{"product_id":"grupapracuj-swot-analysis","title":"Pracuj Group SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePracuj Group shows strong market leadership in Central and Eastern Europe with a diversified job platform suite, but faces intensifying competition, regulatory complexity, and dependence on economic hiring cycles; strategic expansion and tech investment are key for sustained growth. Discover the full SWOT analysis—purchase the detailed, editable report (Word + Excel) for investor-ready insights and actionable strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Position in Poland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePracuj.pl is the clear leader in Poland’s online recruitment market, holding about 50% market share by job ads and 60% by traffic as of H1 2025, creating a strong competitive moat for Pracuj Group.\u003c\/p\u003e\n\u003cp\u003eThis dominance gives notable pricing power—average client ARPU rose 8% YoY to PLN 4,200 in 2024—and draws the largest pool of employers and candidates in the region.\u003c\/p\u003e\n\u003cp\u003eThe resulting network effect—over 1.8m active CVs and 450k annual job postings in 2024—makes meaningful entry by competitors very difficult.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust SaaS Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe eRecruiter SaaS delivers steady recurring revenue via subscriptions, contributing roughly 40% of Pracuj Group’s 2024 SaaS revenue (company filings).\u003c\/p\u003e\n\u003cp\u003eDeep integration into HR workflows raises switching costs; customer churn for eRecruiter hovered near 6% in 2024, below industry mid-market ~12%.\u003c\/p\u003e\n\u003cp\u003eOffering end-to-end recruitment management helps secure multi-year contracts with large enterprises and SMEs, with average contract value up ~18% year-over-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePracuj Group holds one of the top HR-tech brands in Central and Eastern Europe, reaching ~3.6 million monthly users in 2024 which cuts customer acquisition cost by an estimated 18% versus regional peers.\u003c\/p\u003e\n\u003cp\u003eHigh awareness boosts trust: 72% of surveyed recruiters in Poland cited Pracuj as their preferred platform in 2024, aiding faster placements and higher repeat revenue.\u003c\/p\u003e\n\u003cp\u003eThis brand equity supports expansion: since 2022 Pracuj leveraged reputation to enter two adjacent services and grew non-core revenue to 14% of total in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScalable Technology Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePracuj Group runs a proprietary, cloud-native tech stack that enables rolling out features across Poland, Czechia and Romania within weeks, cutting time-to-market by ~40% versus legacy peers (2024 internal metric).\u003c\/p\u003e\n\u003cp\u003eThe firm prioritizes mobile-first UX—mobile sessions grew 28% in 2024—keeping engagement high while acquisition cost per user fell 12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eTechnical agility raises gross margins: platform-driven revenue rose to 68% of total in 2024, so user growth scales with minimal ops spend increases.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud-native, multi-market rollouts—40% faster\u003c\/li\u003e\n\u003cli\u003eMobile sessions +28% (2024)\u003c\/li\u003e\n\u003cli\u003eAcquisition cost -12% YoY\u003c\/li\u003e\n\u003cli\u003ePlatform revenue 68% of total (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuccessful International Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePracuj Group has diversified beyond Poland by acquiring SoftGarden and maintaining operations in Ukraine, lifting non-Poland revenue to about 28% of group revenue in 2024 (approx. PLN 120m of PLN 430m total).\u003c\/p\u003e\n\u003cp\u003eEntry into the DACH region targets a larger, higher-ARPU market—Germany HR tech ARPU ~€45–70 vs Poland ~€10–20—supporting margin upside.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread reduces single-country risk: Poland revenue share fell from ~85% in 2019 to ~72% in 2024, lowering exposure to local shocks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNon-Poland revenue ~28% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePoland market leader: 50% job ads, 60% traffic, strong ARPU \u0026amp; cloud-driven growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarket leader in Poland (~50% job-ads, 60% traffic H1 2025) with strong pricing power (ARPU PLN 4,200 in 2024), network effects (1.8m CVs, 450k postings 2024) and low churn (eRecruiter ~6% 2024); cloud-native stack drives platform revenue to 68% (2024) and faster rollouts (≈40% quicker), while international mix ≈28% of revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoland market share (ads)\u003c\/td\u003e\n\u003ctd\u003e~50% (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraffic share\u003c\/td\u003e\n\u003ctd\u003e~60% (H1 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU\u003c\/td\u003e\n\u003ctd\u003ePLN 4,200 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive CVs\u003c\/td\u003e\n\u003ctd\u003e1.8m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJob postings\u003c\/td\u003e\n\u003ctd\u003e450k (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eeRecruiter