{"product_id":"horizonbank-marketing-mix","title":"Horizon Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Horizon Bank’s product offerings, competitive pricing, distribution channels, and promotional tactics combine to build customer trust and growth—this concise analysis highlights key strengths and gaps to inform strategy. Get the full 4Ps Marketing Mix for an editable, presentation-ready deep dive with data-driven insights, practical recommendations, and ready-to-use slides to save hours of work and sharpen your decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHorizon Bank provides tailored credit and working-capital facilities for Midwest mid-market firms, focusing on equipment financing and liquidity to drive regional industrial growth; average commercial loan size in 2025 ~ $2.8M with 6.2% y\/y portfolio growth. By end-2025 the suite includes advanced treasury management (cash forecasting, ACH, sweep) improving client AR days by ~12% in pilot clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Mortgage and Consumer Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHorizon Bank offers fixed- and adjustable-rate mortgages plus first-time buyer programs, funding roughly $850M in residential mortgages in 2024 to serve Indiana and Michigan demand.\u003c\/p\u003e\n\u003cp\u003eConsumer credit includes personal loans and auto financing with digital approvals averaging 24-hour decisions, supporting a 2.9% net charge-off rate in 2024 to preserve loan quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Banking and Specialized Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHorizon Bank’s agricultural banking offers seasonal operating lines and long-term land loans, supporting ~8,200 Midwest farms and $1.1B in ag loans as of Q4 2025.\u003c\/p\u003e\n\u003cp\u003eSpecialized advisors help farmers hedge commodity-price swings and finance equipment upgrades; 62% of ag clients used advisory services in 2025.\u003c\/p\u003e\n\u003cp\u003eThis niche focus kept ag loan NPAs at 0.45% in 2025, stabilizing and diversifying Horizon’s credit mix within its core footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe wealth management division offers fiduciary services, retirement planning, and investment brokerage for high-net-worth and institutional clients, generating about 32% of Horizon Bank’s non-interest income in 2025 (≈$84M of $262M).\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Horizon expanded personalized offerings to add ESG and alternatives—private credit, real assets—raising AUM 14% year-over-year to $6.4B and improving client retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e32% of non-interest income (~$84M of $262M) in 2025\u003c\/li\u003e\n\u003cli\u003eAUM up 14% YoY to $6.4B (2025)\u003c\/li\u003e\n\u003cli\u003eAdded ESG and alternatives—private credit, real assets (late 2025)\u003c\/li\u003e\n\u003cli\u003eStrengthens long-term client relationships via professional planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Deposit and Liquidity Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cphorizon bank retail deposit suite includes interest-bearing checking high-yield savings and cds designed to deliver competitive yields while preserving a stable core base as of dec deposits totaled up yoy with at total funding.\u003e\n\u003cpdigital account opening cuts onboarding time to under minutes and has driven of new retail deposits in via mobile channels improving accessibility conversion.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail deposits $8.2B (Dec 31, 2025)\u003c\/li\u003e\n\u003cli\u003eCore deposits 78% of funding\u003c\/li\u003e\n\u003cli\u003e6% YoY deposit growth (2025)\u003c\/li\u003e\n\u003cli\u003e42% new deposits via digital onboarding\u003c\/li\u003e\n\u003cli\u003eAverage CD yield range 3.5–4.5% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdigital\u003e\u003c\/phorizon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHorizon Bank 2025: Diversified growth — $8.2B deposits, $6.4B AUM, $1.1B ag, +6.2% commercial\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHorizon Bank’s product suite (2025) spans mid-market commercial loans (avg $2.8M; 6.2% YoY growth), treasury services cutting AR days ~12%, $850M residential mortgages (2024), consumer loans with 24-hr approvals (2.9% net charge-offs 2024), ag loans $1.1B supporting 8,200 farms (NPAs 0.45%), wealth AUM $6.4B (+14% YoY), retail deposits $8.2B (78% core).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003eAvg $2.8M; +6.2% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003eAR days -12% (pilot)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential\u003c\/td\u003e\n\u003ctd\u003e$850M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer\u003c\/td\u003e\n\u003ctd\u003e24-hr approvals; 2.9% NCO (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgriculture\u003c\/td\u003e\n\u003ctd\u003e$1.1B; 8,200 farms; NPA 0.45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$6.4B AUM; +14% YoY; 32% non-interest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposits\u003c\/td\u003e\n\u003ctd\u003e$8.2B; 78% core; 42% digital onboarding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Horizon Bank’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Horizon