{"product_id":"hanyangeng-marketing-mix","title":"Hanyang Eng Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHanyang Eng’s strategic blend of engineered product features, tiered pricing, targeted distribution, and technical promotion positions it strongly in industrial markets—discover how each P drives customer adoption and margin improvement. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply ready-to-use insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Purity Chemical Central Supply Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHanyang Eng’s High Purity Chemical Central Supply Systems (CCSS) design and manufacture ultra‑pure chemical delivery for semiconductor and display fabs, preventing contamination and downtime; CCSS sales grew 18% in 2024 to $92M, driven by 8 new fabs served in APAC. By end‑2025 the firm integrated automated monitoring (real‑time leak detection, PID control) lowering safety incidents 42% and improving uptime to 99.95%, cutting client chemical waste by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTurnkey EPC Solutions for Industrial Plants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHanyang Eng offers turnkey EPC for power and chemical plants, handling feasibility, design, procurement, construction, commissioning, and operational handover to cut client risk and preserve architectural integrity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Energy Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHanyang Eng provides specialized engineering for wastewater treatment and exhaust gas purification, serving heavy industry with systems that reduce CO2 and NOx to meet stricter 2025 EU and South Korea limits (EU industrial CO2 cuts target 55% vs 1990 by 2030; Korea tightened emissions in 2024). \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Gas Piping and Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHanyang Eng manufactures high-precision gas supply equipment and piping for controlled environments in semiconductor fabs, supporting processes that demand leak rates \u0026lt;1x10^-9 mbar·L\/s and pressure ratings up to 150 bar.\u003c\/p\u003e\n\u003cp\u003eTheir systems resist corrosive precursors used in 3nm–2nm node production; R\u0026amp;D in 2025 increased material lifespan by 22% and cut failure-related downtime 18% in pilot fabs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeak rate target: \u0026lt;1x10^-9 mbar·L\/s\u003c\/li\u003e\n\u003cli\u003eMax pressure: 150 bar\u003c\/li\u003e\n\u003cli\u003e2025 R\u0026amp;D gains: +22% lifespan, -18% downtime\u003c\/li\u003e\n\u003cli\u003eServes 3nm–2nm node fabs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Facility Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHanyang Eng offers Comprehensive Facility Maintenance Services that extend beyond construction to deliver ongoing operations stability, including scheduled system audits, parts replacement, and emergency repair protocols for critical infrastructure.\u003c\/p\u003e\n\u003cp\u003eThis service product generates recurring revenue—service contracts contributed an estimated 22% of group revenue in 2024—and deepens multi-year partnerships with major industrial clients like petrochemical and power plants.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRecurring revenue: ~22% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eServices: audits, parts replacement, emergency repairs\u003c\/li\u003e\n\u003cli\u003eClients: petrochemical, power, heavy industry\u003c\/li\u003e\n\u003cli\u003eBenefit: reduces downtime, extends asset life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHanyang Eng: CCSS $92M (+18%), 99.95% uptime, ultra‑tight gas gear \u0026amp; services 22%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHanyang Eng’s product mix: CCSS (2024 sales $92M, +18%; uptime 99.95%, waste -12%), turnkey EPC, wastewater\/exhaust systems (meets 2025 EU\/KR limits), high‑precision gas equipment (leak \u0026lt;1x10^-9 mbar·L\/s, 150 bar), 2025 R\u0026amp;D: +22% material life, -18% downtime; services = ~22% group revenue (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCSS\u003c\/td\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$92M (+18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCSS\u003c\/td\u003e\n\u003ctd\u003eUptime\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas gear\u003c\/td\u003e\n\u003ctd\u003eLeak\/Pressure\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1x10^-9 \/150 bar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eLife\/Downtime\u003c\/td\u003e\n\u003ctd\u003e+22% \/ -18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eRevenue share\u003c\/td\u003e\n\u003ctd\u003e~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hanyang Eng’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the firm’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hanyang Eng’s 4P marketing analysis into a concise, leadership-ready summary that clarifies product, price, place, and promotion strategies for quick decision-making and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Proximity to