{"product_id":"hayward-pool-marketing-mix","title":"Hayward Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHayward Industries blends durable, innovation-led products with value-based pricing, a global distribution footprint, and targeted B2B\/B2C promotions to dominate pool equipment and water treatment markets; the preview highlights key tactics and performance signals. Get the full 4P's Marketing Mix Analysis—editable, data-rich, and presentation-ready—to save research time and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Smart Control Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHayward’s Integrated Smart Control Systems center on the Omni automation platform, letting owners control pumps, heaters, and lighting via smartphone apps or Amazon Alexa and Google Assistant voice commands.\u003c\/p\u003e\n\u003cp\u003eOmni combines equipment into one interface, simplifying maintenance and boosting user satisfaction; Hayward reported a 28% year-over-year increase in connected-system sales through Q3 2025.\u003c\/p\u003e\n\u003cp\u003eBy prioritizing IoT connectivity, Hayward targets the smart-home pool segment, where analysts estimate a 12% CAGR for connected pool devices through 2028, keeping its products competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficient Variable Speed Pumps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHayward Industries’ Energy Efficient Variable Speed Pumps cut pool energy use by up to 90% versus single-speed models, saving US homeowners roughly $300–$500 annually (based on 2025 DOE estimates), meeting EPA Energy Star and California Title 20 rules, and offering typical payback under 3 years; they underscore Hayward’s sustainability push and high-performance engineering as a core product pillar.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Water Sanitization Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHayward Industries sells salt chlorine generators, UV sterilizers, and ozone systems, delivering cleaner water with fewer harsh chemicals; the pool equipment segment reported $420M revenue in FY2024, up 6% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobotic and Suction Pool Cleaners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHayward offers automatic cleaners like the AquaVac and Navigator series for all pool surfaces and sizes, using sensors and mapping tech for near hands-free cleaning.\u003c\/p\u003e\n\u003cp\u003eRobotic efficiency upgrades and suction models support Hayward’s strong aftermarket position; pool aftermarket grew ~6.2% in 2024, with automated cleaners up ~9% year-over-year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eModels: AquaVac, Navigator\u003c\/li\u003e\n\u003cli\u003eTech: sensors, mapping\u003c\/li\u003e\n\u003cli\u003eMarket: aftermarket +6.2% (2024)\u003c\/li\u003e\n\u003cli\u003eCategory growth: automated cleaners +9% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLED Lighting and Aesthetic Features\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHayward’s ColorLogic LED lighting and water features let pool owners customize outdoor ambiance with a 16-million-color spectrum and programmable light shows; ColorLogic reduced energy use by up to 80% versus halogen in lab and field tests, matching luxury market expectations.\u003c\/p\u003e\n\u003cp\u003eDesigned for durability (IP68-rated fixtures) and targeting new-construction and high-end remodels, these aesthetic features support higher ASPs and helped Hayward capture an estimated 6–8% share of US luxury pool add-on sales in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e16M colors, programmable shows\u003c\/li\u003e\n\u003cli\u003eUp to 80% energy savings vs halogen\u003c\/li\u003e\n\u003cli\u003eIP68 durability rating\u003c\/li\u003e\n\u003cli\u003eEstimated 6–8% share of US luxury pool add-ons (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHayward’s smart pool tech: Omni growth +90% efficient pumps, $420M pool revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHayward’s product line centers on Omni smart automation, energy-saving variable-speed pumps (up to 90% energy cut; ~$300–$500\/yr savings; \u0026lt;3-year payback), salt\/UV\/ozone sanitizers, robotic cleaners (AquaVac, Navigator), and ColorLogic LED lighting (16M colors; up to 80% energy savings). Connected-system sales rose 28% YoY through Q3 2025; pool equipment revenue was $420M in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOmni\u003c\/td\u003e\n\u003ctd\u003e+28% connected sales (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePumps\u003c\/td\u003e\n\u003ctd\u003e90% energy cut; $300–$500\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hayward Industries’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hayward Industries’ 4P marketing strategy into a concise, at-a-glance summary that clarifies product, price, place, and promotion decisions—designed for quick leadership alignment and to relieve decision-making friction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Wholesale Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHayward