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndividual\/group premiums\u003c\/td\u003e\n\u003ctd\u003eCAD 16.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmpower AUA\u003c\/td\u003e\n\u003ctd\u003eUSD 1.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets under admin\u003c\/td\u003e\n\u003ctd\u003eCAD 1,200B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClaims speed\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdmin savings\u003c\/td\u003e\n\u003ctd\u003eCAD 45M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eError reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapital buffer\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;150%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Great-West Lifeco Business Model Canvas—not a mockup or sample—and it reflects the exact content and layout you will receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll immediately get this same professional, ready-to-edit file in its full form, formatted for presentation and practical use.\u003c\/p\u003e\n\u003cp\u003eNo fillers, no placeholders—what you see is what you’ll own, fully downloadable and editable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749811990905,"sku":"greatwestlifeco-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/greatwestlifeco-business-model-canvas.png?v=1772218761","url":"https:\/\/growthsharematrix.com\/products\/greatwestlifeco-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}