{"product_id":"his-marketing-mix","title":"H.I.S. Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how H.I.S. synchronizes Product, Price, Place, and Promotion to capture market share—this preview highlights strengths and gaps, but the full 4P’s Marketing Mix Analysis delivers actionable strategies, data-driven insights, and an editable presentation to fast-track your planning and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Package Tours\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH.I.S. core product, the Ciao brand, sells all-inclusive holiday packages bundling airfare, hotels, and local transport, targeting both international and domestic travelers and generating about ¥48.2 billion in 2024 travel revenue for the group.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Ciao adds personalized itinerary options—custom excursions and date-flexible flights—while keeping guided-tour safeguards; 38% of bookings in 2025 used at least one customization add-on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovative Hotel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH.I.S.’s Innovative Hotel Management, via the Henn na Hotel chain, sells a tech-first stay using robots and IoT to boost efficiency and novelty; occupancy averaged 68% in 2024 versus 59% for Japan budget hotels, showing strong appeal to tech-savvy guests.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the product added energy-saving HVAC, LED retrofits, and automated check-in kiosks, cutting operational costs ~12% and lowering front-desk labor by 35%, while promoting sustainability to eco-conscious travelers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Travel Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH.I.S. Corporate Travel Management offers MICE support and corporate travel consulting, serving 12,000+ corporate clients worldwide and managing $1.1B in annual corporate travel spend as of 2025.\u003c\/p\u003e\n\u003cp\u003eServices are tailored to cut travel costs—clients report average savings of 18% on air and hotel bookings—and to ensure employee safety and comfort with 24\/7 duty-of-care protocols.\u003c\/p\u003e\n\u003cp\u003eThe company’s proprietary platform tracks expenses, automates per-diem reconciliation, and coordinates multi-leg itineraries across time zones, reducing schedule conflicts by 27% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Ticketing and Transportation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eH.I.S. sells global tickets via partnerships with 400+ international airlines, handling ~6 million annual flight bookings (2024), plus rail passes, car rentals, and bus tours to cover last-mile travel for leisure and corporate clients.\u003c\/p\u003e\n\u003cp\u003eThe integrated inventory positions H.I.S. as a one-stop transportation hub, increasing cross-sell: ancillary revenue grew 18% YoY in 2024 and transport bookings represent ~42% of total transaction value.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e400+ airline partners\u003c\/li\u003e\n\u003cli\u003e~6M flight bookings (2024)\u003c\/li\u003e\n\u003cli\u003e18% YoY ancillary revenue growth (2024)\u003c\/li\u003e\n\u003cli\u003eTransport = ~42% of transaction value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Niche Tourism\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eH.I.S. launched a 2025 sustainable-niche line: small-group eco-tours and cultural-preservation packages to rural Japan, SE Asia, and Peru, aimed at ethical travelers; average tour price ¥150,000 (≈USD 1,000) with 18% gross margin uplift vs core products.\u003c\/p\u003e\n\u003cp\u003eThese tours channel 10–15% of revenue to local partners and conservation, target the 34% of travelers who choose sustainable options in 2024–25, and grew bookings 27% YoY in H1 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAvg price ¥150,000 \/ USD 1,000\u003c\/li\u003e\n\u003cli\u003e18% higher gross margin\u003c\/li\u003e\n\u003cli\u003e10–15% revenue to locals\/conservation\u003c\/li\u003e\n\u003cli\u003e34% market of sustainability-minded travelers\u003c\/li\u003e\n\u003cli\u003e27% bookings growth YoY H1 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eH.I.S. boosts travel revenue to ¥48.2B; strong occupancy, ancillary \u0026amp; eco-tour growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH.I.S. core Ciao packages and Henn na Hotel stays drove ¥48.2B travel revenue (2024); 38% bookings used custom add-ons in 2025; Henn na occupancy 68% (2024) vs Japan budget 59%; corporate unit manages $1.1B spend for 12,000 clients; ~6M flights (2024), 400+ airline partners, ancillary revenue +18% YoY (2024); eco-tours avg ¥150,000, +18% margin, bookings +27% H1 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Travel Revenue\u003c\/td\u003e\n\u003ctd\u003e¥48.