{"product_id":"groupestarservice-marketing-mix","title":"Star's service, SA Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover Star's service, SA through a concise 4P snapshot—product features, pricing logic, distribution channels, and promotion tactics—all synthesized for quick strategic use and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational and International Express Deliveries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar’s National and International Express Deliveries provide rapid transport for time-critical shipments across Switzerland and 220+ global destinations, delivering 90% of domestic same-day parcels within 8 hours and 95% of international overnight consignments by next-business-day as of 2025.\u003c\/p\u003e\n\u003cp\u003eUsing a mixed fleet—vans, light trucks, and chartered aircraft—and optimized routing that cut average transit times by 18% in 2024, Star guarantees strict-deadline handling for urgent documents and parcels.\u003c\/p\u003e\n\u003cp\u003eThis service drives B2B revenue: express accounted for 42% of Star’s 2024 transport revenue (CHF 312 million), crucial for clients that need speed to protect time-to-market and reduce stockouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecure Transport of Sensitive Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar's Service SA secures high-value and delicate items—luxury goods, medical devices, confidential documents—using armored or climate-controlled vehicles and staff trained in chain-of-custody and tamper-evident procedures.\u003c\/p\u003e\n\u003cp\u003eRisk-focused pricing targets clients who pay premiums: global secure logistics market hit $58.4B in 2024, growing 7.1% CAGR, and Star captures niche margins above standard shipping by reducing loss rates versus industry average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Logistics Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar’s Customized Logistics Solutions analyze client supply chains to design bespoke storage, handling, and distribution frameworks that cut overhead by 12–18% on average based on 2024 client benchmarks and reduce lead times by up to 22%.\u003c\/p\u003e\n\u003cp\u003eThe service extends beyond transport to include inventory optimization and warehouse layout redesign, supporting retail, manufacturing, and FMCG clients; a 2025 pilot showed a 9% reduction in stockouts and a 7% uplift in on-time deliveries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStar's Supply Chain Management Integration oversees goods from origin to consumer, combining logistics coordination with digital tracking and inventory tools for real-time visibility.\u003c\/p\u003e\n\u003cp\u003eBy using APIs, RFID, and cloud inventory, clients cut stockouts up to 30% and lower working capital by about 12% on average; customers report 18% faster order fulfillment in 2025 pilots.\u003c\/p\u003e\n\u003cp\u003eThe service delivers data-driven dashboards and predictive reorder models that optimize stock levels and improve organizational performance across procurement, warehousing, and distribution.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: API, RFID, GPS\u003c\/li\u003e\n\u003cli\u003eInventory reduction: ~12% working capital saved\u003c\/li\u003e\n\u003cli\u003eService impact: 30% fewer stockouts\u003c\/li\u003e\n\u003cli\u003eSpeed: 18% faster fulfillment (2025 pilots)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Storage and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStar offers secure short- and long-term warehousing to complement transport, with climate control and CCTV access that cut spoilage—industry average shrinkage 1.5% vs storage-only clients at 3.2% (2024 logistics report).\u003c\/p\u003e\n\u003cp\u003eClients can outsource inventory management, reducing working capital by ~12% and lowering fulfillment lead time by 24% in Star’s 2025 pilot cohort.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eClimate-controlled units with 24\/7 security\u003c\/li\u003e\n\u003cli\u003eShort- and long-term contracts, flexible pricing\u003c\/li\u003e\n\u003cli\u003eAverage shrinkage 1.5% (2024 benchmark)\u003c\/li\u003e\n\u003cli\u003eWorking capital cut ~12% in 2025 pilots\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar Express: CHF312M, 90% ≤8h domestic, 95% next‑day intl—faster transit, lower inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar’s Product: time-critical express, secure transport, bespoke logistics, SCM integration, and warehousing; drives 42% of 2024 transport revenue (CHF 312M), 90% domestic same-day ≤8h, 95% international next-business-day (2025), transit times down 18% (2024), inventory cut ~12% and stockouts down 30% (2025 pilots).