{"product_id":"hnair-business-model-canvas","title":"Hainan Airlines Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHainan Airlines BMC: Compact Blueprint of Customers, Partners, Revenue \u0026amp; Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Hainan Airlines’s business model—this concise Business Model Canvas maps customer segments, key partners, revenue streams and cost drivers to reveal how the airline competes and scales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiaoning Fangda Group Industrial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs controlling shareholder after the 2021 restructuring, Liaoning Fangda Group Industrial supplies crucial financial backing and board-level governance, having injected equity and guarantees that helped Hainan Airlines raise about CNY 10.5 billion in 2023–2024 debt and equity facilities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Airline Alliances and Codeshare Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHainan Airlines uses extensive codeshare ties with over 30 international carriers—covering Europe, North America and Asia—to expand its network without flying every leg, boosting its 2024 international seat capacity by roughly 18% versus operating-only routes. These alliances help Hainan compete with larger state-owned rivals like Air China (2024 revenue RMB 183.5 billion) by improving connectivity and feeding its China domestic hub flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAircraft and Engine Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHainan Airlines partners with Boeing and Airbus for fleet modernization, including 787 Dreamliners and A320neo-family jets, with over 60 widebodies and 120 narrowbodies on order or delivery as of Dec 31, 2025, lowering fuel burn ~20% per seat. These alliances include long-term maintenance and technical training contracts that drive higher safety compliance and cut lifecycle maintenance costs by an estimated 15–25%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Government and Airport Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStrong ties with the Hainan provincial government and Haikou Meilan and Sanya Phoenix airport authorities anchor Hainan Airlines’ hub strategy; since 2023 the province subsidized roughly CNY 200–350 million annually for international route launches, and slot allocations prioritized Hainan carriers to support Free Trade Port growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSubsidies: CNY 200–350M\/year (since 2023)\u003c\/li\u003e\n\u003cli\u003ePriority slots at Meilan and Phoenix\u003c\/li\u003e\n\u003cli\u003eFree Trade Port policy boosting international traffic +12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Systems and Travel Agencies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePartnerships with Amadeus, Sabre and Chinese OTAs like Trip.com drive Hainan Airlines’ global reach, handling ~40–55% of ticket distribution in 2024 and enabling real-time fare updates and inventory sharing across 190+ routes.\u003c\/p\u003e\n\u003cp\u003eThese platforms supply the tech backbone for dynamic pricing and revenue management, helping optimize load factors (2024 avg 82%) and reduce unsold seats by ~12% versus direct-only sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAmadeus\/Sabre\/Trip.com: ~40–55% distribution (2024)\u003c\/li\u003e\n\u003cli\u003eReach: 190+ routes global\u003c\/li\u003e\n\u003cli\u003eLoad factor: 82% avg (2024)\u003c\/li\u003e\n\u003cli\u003eUnsold-seat reduction: ~12% vs direct-only\u003c\/li\u003e\n\u003cli\u003eBenefit: real-time pricing, dynamic inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLiaoning Fangda-backed carrier scales intl capacity +18%, CNY10.5B funding, fuel cuts ~20%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLiaoning Fangda provides equity and guarantees, enabling ~CNY 10.5B in 2023–24 funding; codeshares with 30+ carriers raised international seat capacity ~18% in 2024; Boeing\/Airbus orders (60+ widebodies, 120+ narrowbodies by 31‑Dec‑2025) cut fuel burn ~20%\/seat; provincial subsidies CNY 200–350M\/yr since 2023; distribution partners (Amadeus\/Sabre\/Trip.com) handled ~40–55% tickets in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiaoning Fangda\u003c\/td\u003e\n\u003ctd\u003eCNY 10.5B funding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCodeshares\u003c\/td\u003e\n\u003ctd\u003e+18% intl seats (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoeing\/Airbus\u003c\/td\u003e\n\u003ctd\u003e60+\/120+ on order (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHainan govt\u003c\/td\u003e\n\u003ctd\u003eCNY 200–350M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003e40–55% tickets (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Hainan Airlines detailing 9 blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—aligned with its full-service carrier strategy, fleet and hub investments, premium and leisure market focus, and competitive advantages, useful for presentations, investor discussions, and strategic analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Hainan Airlines’ business model with editable cells to quickly pinpoint how fleet strategy, route networks, loyalty programs, and partnerships