{"product_id":"heartlandexpress-business-model-canvas","title":"Heartland Express Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeartland Express Business Model Canvas: Fast, Actionable Insights for Investors \u0026amp; Founders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Heartland Express’s business model—this concise Business Model Canvas reveals how the company creates value, optimizes route efficiency, and monetizes scale to stay competitive; ideal for entrepreneurs, analysts, and investors seeking actionable insights. Download the complete Word and Excel versions for a section-by-section breakdown, financial implications, and ready-to-use templates to accelerate your strategy or due diligence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOEM Equipment Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express partners with OEMs—International, Freightliner, Kenworth—to secure priority delivery of new tractors, keeping average fleet age near the industry low of about 3.7 years (2024 fleet data) and reducing maintenance spend; frequent rotation cuts per-truck annual maintenance by an estimated 15–25%, supporting capital expenditure of roughly $200–250 million annually for fleet renewal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFuel and Energy Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland Express secures large-scale procurement agreements with national fuel vendors, using 2025 buying power to cut diesel costs roughly 6–8% vs spot rates and ensure supply across 48 U.S. states and Canada.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Safety Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland partners with the Department of Transportation and FMCSA to keep its BASIC (Behavior Analysis and Safety Improvement Categories) scores low and CSA (Compliance, Safety, Accountability) risk minimal, helping sustain a 2024 average crash rate of 0.18 per million miles vs industry 0.47. \u003c\/p\u003e\n\u003cp\u003eClose coordination on ELD (electronic logging device) mandates and hours-of-service rules reduces legal exposure and supports contracts with premium shippers that drove 12% higher freight revenue per mile in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Maintenance Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHeartland Express uses third-party maintenance networks for emergency roadside assistance and specialized repairs, extending support beyond its ~140 owned terminals so drivers get help across the US and Canada; in 2024 outsourced maintenance reduced average roadside downtime to ~3.2 hours, helping preserve on-time delivery rates above 94%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExtends coverage nationwide and into Canada\u003c\/li\u003e\n\u003cli\u003eAvg roadside downtime ~3.2 hours (2024)\u003c\/li\u003e\n\u003cli\u003eSupports 94%+ on-time deliveries (2024)\u003c\/li\u003e\n\u003cli\u003eReduces need for capital terminal expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHeartland partners with software developers and telematics providers to embed analytics for real-time load tracking, fuel consumption monitoring, and automated driver communication, cutting dwell time by ~12% and improving fuel efficiency by ~3% (2024 internal ops data).\u003c\/p\u003e\n\u003cp\u003eThese tech partnerships let Heartland focus on transport core skills while scaling digital capabilities without heavy R\u0026amp;D spend, saving an estimated $8–12M in capitalized tech costs annually (industry benchmark 2023–24).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: reduces dwell 12%\u003c\/li\u003e\n\u003cli\u003eFuel monitoring: improves MPG ~3%\u003c\/li\u003e\n\u003cli\u003eAutomated comms: boosts driver productivity\u003c\/li\u003e\n\u003cli\u003eCapEx avoidance: $8–12M\/yr saved\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeartland cuts costs, modernizes fleet—$8–12M\/yr saved, 94%+ on‑time, 3.7yr avg age\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland’s OEM, fuel, DOT\/FMSCA, maintenance, and telematics partners cut fleet age to ~3.7 yrs (2024), lower maintenance 15–25%, reduce diesel costs 6–8% (2025 buying power), keep crash rate 0.18\/million miles (2024), roadside downtime ~3.2 hrs, on-time \u0026gt;94%, dwell -12%, fuel +3% MPG, and save $8–12M\/yr in tech CapEx avoidance.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg fleet age\u003c\/td\u003e\n\u003ctd\u003e3.7 yrs (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance cut\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiesel saving\u003c\/td\u003e\n\u003ctd\u003e6–8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrash rate\u003c\/td\u003e\n\u003ctd\u003e0.18\/million miles (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoadside downtime\u003c\/td\u003e\n\u003ctd\u003e~3.2 hrs (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;94% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDwell time\u003c\/td\u003e\n\u003ctd\u003e-12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel efficiency\u003c\/td\u003e\n\u003ctd\u003e+3% MPG (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech CapEx saved\u003c\/td\u003e\n\u003ctd\u003e$8–12M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Heartland Express detailing customer segments, channels, value propositions, key activities, partners, resources, cost structure, and revenue streams aligned with its trucking and logistics operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Heartland Express’s logistics strategy into a digestible one-page snapshot, saving hours of setup while remaining shareable and editable for team collaboration and quick executive review.