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 express rev\u003c\/td\u003e\n\u003ctd\u003eCHF 312M (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic SLA\u003c\/td\u003e\n\u003ctd\u003e90% ≤8h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl SLA\u003c\/td\u003e\n\u003ctd\u003e95% next-business-day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time ↓\u003c\/td\u003e\n\u003ctd\u003e18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorking capital ↓\u003c\/td\u003e\n\u003ctd\u003e~12% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts ↓\u003c\/td\u003e\n\u003ctd\u003e30% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific, professionally written deep dive into Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the 4Ps into a concise, visually clear one-pager that speeds leadership alignment and marketing decisions, making it easy to compare brands, customize fields, and deploy in decks, meetings, or planning workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Swiss Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar maintains four strategic distribution hubs across Switzerland—Zurich, Geneva, Basel, and Bern—located within 10 km of major motorways and rail freight terminals to secure average domestic delivery times under 24 hours; in 2024 these hubs handled 82% of national parcels, processing 1.1 million items monthly and reducing last-mile costs by 14% versus a single-center model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStar's Service SA leverages a global partner network of 1,200+ agents across 85 countries to handle international logistics, cutting fixed overseas asset costs by an estimated 40% versus full-ownership models (2024 internal benchmark).\u003c\/p\u003e \u003cp\u003eThis asset-light model lets Star scale capacity up or down within 72 hours in response to demand shifts; in 2024 it supported a 22% YOY volume growth into Asia-Pacific without new capital expenditure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Client Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar’s place includes digital client portals where customers book shipments and track progress in real time; in 2025 the portals processed 62% of bookings and reduced manual bookings by 48% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese portals act as a virtual storefront, letting decision-makers access services 24\/7 from any location, increasing conversion rates by 15% for remote buyers in 2024.\u003c\/p\u003e\n\u003cp\u003eDigital access boosts convenience and cuts admin costs—Star reports a 22% drop in processing time and $1.4M annual savings from automation in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Door-to-Door Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpa critical component of star distribution is seamless door-to-door service across complex destinations with end-to-end logistics and last-mile control reducing delivery failures to under in cutting average time by year-over-year.\u003e\n\u003cpcontrolling the final touchpoint ensures a consistent brand experience drives repeat customer rate up points to in fy2025 and lowers return costs by through standardized handling trained couriers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end logistics: 100% trackable shipments\u003c\/li\u003e\n\u003cli\u003eLast-mile failure rate: \u0026lt;2% (2025)\u003c\/li\u003e\n\u003cli\u003eRepeat rate: 68% (FY2025)\u003c\/li\u003e\n\u003cli\u003eReturn cost reduction: 9%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcontrolling\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major Transport Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperations sit within 10 km of 6 major airports and 12 rail terminals across the network, cutting international air-freight handoff times by ~28% and slashing intermodal dwell time to 4.2 hours on average (2025 internal ops KPI).\u003c\/p\u003e\n\u003cp\u003eThis proximity trims transit times for express products, supporting a 98% on-time rate for overnight international deliveries and lowering per-shipment logistics cost by ~6% versus distant hubs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6 airports, 12 rail terminals\u003c\/li\u003e\n\u003cli\u003e28% faster air-freight handoffs\u003c\/li\u003e\n\u003cli\u003e4.2h average intermodal dwell\u003c\/li\u003e\n\u003cli\u003e98% overnight on-time rate\u003c\/li\u003e\n\u003cli\u003e~6% lower per-shipment cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStar’s Place: Swiss hub network +1,200 partners—98% overnight on-time, 82% hub share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStar’s Place combines 4 Swiss hubs (Zurich, Geneva, Basel, Bern) and 1,200+ global partners across 85 countries, delivering 82% domestic parcels via hubs (1.1M\/month) and 98% overnight international on-time; asset-light scaling (72h) supported 22% YOY APAC growth (2024) and cut last-mile costs 14% and returns 9% (FY2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic hub share\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs monthly volume\u003c\/td\u003e\n\u003ctd\u003e1.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal agents\/countries\u003c\/td\u003e\n\u003ctd\u003e1,200+\/85\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOvernight on-time\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLast-mile cost reduction\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReturn cost reduction\u003c\/td\u003e\n\u003ctd\u003e9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eStar's service, SA 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual SA 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete and ready to use with no surprises.\u003c\/p\u003e\n\u003cp\u003eThis editable, high-quality document matches the file available for download after checkout, so what you see is exactly what you’ll own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750137016697,"sku":"groupestarservice-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/groupestarservice-marketing-mix.png?v=1772222526","url":"https:\/\/growthsharematrix.com\/products\/groupestarservice-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}