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomizations (2025)\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHenn na Occupancy (2024)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlight Bookings (2024)\u003c\/td\u003e\n\u003ctd\u003e~6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirline Partners\u003c\/td\u003e\n\u003ctd\u003e400+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary Rev Growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate Spend (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-tour Avg Price\u003c\/td\u003e\n\u003ctd\u003e¥150,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-tour Margin Uplift\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEco-tour Growth H1 2025\u003c\/td\u003e\n\u003ctd\u003e+27% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into H.I.S.’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the H.I.S. 4P's into a concise, at-a-glance format that speeds stakeholder alignment and decision-making, ideal for presentations or quick strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eH.I.S. operates over 600 retail outlets—about 420 in Japan and 180 across Asia, Europe, and North America—providing high-touch consultation for complex itineraries; in FY2024 retail accounted for roughly 35% of group revenue (¥145bn of ¥415bn). Staffed by certified travel consultants, branches deliver personalized planning and upsell ancillaries, raising average transaction value by ~28% versus online bookings. This brick-and-mortar network remains a clear differentiator against purely digital rivals, capturing customers who value face-to-face service.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Online Booking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cph.i.s. has invested over since in digital infrastructure offering a user-friendly website and mobile app for bookings which processed of total transactions\u003e\n\u003cpthe platforms link to real-time inventory flight and hotel confirmations booking abandonment by versus\u003e\n\u003cpby end-2025 the interface added ai-driven recommendations lifting conversion rates from to in pilot markets.\u003e\n\u003c\/pby\u003e\u003c\/pthe\u003e\u003c\/ph.i.s.\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Subsidiaries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH.I.S. runs over 200 international subsidiaries and partner offices across 60 countries (2025), letting it negotiate regional supplier rates often 10–25% below market and deliver local support—reducing claim resolution time from 72 to 24 hours on average. Physical offices in key destinations boost trust and emergency response, cutting evacuation and rebooking costs by an estimated 15% per incident.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eH.I.S. operates as a wholesaler to travel agencies and service providers, distributing curated tours and hotel inventory via a B2B network to reach buyers who never touch the consumer brand.\u003c\/p\u003e\n\u003cp\u003eThis multi-layered channel drove ~35% of H.I.S. group sales in FY2024 (ended Mar 2024), supporting higher volumes and 18% YoY market-penetration growth in APAC wholesale segments.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of FY2024 revenue from B2B wholesale\u003c\/li\u003e\n\u003cli\u003e18% YoY wholesale penetration growth (APAC)\u003c\/li\u003e\n\u003cli\u003eHigher load factors, lower per-unit CAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe H.I.S. mobile app functions as a portable travel assistant, delivering digital tickets, itinerary management, and real-time updates that cut customer service load by 28% and reduce check-in time by 35% (2024 internal metrics).\u003c\/p\u003e\n\u003cp\u003eIt serves as a distribution channel for last-minute deals and location-based services, generating 22% of mobile bookings and increasing ancillary revenue per trip by $8 in 2024.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the app is the loyalty hub, with 1.3M active loyalty users and a 14% higher repeat-booking rate versus non-app users, boosting retention and CLV (customer lifetime value).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital tickets, itineraries, live updates\u003c\/li\u003e\n\u003cli\u003e22% mobile bookings; $8 extra ancillaries\/trip (2024)\u003c\/li\u003e\n\u003cli\u003e28% fewer support contacts; 35% faster check-in\u003c\/li\u003e\n\u003cli\u003e1.3M loyalty users; 14% higher repeat rate (late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eH.I.S. omni-channel: 600+ stores, 62% digital, ¥145B revenue, 1.3M app users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eH.I.S. omni-channel distribution: 600+ stores (420 Japan), 62% digital transactions (2024), retail\/B2B each ≈35% revenue (FY2024 ¥145bn), app: 1.3M loyalty users, 22% mobile bookings, AI lift conversion 3.8→5.6% (pilot), wholesale 200+ offices in 60 countries, negotiated supplier discounts 10–25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e600+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txns\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail rev\u003c\/td\u003e\n\u003ctd\u003e¥145bn (35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eH.I.S. 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual H.I.S. 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751171404153,"sku":"his-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/his-marketing-mix.png?v=1772228563","url":"https:\/\/growthsharematrix.com\/products\/his-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}