{"product_id":"grupoherdez-bcg-matrix","title":"Grupo Herdez Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGrupo Herdez’s BCG Matrix preview highlights where flagship brands and emerging lines currently sit—identifying potential Stars and cash-generating staples amid shifting consumer tastes. This snapshot teases strategic moves for resource allocation and growth prioritization. Get the full BCG Matrix report to see quadrant-by-quadrant placements, actionable recommendations, and downloadable Word + Excel files that let you present and execute a clear, data-driven plan. Purchase now for immediate access and strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHerdez del Fuerte USA (MegaMex)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHerdez del Fuerte USA (MegaMex) is a Star: US retail demand for Mexican flavors rose ~12% CAGR 2019–2024, and MegaMex holds ~25–30% share in salsas and ~20% in refrigerated guacamoles as of 2024, driving high revenue growth and margin expansion.\u003c\/p\u003e\n\u003cp\u003eMaintaining leadership needs capex: estimated $40–60M 2025–2027 for US supply-chain upgrades and $25M+ for marketing to defend share versus B\u0026amp;G, private labels, and regional brands.\u003c\/p\u003e\n\u003cp\u003ePremium launches (2019–2024) lifted ASPs ~8% and share gains vs domestic rivals, keeping the JV in Stars as it converts category growth into market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNutrisa Frozen Yogurt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs health-conscious trends in Mexico accelerate, Nutrisa (Grupo Herdez) leads the functional frozen-treat segment with ~35% retail share in 2024 and same-store sales up 12% yoy to MXN 420m, signaling high-growth status.\u003c\/p\u003e\n\u003cp\u003eBrand is expanding: 40 new mall locations opened in 2024 and pilot supplement line launched Q3 2024; CAPEX needs of ~MXN 120m planned for 2025 for renovations and digital POS integration.\u003c\/p\u003e\n\u003cp\u003eMarket share stays well above niche rivals (next competitor ~10%); margin pressure from CAPEX and promotional spend, but unit economics improve as AUV per store rose 8% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChili-Based Salsas and Hot Sauces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal spicy-condiment demand grew ~12% CAGR 2020–2024 and Mexico retail salsa sales rose 14% in 2024, so Herdez’s core chili-based salsas classify as a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eHerdez is investing MXN 350m in 2025 on new pouch and resealable jars plus certified-organic SKUs to win 18–34-year-olds, aiming for 7–10% share gains in that cohort.\u003c\/p\u003e\n\u003cp\u003eInternational distribution rights consume cash—estimated MXN 200m capex through 2026—but the segment has highest path to a Cash Cow with projected EBITDA margins rising to 18% by 2028.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganic and Wellness Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrganic and Wellness Products are Stars: Herdez holds high market share in Mexico’s organic aisle—about 35% in urban gourmet channels in 2024—while category growth runs ~12–15% annually in urban centers, so scale and premium pricing are intact.\u003c\/p\u003e\n\u003cp\u003eHigh R\u0026amp;D and certification costs push margins down (estimated EBITDA 8–10% vs. 14% corporate); ongoing capex and marketing are needed to defend early-mover status against private labels gaining 5–7% share yearly.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 urban organic growth ~12–15%\u003c\/li\u003e\n\u003cli\u003eHerdez organic aisle share ~35% (2024)\u003c\/li\u003e\n\u003cli\u003eEBITDA organic ~8–10% vs corporate 14%\u003c\/li\u003e\n\u003cli\u003ePrivate labels gaining 5–7% yearly\u003c\/li\u003e\n\u003cli\u003eRecommend continued investment in certification \u0026amp; branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eGrupo Herdez’s Digital Sales and E-commerce Platforms are high-growth stars: online sales grew ~42% in 2024 versus 2023, driven by DTC and marketplace channels capturing roughly 6–8% of the company’s revenue by year-end; online grocery share in Mexico rose to 11% in 2024, helping Herdez expand reach.\u003c\/p\u003e\n\u003cp\u003eHeavy capex remains: cold-chain logistics upgrades need ongoing investment—management disclosed MXN 350–420 million planned 2025 capex for logistics and digital platforms—to secure fresh SKU distribution and same-day fulfillment.\u003c\/p\u003e\n\u003cp\u003eThis unit is strategic: it future-proofs Herdez, supports margin improvement via direct channels, and positions the company to dominate the digital shelf as Mexican e-grocery penetration rises toward 18% by 2027 (Euromonitor projection).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline sales +42% in 2024\u003c\/li\u003e\n\u003cli\u003eDTC\/marketplace = 6–8% of revenue (2024)\u003c\/li\u003e\n\u003cli\u003e2025 logistics capex MXN 350–420M\u003c\/li\u003e\n\u003cli\u003eMexico e-grocery 11% (2024) → 18% (2027 forecast)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth Stars: MegaMex, Nutrisa, Organic \u0026amp; Digital — Aggressive Capex to Fuel Share Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: MegaMex (Herdez del Fuerte USA), Nutrisa, Organic \u0026amp; Wellness, and Digital Sales—high growth and leading share (MegaMex salsa 25–30% 2024; Nutrisa 35% frozen treats; Organic 35% urban; Digital +42% sales 2024). Capex: MegaMex $40–60M + $25M marketing (2025–27); Nutrisa MXN120M (2025); Organic cert\/marketing; Digital MXN350–420M (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 Share\/Growth\u003c\/th\u003e\n\u003cth\u003eNear-term Capex\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMegaMex\u003c\/td\u003e\n\u003ctd\u003eSalsa 25–30%; US category +12%CAGR\u003c\/td\u003e\n\u003ctd\u003e$65–85M (2025–27)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNutrisa\u003c\/td\u003e\n\u003ctd\u003e35% share; SSS +12% (MXN420m)\u003c\/td\u003e\n\u003ctd\u003eMXN120M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic\u003c\/td\u003e\n\u003ctd\u003e35% urban; growth 