{"product_id":"hpi-marketing-mix","title":"Huaneng Power International Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Huaneng Power International's product mix, pricing structure, distribution footprint, and promotion tactics combine to sustain market leadership—grab the full 4P's Marketing Mix Analysis for an editable, presentation-ready report packed with data, strategic insights, and actionable recommendations to save research time and power your next strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Energy Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuaneng Power International offers electricity from coal, gas, wind, solar and hydro, targeting a 2025 mix with thermal share cut to ~60% from 72% in 2020 while renewables rise to ~25% and gas to ~15% to stabilize load; its 2024 EBITDA from renewables grew 28% year-on-year to RMB 4.2bn, enabling tailored supply contracts for provincial grids and heavy industry with firm capacity and ancillary services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa significant portion of product development targets a scale-up wind and solar capacity to support china carbon neutrality goal huaneng power international plans add about gw renewables by aligning with parent group pledge reach non-fossil\u003e\n\u003cpthese green energy offerings are bundled with environmental value attributes certificates and corporate ppa options industrial clients aiming to cut scope emissions ppas represented roughly of huaneng commercial renewables sales in\u003e\n\u003cpthe company is upgrading turbine controls bifacial pv panels and battery hybrid systems to raise capacity factors grid reliability recent pilot projects in reported a improvement effective output reduction curtailment versus older assets.\u003e\n\u003c\/pthe\u003e\u003c\/pthese\u003e\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeat Supply Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuaneng Power International also supplies district heat and industrial steam, delivering over 30 million GJ of thermal energy in 2024 to northern China and manufacturing parks, supporting winter heating and process steam needs.\u003c\/p\u003e\n\u003cp\u003eCogeneration raises plant thermal efficiency to about 78% versus ~40% for electricity-only plants, cutting fuel per MJ and lowering CO2 intensity by roughly 25% per unit of useful energy in 2024 operations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHuaneng Power International leverages its operational expertise to sell technical and management services—maintenance, repairs, and engineering consultancy—to other plant operators, boosting non-generation revenue which reached RMB 3.6 billion in 2024 (about 4% of total revenue).\u003c\/p\u003e\n\u003cp\u003eThese services target performance optimization and safety compliance, with service contracts typically improving plant availability by 1–3 percentage points and cutting outage duration by ~12% in 2024 pilots.\u003c\/p\u003e\n\u003cp\u003eService line strengthens Huaneng’s reputation as a technical leader and diversifies income, with margins ~10–15% versus ~6–8% for merchant generation in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 service revenue: RMB 3.6B\u003c\/li\u003e\n\u003cli\u003eAvailability gain: 1–3 percentage points\u003c\/li\u003e\n\u003cli\u003eOutage time cut: ~12%\u003c\/li\u003e\n\u003cli\u003eService margins: 10–15%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Huaneng Power International expanded into integrated energy services—adding energy storage and smart micro-grid management—boosting non-commodity revenue to about 6% of total sales (RMB ~8.6bn in 2024 pro forma), shifting the firm toward solutions-led contracts.\u003c\/p\u003e\n\u003cp\u003eThese services cut industrial clients’ peak demand by 15–22% through demand-side management (DSM), lowering energy costs and improving load factor; asset-backed projects target IRRs of 8–12% versus 4–6% for pure power sales.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrated offerings: storage, micro-grids\u003c\/li\u003e\n\u003cli\u003e2025 non-commodity revenue ≈6%\u003c\/li\u003e\n\u003cli\u003ePeak reduction 15–22%\u003c\/li\u003e\n\u003cli\u003eTarget project IRR 8–12%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuaneng Power eyes 25% renewables, adds ~8GW by 2025; renewables EBITDA RMB4.2bn\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuaneng Power International offers coal, gas, wind, solar and hydro with 2025 target mix ~60% thermal\/25% renewables\/15% gas; 2024 renewables EBITDA RMB 4.2bn (+28% YoY) and service revenue RMB 3.6bn; adds ~8 GW renewables by 2025 and integrated energy raising non-commodity revenue to ~6% (~RMB 8.6bn pro forma).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025 target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables EBITDA\u003c\/td\u003e\n\u003ctd\u003eRMB 4.2bn\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService revenue\u003c\/td\u003e\n\u003ctd\u003eRMB 3.6bn\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-commodity rev\u003c\/td\u003e\n\u003ctd\u003e~6% (pro forma RMB 8.6bn)\u003c\/td\u003e\n\u003ctd\u003e~6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables capacity add\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~8 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Huaneng Power International’s Product, Price, Place, and Promotion strategies, grounded in actual operations and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Huaneng Power International’s 4P marketing insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Grid Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuaneng Power International connects generation sites directly to China's State Grid and China Southern Power Grid, supplying over 200 TWh in 2024 through these networks; this linkage delivers electricity to major urban and industrial hubs like Beijing, Shanghai, and Guangdong.