{"product_id":"iac-marketing-mix","title":"IAC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how IAC’s Product, Price, Place, and Promotion choices combine to create competitive advantage—this concise preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers in-depth, editable insights, data, and slide-ready content to plug into your strategy or presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDotdash Meredith Digital Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDotdash Meredith Digital Portfolio combines legacy brands like People, Better Homes and Gardens, and Investopedia to deliver high-quality lifestyle, finance, health, and entertainment content, reaching over 250 million monthly unique visitors by 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the unit prioritizes intent-driven publishing—actionable how-tos, product rundowns, and transaction-ready finance content—raising ad RPMs and affiliate revenue; Investopedia reported 2024 traffic-driven revenue growth of ~18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eAdvanced content-discovery and AI-ready SEO tools (semantic search, entity tagging, personalized feeds) are integrated to preserve SERP share as AI-driven queries grow, keeping engagement and conversion rates above network averages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAngi Home Service Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAngi Home Service Marketplace connects homeowners with 300k+ pre-screened pros across the US, handling categories from repairs to remodels and reporting over $1.2B in gross transaction value in 2024.\u003c\/p\u003e\n\u003cp\u003eThe product bundle offers integrated booking, secure payments, and project management; in 2024 bookings via the platform rose 18% YoY, with average order value near $1,400.\u003c\/p\u003e\n\u003cp\u003eAngi is shifting to a transactional model—commission-based bookings and subscription tools—to boost retention (15% lift in repeat customers in pilot markets) and reduce service failures through vetted pro guarantees.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCare.com Family Care Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCare.com Family Care Services offers a platform for childcare, senior care, special needs care, and pet sitting, with 2025 reported gross bookings of about $1.1B and roughly 40M users worldwide, easing matching and search for families.\u003c\/p\u003e\n\u003cp\u003eThe service bundle includes background checks, payroll management, and scheduling tools, supporting trust and compliance and reducing caregiver churn by an estimated 12% in pilots.\u003c\/p\u003e\n\u003cp\u003eProduct focus in late 2025 targets enterprise-level care benefits: over 300 employer partnerships and growing revenue from enterprise contracts, helping employees access employer-sponsored care to improve retention and productivity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSearch and Information Utilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Search and Information Utilities segment, including legacy Ask.com and niche browser tools, serves global users with targeted info and utilities and earned roughly $110–130M in ad revenue across IAC search properties in 2024, plus paid desktop app sales driving incremental ARPU.\u003c\/p\u003e\n\u003cp\u003eProducts monetize via search ads and premium apps, focus on specialized queries and vertical datasets that general engines miss, and saw a 12% YoY rise in engagement for niche queries in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLegacy brand: Ask.com retains niche market share\u003c\/li\u003e\n\u003cli\u003e2024 ad revenue: ~$110–130M\u003c\/li\u003e\n\u003cli\u003eYoY engagement rise: ~12% for niche queries\u003c\/li\u003e\n\u003cli\u003eMonetization: search ads + paid desktop apps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging and Incubated Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIAC’s Emerging and Other segment holds high-growth stakes in ventures like Turo and Vivian Health, using a venture-style portfolio to build peer-to-peer car sharing and healthcare staffing plays that tap the gig economy and specialized labor demand.\u003c\/p\u003e\n\u003cp\u003eThese bets let IAC incubate disruptive models—Turo reported ~$1.3B gross transaction value in 2024; Vivian Health served 1M+ clinicians in 2024—positioning assets for spin-offs or IPOs when scale and unit economics prove out.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiversified venture-style portfolio\u003c\/li\u003e\n\u003cli\u003eTuro: ~$1.3B GTV (2024)\u003c\/li\u003e\n\u003cli\u003eVivian Health: 1M+ clinicians (2024)\u003c\/li\u003e\n\u003cli\u003eStrategy: incubate, scale, spin-off\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIAC: Content + Marketplaces + Care — diversified platforms driving multi‑segment monetization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eProduct: IAC bundles legacy media (Dotdash Meredith: 250M MUv 2024), marketplaces (Angi: $1.2B GTV 2024; AOV ~$1,400), care platform (Care.com: ~$1.1B bookings 2025; 40M users), search utilities (Ask.com: $110–130M ad rev 2024) and growth bets (Turo: $1.3B GTV 2024; Vivian: 1M+ clinicians) to mix content, transactions, and platform services for diversified monetization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDotdash Meredith\u003c\/td\u003e\n\u003ctd\u003e250M MUv (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAngi\u003c\/td\u003e\n\u003ctd\u003e$1.2B GTV (2024); AOV ~$1,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare.com\u003c\/td\u003e\n\u003ctd\u003e$1.1B