{"product_id":"houchens-marketing-mix","title":"Houchens Industries Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eHouchens Industries blends diversified product offerings with competitive pricing, regional distribution strengths, and targeted promotions to maintain market resilience across retail and wholesale segments.\u003c\/p\u003e\n\u003cp\u003eDiscover how product assortments, price tiers, channel partnerships, and marketing tactics align to drive customer loyalty and margin stability—perfect for strategists and analysts.\u003c\/p\u003e\n\u003cp\u003eGet the full, editable 4Ps Marketing Mix Analysis for Houchens Industries—ready-made, data-backed, and presentation-ready to save research time and power decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Grocery and Food Staples\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHouchens Industries’ Retail Grocery and Food Staples segment runs ~600 stores nationwide under banners including IGA and Save-A-Lot, selling perishables, pantry staples, household items and private-label brands; grocery sales contributed roughly $3.2 billion to company revenues in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConvenience and Fuel Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cphouchens industries manages convenience brands including jr. food stores selling snacks beverages and automotive fuel across locations targeting commuters locals with high-traffic accessibility average ticket sizes near forecourt sales contributed an estimated in revenue. proprietary food-service concepts inside raise margin by percentage points boost same-store year-over-year. these prioritize quick grab-and-go items pay-at-pump to maximize impulse purchases cross-sell rates.\u003e\n\u003c\/phouchens\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Risk Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Houchens Insurance Group, Houchens Industries offers commercial and personal insurance—property, casualty, and employee benefits—serving over 40,000 clients as of 2025 and underwriting roughly $220M in annual premiums across its book.\u003c\/p\u003e\n\u003cp\u003eServices are tailored for businesses seeking risk mitigation and for individuals wanting comprehensive coverage, with claims-loss ratios near industry medians (2024 combined ratio ~98%).\u003c\/p\u003e\n\u003cp\u003eHouchens emphasizes professional advisory teams and in-person brokerage, positioning itself against digital-only insurers by delivering consultative risk management and benefits design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConstruction and Industrial Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHouchens Industries holds a major presence in construction and industrial manufacturing, supplying structural components and large-scale building services across the Southeastern US; the division reported roughly $420M in related revenues in 2024, serving both commercial and infrastructure projects.\u003c\/p\u003e\n\u003cp\u003eProducts focus on specialized materials for roads, bridges, and commercial developments, with durability and engineering precision to meet corporate and government specs; recent contracts include $38M in state infrastructure awards in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ≈ $420M\u003c\/li\u003e\n\u003cli\u003e$38M in state infrastructure contracts (2024)\u003c\/li\u003e\n\u003cli\u003ePrimary markets: Southeastern US\u003c\/li\u003e\n\u003cli\u003eKey strengths: durability, engineering precision\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Brands and Franchise Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHouchens Industries holds consumer franchise investments—including quick-service restaurants and specialty retail—that tap national brand equity while adding non-grocery revenue; in 2024 these segments contributed roughly 12% of consolidated revenue (about $230M of $1.9B total reported revenue).\u003c\/p\u003e\n\u003cp\u003eLocalized operations drive margin capture: franchise royalties plus store-level EBITDA typically outperformed corporate grocery EBITDA by ~1.8 percentage points in 2024, supporting diversification and resilience.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~12% revenue from franchises (~$230M of $1.9B, 2024)\u003c\/li\u003e\n\u003cli\u003eFranchise\/store EBITDA ~1.8pp higher than grocery (2024)\u003c\/li\u003e\n\u003cli\u003eLeverages national brand equity with local ops\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHouchens: Diversified $4.2B+ Retail, Insurance, Construction \u0026amp; Franchise Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHouchens’ product portfolio spans ~600 grocery stores (IGA\/Save-A-Lot; grocery sales ~$3.2B FY2024), 200+ convenience sites (Jr. Food; fuel ~$120M 2024), Houchens Insurance (40,000 clients; ~$220M premiums 2025), construction\/manufacturing (~$420M 2024; $38M state contracts), and franchises (~$230M, 12% of $1.9B 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eUnits\/Clients\u003c\/th\u003e\n\u003cth\u003eRevenue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrocery\u003c\/td\u003e\n\u003ctd\u003e~600 stores\u003c\/td\u003e\n\u003ctd\u003e$3.