{"product_id":"hostelworldgroup-swot-analysis","title":"Hostelworld SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHostelworld’s SWOT highlights its strong brand in budget travel and digital distribution, but rising competition and margin pressure pose clear risks; uncover how these forces shape strategy and valuation. Purchase the full SWOT analysis to access a professionally written, editable report with financial context, strategic recommendations, and an Excel model to support investment, planning, or pitch decks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Niche Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHostelworld holds clear leadership as the primary online travel agent for hostels, reaching ~4.5m annual bookers in 2024 and a 60%+ market share in dedicated hostel bookings, giving it a focused brand general platforms lack. By serving budget social travelers—mostly 18–34-year-olds—it built a loyal community that values shared experiences over luxury. Its niche lets it offer hostel-specific filters, verified social features, and property details that general OTAs do not.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Social Features and Network Effects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Solo System and in-app social tools have turned Hostelworld into a community hub, not just a booking engine; monthly active users reached ~1.8M in 2025, driving session times 30% above OTA averages.\u003c\/p\u003e\n\u003cp\u003ePre-arrival connections boost engagement and retention—bookers who use social features show a 22% higher repeat-booking rate and 18% higher ARPU versus non-users.\u003c\/p\u003e\n\u003cp\u003eThose interactions create network effects: as the user base grows, listings see 12% higher occupancy on average, increasing platform value for travelers and hosts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Margin Asset-Light Business Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHostelworld operates as a pure-play marketplace, earning commission-based revenue that delivered a 2024 adjusted EBITDA margin of about 27% (full-year 2024 reported), reflecting its high-margin, asset-light model.\u003c\/p\u003e\n\u003cp\u003eNot owning properties lets Hostelworld scale rapidly across 179 markets (2024 end) without real estate capex, cutting fixed costs and boosting return on invested capital.\u003c\/p\u003e\n\u003cp\u003eThe asset-light setup keeps the company agile, enabling faster pivots in distribution, pricing and product features to match shifting traveler preferences and seasonal demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Inventory and Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHostelworld lists over 17,000 properties in 170+ countries, a scale hard for new entrants to match and key for multi-destination budget travel.\u003c\/p\u003e\n\u003cp\u003eLong-term ties with property managers secure priority availability and often exclusive rates in top markets like Barcelona, Bangkok, and Lisbon, improving conversion and yield.\u003c\/p\u003e\n\u003cp\u003eThe broad inventory and supplier depth position Hostelworld as a one-stop shop for budget travelers, supporting cross-sell and higher repeat bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e17,000+ properties; 170+ countries\u003c\/li\u003e\n\u003cli\u003ePriority availability in major tourist hubs\u003c\/li\u003e\n\u003cli\u003eExclusive rates boost margins and conversion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData-Driven Property Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHostelworld runs a B2B arm that provides property-management software and data insights to hostels, embedding booking, channel management and dynamic-pricing tools into partners’ operations and raising switching costs.\u003c\/p\u003e\n\u003cp\u003eAs of 2024 Hostelworld reported roughly 17,000 properties on platform and its partner tools help sustain average occupancy rates above 60% in key markets, securing inventory and recurring merchant fees.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e17,000 properties listed (2024)\u003c\/li\u003e\n\u003cli\u003etools: PMS, channel manager, dynamic pricing\u003c\/li\u003e\n\u003cli\u003eraises switching costs, steady inventory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket‑leading hostel OTA: 4.5M bookers, 60%+ niche share, 27% adj. EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarket-leading hostel OTA with ~4.5M bookers (2024), 60%+ niche share, 17,000+ properties in 170+ countries, ~1.8M MAU (2025), 2024 adj. EBITDA ~27%, average occupancy \u0026gt;60% in key markets, B2B PMS\/channel tools raising switching costs and driving recurring fees.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnual bookers (2024)\u003c\/td\u003e\n\u003ctd\u003e~4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNiche market share\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperties (2024)\u003c\/td\u003e\n\u003ctd\u003e17,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMAU (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003e~27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg. occupancy (key markets)\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT overview of Hostelworld, outlining its market strengths, operational weaknesses, growth opportunities in global budget travel, and external threats from competitors and changing travel dynamics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT matrix tailored to Hostelworld for fast, visual strategy alignment and quick stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Reliance on Youth Travel Demographic\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company derives roughly 70% of bookings from the 18–35 demographic, leaving it exposed if youth spending falls; Eurostat reported youth unemployment in the EU averaging 14% in 2024, and UK youth unemployment hit 11% in late 2024, which can cut discretionary travel demand. During 2023–2024 economic softness, Hostelworld’s revenue per available bednight fell about 8% year-over-year in some European markets, showing sensitivity to youth income swings. This narrow focus also limits capture of higher-yield travelers: global adults 35+ account for over 60% of international tourism spend per UNWTO 2023, a segment Hostelworld underindexes against.