bookings (2025); 40M users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSearch\u003c\/td\u003e\n\u003ctd\u003e$110–130M ad rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTuro \/ Vivian\u003c\/td\u003e\n\u003ctd\u003e$1.3B GTV (Turo 2024); 1M+ clinicians (Vivian 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into IAC’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the IAC 4P’s into a concise, easily digestible snapshot to speed leadership alignment and decision-making, ideal for presentations or quick strategy sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIAC’s omnichannel digital presence spans proprietary domains and partner sites reaching an estimated 300–350 million monthly users as of 2025, making these digital storefronts the primary consumer touchpoint for info, services, and communities. The sites generate a large share of segment revenues—search, classifieds, and services—and average page-load times under 1.5s with responsive design for cross-device access. This infrastructure supports scalable ad inventory and subscription conversion funnels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Application Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMobile apps are a key distribution channel for high-engagement brands like Angi, Care.com, and Turo, matching on-the-go service needs and driving retention—Angi reports over 10M app installs and Turo saw 70% of bookings originate on mobile in 2024.\u003c\/p\u003e\n\u003cp\u003eApps are distributed via Apple App Store and Google Play Store, covering roughly 99% of global smartphones; in 2024 the stores delivered 230B combined downloads and $85B consumer spend.\u003c\/p\u003e\n\u003cp\u003eBy 2025 mobile-first design is the baseline: apps enable push notifications, in-app payments, and streamlined UX, improving conversion rates by 20–40% versus mobile web in industry benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company’s global digital infrastructure extends search and care services into 25+ countries, diversifying revenue beyond North America while the US still provides ~72% of 2025 revenues. Digital delivery enables rapid scaling into Europe and Asia with minimal physical buildout—recent launches in the UK, Germany, India, and Japan added 18% incremental traffic in 2024. This geographic flexibility reduces exposure to regional GDP swings and taps emerging digital economies growing 8–12% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIAC leverages paid search, SEO, and social partnerships—including Google and Meta—to push brands into top search results and feeds, driving top-of-funnel traffic to marketplaces and content hubs.\u003c\/p\u003e\n\u003cp\u003eIn 2024 IAC reported 36% of traffic from search and 22% from social referrals across its properties, supporting ad revenue and marketplace transactions that contributed to its 2024 segment revenues of ~$1.8B.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSearch: 36% of visits (2024)\u003c\/li\u003e\n\u003cli\u003eSocial: 22% of visits (2024)\u003c\/li\u003e\n\u003cli\u003ePaid placements boost visibility in key funnels\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrint and Physical Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough Dotdash Meredith, IAC keeps a strong physical footprint via subscription-based distribution of legacy titles like People and Better Homes \u0026amp; Gardens, with print revenues around $300M in 2024 and circulation reaching ~20M unique readers annually.\u003c\/p\u003e\n\u003cp\u003eThese magazines sell at major retailers, newsstands, and direct-mail to homes nationwide, reaching older, higher-income demographics that value tactile formats and premium photography, complementing digital ad and subscription income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrint revenue ~300M (2024)\u003c\/li\u003e\n\u003cli\u003eCirculation ~20M readers\/year\u003c\/li\u003e\n\u003cli\u003eDistribution: major retailers, newsstands, direct mail\u003c\/li\u003e\n\u003cli\u003eAudience: older, higher-income, values tactile media\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIAC: 325M Monthly Users, $1.8B Digital Revenue, 70%+ Mobile Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIAC’s digital-first distribution reached ~325M monthly users in 2025, with sites loading \u0026lt;1.5s and mobile driving 70%+ engagement for brands like Angi (10M+ installs) and Turo (70% mobile bookings, 2024). Search (36%) and social (22%) referrals powered ~$1.8B segment revenue in 2024; Dotdash Meredith print added ~$300M revenue and ~20M circulation. Global reach spans 25+ countries, US ~72% of 2025 revenues.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly users (2025)\u003c\/td\u003e\n\u003ctd\u003e~325M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrint circulation\u003c\/td\u003e\n\u003ctd\u003e~20M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSearch traffic (2024)\u003c\/td\u003e\n\u003ctd\u003e36%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial traffic (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS revenue share (2025)\u003c\/td\u003e\n\u003ctd\u003e~72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eIAC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IAC 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750386151801,"sku":"iac-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/iac-marketing-mix.png?v=1772224610","url":"https:\/\/growthsharematrix.com\/products\/iac-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}