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience\u003c\/td\u003e\n\u003ctd\u003e200+ sites\u003c\/td\u003e\n\u003ctd\u003e$120M fuel (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e40,000 clients\u003c\/td\u003e\n\u003ctd\u003e$220M premiums (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConstruction\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e$420M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFranchises\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e$230M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Houchens Industries’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear marketing positioning breakdown grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Houchens Industries’ 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoutheastern United States Regional Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHouchens Industries concentrates its footprint across Kentucky, Tennessee and adjacent states, operating over 200 retail locations regionally to keep high brand density and cut logistics costs.\u003c\/p\u003e\n\u003cp\u003eThis focus drives local market dominance—grocer market share tops 25% in parts of western Kentucky—and builds trust via long-term community ties and loyalty programs.\u003c\/p\u003e\n\u003cp\u003eClose proximity of subsidiaries lowers overhead: shared warehousing cut distribution costs by an estimated 8% in 2024, easing management oversight and resource sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Retail Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHouchens Industries places products across multi-format channels—200+ large-format supermarkets, ~1,100 convenience stores, and 75 specialized insurance-office outlets as of 2025—so customers find items in urban centers, suburbs, and rural towns.\u003c\/p\u003e\n\u003cp\u003eSite selection uses demographic and foot-traffic analytics; stores in top MSAs show 12–18% higher same-store sales, and rural outlets improve market penetration by 9% vs. single-channel peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHouchens Industries runs a tightly integrated supply chain with over 30 distribution centers and logistics hubs (2024), cutting average transit times by ~18% versus regional peers and lowering spoilage for perishables to under 1.5% annually; owning key warehousing reduces third-party spend by an estimated $45–60M per year and improves on-shelf availability to ~98%, strengthening inventory reliability across grocery and manufacturing divisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Service Platforms and Online Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHouchens Industries has expanded digital storefronts and service portals across its insurance and retail units, enabling online claims, grocery browsing, and loyalty access via mobile apps and web interfaces to complement 1,200+ physical locations.\u003c\/p\u003e\n\u003cp\u003eThe omnichannel push reduced in-store checkout times by ~18% and drove a 22% increase in digital transactions in 2024, with mobile app MAUs up 35% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOnline claims and portals for insurance\u003c\/li\u003e\n\u003cli\u003eGrocery inventories available online\u003c\/li\u003e\n\u003cli\u003eLoyalty rewards via app and web\u003c\/li\u003e\n\u003cli\u003e1,200+ stores; 22% rise in digital sales (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions and Site Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cphouchens industries drives growth by acquiring existing businesses and opening new sites along high-growth u.s. corridors adding roughly locations between expanding retail footprint in kentucky tennessee florida.\u003e\n\u003cpthe firm scores sites using competitive density and local economic indicators growth median household income traffic counts areas with annual population\u003e1.5% and household income above regional medians.\n\u003cpthis proactive real-estate strategy secured several prime locations ahead of rivals supporting estimated same-store sales gains in and reducing vacancy risk.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e25 net new locations (2020–2024)\u003c\/li\u003e\n\u003cli\u003eTarget: population growth \u0026gt;1.5%\u003c\/li\u003e\n\u003cli\u003eTarget: household income \u0026gt; regional median\u003c\/li\u003e\n\u003cli\u003eEstimated same-store sales +3–4% (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/phouchens\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHouchens: 1,200+ stores, 30 DCs, 22% digital growth, $45–60M warehousing savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHouchens centers store density in KY\/TN\/adjacent states with 1,200+ locations (2025), 30 DCs (2024), ~98% on-shelf availability, 22% digital sales growth (2024), and ~$45–60M annual saving from owned warehousing; site-scoring targets \u0026gt;1.5% population growth and above-median household income, driving same-store sales +3–4% (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocations\u003c\/td\u003e\n\u003ctd\u003e1,200+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution centers\u003c\/td\u003e\n\u003ctd\u003e30 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf availability\u003c\/td\u003e\n\u003ctd\u003e~98% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales growth\u003c\/td\u003e\n\u003ctd\u003e22% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehouse savings\u003c\/td\u003e\n\u003ctd\u003e$45–60M\/yr (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHouchens Industries 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Houchens Industries you’ll receive upon purchase—comprehensive, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750668251513,"sku":"houchens-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/houchens-marketing-mix.png?v=1772225747","url":"https:\/\/growthsharematrix.com\/products\/houchens-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}