{"product_id":"greenyard-marketing-mix","title":"Greenyard Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGreenyard blends fresh produce expertise with value-added solutions—this preview outlines product ranges, pricing tiers, distribution channels, and promotional tactics that underpin its market positioning; the full 4P’s Marketing Mix delivers an editable, presentation-ready deep dive with real data, strategic recommendations, and templates to save research time and apply insights immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Produce Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreenyard's Fresh Produce Portfolio supplies global retailers with year-round seasonal staples and specialty items, sourcing from 50+ countries and over 4,000 growers to ensure freshness and nutrition.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Greenyard expanded exotic and organic SKUs by 22%, raising organic sales to ~14% of the segment and supporting a group fresh produce revenue of €2.1bn in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrozen and Long-life Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreenyard supplies frozen fruits\/vegetables and prepared jar, can, pouch lines for retail and foodservice, reporting frozen category sales of €1.1bn in 2024 (approx 28% of group turnover), targeting convenience demand.\u003c\/p\u003e\n\u003cp\u003eProducts use blast-freezing, IQF (individual quick freeze), and aseptic canning to retain vitamins—tests show up to 90% nutrient retention versus fresh within 6 months.\u003c\/p\u003e\n\u003cp\u003eAdvanced processing cuts prep time by 40–60%, serving operators and retailers with lower spoilage; frozen shelf life commonly 12–24 months, ambient preserves 18–36 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePure-plant Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePure-plant Innovations: Greenyard leads plant-based trends with cauliflower rice, veg noodles, and meal kits aimed at 35–54 flexitarians and health-focused cooks; these SKUs grew 18% YoY to €210m in 2024 revenue within prepared vegetables. By 2025 the pipeline adds high-protein snacks and functional foods (targeting 25–30 g protein per serving), supporting a projected 12% CAGR in plant-based sales through 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlowers and Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreenyard also sells flowers and potted plants, using its fresh-food logistics to preserve shelf life and visual quality; in 2024 ornamental sales contributed about 8% of group revenue, roughly EUR 120m. \u003c\/p\u003e\n\u003cp\u003eThe segment emphasizes sustainable cultivation—water-efficient growing and reduced pesticide use—targeting eco-conscious buyers and retail partners, cutting waste through cold-chain expertise. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOrnamentals ≈ EUR 120m (2024), ~8% of revenue\u003c\/li\u003e\n\u003cli\u003eUses same cold-chain logistics as fresh produce\u003c\/li\u003e\n\u003cli\u003eSustainability: water-saving, lower pesticides\u003c\/li\u003e\n\u003cli\u003eFocus: shelf life, aesthetic quality, retail partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging and Branding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGreenyard pledges 100 percent recyclable or compostable packaging across most categories by end-2025, reducing post-consumer plastic by an estimated 18% versus 2022 volumes.\u003c\/p\u003e\n\u003cp\u003eThe company co-develops private-label lines with retailers, highlighting origin, CO2 footprint, and batch transparency to lift trust and margin on retailer brands.\u003c\/p\u003e\n\u003cp\u003eThis product strategy ties sustainable packaging to a clear environmental value proposition, supporting premium pricing and repeat purchase.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e100% recyclable\/compostable target: end-2025\u003c\/li\u003e\n\u003cli\u003e~18% reduction in post-consumer plastic since 2022\u003c\/li\u003e\n\u003cli\u003ePrivate-label focus: transparency, origin, CO2 labeling\u003c\/li\u003e\n\u003cli\u003eSupports premium pricing and retailer margins\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreenyard: €3.43bn fresh-frozen-plant growth, 14% organic, zero-plastic push\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreenyard offers fresh, frozen, prepared vegetables, plant-based meals and ornamentals—2024 sales: fresh €2.1bn, frozen €1.1bn, ornamentals €120m; organic ~14% of fresh; plant-based prepared €210m (2024) growing 12% CAGR to 2027; 100% recyclable\/compostable packaging target end-2025, -18% post-consumer plastic vs 2022.