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHuaneng Power International operates generation assets across 26 provinces, autonomous regions, and municipalities in China, covering coastal economic hubs and inland industrial centers; as of 2024 it had 56.6 GW installed capacity, concentrating capacity near demand to cut transmission losses by an estimated 3–6% versus long-haul supply. This footprint lets Huaneng balance regional demand swings and improve utilization, with 2024 average coal-plant utilization ~54% and coastal gas\/renewables raising portfolio flexibility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Hub Proximity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMany Huaneng Power International thermal and gas plants sit inside or beside industrial parks and economic zones, supplying on-site heat and steam that can’t be piped far; in 2024 about 38% of its cogeneration capacity served industrial clusters, securing steady offtake.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough its 100% ownership of Tuas Power in Singapore, Huaneng Power International gains direct exposure to a liberalized market that had 2024 wholesale electricity prices averaging about SGD 200\/MWh and installed capacity mix focused on gas and renewables.\u003c\/p\u003e\n\u003cp\u003eTuas Power acts as a learning hub for advanced operational practices, helping Huaneng adopt efficiency gains; in 2024 Tuas reported roughly SGD 1.1 billion revenue, diversifying Huaneng’s geographic risk in Southeast Asia.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: Tuas Power, Singapore (100% owned)\u003c\/li\u003e\n\u003cli\u003e2024 Tuas revenue: ~SGD 1.1B\u003c\/li\u003e\n\u003cli\u003eWholesale price: ~SGD 200\/MWh (2024 average)\u003c\/li\u003e\n\u003cli\u003eBenefits: market access, operational know-how, geographic diversification\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Trading Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHuaneng Power International increasingly sells via provincial and national electricity trading centers, using market auctions and spot markets; in 2024 roughly 28% of its power sales flowed through these platforms, up from 19% in 2021 (company filings).\u003c\/p\u003e\n\u003cp\u003eThese digital marketplaces are now core distribution channels as China liberalizes its power market, letting Huaneng shift volume toward higher-price periods and capture merchant gains; real-time trades supported a ~1.4% boost to 2024 EBITDA margin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: ~28% sales via trading centers\u003c\/li\u003e\n\u003cli\u003e2021: 19% via platforms\u003c\/li\u003e\n\u003cli\u003eSpot\/auction access → ~1.4% EBITDA margin gain (2024)\u003c\/li\u003e\n\u003cli\u003eEnables dynamic response to real-time price signals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHuaneng 56.6GW links \u0026gt;200TWh to grids, cogeneration cuts losses; Tuas adds SGD1.1B\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHuaneng links 56.6 GW across 26 regions to State Grid\/China Southern, supplying \u0026gt;200 TWh in 2024; 38% cogeneration serves industrial clusters, cutting transmission losses ~3–6%. Tuas Power (100%) added SGD 1.1B revenue in 2024 and SGD 200\/MWh wholesale exposure. Market trading rose to 28% of sales in 2024 (from 19% in 2021), boosting EBITDA margin ~1.4%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled capacity\u003c\/td\u003e\n\u003ctd\u003e56.6 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGeneration\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;200 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCogeneration to industry\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales via trading\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTuas revenue\u003c\/td\u003e\n\u003ctd\u003eSGD 1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale price (SG)\u003c\/td\u003e\n\u003ctd\u003e~SGD 200\/MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eHuaneng Power International 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Huaneng Power International 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises.\u003c\/p\u003e\n\u003cp\u003eThis document covers Product, Price, Place, and Promotion with actionable insights tailored to Huaneng Power’s market position and competitive dynamics.\u003c\/p\u003e\n\u003cp\u003eYou’re viewing the exact, fully editable file included in your order—ready for immediate use in strategy, presentations, or reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750420263289,"sku":"hpi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/hpi-marketing-mix.png?v=1772224826","url":"https:\/\/growthsharematrix.com\/products\/hpi-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}