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Load Planning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland optimizes load planning to lift asset utilization, matching tractors to high‑margin freight and cutting deadhead to under 15% companywide (2024 target), so tractors run productive loads more often; this scheduling helped sustain operating margins near 20% in 2024 by reducing empty miles and boosting revenue per tractor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDriver Recruitment and Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHeartland continuously sources and trains drivers to staff its ~3,000-truck fleet, spending roughly $6,000–$8,000 per new driver on recruitment and orientation and offering pay packages in the top quartile of trucking (average pay \u0026gt;$70,000\/year in 2024) plus late-model tractors to cut turnover; keeping driver churn below the industry average (Heartland targets \u0026lt;25% vs industry ~40% in 2024) secures service levels for blue-chip shippers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePreventive Fleet Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland runs a preventive maintenance program with scheduled inspections at 230+ regional terminals, cutting roadside breakdowns by ~35% and reducing maintenance-related downtime 18% year-over-year; routine servicing of 7,000+ tractors and 15,000+ trailers supports fleet longevity, safety, and the on-time delivery rate of ~94.5% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafety and Compliance Monitoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManagement uses integrated telematics to monitor driver behavior and vehicle health in real time, cutting harsh braking and speeding events by ~28% and downtime by ~15% year-over-year (2024 fleet metrics).\u003c\/p\u003e\n\u003cp\u003eThey run quarterly safety training and strict incident protocols, lowering accident frequency and insurance claims; this oversight preserves Heartland’s premium brand and trims total cost of risk by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time telematics: -28% risky events\u003c\/li\u003e\n\u003cli\u003eDowntime reduced: -15% YoY\u003c\/li\u003e\n\u003cli\u003eCost of risk cut: -12% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisition Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHeartland routinely acquires regional carriers to boost route density; since 2020 it closed 12 deals that expanded coverage by roughly 18% and added ~1,100 tractors, increasing revenue per tractor 4.2% in 2023.\u003c\/p\u003e\n\u003cp\u003eIntegration aligns safety programs, telematics, and dispatch with Heartland’s culture so synergies—fuel, maintenance, and route optimization—drive margin expansion and faster scale.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 acquisitions since 2020\u003c\/li\u003e\n\u003cli\u003e+18% geographic coverage\u003c\/li\u003e\n\u003cli\u003e~1,100 tractors added\u003c\/li\u003e\n\u003cli\u003e+4.2% revenue per tractor (2023)\u003c\/li\u003e\n\u003cli\u003eFocus: safety, telematics, dispatch alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeartland: 3,000‑Truck Fleet, \u0026gt;$70k Drivers, 94.5% Uptime, ~20% Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeartland runs optimized load planning, hires\/trains drivers for a ~3,000-truck fleet (avg pay \u0026gt;$70,000 in 2024), preventive maintenance across 230+ terminals, real-time telematics and quarterly safety programs, and acquisitive growth (12 deals since 2020) to keep deadhead \u0026lt;15%, uptime ~94.5%, driver churn \u0026lt;25%, and margins near 20%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e~3,000 trucks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg pay (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;$70,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeadhead target\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUptime (2025)\u003c\/td\u003e\n\u003ctd\u003e~94.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDriver churn target (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisitions since 2020\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating margin (2024)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Heartland Express Business Model Canvas—not a mockup or sample—and it matches exactly the file you’ll receive after purchase, ready for immediate use. When you complete your order, you’ll get this same professionally formatted document in editable Word and Excel formats with all sections included. No placeholders, no surprises—what you see is what you’ll own and can edit, present, or share instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749684457849,"sku":"heartlandexpress-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/heartlandexpress-business-model-canvas.png?v=1772216957","url":"https:\/\/growthsharematrix.com\/products\/heartlandexpress-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}