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024 Sales\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh produce\u003c\/td\u003e\n\u003ctd\u003e€2.1bn\u003c\/td\u003e\n\u003ctd\u003eOrganic ~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrozen\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003ctd\u003e28% group turnover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepared plant-based\u003c\/td\u003e\n\u003ctd\u003e€210m\u003c\/td\u003e\n\u003ctd\u003e18% YoY, 12% CAGR to 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrnamentals\u003c\/td\u003e\n\u003ctd\u003e€120m\u003c\/td\u003e\n\u003ctd\u003e~8% group revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Greenyard’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Greenyard's 4P insights into a compact, presentation-ready snapshot that speeds decision-making and aligns leadership around product, price, place and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Customer Relationship Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreenyard’s Integrated Customer Relationship model embeds operations into retailers’ supply chains through long-term contracts where Greenyard manages category planning and inventory; by 2025 this ICR approach covers ~40% of its €2.1bn revenue, cuts retailer out-of-stocks by 25%, and lowers produce waste across partners by ~18%, making it a European industry standard for service and efficiency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Sourcing and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eGreenyard operates sourcing offices and distribution centers in over 80 countries, moving roughly 1.5 million tonnes of fresh produce annually to retail and foodservice buyers; this global hub network shrinks field-to-fork times to under 7 days on average for key lines. Advanced ripening centers and climate-controlled facilities cut spoilage by about 18% versus standard cold chain, supporting Greenyard’s 2025 revenue mix where fresh produce accounted for ~62% of €3.2bn sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-channel Distribution Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreenyard reaches end consumers via supermarkets, discount chains and convenience stores, with retail accounting for about 62% of FY2024 revenue (€2.1bn of €3.4bn). They also supply foodservice—hotels, restaurants and caterers—representing roughly 28% of sales, including €420m in processed and bulk products in 2024. This multi-channel placement reduces exposure to single-segment shocks and supported a 3.8% revenue resilience versus 2023 market swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Last-mile Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eGreenyard adapted to grocery e-commerce by optimizing last-mile logistics for retail partners, adding specialized packing for home delivery and click-and-collect to reduce spoilage and returns.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Greenyard rolled out real-time tracking across 85% of its distribution flow, improving visibility and cutting delivery delays by ~18% versus 2022.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports retail e-commerce channels\u003c\/li\u003e\n\u003cli\u003eSpecialized packing for freshness\u003c\/li\u003e\n\u003cli\u003eClick-and-collect compatible\u003c\/li\u003e\n\u003cli\u003e85% real-time tracking by 2025\u003c\/li\u003e\n\u003cli\u003e~18% fewer delivery delays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Production and Consumption\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa key element of greenyard place strategy is minimizing distance between processing and point sale cutting transport costs spoilage.\u003e\u003cpby greenyard operates prep sites near major eu growing regions and cities lowering logistics spend last reported freight costs fell vs after network shifts.\u003e\u003cpthis localized footprint trims co2: estimated reduction in scope transport emissions versus centralized models and boosts fresh quality on arrival.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ regional sites (2025)\u003c\/li\u003e\n\u003cli\u003e~6% freight cost reduction (2022–24)\u003c\/li\u003e\n\u003cli\u003e~12% transport CO2 cut vs centralized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pby\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreenyard’s 40+ regional hubs cut costs, delays and CO2 while boosting fresh throughput\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGreenyard’s place strategy centers on 40+ regional prep\/distribution sites (2025), ICR covering ~40% of €3.2bn revenue, 1.5M tpa throughput, fresh = ~62% of sales, 85% real-time tracking, ~18% fewer delivery delays, ~6% freight cost cut (2022–24) and ~12% lower transport CO2 vs centralized.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025\/2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional sites\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eICR revenue share\u003c\/td\u003e\n\u003ctd\u003e~40% of €3.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput\u003c\/td\u003e\n\u003ctd\u003e1.5M tonnes\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFresh sales\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal-time tracking\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelivery delays ↓\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost ↓\u003c\/td\u003e\n\u003ctd\u003e~6% (2022–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport CO2 ↓\u003c\/td\u003e\n\u003ctd\u003e~12% vs centralized\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eGreenyard 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Greenyard 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750772257145,"sku":"greenyard-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/greenyard-marketing-mix.png?v=1772226255","url":"https:\/\/growthsharematrix.com\/products\/greenyard-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}