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Marketing Spend Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHostelworld must sustain heavy performance-marketing spend to match Expedia Group and Google; in 2024 it spent roughly 24% of revenue on sales \u0026amp; marketing (H1 2024 S\u0026amp;M margin ~23–25%), with a large share going to Google Ads and Meta. Redirecting this revenue into paid acquisition compresses EBITDA (2023 adjusted EBITDA margin ~4–6%), and algorithm shifts or CPC increases quickly raise customer acquisition costs and pressure margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in Europe\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHostelworld remains Europe-heavy: in FY2024 about 68% of bookings and 71% of available beds were in Europe, concentrating revenue and inventory in the Eurozone.\u003c\/p\u003e\n\u003cp\u003eThis geographic imbalance raises exposure to regional GDP swings, Eurozone travel slowdowns, and EU regulatory changes that could cut RevPAR or booking volumes.\u003c\/p\u003e\n\u003cp\u003eExpansion into Asia and LATAM improved—Asia bookings rose 18% YoY in 2024—but Europe still drives roughly 70% of group revenue, keeping geographic risk elevated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Control Over Property Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs an intermediary, Hostelworld (HQ Dublin) cannot directly control hostel quality or safety; in 2024 complaints citing cleanliness\/safety made up ~14% of platform reviews, which can damage brand trust despite non-management of properties.\u003c\/p\u003e\n\u003cp\u003eNegative incidents at a single hostel can lower overall NPS; Hostelworld reported an overall review-average of 4.1\/5 in 2024, but top complaints cluster at a minority of listings, showing inconsistent standards across independent operators.\u003c\/p\u003e\n\u003cp\u003eMaintaining uniform quality across ~17,000 listings worldwide (2024) remains a persistent reputation risk and a challenge for platform-wide quality assurance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~17,000 listings (2024)\u003c\/li\u003e\n\u003cli\u003eAverage rating 4.1\/5 (2024)\u003c\/li\u003e\n\u003cli\u003e~14% reviews cite cleanliness\/safety\u003c\/li\u003e\n\u003cli\u003eLimited direct operational control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Commission Rate Pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHostelworld relies mainly on commission fees from hostels; in FY2024 commissions made about 68% of revenue, leaving the company exposed if rates fall.\u003c\/p\u003e\n\u003cp\u003eLarger chains can negotiate discounts, and direct-booking tools (e.g., channel managers) grew 24% YoY in 2024, risking lower take-rates.\u003c\/p\u003e\n\u003cp\u003eIf hostels shift to cheaper direct channels, Hostelworld’s commission margins—reported at 45% gross margin in 2024—could compress.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% revenue from commissions (FY2024)\u003c\/li\u003e\n\u003cli\u003e45% gross margin (2024)\u003c\/li\u003e\n\u003cli\u003e24% YoY growth in channel-manager\/direct bookings (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYouth‑centric, Europe‑heavy Hostelworld faces commission, marketing and quality risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHostelworld is youth-skewed (≈70% bookings 18–35), Europe-concentrated (≈68% bookings, 71% beds FY2024), and reliant on commissions (68% revenue, 45% gross margin FY2024), raising sensitivity to youth unemployment (EU youth jobless 14% 2024), regional GDP swings, paid-marketing cost pressure (S\u0026amp;M ≈24% revenue H1 2024), and inconsistent quality across ~17,000 listings (avg rating 4.1\/5; ~14% cleanliness\/safety complaints).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShare 18–35\u003c\/td\u003e\n\u003ctd\u003e≈70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope bookings\u003c\/td\u003e\n\u003ctd\u003e≈68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommissions rev\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eListings\u003c\/td\u003e\n\u003ctd\u003e≈17,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eHostelworld SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get. Purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eThis is a real excerpt from the complete document. Once purchased, you’ll receive the full, editable version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752582033785,"sku":"hostelworldgroup-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hostelworldgroup-swot-analysis.png?v=1772242625","url":"https:\/\/growthsharematrix.com\/products\/hostelworldgroup-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}