churn\u003c\/td\u003e\n\u003ctd\u003e~6% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform revenue\u003c\/td\u003e\n\u003ctd\u003e68% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-Poland revenue\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT overview of Pracuj Group by mapping its core strengths, operational weaknesses, market opportunities, and external threats to inform strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix for Pracuj Group to align recruitment-market strategy quickly and visually, ideal for executives needing a snapshot of competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Regional Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite international expansion, Pracuj Group still generates roughly 70% of revenue from Poland (FY2024 revenue PLN 394m, Poland ~PLN 276m), so a Polish recession or adverse labor-market rules could hit results disproportionately. Diversifying away from Poland will take years and capital: management noted 2025-27 expansion plans require multi‑million-euro investments and sustained EBITDA margins to offset concentration risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCyclical Revenue Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe recruitment business is pro-cyclical and tied to GDP and hiring: Poland’s job ad volumes fell ~18% year-on-year in Q2 2023 during slower GDP growth, and global hiring freezes in 2023–24 cut online posting demand; high rates in 2024 pushed vacancy rates down further, directly reducing Pracuj Group’s listing revenue and causing volatile quarterly results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Talent Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTight labor markets reduce active job seekers; Poland’s unemployment fell to 2.8% in Q3 2024 (GUS), shrinking online applicant pools and lowering platform conversion rates for Pracuj Group.\u003c\/p\u003e\n\u003cp\u003eWhen candidates are scarce, employers shift spend to headhunters and referral bonuses—global recruitment-as-a-service saw 7–10% growth in 2024—eroding job-board revenue mix.\u003c\/p\u003e\n\u003cp\u003eThis structural hiring shift poses a persistent risk to Pracuj Group’s core classifieds model, threatening fee yields and recurring revenue unless product or service mix adapts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration Complexity of M\u0026amp;A\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging a portfolio of diverse brands across multiple eu jurisdictions raises operational and tech complexity for pracuj group where revenues recent acquisitions increased headcount by stretching integration capacity.\u003e\u003cppost tech harmonization lags: of it projects delayed in and missed synergies could reduce ebitda margin by up to diverting management from core growth.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 acquisitions since 2022\u003c\/li\u003e\n\u003cli\u003e+28% headcount post‑M\u0026amp;A\u003c\/li\u003e\n\u003cli\u003e18% delayed IT projects (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA 36% (2024); synergy risk ~3pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ppost\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExposure to Geopolitical Risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcontinued geopolitical instability in ukraine keeps robota.ua revenue and user growth forecasts volatile the ukrainian segment represented roughly of pracuj group pro forma revenues raising allocation planning risks.\u003e\u003cpthe conflict pressures capital expenditure decisions and stretched cash buffers while hryvnia volatility vs pln in shifting labor supply push consolidated gross margin outcomes.\u003e\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e~12% pro forma revenue exposure (2024)\u003c\/li\u003e\u003cli\u003eHryvnia volatility ±18% vs PLN (2024)\u003c\/li\u003e\u003cli\u003eLabor-market shifts increase margin pressure\u003c\/li\u003e\n\u003c\/pthe\u003e\u003c\/pcontinued\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Poland exposure (70%), M\u0026amp;A strain and Ukraine FX risk threaten growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRevenue concentration: Poland ~70% of FY2024 revenue (PLN 394m; Poland ~PLN 276m). Pro‑cyclicality: job ads fell ~18% YoY in Q2 2023; unemployment 2.8% in Q3 2024 (GUS). M\u0026amp;A strain: 3 acquisitions since 2022, +28% headcount, 18% IT delays (2024). Ukraine risk: ~12% pro forma revenue (2024); hryvnia ±18% vs PLN (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003ePLN 394m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePoland share\u003c\/td\u003e\n\u003ctd\u003e~70% (PLN 276m)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnemployment (Poland)\u003c\/td\u003e\n\u003ctd\u003e2.8% Q3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUkraine share\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003ePracuj Group SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and it reflects the same structure, insights, and editable formatting included in the download.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752776806777,"sku":"grupapracuj-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupapracuj-swot-analysis.png?v=1772245273","url":"https:\/\/growthsharematrix.com\/products\/grupapracuj-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}