Semiconductor Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHanyang Eng keeps facilities within 30–60 km of Pyeongtaek and Yongin, cutting transport lead times to key clients Samsung Electronics and SK Hynix to under 24 hours for critical parts; this proximity supports 15–20% faster project turnarounds versus national averages. Close location reduces logistics cost by an estimated 10% on major fab projects and enables daily on-site engineering syncs for complex installations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Subsidiary Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHanyang Eng has operational subsidiaries in the United States, China, Vietnam, and India that act as local hubs for project management and talent acquisition, enabling competitive bids on global EPC contracts. By 2025 these offices supported over $420 million in international contract value, staffed 38% of overseas project roles locally, and reduced project lead times by 22%. They have been pivotal to the company’s push into the expanding semiconductor supply chain, contributing to a 31% increase in semicon-related revenue in 2024. Local presence also cut travel and mobilization costs by an estimated $6.5 million annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHanyang Eng uses direct B2B distribution for engineering services and heavy equipment, avoiding third-party retailers to keep technical specs precise between Hanyang engineers and client procurement teams. This model cut contract cycle time by 22% in 2024 vs. 2022 for similar Korean EPC firms and supports negotiating higher-value, multi-year contracts—average deal size KRW 18.4 billion in 2024—while reducing warranty disputes by 31%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn Site Engineering Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor major projects Hanyang Eng sets up temporary on-site engineering offices so project managers and technical staff are available full-time to solve site-specific issues, cutting average commissioning delays by about 18% based on the company’s 2024 project review.\u003c\/p\u003e\n\u003cp\u003eThis placement strategy raises visibility, boosts client satisfaction scores (Net Promoter Score up 7 points in 2024) and reduces rework costs—Hanyang reported a 12% drop in onsite change orders when offices were used.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eOn-site offices cut commissioning delays ~18%\u003c\/li\u003e\n\u003cli\u003eNPS +7 points (2024)\u003c\/li\u003e\n\u003cli\u003eRework\/change orders down 12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphanyang eng uses cloud-based project platforms to coordinate timelines and logistics across asia the middle east africa reducing schedule variance by in cutting procurement lead times year-over-year.\u003e\n\u003cpstakeholders access real-time dashboards and share cad files supporting on-time information updates between hq in seoul field offices this lowers rework costs by an estimated\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower schedule variance (2024)\u003c\/li\u003e\n\u003cli\u003e12% shorter procurement lead times (YoY)\u003c\/li\u003e\n\u003cli\u003e95% real-time update rate\u003c\/li\u003e\n\u003cli\u003e$3.4M estimated rework savings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstakeholders\u003e\u003c\/phanyang\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHanyang Engineering trims logistics 10%, boosts turnarounds 20% and secures $420M+\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHanyang Eng’s site clustering near Pyeongtaek\/Yongin cuts transport to Samsung and SK Hynix under 24 hrs, trimming logistics costs ~10% and speeding turnarounds 15–20%. Global hubs (US, CN, VN, IN) supported $420M+ contracts by 2025, staffing 38% locally and cutting lead times 22%. Direct B2B sales raised average deal size to KRW 18.4B (2024) and reduced warranty disputes 31%; cloud tools cut schedule variance 18% and saved ~$3.4M rework (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost reduction\u003c\/td\u003e\n\u003ctd\u003e~10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurnaround speed\u003c\/td\u003e\n\u003ctd\u003e15–20% faster\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl contract value (by 2025)\u003c\/td\u003e\n\u003ctd\u003e$420M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocal staffing overseas\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg deal size (2024)\u003c\/td\u003e\n\u003ctd\u003eKRW 18.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchedule variance reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRework savings (2024)\u003c\/td\u003e\n\u003ctd\u003e$3.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eHanyang Eng 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hanyang Eng 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750246134137,"sku":"hanyangeng-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hanyangeng-marketing-mix.png?v=1772223501","url":"https:\/\/growthsharematrix.com\/products\/hanyangeng-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}