{"product_id":"highwoods-bcg-matrix","title":"Highwoods Properties Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHighwoods Properties sits at a pivotal crossroads—its core office assets show strong cash-generation in established markets while select development projects resemble Question Marks with upside if leasing momentum improves; a few underperforming assets edge toward Dogs and warrant disposal. This concise preview highlights portfolio dynamics and capital-allocation dilemmas. Purchase the full BCG Matrix to get quadrant-by-quadrant placements, data-driven recommendations, and downloadable Word and Excel files to guide strategic investment and operational decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Belt BBD Flagship Properties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSun Belt BBD Flagship Properties show Highwoods’ core leadership in Best Business Districts like Nashville and Tampa, holding occupancy near 89% as of Q4 2025 and driving prime rents about 6% above market averages.\u003c\/p\u003e\n\u003cp\u003eThey benefit from a clear flight to quality as tenants favor amenity-rich offices in growing southern corridors, supporting NOI growth and lower vacancy risk.\u003c\/p\u003e\n\u003cp\u003eThese assets produce strong cash flow but need continuous capex—Highwoods spent roughly $65M in 2025 on upgrades—to sustain rent growth and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNashville Growth Node Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNashville Growth Node Portfolio is a Star in Highwoods Properties' BCG matrix, driving 28% of GAAP rental revenue in 2025 as corporate in-migration lifts Sun Belt demand.\u003c\/p\u003e\n\u003cp\u003eHighwoods holds a top market share locally and closed a 145,000 sq ft lease at Symphony Place in 2025, reflecting continued large-scale tenant wins.\u003c\/p\u003e\n\u003cp\u003eIt remains capital-intensive—major leasing spend and tenant incentives—but captures peak office demand and high rent growth versus other markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePre-Leased Development Pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Highwoods Properties held a $474M development pipeline about 78% pre-leased, showing dominant share in new-build offices; GlenLake Three (Raleigh) and Granite Park Six (Dallas) are lead projects. These assets drive high growth but consume heavy construction cash; they should rapidly stabilize and convert into Cash Cows at full occupancy, boosting portfolio NOI and long-term FFO.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCharlotte Uptown Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHighwoods added 6Hundred at Legacy Union (Class AA, completed 2025) to its Charlotte Uptown assets; leasing jumped from 84% to 89% within months, signaling market dominance in a growing finance hub and validating Star status.\u003c\/p\u003e\n\u003cp\u003eThe asset needs short-term stabilization capital but targets projected yields of 8%, and as occupancy hits mid-90s it should become a primary revenue generator for Highwoods.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisition: 6Hundred at Legacy Union, completed 2025\u003c\/li\u003e\n\u003cli\u003eLeasing: 84% → 89% shortly after acquisition\u003c\/li\u003e\n\u003cli\u003eProjected yield: 8%\u003c\/li\u003e\n\u003cli\u003eRequires stabilization capital; path to core revenue as occupancy rises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDallas BBD Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHighwoods’ strategic entry into Dallas BBDs—Preston Center and Legacy—has created Stars in its BCG Matrix, driven by \u0026gt;95% occupancy and average asking rents up ~12% YoY as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eJoint venture projects like The Terraces sit in supply-constrained submarkets with \u0026lt;10% new office supply pipeline and posted NOI yields ~7.5% in 2025, boosting cash returns.\u003c\/p\u003e\n\u003cp\u003eContinued capital deployment lets Highwoods capture outsized market share in one of the fastest-growing U.S. office markets, where Class A rent growth outpaced national office rents by ~800 bps in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOccupancy \u0026gt;95%; avg rents +12% YoY (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eNew supply \u0026lt;10% pipeline; NOI ~7.5% (2025)\u003c\/li\u003e\n\u003cli\u003eClass A rent growth +800 bps vs national (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSun Belt \u0026amp; BBD drive 36% revenue; 89–95% occupancy, rents +6–12%, $474M pipeline\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHighwoods’ Sun Belt and BBD Stars drove 36% of GAAP rental revenue in 2025, with occupancy 89–95% and avg rents +6–12% YoY; 2025 capex was $65M and development pipeline $474M (78% pre-leased) targeting ~7–8% yields as assets stabilize.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGAAP revenue share\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e89–95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg rent growth\u003c\/td\u003e\n\u003ctd\u003e+6–12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$65M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDev pipeline\u003c\/td\u003e\n\u003ctd\u003e$474M (78% pre-leased)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTarget yield\u003c\/td\u003e\n\u003ctd\u003e7–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix mapping Highwoods’ assets: Stars (high-growth core properties), Cash Cows (stable, high-yield office centers), Question Marks (developing sites), Dogs (underperforming holdings).