{"product_id":"ibm-marketing-mix","title":"IBM Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eIBM’s 4P’s Marketing Mix Analysis reveals how product innovation, tiered pricing, global channel partnerships, and targeted B2B promotions combine to sustain its market leadership—this preview highlights strategic patterns and competitive levers. Unlock the full, editable report for data-driven insights, slide-ready visuals, and practical recommendations you can use for client work, coursework, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Cloud Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIBM centers its product strategy on Red Hat OpenShift, offering a consistent foundation to deploy apps across on-premises, private, and public clouds, and by Q4 2025 OpenShift powered 48% of IBM’s hybrid cloud revenue, per IBM filings.\u003c\/p\u003e\n\u003cp\u003eThis architecture helps enterprises avoid vendor lock-in and modernize legacy systems, with 62% of surveyed clients reporting faster deployment times and a 23% reduction in infra costs within 12 months.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 OpenShift had become the industry standard for hybrid environments, integrating with IBM’s middleware and AI portfolio, and contributing to IBM Consulting’s 2025 hybrid cloud deal pipeline of $18.4 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ewatsonx AI and Data Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ewatsonx is IBM’s enterprise AI core, bundling watsonx.ai, watsonx.data, and watsonx.governance to span model building, data management, and compliance; IBM reported watsonx-led deals helped drive 2024 software revenue growth of 8% year-over-year and $2.7B in Q4 software bookings in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuantum Computing Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIBM leads quantum with IBM Quantum System Two and roadmaps to utility-scale processors; IBM reported 127 qubits in production modules by Q4 2025 and targets 4,000+ qubits in 2026.\u003c\/p\u003e\n\u003cp\u003eSystems are cloud-accessible via IBM Quantum Cloud and partnerships; over 60,000 users and 1,200 enterprise accounts accessed quantum services in 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 IBM pivoted to error-mitigated hardware offering measurable advantages on select optimization and chemistry workloads, showing 20–40% solution-quality gains in pilot studies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsulting and Digital Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIBM Consulting integrates AI and hybrid cloud into client operations, driving revenue—IBM Consulting revenue was $22.1B in FY2024 (about 30% of IBM's total), showing 8% YoY growth as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eServices target finance, healthcare, manufacturing with industry-tailored platforms and IP, and active deals often span multi-year hybrid cloud migrations and AI pilots.\u003c\/p\u003e\n\u003cp\u003eThe arm multiplies software and infrastructure adoption via implementation teams that converted ~1,200 enterprise clients to IBM Cloud Pak or Red Hat-based stacks in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue: $22.1B FY2024\u003c\/li\u003e\n\u003cli\u003eYoY growth: 8% (2024)\u003c\/li\u003e\n\u003cli\u003e~1,200 enterprise migrations (2024)\u003c\/li\u003e\n\u003cli\u003eFocus: finance, healthcare, manufacturing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Sustainability Software\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eIBM pairs cybersecurity tools like Guardium and QRadar with Envizi for sustainability, targeting data protection and ESG reporting; IBM Security revenue was $6.2B in FY2024, reflecting enterprise demand.\u003c\/p\u003e\n\u003cp\u003eThese platforms automate threat detection and streamline audits, helping firms meet rising regulations—global ESG reporting rules grew 18% in 2024 and fines for data breaches averaged $4.45M in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGuardium\/QRadar: real-time threat detection\u003c\/li\u003e\n\u003cli\u003eEnvizi: ESG data consolidation, reporting\u003c\/li\u003e\n\u003cli\u003eAutomates audits, lowers compliance costs\u003c\/li\u003e\n\u003cli\u003eAddresses rising fines ($4.45M avg) and 18% more ESG rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIBM bets on OpenShift, watsonx, Quantum, Consulting \u0026amp; Security to power growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIBM’s product mix centers on Red Hat OpenShift (48% of hybrid cloud revenue by Q4 2025), watsonx (drove 8% software revenue growth; $2.7B Q4 2024 bookings), IBM Quantum (127 production qubits by Q4 2025; 60k users), IBM Consulting ($22.1B FY2024; ~1,200 migrations in 2024), and Security ($6.2B FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOpenShift\u003c\/td\u003e\n\u003ctd\u003e48% hybrid cloud rev (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ewatsonx\u003c\/td\u003e\n\u003ctd\u003e8% software growth; $2.7B Q4 2024 bookings\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuantum\u003c\/td\u003e\n\u003ctd\u003e127 qubits; 60k users (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsulting\u003c\/td\u003e\n\u003ctd\u003e$22.1B FY2024; ~1,200 migrations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSecurity\u003c\/td\u003e\n\u003ctd\u003e$6.2B FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into IBM’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis; ideal for managers, consultants, and marketers seeking a structured, repurposeable briefing with examples, positioning, and strategic implications for benchmarking, strategy audits, or client presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses IBM's 4P marketing insights into a concise, leadership-ready snapshot that speeds decision-making and aligns teams for strategic action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Direct Sales Organization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIBM deploys a global direct sales organization of ~170,000 client-facing staff (2024 IBM annual report) to manage relationships with enterprise and government accounts, driving 55% of 2024 revenue from high-value contracts—about $35.6B of total $64.2B services revenue. Account managers deliver personalized, industry-specific solutions and secure complex, multi-year deals (avg. contract \u0026gt;$5M), aligning IBM offerings to clients’ strategic roadmaps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIBM Partner Plus Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIBM Partner Plus Ecosystem uses 1,500+ business partners worldwide—resellers, system integrators, and ISVs—to boost reach into mid-market and niche regions; in 2025 partners influenced ~28% of IBM Software \u0026amp; Consulting bookings, expanding coverage where direct sales are less efficient. The tiered incentive program links discounts and co-marketing funds to technical certifications and deployment success, raising partner-led renewal rates by an estimated 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Cloud Data Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIBM operates 60+ cloud data centers across North America, Europe, Asia and Latin America to deliver local IBM Cloud and watsonx services, enabling customers to meet data‑sovereignty rules and cut latency for mission‑critical apps; regional deployments helped sustain 99.99% availability SLAs in 2024 and supported IBM Cloud revenue of $8.4 billion in 2024, while edge locations reduce median RTT by 30–50% for key workloads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace and SaaS Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIBM's digital marketplace lets customers discover, trial, and buy SaaS directly, streamlining procurement for standardized tools, developer resources, and AI models.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 it became a primary self-service channel for cloud-native apps and microservices, handling an estimated 45% of new SaaS subscriptions and $1.2B in annualized ARR for marketplace partners.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e45% of new SaaS signups via marketplace (late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with Hyperscalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIBM keeps coopetition ties with Amazon Web Services and Microsoft Azure so IBM software runs natively on their clouds, boosting interoperability and customer choice.\u003c\/p\u003e\n\u003cp\u003eIn 2024 IBM reported hybrid cloud revenue of $23.4B (full-year 2024), and partnerships helped deploy Red Hat OpenShift on AWS\/Azure across thousands of enterprise accounts.\u003c\/p\u003e\n\u003cp\u003eThese alliances let IBM reach data where it lives, preserving market access across global cloud regions and reducing migration friction for clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNative runs on AWS \u0026amp; Azure\u003c\/li\u003e\n\u003cli\u003e2024 hybrid cloud revenue $23.4B\u003c\/li\u003e\n\u003cli\u003eRed Hat OpenShift deployed broadly\u003c\/li\u003e\n\u003cli\u003eCoopetition preserves global access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIBM: 170K sellers, 1.5K+ partners drive $35.6B services; $8.4B cloud, $23.4B hybrid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIBM uses ~170,000 client-facing staff and 1,500+ partners to sell globally, driving 55% of services revenue (~$35.6B of $64.2B in 2024); cloud infra (60+ data centers) supports 99.99% SLAs and $8.4B cloud revenue (2024). Marketplace handled ~45% of new SaaS signups by late 2025, ~$1.2B partner ARR; hybrid cloud revenue was $23.4B in 2024, aided by native runs on AWS\/Azure and wide Red Hat OpenShift deployments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient-facing staff\u003c\/td\u003e\n\u003ctd\u003e~170,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e1,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices revenue (55%)\u003c\/td\u003e\n\u003ctd\u003e$35.6B of $64.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud revenue\u003c\/td\u003e\n\u003ctd\u003e$8.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid cloud revenue\u003c\/td\u003e\n\u003ctd\u003e$23.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace new SaaS share\u003c\/td\u003e\n\u003ctd\u003e45% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace partner ARR\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eIBM 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual IBM 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750675329401,"sku":"ibm-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ibm-marketing-mix.png?v=1772225782","url":"https:\/\/growthsharematrix.com\/products\/ibm-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}