Industries leverages over 1,200 wholesale distributor partners worldwide to reach contractors and builders, supporting estimated annual B2B sales of roughly $850 million in 2024; this distributor network enables tight inventory turns (avg. 45 days) and 98% fill rates for routine SKUs. By aligning with major regional distributors, Hayward sustains supply for new builds and emergency repairs, cutting lead times to under 48 hours in key markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Dealer and Servicer Program\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHayward Industries depends on 4,500+ authorized dealers and 12,000 certified service pros across North America, who handle expert installation and maintenance and act as primary end-user contacts.\u003c\/p\u003e\n\u003cp\u003eCorrect installation by these partners reduces warranty claims by 22% and improves system efficiency, supporting Hayward’s 2024 service revenue of $210M.\u003c\/p\u003e\n\u003cp\u003eThis localized network builds brand trust and delivers high-quality after-sales support, driving repeat sales and a reported 18% higher NPS in serviced regions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHayward partners with specialty retailers like Leslie's to place pumps, filters and automation in ~1,000 U.S. stores, reaching DIY homeowners and driving ~15% of Hayward’s spare-parts sales in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and E-commerce Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHayward Industries maintains a strong digital footprint: product specs and replacement parts are searchable on Hayward.com and parts.hayward.com, which logged a combined estimated 1.2 million visits in 2024, aiding DIY buyers and pros.\u003c\/p\u003e\n\u003cp\u003eComplex systems sell through certified professionals, while accessories and components appear on Amazon, Home Depot, and PoolSupplyWorld, with e-commerce channels accounting for roughly 28% of accessory sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel approach matches modern shoppers: 72% of pool owners research online before buying (2024 survey), so Hayward blends manufacturer sites, dealer portals, and major retailers to capture research and purchase intent.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M site visits (Hayward sites, 2024)\u003c\/li\u003e\n\u003cli\u003e~28% accessory e-commerce share (FY2024)\u003c\/li\u003e\n\u003cli\u003e72% online research rate among pool owners (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Manufacturing and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHayward Industries operates manufacturing sites in North America, Europe, and China, cutting average shipping lead times by about 30% for key markets and lowering logistics costs per unit by an estimated 12% (FY2024 internal reporting).\u003c\/p\u003e\n\u003cp\u003eThis footprint lets Hayward adapt products to EU, US, and CN regulatory standards and local preferences, supporting regional SKU customization that raised regional sales mix by 8% in 2024.\u003c\/p\u003e\n\u003cp\u003eEfficient logistics and flexible production enable rapid responses to seasonal demand swings—inventory turnover improved to 6.2 turns\/year in 2024, reducing stockouts during peak seasons.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3 regions: NA, EU, CN\u003c\/li\u003e\n\u003cli\u003e~30% lower lead times\u003c\/li\u003e\n\u003cli\u003e~12% logistics cost\/unit saving\u003c\/li\u003e\n\u003cli\u003e+8% regional sales mix\u003c\/li\u003e\n\u003cli\u003e6.2 inventory turns\/yr (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHayward 2024: $1.06B revenue, 1.2M site visits, 30% faster supply chain, 28% e‑commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHayward uses 1,200+ distributors, 4,500+ dealers, and 12,000 service pros to reach trade and DIY, driving ~$850M B2B and $210M service revenue in 2024; e‑commerce was ~28% of accessory sales and Hayward sites had ~1.2M visits. Manufacturing in NA\/EU\/CN cut lead times ~30%, logistics cost\/unit ~12% and raised regional sales mix +8% with 6.2 turns\/yr.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers \/ Service pros\u003c\/td\u003e\n\u003ctd\u003e4,500 \/ 12,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B sales\u003c\/td\u003e\n\u003ctd\u003e$850M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSite visits\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑commerce share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics cost\/unit\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turns\u003c\/td\u003e\n\u003ctd\u003e6.2\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHayward Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hayward Industries 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749919895929,"sku":"hayward-pool-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hayward-pool-marketing-mix.png?v=1772220265","url":"https:\/\/growthsharematrix.com\/products\/hayward-pool-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}