{"product_id":"henkel-business-model-canvas","title":"Henkel Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHenkel's Business Model Unveiled: A Strategic Deep Dive\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious about Henkel's winning formula? Our comprehensive Business Model Canvas breaks down their customer segments, value propositions, and revenue streams, offering a clear roadmap to their success.  Unlock the full strategic blueprint and gain actionable insights for your own business ventures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHenkel’s Adhesive Technologies, Beauty Care, and Laundry \u0026amp; Home Care divisions depend on a robust global network of raw material suppliers. These partnerships are vital for maintaining product quality and managing production costs effectively.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Henkel continued to emphasize collaboration with suppliers to meet ambitious sustainability targets. This includes increasing the proportion of recycled and bio-based raw materials in its product formulations, a key driver for its circular economy initiatives.\u003c\/p\u003e\n\u003cp\u003eFurthermore, Henkel actively works with its key raw material suppliers to reduce Scope 3 greenhouse gas emissions. This collaborative approach aims to improve the environmental footprint across the entire value chain, reflecting a shared commitment to climate action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Innovation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHenkel actively collaborates with technology firms, universities, and emerging startups to foster innovation across its diverse business segments.  For instance, in 2024, Henkel announced a significant partnership with a leading AI firm to integrate advanced machine learning into its supply chain, aiming for a projected 15% reduction in logistics costs by 2025.\u003c\/p\u003e\n\u003cp\u003eThese alliances are crucial for developing cutting-edge solutions, such as next-generation battery materials and advanced adhesives for the growing e-mobility sector, where Henkel invested over €50 million in R\u0026amp;D for these areas in 2023 alone.\u003c\/p\u003e\n\u003cp\u003eBy leveraging external expertise in areas like quantum computing and advanced material science, Henkel ensures it remains a leader in technological advancements, a strategy that has historically contributed to an average of 20% of its new product revenue originating from externally developed technologies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Production Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHenkel leverages a network of manufacturing and production partners to enhance its operational agility. While the company operates its own production sites, it also collaborates with contract manufacturers, particularly within its Consumer Brands division, to achieve greater production and supply chain efficiency.\u003c\/p\u003e\n\u003cp\u003eA key strategic objective for Henkel involves streamlining these crucial partnerships. This includes a deliberate effort to reduce the number of contract manufacturers, a move designed to significantly cut costs and simplify the overall complexity of its supply chain operations. For example, in 2024, Henkel continued its focus on supply chain optimization, aiming for substantial cost savings through these consolidations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailers and Distributors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHenkel's consumer brands, encompassing Beauty Care and Laundry \u0026amp; Home Care, rely heavily on a sprawling global network of retailers and distributors. These crucial partnerships act as the arteries through which Henkel's products reach consumers, directly impacting market penetration and ensuring prominent shelf space.  In 2024, Henkel continued to leverage these relationships to effectively promote its wide array of offerings.\u003c\/p\u003e\n\u003cp\u003eThese collaborations are fundamental to Henkel's ability to stay attuned to shifting consumer preferences and emerging market trends. By working closely with its retail and distribution partners, Henkel gains valuable insights that inform product development and promotional strategies, ensuring its portfolio remains relevant and competitive.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Reach:\u003c\/strong\u003e Henkel's extensive network ensures its products are available in numerous retail outlets worldwide, facilitating broad market access.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Penetration:\u003c\/strong\u003e Partnerships with key retailers are vital for securing prime shelf placement and driving sales volume for brands like Persil and Schwarzkopf.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer Insight:\u003c\/strong\u003e These relationships provide Henkel with real-time data on consumer behavior and purchasing patterns, enabling agile responses to market dynamics.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainability and Recycling Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHenkel actively partners with organizations driving sustainability and circular economy principles. These alliances are crucial for advancing its environmental goals. For instance, collaborations aim to reduce carbon footprints, such as the partnership with Synthomer focusing on adhesives. \u003c\/p\u003e\n\u003cp\u003eFurther strengthening its commitment, Henkel works with entities like the cyclos-HTP Institute to enhance the recyclability of its packaging materials. These strategic relationships underscore Henkel's dedication to eco-friendly innovation and responsible business practices, aligning with broader industry shifts towards sustainability. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePartnerships for Carbon Emission Reduction\u003c\/strong\u003e: Collaborations like the one with Synthomer target a decrease in carbon emissions within the adhesives sector.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging Recyclability Enhancement\u003c\/strong\u003e: Alliances with institutes such as cyclos-HTP Institute focus on improving the recyclability of packaging solutions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommitment to Circular Economy\u003c\/strong\u003e: These key partnerships are integral to Henkel's strategy for promoting a circular economy and reducing environmental impact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHenkel's Network: Driving Innovation, Efficiency, Sustainability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHenkel's success hinges on its extensive network of key partners. These include raw material suppliers essential for product quality and cost management, with a 2024 focus on sustainable and recycled materials. \u003c\/p\u003e\n\u003cp\u003eTechnological collaborations with AI firms and startups drive innovation, as seen in the 2024 AI partnership targeting a 15% logistics cost reduction by 2025. \u003c\/p\u003e\n\u003cp\u003eManufacturing partners, including contract manufacturers, enhance operational efficiency, with a 2024 strategy to consolidate these relationships for cost savings. \u003c\/p\u003e\n\u003cp\u003eRetail and distribution partners are critical for market penetration, providing consumer insights that inform product development. \u003c\/p\u003e\n\u003cp\u003eSustainability-focused organizations, like Synthomer and cyclos-HTP Institute, are integral to Henkel's circular economy and carbon reduction goals.