12–15%\u003c\/td\u003e\n\u003ctd\u003eCertification+marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003eOnline +42%; 6–8% revenue\u003c\/td\u003e\n\u003ctd\u003eMXN350–420M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of Grupo Herdez: quadrant-by-quadrant strategic guidance on Stars, Cash Cows, Question Marks, and Dogs, with investment and divestment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page overview placing Grupo Herdez units in BCG quadrants for swift strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanned Vegetables and Legumes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThis foundational segment—canned vegetables and legumes—holds roughly 35–40% market share in Mexico’s mature canned foods market, which grew about 1–2% annually in 2024, and generated an estimated MXN 3.2 billion in operating cash flow for Grupo Herdez in FY2024. \u003c\/p\u003e\n\u003cp\u003eLow capex and marketing needs keep margins near 18–20%, producing excess cash that funds expansion into faster-growing Star categories like sauces and refrigerated foods. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMcCormick Spices and Seasonings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough a long-standing partnership, Grupo Herdez with McCormick controls ~45% of Mexico’s spices \u0026amp; seasonings market (2024, Euromonitor), enjoying strong brand loyalty and limited national competition.\u003c\/p\u003e\n\u003cp\u003eThe category is stable and mature, generating roughly MXN 1.2 bn EBITDA (2024 estimate) that funds dividends and services debt.\u003c\/p\u003e\n\u003cp\u003eMinimal capex is required to defend shelf share—marketing and distribution keep McCormick as the go-to choice for Mexican households.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarilla Pasta Partnership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarilla holds roughly 40% share of Mexico’s premium and mainstream pasta segments (Euromonitor 2024), making the Barilla–Grupo Herdez tie a steady cash cow within Herdez’s BCG matrix.\u003c\/p\u003e\n\u003cp\u003ePasta consumption grows ~0.9% annually (INEGI, 2023) driven by population rise, not category disruption, so margins stay stable and cash flow predictable.\u003c\/p\u003e\n\u003cp\u003eGrupo Herdez redirects this liquidity—estimated MXN 400–600M annual free cash—from pasta toward higher-growth units like frozen yogurt and salsas to fund CAPEX and marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMayonnaise and Dressings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHerdez dominates Mexico’s mayonnaise market with ~45% share in 2024, a low-growth staple category; retail volume CAGR ~1% (2020–24) keeps it a BCG cash cow.\u003c\/p\u003e\n\u003cp\u003eHigh margins (estimated gross margin ~32% in FY2024) stem from scale manufacturing and an optimized 2024 distribution network covering 85% of modern and traditional trade; operating cash flow remains strong.\u003c\/p\u003e\n\u003cp\u003eMaintenance-level capex and steady marketing keep top-of-mind status; reinvestment rate under 5% of segment sales preserves cash generation for growth units.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~45% (2024)\u003c\/li\u003e\n\u003cli\u003eCategory volume CAGR ~1% (2020–24)\u003c\/li\u003e\n\u003cli\u003eGross margin ~32% (FY2024)\u003c\/li\u003e\n\u003cli\u003eDistribution reach ~85% of trade (2024)\u003c\/li\u003e\n\u003cli\u003eReinvestment \u0026lt;5% of segment sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanned Tuna and Seafood\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe canned tuna and seafood segment sits in a mature market with steady demand and high sourcing\/processing barriers; Grupo Herdez held about 28% share of Mexico’s canned tuna market in 2024, generating roughly MXN 2.1 billion in revenues that produce stable cash flow.\u003c\/p\u003e\n\u003cp\u003eThose predictable funds funded 2023–24 strategic moves: MXN 1.2 billion deployed in acquisitions and MXN 450 million invested to expand non-canned categories like sauces and frozen foods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eSegment revenue ~MXN 2.1B (2024)\u003c\/li\u003e\n\u003cli\u003eAcquisitions funded ~MXN 1.2B (2023–24)\u003c\/li\u003e\n\u003cli\u003eInvestment in diversification ~MXN 450M (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrupo Herdez’s cash cows deliver steady OCF: canned veg, mayo, pasta, spices, tuna\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGrupo Herdez’s cash cows—canned vegetables (35–40% share), spices (McCormick tie ~45%), pasta (Barilla tie ~40%), mayonnaise (~45%) and canned tuna (~28%)—generated stable FY2024 cash: canned veg ~MXN 3.2B OCF, mayonnaise gross margin ~32%, pasta free cash ~MXN 400–600M, tuna revenue ~MXN 2.1B; low capex funds stars. \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eShare 2024\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanned veg\u003c\/td\u003e\n\u003ctd\u003e35–40%\u003c\/td\u003e\n\u003ctd\u003eOCF MXN 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpices\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003ctd\u003eStable margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePasta\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003ctd\u003eFree cash MXN 400–600M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMayonnaise\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003ctd\u003eGross margin ~32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTuna\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003ctd\u003eRevenue MXN 2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You’re Viewing Is Included\u003c\/span\u003e\u003cbr\u003eGrupo Herdez BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Grupo Herdez BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747941790073,"sku":"grupoherdez-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/grupoherdez-bcg-matrix.png?v=1772203069","url":"https:\/\/growthsharematrix.com\/products\/grupoherdez-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}