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Highwoods Properties BCG Matrix placing each business unit in a quadrant for rapid portfolio clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Raleigh Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRaleigh is Highwoods Properties’ largest, most mature market, producing steady cash flow that funds other growth initiatives; as of FY 2025 the Raleigh portfolio accounted for about 28% of company NOI (roughly $110M of $390M consolidated NOI) and maintains occupancy near 95%.\u003c\/p\u003e\n\u003cp\u003eWith high market share and long-standing assets, tenant mix skews to tech and healthcare—major tenants include Red Hat-era tech firms and UNC Health affiliates—providing lease stability and multi-year rent rolls.\u003c\/p\u003e\n\u003cp\u003eBecause Raleigh is mature, promotional and leasing spend is lower versus new markets, letting Highwoods effectively milk consistent NOI with capex focused on value maintenance rather than large tenant incentives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBBD Medical and Healthcare Tenants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 35% of Highwoods Properties’ 2025 NOI came from healthcare and life-sciences tenants, whose creditworthy profiles and 85%+ retention rates keep occupancy steady in established markets like Research Triangle Park and Nashville.\u003c\/p\u003e\n\u003cp\u003eThese specialized office spaces see low turnover and predictable 2.5%–3.0% annual rent escalations, making them Cash Cows that fund debt service and support the company’s $0.26 quarterly dividend per share in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRichmond Core Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRichmond Core Assets supply steady NOI: Highwoods reported Richmond region stabilized occupancy ~95% and same-store NOI growth ~2.5% in 2024, delivering low-capex cash returns that fund growth elsewhere.\u003c\/p\u003e\n\u003cp\u003eHighwoods dominates the Richmond BBD with limited new office deliveries (0–1 major projects 2023–25), preserving \u0026gt;30% operating margins and reducing leasing competition.\u003c\/p\u003e\n\u003cp\u003eManagement treats these buildings as cash cows, recycling annual free cash flow—roughly $20–40M\/year from the region—into higher-growth Sun Belt acquisitions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlanta BBD Operating Properties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFollowing 2025 stabilization of multiple Atlanta developments, Atlanta BBD Operating Properties shifted from Stars to Cash Cows, achieving 95% average occupancy and generating $78 million in net operating income for 2025, with stabilized yields near 7.5% that exceed Highwoods Properties’ estimated weighted average cost of capital of ~6.2%.\u003c\/p\u003e\n\u003cp\u003eThese assets produce predictable, surplus cash flow and liquid capital—about $120 million in distributable free cash in 2025—earmarked to fund Question Mark repositioning projects across the portfolio.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e95% avg occupancy in 2025\u003c\/li\u003e\n\u003cli\u003e$78M 2025 NOI\u003c\/li\u003e\n\u003cli\u003e7.5% stabilized yield vs 6.2% WACC\u003c\/li\u003e\n\u003cli\u003e$120M distributable cash for redeployments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated Fee Simple Land Holdings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHighwoods’ 2024 purchase of fee simple title under Century Center cut annual ground-lease costs by about $2.1M and raised portfolio NOI margins by ~120 basis points, boosting free cash flow and making these core office assets true Cash Cows.\u003c\/p\u003e\n\u003cp\u003eRemoving ground leases improves net margins, reduces capex uncertainty, and increases borrowing capacity; the fee-simple move lifted FFO per share guidance by ~0.03 in 2024 and strengthened liquidity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 Century Center fee-simple buy: reduced ground rent ~$2.1M\u003c\/li\u003e\n\u003cli\u003eNOI margin uplift: ~120 bps\u003c\/li\u003e\n\u003cli\u003eFFO\/share improvement: +$0.03 (2024 guidance)\u003c\/li\u003e\n\u003cli\u003eHigher borrowing capacity, lower operating volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHighwoods’ Cash-Cow Trio: 95% Occupancy, 7.5% Yield, $120M Distributable (2025)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRaleigh, Richmond, and stabilized Atlanta assets act as Highwoods’ Cash Cows, delivering ~95% occupancy, ~35% healthcare NOI mix, consolidated NOI contributions: Raleigh ~$110M (28%), Atlanta ~$78M (2025), Richmond free cash ~$20–40M; portfolio yields ~7.5% vs WACC ~6.2%, distributable cash ~ $120M (2025), Century Center fee-simple saved ~$2.1M ground rent, +120bps NOI margin.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRaleigh NOI\u003c\/td\u003e\n\u003ctd\u003e$110M (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAtlanta NOI\u003c\/td\u003e\n\u003ctd\u003e$78M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYield vs WACC\u003c\/td\u003e\n\u003ctd\u003e7.5% vs 6.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributable cash\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eHighwoods Properties BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Highwoods Properties BCG Matrix you'll receive after purchase—fully formatted, analysis-ready, and free of watermarks or demo content. It mirrors the final downloadable report, crafted with market-backed insights and strategic clarity, so there are no surprises when it arrives in your inbox. Upon purchase you’ll get the editable, print-ready document immediately for presentations, planning, or client delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748023808377,"sku":"highwoods-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/highwoods-bcg-matrix.png?v=1772203948","url":"https:\/\/growthsharematrix.com\/products\/highwoods-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}