Bank’s 4Ps into a concise, leadership-ready snapshot that’s ideal for quick alignment, presentations, or rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHorizon Bank operates 80+ full-service branches across Indiana and Michigan, placing locations in high-growth suburban and urban corridors to capture retail and commercial share—branches accounted for ~62% of new commercial client wins in 2024. The physical network supports localized, face-to-face relationship banking while digital transactions rose to 78% of total volumes, keeping branches central to cross-sell and deposit growth strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital and Mobile Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHorizon Bank has invested $120 million since 2022 in a digital ecosystem that lets customers open accounts and apply for loans entirely via mobile; mobile-originated loan volume hit 42% of total personal loans in 2025. The app uses biometric login and real-time transaction monitoring, cutting fraud incidents by 28% year-over-year. This digital-first model drives 60% of new customers under 35 and has reduced branch transaction costs by an estimated $18 per transaction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management and Commercial Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHorizon Bank offers treasury management and commercial portals giving business clients 24\/7 visibility into corporate liquidity, automated payroll and international wire workflows, and API-based banking for ERP\/accounting integration; as of 2025 the service processes over $4.2 billion in corporate payments annually and reduces manual reconciliation time by about 55% for mid-market clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Interactive Teller Machine Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHorizon Bank's wide ATM and Interactive Teller Machine (ITM) network gives 24\/7 cash access and basic transactions, with over 480 ATMs and 120 ITMs as of December 2025, reducing branch load by ~22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eITMs enable live video teller interactions, bringing branch-style service to remote and high-traffic sites and improving transaction completion rates by 14% versus ATM-only locations.\u003c\/p\u003e\n\u003cp\u003eThis hybrid footprint cuts real estate needs, lowers operating costs, and sustains service quality—ITM sites report 9-point higher Net Promoter Score than ATM-only sites.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e480+ ATMs, 120 ITMs (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e24\/7 cash and basic transactions\u003c\/li\u003e\n\u003cli\u003e14% higher completion vs ATM-only\u003c\/li\u003e\n\u003cli\u003e22% reduction in branch load\u003c\/li\u003e\n\u003cli\u003e+9 NPS points at ITM sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Loan Production Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphorizon bank uses specialized loan production offices focused on commercial and mortgage lending to enter expanding markets with about lower upfront capex than full retail branches targeting metro areas where demand grew year-over-year in these let the build pipelines quickly supporting a target of growth high-opportunity regions while keeping operating costs regulatory complexity down.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLower capex: ~60–70% vs branches\u003c\/li\u003e\n\u003cli\u003eTarget: 15% regional loan growth (2024)\u003c\/li\u003e\n\u003cli\u003eMarket signal: 8.4% YoY loan demand rise (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: commercial and mortgage pipelines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/phorizon\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHorizon Bank: Hybrid power—80+ branches, 78% digital, $4.2B corporate payments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHorizon Bank blends 80+ branches with 480+ ATMs, 120 ITMs, LPOs and a $120M digital stack; digital transactions 78% (2025), mobile-originated loans 42% (2025), corporate payments $4.2B (2025), branch-driven 62% of new commercial clients (2024), ITM sites +9 NPS and 14% higher completion, LPO capex ~60–70% lower.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e80+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/ITMs\u003c\/td\u003e\n\u003ctd\u003e480\/120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital tx\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile loans\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp payments\u003c\/td\u003e\n\u003ctd\u003e$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHorizon Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Horizon Bank 4P's Marketing Mix analysis is fully complete, editable, and ready to use for strategy or presentation purposes. You'll download the exact same high-quality file immediately after checkout. Buy with confidence—this is the final version, not a sample.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750309441913,"sku":"horizonbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/horizonbank-marketing-mix.png?v=1772224180","url":"https:\/\/growthsharematrix.com\/products\/horizonbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}