relieve operational and customer pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlight Operations and Route Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFlight operations run Hainan Airlines’ complex schedule of domestic and intercontinental passenger flights, optimizing route profitability across Asia, Europe, North America and Oceania while managing crews and aircraft utilization; in 2024 the carrier reported system-wide load factor of ~82% and domestic RPKs up 6% year-on-year. By 2025 focus stays on high-demand domestic trunk routes and a recovering international network, with on-time performance targets near 80% and route-level yield optimization to restore pre-2019 margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAircraft Maintenance and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHainan Airlines maintains safety and reliability via in-house and contracted MRO (maintenance, repair, and overhaul) across its ~350-aircraft fleet, conducting routine checks, engine overhauls, and structural repairs to meet CAAC and ICAO standards; in 2024 the airline reported a 99.6% dispatch reliability rate, cutting unscheduled groundings to 0.4% (company safety report, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHainan Airlines spends heavily to keep a premium image, funding service upgrades and global PR; marketing and brand costs were ~RMB 1.2 billion (US$170M) in 2024, supporting higher yields on long-haul routes.\u003c\/p\u003e\n\u003cp\u003eThey run Fortune Wings loyalty (over 50 million members by 2025) and targeted ad campaigns in Europe, North America and SEA to protect market share against low-cost carriers and justify premium fares.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGround Handling and Logistics Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe airline runs passenger check-in, baggage handling, and cargo logistics across major hubs (Haikou, Beijing, Shenzhen), supporting ~28 million passengers and ~400,000 tonnes of belly cargo in 2024; ground ops cut average turnaround by 12% and lift on-time departures, directly boosting customer satisfaction and yield on cargo flights.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHandles check-in, boarding, baggage, cargo\u003c\/li\u003e\n\u003cli\u003eSupports 28M pax, 400k t cargo (2024)\u003c\/li\u003e\n\u003cli\u003eReduces turnaround time ~12%\u003c\/li\u003e\n\u003cli\u003eRaises on-time departures and cargo yield\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Procurement and Fuel Hedging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHainan Airlines centrally manages procurement of jet fuel, catering, and on-board amenities to trim unit costs; fuel hedges covered about 35% of projected 2025 jet fuel needs, limiting exposure to Brent volatility after global oil averaged $82\/bbl in 2024.\u003c\/p\u003e\n\u003cp\u003eThis sourcing keeps cost per ASK (available seat-km) competitive—reported CASK ex-fuel fell 4.1% in 2024—while preserving premium service quality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFuel hedges ≈35% for 2025\u003c\/li\u003e\n\u003cli\u003eBrent avg $82\/bbl in 2024\u003c\/li\u003e\n\u003cli\u003eCASK ex-fuel down 4.1% in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: fuel, catering, amenities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHainan Airlines: 28M pax, ~350 fleet, 82% LF, 99.6% dispatch, 50M+ loyalty\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFlight ops, MRO, ground handling, procurement, loyalty and marketing drive Hainan Airlines’ core value: 28M pax, ~350 aircraft, 400k t cargo (2024); load factor ~82%, dispatch reliability 99.6%, CASK ex-fuel down 4.1%, fuel hedges ~35% for 2025, marketing spend RMB1.2B, Fortune Wings \u0026gt;50M members (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePax\u003c\/td\u003e\n\u003ctd\u003e28M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e~350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoad factor\u003c\/td\u003e\n\u003ctd\u003e~82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispatch\u003c\/td\u003e\n\u003ctd\u003e99.6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCargo\u003c\/td\u003e\n\u003ctd\u003e400k t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASK ex-fuel\u003c\/td\u003e\n\u003ctd\u003e-4.1% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuel hedges\u003c\/td\u003e\n\u003ctd\u003e~35% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing\u003c\/td\u003e\n\u003ctd\u003eRMB1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;50M members (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Hainan Airlines Business Model Canvas file—not a mockup—and it reflects the exact structure, content, and design you’ll receive after purchase.\u003c\/p\u003e\n\u003cp\u003eWhen you complete your order, you’ll download the same professional document ready for editing and presentation in Word and Excel formats, with no hidden pages or placeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748683002233,"sku":"hnair-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hnair-business-model-canvas.png?v=1772210570","url":"https:\/\/growthsharematrix.com\/products\/hnair-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}