{"product_id":"hlfg-marketing-mix","title":"Hong Leong Financial Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Hong Leong Financial blends competitive product offerings, strategic pricing, targeted distribution, and integrated promotions to strengthen market position and customer loyalty—this concise preview highlights key moves and outcomes. Ready for implementation, the full 4Ps Marketing Mix Analysis provides editable slides, real-world data, and actionable recommendations to save research time and power presentations—get instant access to deepen your strategic edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Commercial and Islamic Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHong Leong Bank offers a full suite of retail and corporate products—savings, mortgages, credit cards—serving about 3.2 million customers and contributing to group loans of RM144.2 billion as of FY2024, addressing everyday and business finance needs.\u003c\/p\u003e\n\u003cp\u003eHong Leong Islamic Bank provides Shariah-compliant solutions—home financing, deposit accounts, and sukuk-linked investments—supporting Malaysia’s Islamic finance growth; Islamic assets reached RM38.5 billion in 2024 within the group.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLife and General Insurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpthrough hong leong assurance and partner msig the group offers life health general asset cover that targets both individuals corporates with gwp written premium reaching myr in by end-2025 personalized plans driven analytics of new policies improving retention lowering claims frequency year-on-year.\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInvestment Banking and Capital Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHong Leong Investment Bank offers corporate finance, debt capital markets, and stockbroking to institutions and retail clients, supporting capital raises across ASEAN—HKL reported RM1.2bn in ECM\/DCM deals in 2024 and handled RM3.8bn in brokerage turnovers YTD 2025; research and advisory teams cover 120+ ASEAN issuers to guide strategic decisions, driving client wealth creation and efficient market access.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHong Leong Financial offers wealth and asset management via Hong Leong Asset Management, covering unit trusts, private banking, and discretionary portfolio management aimed at long-term capital appreciation and income generation.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024 the group managed over RM18 billion in assets (AUM), and digital tools introduced in 2023 increased online portfolio interactions by 42%, improving transparency and client control.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRange: unit trusts, private banking, discretionary mandates\u003c\/li\u003e\n\u003cli\u003eAUM: ~RM18 billion (FY2024)\u003c\/li\u003e\n\u003cli\u003eFocus: capital growth + income\u003c\/li\u003e\n\u003cli\u003eDigital: 42% rise in online interactions since 2023\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Financial Services and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphlfg has prioritized digital-first products banking apps and sme payment gateways active digital users to million transactions myr billion in\u003e\n\u003cpthese apps use biometric logins and real-time processing cutting average transaction time to under seconds fraud rates by year-on-year.\u003e\n\u003cpby hlfg rolled out embedded finance features across non-financial partners generating myr million in fee income.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M active digital users (2024)\u003c\/li\u003e\n\u003cli\u003eMYR 48B digital transactions (2024)\u003c\/li\u003e\n\u003cli\u003eAvg tx time \u0026lt;3s; fraud -18% YoY\u003c\/li\u003e\n\u003cli\u003e12 partners; MYR 320M embedded income (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthese\u003e\u003c\/phlfg\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHLFG: RM144bn loans, RM38.5bn Islamic assets, 3.2M customers—digital-first growth engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHLFG offers retail, Islamic, insurance, investment banking, and asset management products—3.2M customers, group loans RM144.2bn (FY2024), Islamic assets RM38.5bn (2024), GWP RM1.2bn (2024), AUM ~RM18bn (FY2024); digital-first: 1.2M active users, MYR48bn digital tx (2024), avg tx \u0026lt;3s, fraud -18% YoY, 12 embedded partners generating MYR320m (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e3.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup loans\u003c\/td\u003e\n\u003ctd\u003eRM144.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIslamic assets\u003c\/td\u003e\n\u003ctd\u003eRM38.