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA detailed breakdown of Henkel's operations, covering its diverse customer segments across adhesives, beauty care, and laundry \u0026amp; home care, and outlining its value propositions and distribution channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSaves hours of formatting and structuring your own business model by providing a clear, pre-defined framework to organize Henkel's strategic elements.\u003c\/p\u003e\n\u003cp\u003eQuickly identify core components with a one-page business snapshot, alleviating the pain of sifting through extensive documentation to understand Henkel's operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development (R\u0026amp;D)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHenkel dedicates substantial resources to Research and Development, a cornerstone for innovation across its diverse business units. This investment fuels the creation of novel product formulations, the enhancement of existing technologies, and the pioneering of environmentally friendly solutions, crucial for maintaining market leadership.\u003c\/p\u003e\n\u003cp\u003eIn 2023, Henkel reported a notable increase in its R\u0026amp;D expenditure, reflecting its commitment to future growth and technological advancement. This focus on R\u0026amp;D allows Henkel to consistently introduce cutting-edge products that meet the dynamic demands of both industrial clients in Adhesive Technologies and consumers within its Brands segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHenkel's core operations revolve around the large-scale manufacturing of its wide array of products, from advanced adhesives and coatings to everyday consumer goods like detergents and beauty care items. This demands the management of intricate global production facilities.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Henkel continued its focus on optimizing these complex networks. For instance, the company has been investing in initiatives to streamline production lines and boost overall productivity across its manufacturing sites, aiming for greater efficiency and cost-effectiveness in its global operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management and Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHenkel's supply chain management is a core activity, focusing on streamlining the flow of raw materials and finished products globally.  This involves optimizing procurement, production processes, and distribution networks to enhance efficiency and reduce costs.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Henkel continued its commitment to supply chain optimization, aiming to simplify its complex global network and drive down logistics expenses. These initiatives are vital for maintaining competitive pricing and ensuring consistent product availability for consumers worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHenkel's marketing and brand management for its Consumer Brands are pivotal for creating strong consumer connections and driving sales.  This involves significant investment in advertising, innovative product introductions, and targeted promotions for well-established names such as Persil, Schwarzkopf, and Loctite.  In 2024, Henkel continued its focus on digital marketing, with a substantial portion of its advertising spend allocated to online channels to reach a wider audience.  Effective brand stewardship is crucial for defending market share and cultivating new customer bases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvertising Investment:\u003c\/strong\u003e Henkel allocated a significant portion of its 2024 budget towards integrated marketing campaigns across various media platforms, including digital and traditional advertising.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Portfolio Strength:\u003c\/strong\u003e Key brands like Persil and Schwarzkopf consistently rank high in consumer preference surveys, underscoring the success of Henkel's brand management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Innovation Launches:\u003c\/strong\u003e The company strategically launched new product variations and sustainable formulations in 2024, supported by robust marketing efforts to drive trial and adoption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Share Defense:\u003c\/strong\u003e Through consistent brand building and promotional activities, Henkel aims to maintain and grow its market share in competitive segments like laundry care and hair care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHenkel's sales and distribution are critical for its global reach, connecting its diverse product portfolio with various customer groups. This involves a multifaceted approach to ensure product availability and market penetration across different regions and industries.\u003c\/p\u003e\n\u003cp\u003eThe company manages dedicated sales teams tailored to specific customer segments, including industrial clients, retailers, and professional users. These teams are crucial for building relationships, understanding market needs, and driving sales effectively. For instance, in 2023, Henkel continued to invest in its digital sales channels to enhance customer experience and accessibility, complementing its traditional sales force.\u003c\/p\u003e\n\u003cp\u003eEstablishing robust and efficient distribution channels is paramount. Henkel utilizes a mix of direct sales, partnerships with distributors, and strategic alliances to ensure its products reach end-users reliably. This network is vital for maintaining a strong market presence and responding to local demands. The company's commitment to supply chain optimization in 2024 aims to further streamline these distribution efforts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlobal Sales Network:\u003c\/strong\u003e Henkel operates a vast sales and distribution network spanning over 70 countries, ensuring its products are accessible worldwide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Segmentation:\u003c\/strong\u003e Sales efforts are strategically aligned with distinct customer segments, including industrial manufacturers, small and medium-sized businesses, and consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistribution Channel Mix:\u003c\/strong\u003e The company employs a blend of direct sales, wholesale distribution, and e-commerce platforms to reach its diverse customer base effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2023 Performance Insight:\u003c\/strong\u003e In 2023, Henkel reported a sales increase in its Adhesive Technologies business, partly driven by effective sales and distribution strategies in key markets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Lab to Market: Comprehensive Global Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHenkel's key activities encompass innovation through robust Research and Development, efficient global manufacturing, and sophisticated supply chain management. These are complemented by strong marketing and brand management, particularly for its consumer goods, and a widespread sales and distribution network to reach diverse customer segments.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Business Model Canvas preview you are viewing is the actual document you will receive upon purchase. This means the structure, content, and formatting are identical to the final deliverable, offering complete transparency. You'll gain full access to this comprehensive analysis of Henkel's business strategy, ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611279671673,"sku":"henkel-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/henkel-business-model-canvas.png?v=1754754404","url":"https:\/\/growthsharematrix.com\/products\/henkel-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}