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGWP\u003c\/td\u003e\n\u003ctd\u003eRM1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e~RM18bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e1.2M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx\u003c\/td\u003e\n\u003ctd\u003eMYR48bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbedded income\u003c\/td\u003e\n\u003ctd\u003eMYR320m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Hong Leong Financial’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a focused marketing positioning analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Hong Leong Financial’s 4P insights into a concise, at-a-glance summary ideal for leadership briefings or rapid alignment, making the brand’s product, price, place, and promotion strategy easy to present and discuss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHLFG maintains a network of over 300 branches across Malaysia, serving urban business hubs and rural communities and supporting RM billion-scale loan and deposit operations as of FY2024; these branches are key touchpoints for complex financial consultations and relationship management.\u003c\/p\u003e\n\u003cp\u003eBranches enable high-touch advisory for high-net-worth clients—over 10% of HLFG’s private banking assets under management in 2024—where digital channels lack nuance for bespoke wealth planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHLB Connect serves as Hong Leong Bank’s primary digital distribution channel, delivering 24\/7 global access to banking and investment services to over 3.2 million users as of Dec 2025.\u003c\/p\u003e\n\u003cp\u003eCustomers can transfer funds, apply for loans, and manage insurance policies remotely, with digital loans rising 28% YoY in 2024 and e-insurance premiums up 34%.\u003c\/p\u003e\n\u003cp\u003eOngoing mobile UI upgrades—monthly release cadence since 2023—keep the group competitive in fintech, reducing app drop-off by 12% and boosting mobile logins to 68% of total digital sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHLFG has expanded into key ASEAN markets and China, holding strategic stakes such as a 14.6% share in Bank of Chengdu (2024), enabling cross-border trade financing and treasury services for Malaysian firms; its regional network supported RM12.4bn in international loans in 2024, easing expansion for exporters. This geographic diversification gives investors a bridge to high-growth Asian economies, with HLFG’s overseas income rising to 18% of group revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Agency and Brokerage Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHong Leong Financial distributes insurance and investment products via ~9,000 agents and 1,200 licensed financial planners as of 2025, covering rural and urban segments to boost penetration.\u003c\/p\u003e\n\u003cp\u003eThe group adds third-party partnerships and bancassurance with Hong Leong Bank and others, contributing ~35% of new-premium flows in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~9,000 agents, 1,200 planners (2025)\u003c\/li\u003e\n\u003cli\u003eBancassurance share ~35% new premiums (2024)\u003c\/li\u003e\n\u003cli\u003eMulti-channel reach: rural to urban professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Terminals and Smart Branches\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHLFG operates over 1,200 automated teller machines and 450 cash deposit machines across Malaysia (2025), ensuring wide liquidity access in malls, transit hubs and business districts.\u003c\/p\u003e\n\u003cp\u003eAbout 120 branches were converted to smart centers by Q4 2024, using self-service kiosks that cut average queue time by ~40% and lower branch operating costs.\u003c\/p\u003e\n\u003cp\u003eThese smart branches offer a hybrid model: automation for routine transactions plus staff for advisory services, improving customer throughput and upsell rates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ ATMs; 450 CDMs (2025)\u003c\/li\u003e\n\u003cli\u003e120 smart branches converted (Q4 2024)\u003c\/li\u003e\n\u003cli\u003e~40% reduction in queue time\u003c\/li\u003e\n\u003cli\u003eHybrid automation + staff model\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHLFG: 300+ branches, 3.2M digital users, 18% overseas revenue—regional growth momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHLFG’s place strategy mixes 300+ Malaysian branches, 1,200+ ATMs\/450 CDMs, 120 smart branches (Q4 2024), 3.2m HLB Connect users (Dec 2025), ~9,000 agents\/1,200 planners (2025), 14.6% stake in Bank of Chengdu, RM12.4bn international loans (2024), overseas income 18% of revenue (FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/CDMs\u003c\/td\u003e\n\u003ctd\u003e1,200+\/450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart branches\u003c\/td\u003e\n\u003ctd\u003e120 (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e3.2m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgents\/planners\u003c\/td\u003e\n\u003ctd\u003e9,000\/1,200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas income\u003c\/td\u003e\n\u003ctd\u003e18% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHong Leong Financial 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Hong Leong Financial 4P's Marketing Mix document you’ll receive instantly after purchase—complete, editable, and ready for immediate use; no samples or mockups, just the final analysis you see.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750260158841,"sku":"hlfg-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hlfg-marketing-mix.png?v=1772223665","url":"https:\/\/growthsharematrix.com\/products\/hlfg-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}